Freshliance Electronics

What Freshliance Electronics does

Freshliance Electronics (Zhengzhou Freshliance Electronics Corp., Ltd) is a privately-held Chinese manufacturer founded in 2015 that designs and produces IoT-based temperature and humidity data loggers and environmental monitoring solutions for cold chain applications. The company's product portfolio spans the full temperature envelope from -200°C (liquid nitrogen) to +200°C, organized into five main lines: disposable USB and NFC loggers (Fresh Tag, Thermis Log, Fresh Tape), multi-use loggers (TagPlus, Atlas Log, Fresh Keeper, Atlas Pro), wireless real-time devices across Bluetooth, WiFi, 4G, and LoRa (BlueTag, Coeus, LoRa Tag, Fresh Tracker), ultra-low and ruggedized industrial recorders (Fresh Keeper-IUT, Atlas Log-IUT, IRON TAG with 316 stainless steel and IP68 rating), and time-temperature indicators (Thermis Tag, AlertTag). Supporting the device layer is a GAEA Series gateway family and an IoT cloud platform with API services for enterprise data integration.

The company serves pharmaceutical and life sciences (vaccine distribution, clinical logistics, biological samples), food and agriculture (perishable transport, meat processing, fresh produce), logistics and transportation (refrigerated transport, container monitoring), laboratory and research, and specialized environmental monitoring. Named enterprise customers include JBS S.A., BASF, Yonghui Superstores, Henan Provincial People's Hospital, Zhengzhou CDC, Tibet Regional Health Facilities, and Spain Healthcare Facilities, with additional SMB reach through a self-owned e-commerce storefront at fldatalogger.com.

Freshliance monetizes primarily through hardware sales of single-use and reusable data loggers, supplemented by IoT environmental monitoring solutions and API/managed services for enterprise integration. Pricing is quote-based across B2B customers, with distribution spanning direct enterprise sales, the e-commerce channel, and international trade shows including Transport Logistic, Canton Fair, Analytica, Seafood Expo North America, FRUIT LOGISTICA, and Asia Fruit Logistica. The company holds an unusually broad certification stack for a firm of its size, including FDA 21 CFR Part 11 and Part 820, EN12830, CE marking across multiple product lines, ISO9001, and a 2023 High-tech Enterprise Certificate from the Government of China. Headquartered in the Airport Economy Zone of Zhengzhou with 11–50 employees, Freshliance appears to be founder/management-owned with no evidence of external institutional investment.

Name

Freshliance Electronics

Legal name

Zhengzhou Freshliance Electronics Corp., Ltd

Website

https://freshliance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Freshliance Electronics designs and manufactures IoT temperature and humidity data loggers — from disposable USB devices to multi-use wireless, ultra-low, and ruggedized sensors — for cold chain monitoring across pharmaceutical, food, logistics, and laboratory customers worldwide.

Ownership category

akta.pro rank

Product category

Cold Chain Temperature Monitoring Devices

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Temperature data loggers & probes (in-transit and storage) (TLAEALAA)

akta.pro secondary industries

Vaccine/biopharma cold chain compliance sensors (GxP/21 CFR Part 11 capable) (TLAEALAK), Cold Chain Monitoring, Sensors & Control Towers (IoT, data loggers) (HLAGAMAG), Cold Chain Monitoring, Data Logging & Chain-of-Custody Services (TLACAMAL), Cold storage facility environmental sensing (rooms, freezers, blast chillers) (TLAEALAL)

Keywords

• Cold chain monitoring
• Temperature data loggers
• Humidity monitoring devices
• Wireless IoT sensors
• Pharmaceutical cold chain

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Temperature/Humidity Data Loggers: Sale of physical temperature and humidity monitoring devices including disposable USB loggers, reusable loggers, wireless IoT sensors, and rugged industrial temperature recorders. Products range from single-use affordable loggers to multi-use configurable systems with various connectivity options.
2. IoT Environmental Monitoring Solutions: Comprehensive monitoring solutions including cloud platform services, gateway devices, and integrated temperature/humidity/gas/illumination monitoring systems for enterprise facilities.
3. API and Software Services: IoT platform integration services enabling enterprise customers to pull live and historical sensor data into their own websites or dashboards for data analysis and centralized management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Zhengzhou Freshliance Electronics designs, manufactures, and supplies IoT-enabled temperature and humidity data loggers for cold chain monitoring. The portfolio spans disposable USB/NFC loggers, multi-use reusable loggers, Bluetooth/WiFi/4G/LoRa wireless real-time monitoring devices, ultra-low temperature loggers for cryogenic and dry ice applications, and rugged industrial recorders. These products are complemented by GAEA gateways, external gas probes, and an API service for enterprise integration into customer dashboards and management platforms.

Product overview

Freshliance Electronics is a technology company specializing in IoT temperature and humidity monitoring solutions for cold chain logistics, pharmaceuticals, food safety, and industrial applications. The product portfolio consists of five main product lines: (1) Disposable Temperature/Humidity Data Loggers including Fresh Tag series (USB and NFC), Fresh Tape NFC logger, and Thermis Log series for single-use shipment monitoring; (2) Multi-Use Temperature/Humidity Data Loggers including TagPlus series and Atlas Log/Atlas Pro series for reusable applications; (3) Wireless Real-Time Monitoring solutions featuring Bluetooth loggers (BlueTag series), WiFi/4G devices (Coeus series), and LoRa systems for large facilities; (4) Ultra High/Low Temperature Data Loggers including Fresh Keeper-IUT, Atlas Log-IUT for dry ice and liquid nitrogen applications down to -200°C; and (5) Time Temperature Indicators (Thermis Tag, AlertTag series) for cumulative temperature exposure monitoring. The ecosystem is supported by GAEA Series gateways for connectivity, external probes (CO2, ammonia, ethylene), and API services for enterprise integration. Products serve cold chain transportation, laboratory storage, agricultural monitoring, and industrial processing across food, pharmaceutical, and life sciences sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Tag: USB temperature data loggers product line
• Thermis Log
• BlueTag
• Coeus
• Atlas Log
• Fresh Keeper
• Iron Tag
• Fresh Tracker
• GAEA Series
• AlertTag
• LoRa Tag
• TagPlus

Products and services

• Fresh Tag USB Disposable Temperature Data Loggers Single-use USB temperature and humidity data loggers with automatic PDF report generation, designed for one-trip cold chain shipment monitoring in pharmaceutical, food, and logistics applications without requiring installed software.
• Thermis Log Disposable Temperature Recorders Disposable USB temperature recorders purpose-built for pharmaceutical and biological product transport, providing tamper-proof PDF reports for cold chain compliance documentation.
• Fresh Tag NFC Temperature Data Loggers Single-use NFC temperature loggers enabling wireless cold chain data retrieval via near-field communication with smartphones, eliminating USB port requirements on inspection devices.
• TagPlus Multi-Use Temperature Data Loggers Reusable USB temperature and humidity data loggers with LCD display and PDF report generation, designed for repeated monitoring across multiple shipments to reduce per-trip cost.
• Atlas Log Multi-Use Temperature Data Loggers Multi-use configurable temperature and humidity data loggers for repeated deployments across multiple shipments or in fixed monitoring applications.
• Fresh Keeper Long-Life Temperature Humidity Data Logger Long-life temperature and humidity data logger with up to 999 days of continuous operation for extended monitoring deployments in storage and warehousing applications.
• BlueTag Bluetooth Temperature Data Loggers Compact Bluetooth-enabled multi-use temperature and humidity data loggers for wireless monitoring via smartphone app, commonly used for HACCP food safety compliance.
• 4G Real-Time Data Logger for Transport 4G cellular-connected real-time temperature data logger enabling continuous tracking and alerting during cold chain transportation with cloud dashboard visibility.
• Coeus WiFi/4G Wireless Temperature and Humidity Data Loggers Industrial-grade WiFi and 4G wireless temperature and humidity data loggers for continuous remote facility monitoring in supermarkets, wine cellars, cigar storage, and other specialty environments.
• LoRa Tag Wireless Environmental Real-Time Data Logger LoRa long-range wireless temperature and humidity data loggers designed for large-scale facility monitoring where WiFi coverage is impractical.
• GSP100 Multi-Parameter Real-Time Data Logger Multi-parameter WiFi/4G real-time data logger monitoring illumination, ethylene, CO2, ammonia, temperature, and humidity for greenhouses and specialized storage environments.
• Ultra-Low Temperature Data Loggers (Dry Ice and Liquid Nitrogen) Ultra-low temperature data loggers covering -90°C (dry ice) to -200°C (liquid nitrogen) ranges for pharmaceutical cold chain, cryogenic storage, and biological sample transport.
• IRON TAG Rugged Industrial Temperature Recorders 316 stainless steel rugged temperature and pressure data recorders with IP68 waterproof rating, operating -50°C to +150°C for vacuum ovens, autoclaves, meat processing, and other harsh industrial environments.
• Fresh Tracker 4G Real-Time GPS Data Loggers 4G real-time data loggers with GPS tracking and optional shock and illumination sensing for end-to-end cold chain transportation visibility of perishable and high-value goods.
• GAEA Series IoT Gateways Multi-protocol IoT gateways supporting 4G, WiFi, LAN, Bluetooth, and LoRa connectivity to aggregate wireless sensor data and forward to cloud platforms for centralized real-time temperature monitoring.
• Time Temperature Indicators (Thermis Tag and AlertTag) Disposable time-temperature indicators with LED or LCD displays providing visual cumulative temperature excursion alerts for medical, pharmaceutical, and perishable goods shipping compliance.
• Industrial and Food Thermometers Industrial-grade and waterproof food thermometers for precise temperature measurement in manufacturing, processing, and hygiene-critical food service environments.
• IoT Platform API Integration Service Cloud API integration service enabling enterprise customers to pull live and historical sensor data from Freshliance IoT loggers directly into their own websites or dashboards for centralized data analysis and decision-making.

Quantifiable outcome

• Temperature accuracy of ±0.3°C to ±0.5°C depending on range
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Testo SE: Large German measurement technology company with a broad portfolio including cold chain loggers, Bluetooth probes, and WiFi data loggers - larger incumbent with substantial brand presence in food/pharma cold chain monitoring.
• Vaisala: Finnish publicly-listed global leader in environmental and industrial measurement (humidity, temperature, CO2) with a growing cold chain monitoring franchise - larger incumbent competing in the regulated pharma/food segments Freshliance targets.

Direct peers

• Onset Computer Corporation (HOBO): Long-established US data logger manufacturer offering USB, Bluetooth, and WiFi temperature/humidity loggers for research, food, and cold chain applications - directly overlaps Freshliance's multi-use and wireless portfolio.
• Controlant: Iceland-based real-time cold chain visibility provider focused on pharmaceutical customers, using cellular IoT sensors and a cloud platform - directly comparable to Freshliance's Fresh Tracker/GAEA real-time stack for high-value pharma use cases.
• Dickson: US-based manufacturer of temperature, humidity, and pressure data loggers and chart recorders with a focus on regulated industries (pharma, food, museums) - directly comparable mid-market player with overlapping product breadth.
• LogTag Recorders: Specialist manufacturer of USB temperature data loggers widely used in pharma and food cold chains; directly competes in the disposable PDF logger category that anchors Freshliance's Fresh Tag/Thermis Log lines.
• Sensitech (a Carrier company): Carrier-owned global leader in cold chain visibility for pharma, food, and logistics with both disposable and real-time temperature monitoring solutions - directly overlaps Freshliance's enterprise pharma/food positioning and product architecture.
• ELPRO-Buchs (Mestex Group): Swiss cold chain monitoring specialist serving pharma/life sciences with a similar mix of data loggers, PDF reports, and real-time sensors, including ultra-low temperature lines - a direct comparable in scope and customer base.
• Berlinger & Co. Swiss specialist in single-use and reusable temperature data loggers for pharmaceutical and clinical trial cold chains; near-identical product concept (disposable USB/PDF loggers plus reusable devices) at FDA/GxP-compliant quality tier.

Emerging players

• Oceasoft: France-based specialist in smart temperature and humidity data loggers for life sciences, pharma, and food with cloud connectivity - emerging player with overlapping pharma/food cold chain focus and similar IoT platform approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fresh_liance

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshliance Electronics