Museum Jan Van Der Togt

What Museum Jan Van Der Togt does

Museum JAN (Museum Jan Van Der Togt) is a private cultural institution located in Amstelveen, Netherlands, operating a single-site art museum dedicated primarily to modern glass art alongside contemporary art and design. The museum was founded in 1991 by collector Jan van der Togt and former director Jan Verschoor, who assembled a permanent collection described as one of the most prominent collections of modern glass art in the Netherlands, including works by Stanislav Libenský, Jaroslava Brychtová, Václav Cigler, Harry Bertoia, Corneille, and others. The museum's product offering is built around three core layers: (1) the permanent collection and rotating exhibitions (currently featuring Christiaan Kuitwaard and Diederik Schneemann), (2) educational and engagement programming such as guided tours, artist-led masterclasses (e.g., a €75 masterclass capped at 15 participants), and dedicated children's and school programming, and (3) supplementary on-site services including a museumshop, coffee corner, and venue rental (zaalverhuur) for private and corporate events.

The business model is a hybrid of consumer transactions and institutional fundraising typical of small Dutch cultural institutions. Revenue is generated through six identifiable streams: admission tickets, museumshop sales, zaalverhuur (event-driven room rental), Friends of Museum JAN memberships and donations (with ANBI charitable status enabling tax-advantaged giving), paid educational activities and masterclasses, and corporate sponsorship via a "Bedrijfsvriend & partnerships" program. Distribution is exclusively physical and on-site; there is no e-commerce, digital product, or online delivery channel, and the only online transaction functionality identified is masterclass ticketing via the third-party platform buytickets.at. The museum's market is regional (Western Europe, Netherlands), targeting art-interested adults, families with children, school groups, corporate sponsors and event clients, and private event hirers.

Operationally, the museum maintains a small-scale footprint with no disclosed headcount, no parent company or holding structure, no funding rounds, no acquisitions, and no technology platform or AI capabilities. Marketing is conducted through the museum's own website (museumjan.nl), email newsletter, and social media channels (Facebook, Instagram). The institution operates Tuesday through Sunday, 11:00–17:00, and is positioned as a cultural anchor for Amstelveen's Oude Dorp neighborhood rather than as a tourism-scale destination.

Name

Museum Jan Van Der Togt

Legal name

Museum JAN

Website

https://jvdtogt.nl

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Museum JAN is a single-site private art museum in Amstelveen, Netherlands, showcasing a leading Dutch collection of modern glass art alongside rotating contemporary art exhibitions. It serves visitors, families, schools, corporate sponsors, and event clients via on-site admissions, programming, shop, and venue rental.

Ownership category

akta.pro rank

Product category

Art Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Glass art museum
• Contemporary art exhibitions
• Museum venue rental
• Art education programs
• Cultural institution services

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Admission tickets: Museum JAN charges visitors for entry. Opening hours are Tuesday through Sunday, 11:00–17:00; closed Mondays.
2. Museumshop: The museum operates a museumshop selling art-related merchandise, visible as a top-level navigation item on the website.
3. Zaalverhuur (Room rental): The museum rents out its rooms and spaces for private events, corporate functions, and other occasions, generating event-driven rental income.
4. Vrienden & Donaties (Memberships and donations): Visitors are invited to become 'Friends of Museum JAN' (Vrienden van Museum JAN), and donors can make gifts or legacy bequests (schenken & nalaten). The museum holds ANBI (Algemeen Nut Beogende Instelling) status, a Dutch charitable-institution designation.
5. Educatieve activiteiten & masterclasses: Paid educational activities such as masterclasses (e.g., the Christiaan Kuitwaard masterclass at €75 per participant) generate activity-based revenue. Limited to 15 participants per session, requiring advance registration.
6. Corporate sponsorships: The museum has a 'Bedrijfsvriend & partnerships' (corporate friendship & sponsorship) program through which businesses support the museum financially, as evidenced by a sponsor logo section on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Museum Jan Van Der Togt (Museum JAN) is a regional art museum in Amstelveen, Netherlands, focused on modern glass art and contemporary design. It offers physical museum visits with both a permanent collection and rotating temporary exhibitions, alongside a museum shop, guided tours, educational programs, masterclasses, and venue/room rental services. The museum also operates a "Friends of Museum JAN" membership program and runs corporate-sponsored cultural activities.

Product overview

Museum JAN is a traditional art museum offering a unified experience centered on glass art and contemporary art exhibitions. The museum provides physical visitor services including access to its permanent collection (Vaste Collectie) and rotating exhibitions (Tentoonstellingen), guided tours (Rondleidingen), educational programs (Educatie), and venue rental (Zaalverhuur). Additional offerings include the Museumshop, coffee corner, and a Friends membership program (Vrienden van Museum JAN). The museum operates as a cultural institution rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Visits (Museumbezoek)
• Guided Tours (Rondleidingen)
• Educational Programs (Educatie)
• Masterclasses
• Venue / Room Rental (Zaalverhuur)
• Museum Shop
• Friends of Museum JAN Membership (Vrienden van Museum JAN)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corporate sponsors (Sponsors of Museum JAN)minorGTM or Marketing PartnerMuseum JAN has a dedicated 'Bedrijfsvriend & partnerships' (corporate friendship and sponsorship) program. The museum's website features a sponsor logo section ('Sponsoren') with logos of business supporters, though the individual company names are not listed in the source text. These corporate partners provide financial support in exchange for brand association with the museum's cultural activities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stedelijk Museum Amsterdam: Major Amsterdam modern and contemporary art museum. A much larger incumbent in the same broader Dutch modern-art category, offering overlapping contemporary-art programming but without Museum JAN's glass-art specialist focus.
• Van Abbemuseum: Eindhoven modern and contemporary art museum with comparable emphasis on design and applied arts. A relevant peer in Dutch regional modern-art programming with similar educational and community-engagement models.
• Kunstmuseum Den Haag: Major Dutch art museum with strong modern and decorative-arts collections (including Mondrian). Overlaps with Museum JAN in design/applied-arts programming but at a much larger scale and broader curatorial scope.
• Kröller-Müller Museum: Premier Dutch modern and contemporary art museum with a sculpture garden. Comparable in modern-art scope but anchored by a Van Gogh collection; serves a similar specialist art-tourism audience as Museum JAN.
• Corning Museum of Glass: Leading international glass art museum in the United States with a major collection, demonstrations, and educational programming. The global benchmark for glass-focused museums and the most relevant international peer to Museum JAN's glass-art specialization.
• Museum Boijmans Van Beuningen: Rotterdam-based major art museum with broad modern and applied-arts holdings. Comparable as a Dutch regional art institution with mixed permanent/temporary programming and education offerings, though at significantly larger scale.

Regional players

• Museum Het Valkhof: Regional museum in Nijmegen combining archaeology, modern art, and cultural programming. Comparable to Museum JAN as a mid-sized Dutch regional museum with mixed permanent collections, temporary exhibitions, and educational programming.
• Fries Museum: Regional art and cultural-history museum in Leeuwarden serving a northern Dutch catchment. Comparable in scale and operational model (rotating exhibitions, education, museumshop) but in a different Dutch region with no glass-art focus.

Direct peers

• Nationaal Glasmuseum Leerdam: Dutch national museum dedicated to glass art and the history of Dutch glassmaking. The closest functional peer to Museum JAN's glass-art specialization, though more historical/industrial in focus; together they form the small set of Dutch museums where glass art is the core subject.
• Cobra Museum voor Moderne Kunst: Also located in Amstelveen and focused on modern/contemporary art (the CoBrA movement). It is the most direct geographic and curatorial peer to Museum JAN, competing for the same local visitor pool, school groups, and Amstelveen cultural-tourism spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/janvandertogt
• Facebookfacebook.com/267334620615
• LinkedInlinkedin.com/company/museum-jan-van-der-togt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum Jan Van Der Togt