Prosper
Prosper is a UK mobile-first investment platform that lets parents, grandparents and extended family collaboratively invest for a child's future via Junior ISAs, Bare Trusts and a gift-linked savings feature.
- Company typePrivate
- Founded2023
- HeadquartersOklahoma City, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Prosper does
Prosper (trading name of GetProsper Ltd, incorporated in England and Wales in 2023) is a UK mobile-first investment platform that enables parents, grandparents and extended family members to invest collectively for children's futures. The product suite comprises three account wrappers — a Junior Stocks & Shares ISA (tax-free, locked until age 18), a Junior Investment Account structured as a Bare Trust (flexible withdrawals for the child's benefit), and a General Investment Account (taxable, parent-held) — alongside a Gifting Service that lets any family member or friend contribute to a child's Junior ISA via a unique shareable link, attach personalised messages and photos, and have the gift tracked. Target users are UK parents over 18 with parental responsibility for children under 16, plus extended family and friends as gifting contributors.
The underlying platform is built as a mobile app distributed via Google Play and the Apple App Store, with self-serve onboarding using Open Banking payments via True Layer and electronic identity verification via Onfido. Asset custody, execution and the principal-firm regulatory relationship are outsourced to WealthKernel Limited (FCA ref 723719), while the four available investment portfolios are constructed using funds from BlackRock and Vanguard. Supporting infrastructure includes Webflow for web properties, Mailchimp for email marketing, Zapier for workflow automation and Google Analytics for anonymised usage analytics. GetProsper Ltd is applying to become an Appointed Representative of WealthKernel to operate under FCA authorisation.
Prosper's revenue model is a 0.50% annual platform fee charged monthly in arrears on assets under management, plus a £2 transaction fee per gift sent through the gifting service; underlying fund-level charges of 0.20%–0.29% are passed through to BlackRock and Vanguard and are not platform revenue. Distribution is exclusively direct-to-consumer through the mobile app, supported by a content-led marketing strategy built around the 'Prosper Guide' educational library and social channels on LinkedIn, Instagram and X. Service is restricted to UK residents, with explicit geographic exclusions on US and EEA customers.
Prosper firmographics
Firmographics- Name
- Prosper
- Legal name
- GetProsper Ltd
- Website
- https://getprosper.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prosper is a UK mobile-first investment platform that lets parents, grandparents and extended family collaboratively invest for a child's future via Junior ISAs, Bare Trusts and a gift-linked savings feature.
- Ownership category
- akta.pro rank
Prosper industry classification
Industry- Product category
- Children's Investment Platform
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)
- akta.pro secondary industry
- Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs) (FSACAMAN)
Keywords
Where Prosper is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prosper business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform management fee: Prosper charges a 0.50% annual platform fee on total assets under management. This fee covers the cost of the app, account management, and platform services. Fees are taken monthly in arrears.
- Gift transaction fee: A £2 fee is charged for each gift sent through the platform, as stated in the terms and conditions.
- Fund distribution (pass-through): Additional fund charges of 0.20%-0.29% (depending on investments selected) are passed through to BlackRock and Vanguard. This is not revenue for Prosper but is part of the total cost to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform fee: 0.50% annual on assets under management |
| Subscription | Monthly | Fund charges: 0.20%-0.29% annual depending on investment selection |
| Unit Pricing | Pay-as-you-go | Gift fee: £2 per gift |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Prosper product offering
Product offeringCore offering
Prosper is a mobile-first UK investment platform that enables parents, grandparents, and extended family members to collectively invest for children's futures. It offers Junior Stocks & Shares ISAs, Junior Investment Accounts (Bare Trusts), General Investment Accounts, and a Gifting Service, with assets custodied by WealthKernel and invested through funds designed by BlackRock and Vanguard. The platform charges a 0.50% annual platform fee on assets under management plus a £2 fee per gift.
Product overview
Prosper is a UK mobile-first investment platform that enables parents, grandparents, and extended family to invest collectively for children's futures. The core product suite comprises three investment account types — the Junior Stocks & Shares ISA (tax-free, locked until age 18), the Junior Investment Account (Bare Trust, flexible withdrawals for the child's benefit), and the General Investment Account (held in the parent's name) — supplemented by a Gifting Service that allows any family member to contribute directly to a child's Junior ISA via a unique link with the ability to attach personalised messages and photos. Investments are managed through a partnership with WealthKernel (custodian) and are held in funds designed by BlackRock and Vanguard. The platform charges a 0.50% annual platform fee plus fund-level charges of 0.20–0.29%.
Differentiator
Problem solved
Functional benefit
Brands
- Junior Stocks & Shares ISA: Tax-free investment account in a child's name, locked until age 18
- Junior Investment Account (Bare Trust)
- General Investment Account
- Gifting Service
Products and services
- Junior Stocks & Shares ISA A tax-free investment account in a child's name for UK parents and family members, locked until the child turns 18. Supports contributions from multiple family members and invests via funds designed by BlackRock and Vanguard.
- Junior Investment Account (Bare Trust) An investment account in a child's name that can be opened by any family member. Uses the child's tax allowances and permits withdrawals before age 18 provided funds are used for the child's benefit, offering flexibility over a locked Junior ISA.
- General Investment Account A taxable investment account held in the parent's name using the parent's tax allowance, with full flexibility over how and when invested money is used.
- Gifting Service A gifting feature enabling family members and friends to contribute money directly into a child's Junior ISA via a unique shareable link, with the option to attach personalised messages and photos stored in a memory box. Charges a £2 fee per gift sent.
Quantifiable outcome
- Investments held by WealthKernel are protected up to £85,000 by FSCS
Companies that use Prosper
Customer profileSegments3 records
Ideal customer profiles2 records
Prosper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Prosper partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- WealthKernelcoreWealthKernel acts as the principal firm and custodian for all customer assets. They provide execution and custody services, hold customer cash and investments separately (ring-fenced) per FCA client asset rules, and are regulated by the FCA (ref no. 723719). GetProsper Ltd is applying to become an Appointed Representative of WealthKernel.
- BlackRockcoreBlackRock provides investment fund options for Prosper accounts. Investment options are designed by experts at BlackRock and Vanguard to stay diversified for long-term goals.
- VanguardcoreVanguard provides investment fund options for Prosper accounts alongside BlackRock. Investment options are designed by experts to provide diversified portfolios for long-term child investment goals.
- Forsters LLPminorPartnership with Forsters LLP, a UK law firm specializing in family planning and tax, to digitize the Bare Trust creation process. Users can complete Bare Trust setup in under 20 minutes through the app.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Prosper competitors and assessment
Company assessmentEmerging players
- Plum: UK consumer fintech combining savings, investments and pensions in a mobile app. Comparable mobile-first GTM and UK mass-market customer, though broader product scope than Prosper.
- GoHenry: UK youth fintech offering prepaid cards and savings/investing features for children with parental controls. Comparable family/children focus, though its core product is payments rather than investment wrappers.
- Chip: UK fintech offering savings and investment products via a mobile app with automated features. Comparable mobile-first UX and UK consumer targeting, with some overlap in micro-investing.
- Acorns: US micro-investing pioneer using round-ups and family/children's accounts (Acorns Early). Conceptually comparable to Prosper's micro-investing, family-collaborative model, though US-focused.
- Dodl: AJ Bell's simplified UK investment app targeting beginners with ISAs and general investment accounts. Comparable in product simplicity and UK retail focus, with the backing of an incumbent platform.
Direct peers
- InvestEngine: UK low-cost investment platform offering ISAs and general investment accounts with ETF-based portfolios. Competes for cost-sensitive UK retail investors including parents opening Junior accounts.
- Moneybox: UK mobile-first investment and savings app offering Junior ISAs alongside adult ISA, pension and general investment accounts. Directly comparable to Prosper's target customer (UK parents) and product wrapper suite.
- Wealthify: UK digital wealth platform offering ISAs, JISAs and general investment accounts with low minimums and a similar mobile-first, goal-based experience. Competes for the same UK mass-market investor segment as Prosper.
Broad incumbents
- Nutmeg: Larger UK robo-advisor offering Junior ISAs within a broad ISA, SIPP and general investment account portfolio. Overlaps Prosper on Junior ISA product but serves a wider, more affluent investor base.
Others
- WealthKernel: B2B provider of custody, execution and infrastructure for digital wealth platforms in the UK. Prosper's principal firm and technology partner — relevant as an enabler/competitor in the supply side of the same stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Prosper social profiles
Digital presenceProsper compliance and trust
Trust signalCompliance2 records
Prosper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosper leadership team
Management profileNumber of profiles
Profiles2 records
Prosper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosper
What does Prosper do?
Prosper is a mobile-first UK investment platform that enables parents, grandparents, and extended family members to collectively invest for children's futures. It offers Junior Stocks & Shares ISAs, Junior Investment Accounts (Bare Trusts), General Investment Accounts, and a Gifting Service, with assets custodied by WealthKernel and invested through funds designed by BlackRock and Vanguard. The platform charges a 0.50% annual platform fee on assets under management plus a £2 fee per gift.
Is Prosper a public or private company?
Prosper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prosper founded?
Prosper was founded in 2023. It employs 1 to 10 people.
Where is Prosper based?
Prosper is headquartered in Oklahoma City, United States, in the North America region.
How does Prosper make money?
Three revenue lines are on record. Platform management fee is the primary driver. The others are gift transaction fee and fund distribution (pass-through).
Who are Prosper's main competitors?
Emerging players on record are Plum, GoHenry, Chip, Acorns and Dodl. Direct peers are InvestEngine, Moneybox and Wealthify. Nutmeg is listed as a broad incumbent. WealthKernel is listed as an others.
Does Prosper have an API?
No public API is recorded for Prosper.
What industry is Prosper in?
Prosper's product category is Children's Investment Platform. Its primary akta.pro industry code is FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional), with a secondary code of FSACAMAN, Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs). Its NAICS code is 523940 and its SIC code is 6282.