Paini
Paini is an Italian manufacturer of bathroom and kitchen faucets, mixers, shower systems, and filtered-water plumbing fixtures, founded 1954, headquartered in Pogno, serving residential, hospitality, healthcare, and commercial customers through an international sales-network and service-center channel model.
- Company typePrivate
- Founded1954
- HeadquartersPogno, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Paini does
Paini S.p.A. Rubinetterie is an Italian manufacturer of bathroom and kitchen faucets, mixers, shower systems, and related plumbing fixtures, headquartered in Pogno (Novara), Italy. Founded in 1954 and operating as a privately held S.p.A. with €26,000,000 in stated share capital and 101-250 employees, the company sells under the Paini brand across roughly 100+ SKUs organized into the Art Collection (designer), Basic Collection (entry-level), Shower Line, Special Finishes, Kitchen Collection, and Fresh & Frizz filtered-water lines. The Fresh & Frizz line includes a proprietary above-counter filtration device integrated into a kitchen mixer, marketed with quantitative end-user savings (up to €120 per filter) and sustainability claims (up to 27kg plastic saved per filter).
The company makes money by manufacturing and selling hardware — brass faucets, mixers, and shower components — through an international network of commercial partners (rete commerciale), regional after-sales service centers (centri assistenza), and a newer Amazon Italy marketplace channel for consumer-facing filtered-water products. Customer segments are split horizontally between residential consumers (via retail/wholesale) and a smaller professional/commercial segment covering hospitality, healthcare, and commercial installations. Paini sits within the Paini Group brand portfolio alongside KWC, Mamoli, Piralla, Argo Rubinetteria, and a mutual partnership with Jacuzzi, leveraging cross-brand "Made in Italy" design association. Marketing is conducted through a multilingual website (IT/DE/EN/FR/ES), Instagram, LinkedIn, YouTube and Vimeo, with downloadable digital 5D catalogs for trade customers. The GTM motion is predominantly channel partners; there is no disclosed enterprise contract base, no public revenue, no funding history, and no AI/ML capability evident in the source data.
Paini firmographics
Firmographics- Name
- Paini
- Legal name
- Paini S.p.A. Rubinetterie
- Website
- https://paini.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Paini is an Italian manufacturer of bathroom and kitchen faucets, mixers, shower systems, and filtered-water plumbing fixtures, founded 1954, headquartered in Pogno, serving residential, hospitality, healthcare, and commercial customers through an international sales-network and service-center channel model.
- Ownership category
- akta.pro rank
Paini industry classification
Industry- Product category
- Bathroom and Kitchen Plumbing Fixtures
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)
- akta.pro secondary industries
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Replacement Filter Cartridges & Consumables (CRAJAJAH)
Keywords
Where Paini is headquartered
LocationHeadquarters
- HQ city
- Pogno
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Paini business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Faucet and fixture sales: Paini generates revenue through the manufacture and sale of bathroom and kitchen faucets, mixers, shower systems, and related plumbing fixtures through their Art Collection, Basic Collection, and Kitchen Collection product lines
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Paini product offering
Product offeringCore offering
Paini S.p.A. Rubinetterie manufactures and sells bathroom and kitchen faucets, mixers, shower systems, and related plumbing fixtures under multiple product collections. The portfolio spans BAGNO (bathroom) with art collection (designer faucets), basic collection (entry-level models), shower line, special finishes, and vari bagno accessories; and CUCINA (kitchen) with the kitchen collection featuring multiple lever and spout configurations including clinical and wall-mounted variants. The company also offers the Fresh & Frizz filtered water system with integrated above-counter filtration.
Product overview
Paini is an Italian bathroom and kitchen fixtures manufacturer (rubinetterie) offering a comprehensive portfolio of faucets, showers, and bathroom accessories. The product range is organized into two main areas: BAGNO (bathroom) comprising art collection (designer faucets), basic collection (entry-level faucets), shower line (complete shower solutions), special finishes, and various bathroom accessories; and CUCINA (kitchen) featuring the kitchen collection with multiple lever types (lateral lever with spring/silicone, lateral lever with pull-out spray, upper lever with pull-out spray, upper lever with swiveling spout), stainless steel models, traditional models, special models, clinical lever models, and wall-mounted options. The portfolio also includes Fresh & Frizz filtered water systems. Paini operates as part of Paini Group alongside brands KWC and Mamoli, with a focus on Italian design and manufacturing at their facility in Pogno, Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh & Frizz: Filtered water product line featuring mixer faucets with built-in filtration systems
Products and services
- Art Collection Designer bathroom faucet collection including models such as venti, morgana, pixel new, dax r, duomo elle, ovo, ghibli, domus, cox, stone, settanta, nove, colonne a pavimento, cox grip, omnibox, lineabox, and waterbox. Targeted at residential and commercial projects seeking Italian-designed premium faucets.
- Basic Collection Entry-level bathroom faucet collection including arena, atomix 3.0, creta 100, smart, smart medical, trenta grip, liberty, arno, trenta, le mans, parallel, S304, and quaranta models. Includes medical-grade and clinical lever variants for healthcare settings.
- Shower Line Complete shower solutions including shower columns, shower heads, shower arms, hand showers, sliding bars, complete shower kits, water outlets, wall supports, flexible hoses, body jets, and built-in diverters.
- Special Finishes Customizable finish options for Paini faucets including tondo (round) and quadro (square) finish variants.
- Kitchen Collection Kitchen faucet collection with multiple configurations including side lever with spring/silicone, side lever with pull-out spray, top lever with pull-out spray, top lever with swiveling spout, stainless steel models, traditional models, special models, clinical lever, wall-mounted, and side lever with swiveling spout variants.
- Fresh & Frizz Filtered Water System Sub-brand product line featuring mixer faucets with built-in above-counter filtration systems providing filtered tap water at the kitchen sink with an independent opening handle. Available models include 10..220L1, 37CR570M, and 64..643FA. Delivers up to €120 savings per filter and up to 27kg plastic reduction per filter installed.
- Vari Bagno (Bathroom Accessories) Bathroom accessories line including hygienic showers (bidet sprays), stop cocks, siphons, and under-sink taps.
Quantifiable outcome
- Up to €120 annual savings per filtered water installation
- +1 more outcomes
Companies that use Paini
Customer profileSegments2 records
Ideal customer profiles2 records
Paini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Paini partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KWCcorePart of Paini Group brand portfolio, Swiss kitchen and bathroom fixtures manufacturer known globally
- MamolicorePart of Paini Group brand portfolio, Italian water technology brand
- PirallaminorItalian design brand under Paini Group
- Argo RubinetteriaminorItalian faucet manufacturer brand under Paini Group
- JacuzzicoreStrategic partnership with Jacuzzi brand recognized worldwide for wellness and hydrotherapy products; Paini avails important Italian design brands recognized worldwide including Jacuzzi
- Vanessa SncminorWebsite design and concept partner based in Borgomanero, Italy
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Paini competitors and assessment
Company assessmentBroad incumbents
- Kohler: Kohler is a global leader in kitchen and bathroom products, including faucets. As a broader incumbent, it competes across multiple price tiers and overlaps with Paini's premium positioning.
- Hansgrohe: Hansgrohe is a leading German manufacturer of faucets, showers, and bathroom fixtures with a comparable 'European design' brand positioning to Paini. Strong peer overlap in shower systems and premium mixers.
- Moen: Moen is a major North American faucet and fixtures manufacturer offering kitchen and bathroom mixers that overlap with Paini's product categories across multiple price points.
- Grohe: Grohe is one of the world's largest bathroom and kitchen faucet manufacturers, serving as a direct benchmark for Paini's mixer and shower product categories globally. It is a relevant comparator for the premium European brassware segment.
- Ideal Standard: Ideal Standard is a European bathroom solutions provider offering faucets, mixers, and shower products directly competing with Paini's portfolio across residential and commercial segments.
Direct peers
- Dornbracht: Dornbracht is a German premium designer faucet and shower manufacturer with strong design-led positioning comparable to Paini's Art Collection. Serves similar high-end residential and hospitality projects.
- Kludi: Kludi is a German faucet and shower manufacturer with overlapping mid-to-premium positioning to Paini's Basic and Art Collections, particularly in European markets.
- Newform: Newform is an Italian manufacturer of bathroom and kitchen faucets with a directly comparable product range and Made in Italy design heritage to Paini.
- Zucchetti Rubinetteria: Zucchetti is an Italian faucet manufacturer with a similar product mix (designer and basic bathroom/kitchen collections), serving as the closest Italian competitor to Paini across overlapping distribution channels.
- Cisal Artevena: Cisal is an Italian faucet manufacturer specializing in design-oriented bathroom and kitchen taps, closely competing with Paini's Italian-made product lines across European distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Paini social profiles
Digital presencePaini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paini leadership team
Management profileNumber of profiles
Paini funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paini
What does Paini do?
Paini S.p.A. Rubinetterie manufactures and sells bathroom and kitchen faucets, mixers, shower systems, and related plumbing fixtures under multiple product collections. The portfolio spans BAGNO (bathroom) with art collection (designer faucets), basic collection (entry-level models), shower line, special finishes, and vari bagno accessories; and CUCINA (kitchen) with the kitchen collection featuring multiple lever and spout configurations including clinical and wall-mounted variants. The company also offers the Fresh & Frizz filtered water system with integrated above-counter filtration.
Is Paini a public or private company?
Paini is a private company. It is classified as corporate owned and is currently operating.
When was Paini founded?
Paini was founded in 1954. It employs 101 to 250 people.
Where is Paini based?
Paini is headquartered in Pogno, Italy, in the Europe region.
How does Paini make money?
One revenue line is on record: faucet and fixture sales.
Who are Paini's main competitors?
Broad incumbents on record are Kohler, Hansgrohe, Moen, Grohe and Ideal Standard. Direct peers are Dornbracht, Kludi, Newform, Zucchetti Rubinetteria and Cisal Artevena.
Does Paini have an API?
No public API is recorded for Paini.
What industry is Paini in?
Paini's product category is Bathroom and Kitchen Plumbing Fixtures. Its primary akta.pro industry code is CRAJAJAA, Point-of-Use (POU) Faucet-Mount Water Filters, with a secondary code of CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners). Its NAICS code is 3256 and its SIC code is 2840.