Act 3 International
ACT 3 International is a Singapore-based private children's arts education company offering drama classes, school learning journeys, theatre productions, neurodiverse dance programmes, and international curriculum licensing for ages 18 months to 16 years.
- Company typePrivate
- Founded1984
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Act 3 International does
ACT 3 International is a Singapore-incorporated private children's arts education company that delivers drama and theatre-based programmes for children aged 18 months to 16 years. The company operates through three sub-brands: ACT 3 Drama Academy (the education division offering term classes and workshops), ACT 3 Theatre (performance venue at 126 Cairnhill Road), and the ACT3 iFestival for Children (the annual international theatre festival). It runs programmes from multiple Singapore venues including One-Two-Six Cairnhill Arts Centre, Drama Centre Black Box at the National Library Building, and Victoria Theatre.
The core product portfolio spans term-time drama classes, school-segment Learning Journey programmes (Kindy, Primary, Secondary) aligned with Singapore's NEL Framework and Tote Board Arts Grant eligible, holiday workshops, Oracy programmes for primary school children, the Theatre Season featuring international touring productions sold via SISTIC, Sundays With Us parent-child workshops, and a Performing Arts for Neurodiverse Children programme co-developed with Tesserae therapy centre under Dr. Dominic Leong (BCBA-D). Proprietary curriculum for ages 3-6 is also licensed internationally to partners such as Indonesian early childhood education providers under a 3-year commitment structure.
Revenue is generated across multiple pricing models: unit pricing per student for school programmes ($15-$35), per-ticket pricing for theatre ($25-$48), subscription-based term classes for drama academy students, multi-year curriculum licensing royalties for overseas partners, and per-term recurring fees ($1,500 per 10-week term) for specialised programmes like the neurodiverse dance offering. The company is led by Ruby Lim-Yang as Artistic Director, with no disclosed institutional investors, parent company, or external funding rounds. Operations are predominantly domestic Singapore, with international reach limited to licensing partnerships and festival touring companies sourced from the UK, Canada, Sweden, Italy, and Argentina.
Act 3 International firmographics
Firmographics- Name
- Act 3 International
- Legal name
- ACT 3 International
- Website
- https://act3international.com.sg
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ACT 3 International is a Singapore-based private children's arts education company offering drama classes, school learning journeys, theatre productions, neurodiverse dance programmes, and international curriculum licensing for ages 18 months to 16 years.
- Ownership category
- akta.pro rank
Act 3 International industry classification
Industry- Product category
- Children's Performing Arts Education
- NAICS
- Fine Arts Schools (61161), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)
- akta.pro secondary industry
- Children’s & Youth Theatre (MPAGABAE)
Keywords
Where Act 3 International is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Act 3 International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Drama Workshops and Classes: Term-time drama classes for children from 18 months to teens, including sample classes and ongoing programmes at ACT 3 Drama Academy.
- Learning Journey Programmes for Schools: School field trip programmes combining theatre performance with drama workshops, priced at $35 per student with minimum attendance requirements.
- Preschool Learning Journey Theatre: Interactive theatre experiences and drama workshops for preschools aligned with NEL Framework, priced per child or per parent-child session.
- Theatre Season Tickets: Ticket sales for professional children's theatre productions featuring international companies, with weekday and weekend pricing tiers.
- Drama Licensing Programme: Licensing of drama enrichment curriculum to international partners with 3-year commitment, including training, materials, and ongoing support.
- Sundays With Us Parent-Child Workshops: Weekend parent-child drama workshops at $75 per parent-child pair, providing bonding experiences through dramatic play.
- Neurodiverse Dance Programme: Specialised dance programme for neurodiverse children aged 5+, priced at $1500 per 10-week term with individualised teaching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Learning Journey Secondary - $35 per student |
| Unit Pricing | Pay-as-you-go | Preschool Learning Journey Theatre - $15 per child |
| Subscription | Multi-year contract | Neurodiverse Dance Programme - $1500 per term |
| Unit Pricing | Pay-as-you-go | Sundays With Us Parent-Child Workshop - $75 |
| Unit Pricing | Pay-as-you-go | Theatre Season Tickets - $25-$48 |
| Unit Pricing | Pay-as-you-go | Holiday Workshops - $50-$380 |
| Unit Pricing | Pay-as-you-go | Children's Day Drama Workshop - $60 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Act 3 International product offering
Product offeringCore offering
ACT 3 International is a Singapore-based children's arts education provider that delivers drama classes, workshops, theatre performances, and structured learning journey programmes for children from 18 months to 16 years. It operates ACT 3 Drama Academy for term classes and holiday workshops, runs professional children's theatre productions featuring international touring companies, and offers school-based learning journeys aligned with Singapore's NEL Framework. The company also licenses its drama enrichment curriculum for ages 3-6 to overseas partners.
Product overview
ACT 3 International is a Singapore-based children's arts education company operating through its core brand ACT 3 Drama Academy, offering a comprehensive portfolio of drama and theatre programmes. The portfolio includes term-time drama classes (ages 18 months to 16 years), Learning Journeys for preschools and schools (Kindy, Primary, Secondary), Holiday Workshops during school breaks, Theatre Season performances featuring international touring productions, the annual ACT3 iFestival for Children, Oracy programmes for speech development, Performing Arts for Neurodiverse Children, a Drama Licensing Programme for overseas partners, and Sundays With Us parent-child workshops. The programmes are delivered primarily at ACT 3 Theatre and ACT 3 Drama Academy at One-Two-Six Cairnhill Arts Centre.
Differentiator
Problem solved
Functional benefit
Brands
- ACT 3 Drama Academy: The drama education division offering term classes, holiday workshops, and drama programs for children from 18 months to 16 years.
- ACT 3 Theatre
- ACT 3i Festival for Children
Products and services
- ACT 3 Drama Academy
Quantifiable outcome
- Holistic development through drama including language, social, and emotional skills
- +1 more outcomes
Companies that use Act 3 International
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Act 3 International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Act 3 International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TesseraecoreACT 3 Drama Academy partners with Tesserae, a specialised therapy and enrichment centre supporting neurodiverse children with developmental and behavioural needs. The partnership delivers a Dance programme for neurodiverse children aged 5+, combining ACT 3's performing arts expertise with Tesserae's behavioural science methodology led by Dr Dominic Leong (BCBA-D).
- GYMKidzminorPartnership with GYMKidz, a company providing physical development programmes for children from 9 months to 9 years old. The collaboration offers two-in-one weekday workshops combining drama and physical play activities.
- Indonesian Early Childhood Education ProviderscoreLicensing partnerships with Indonesian preschools and kindergartens for the Drama Enrichment Programme for ages 3-6. Provides curriculum, training, materials, and ongoing support with a 3-year commitment.
- Lyngo TheatrecoreUK-based children's theatre company with strong Italian design influence, producing high-quality theatre for young audiences. ACT 3 presents Lyngo productions in their Theatre Season (e.g., Jack and the Beanstalk, Pinocchio).
- Mermaid Theatre of Nova ScotiacoreCanadian theatre company presenting Eric Carle adaptations including The Very Hungry Caterpillar. ACT 3 presents their productions in Singapore's Theatre Season.
- Omar Alvarez Titeres Puppetry Arts CompanyminorArgentinean puppetry company founded in 1987, presenting The Steadfast Tin Soldier at ACT 3i Festival 2016. Known for high-quality puppetry performances for children.
- DuffleBag TheatrecoreCanadian children's theatre company (performing since 1992), presenting Snow White and other productions. Known as the 'Nearly World-Famous' company presenting interactive shows.
- Claire Parsons CominorSwedish dance theatre company presenting productions like Marmalade for ages 2-6, featured at ACT 3i Festival.
- Principio Attivo TeatrominorItalian theatre company (formed 2007) presenting Hanà e Momò for ages 3-8 at ACT 3i Festival.
- Vicky IrelandminorUK theatre practitioner and author who trained at Central School of Speech and Drama, collaborating on productions like All On A Summer's Day at ACT 3i Festival.
- Dr Dominic LeongcoreBoard Certified Behavior Analyst-Doctoral (BCBA-D) and Clinical Director of Tesserae, serving as adjunct professor at Endicott College. Leads research in integrating behavioural science with performing arts for neurodivergent children.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Act 3 International competitors and assessment
Company assessmentDirect peers
- Stagecoach Performing Arts: UK-headquartered franchise network offering part-time performing arts training (drama, dance, singing) for children and teens. Comparable in franchise/licensing model and age-targeted drama enrichment, with international footprint.
- Helen O'Grady Drama Academy: International drama academy franchise offering drama and speech programmes for children. Operates in Singapore as well as many other countries; closest comparable to ACT 3 Drama Academy's age-targeted enrichment classes and curriculum-based delivery.
- Centre Stage School of the Arts: Singapore-based performing arts school offering drama, dance, and music classes for children and adults. Direct competitor to ACT 3 Drama Academy for the Singapore parent/enrichment market.
Broad incumbents
- School of the Arts, Singapore (SOTA): Singapore government-funded pre-tertiary specialist arts school offering secondary-level performing arts education. A broader, institutionally-backed incumbent in Singapore arts education that competes for the same pool of arts-inclined students.
Regional players
- Young People's Theatre (Toronto): Canada's largest professional theatre company for young audiences, producing shows and education programmes. Comparable in combining professional children's theatre production with structured drama education programming.
- Imagination Stage: US (Maryland) professional theatre and education organisation producing shows and classes for children and youth. Comparable to ACT 3 in combining professional children's theatre with year-round drama classes and school outreach programmes.
- Polka Theatre: UK children's theatre producing professional productions and learning programmes for young audiences. Comparable to ACT 3 Theatre Season and Learning Journey model of combining live performance with educational workshops.
- Australian Theatre for Young People (ATYP): Australia's flagship theatre company for young people, producing professional productions and running drama classes/workshops. Closely mirrors ACT 3's combined theatre season + drama academy model, though at larger scale.
- Singapore Repertory Theatre: Singapore's leading professional theatre company producing mainstage productions. Comparable to ACT 3's Theatre Season and ACT3 iFestival operations in terms of producing live theatrical content for Singapore audiences, though oriented to adult programming.
Others
- Tesserae (Singapore): Singapore therapy and enrichment centre for neurodiverse children. Listed as a partner rather than a competitor; included as an ecosystem participant given its co-development role in ACT 3's neurodiverse dance programme and behavioural-science methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Act 3 International social profiles
Digital presenceAct 3 International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Act 3 International leadership team
Management profileNumber of profiles
Profiles1 record
Act 3 International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Act 3 International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Act 3 International
What does Act 3 International do?
ACT 3 International is a Singapore-based children's arts education provider that delivers drama classes, workshops, theatre performances, and structured learning journey programmes for children from 18 months to 16 years. It operates ACT 3 Drama Academy for term classes and holiday workshops, runs professional children's theatre productions featuring international touring companies, and offers school-based learning journeys aligned with Singapore's NEL Framework. The company also licenses its drama enrichment curriculum for ages 3-6 to overseas partners.
Is Act 3 International a public or private company?
Act 3 International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Act 3 International founded?
Act 3 International was founded in 1984. It employs 11 to 50 people.
Where is Act 3 International based?
Act 3 International is headquartered in Singapore, Singapore, in the Asia region.
How does Act 3 International make money?
Seven revenue lines are on record. Drama Workshops and Classes are the primary driver. The others are learning Journey Programmes for Schools, preschool Learning Journey Theatre, theatre Season Tickets, drama Licensing Programme, sundays With Us Parent-Child Workshops and neurodiverse Dance Programme.
Who are Act 3 International's main competitors?
Direct peers on record are Stagecoach Performing Arts, Helen O'Grady Drama Academy and Centre Stage School of the Arts. School of the Arts, Singapore (SOTA) is listed as a broad incumbent. Regional players are Young People's Theatre (Toronto), Imagination Stage, Polka Theatre, Australian Theatre for Young People (ATYP) and Singapore Repertory Theatre. Tesserae (Singapore) is listed as an others.
Does Act 3 International have an API?
No public API is recorded for Act 3 International.
What industry is Act 3 International in?
Act 3 International's product category is Children's Performing Arts Education. Its primary akta.pro industry code is EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater), with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 61161 and its SIC code is 7900.