Dance Workshop

What Dance Workshop does

Dance Workshop is a privately held dance studio operating a single flagship location at 30 East 60th Street on Manhattan's Upper East Side, with roots on Long Island stretching back more than 40 years. The company was founded by MaryAnn and Nanci Grasso and expanded to NYC in 2016. Its core offering is in-person dance instruction delivered across six purpose-built dance rooms with high ceilings, wood and marble floors, and professional sound systems, covering Ballet, Tap, Jazz, Hip-Hop, Modern, Contemporary, Lyrical, Musical Theatre, and Gymnastics for children ages 3–18 and adults of all levels. A competitive Company program trains dancers (minimum four hours weekly in Ballet, Jazz, Tap, and Hip-Hop) for performances at MLB, NBA, and NHL venues and at Hunter College Kaye Playhouse, with annual auditions each March.

The business generates revenue through semester-based class tuition, private lessons for skill development and event choreography (weddings, bar/bat mitzvahs, flash mobs), birthday party packages starting at $2,500 for 15 guests, summer intensives and themed camps, studio rentals, and an in-studio retail partnership with Repetto Paris selling luxury French dancewear. Go-to-market is community-led and event-driven: enrollment flows through the Studio Director online portal and in-person registration at reception, with visibility generated by press coverage in family-focused publications and high-profile performances at major sports venues. The faculty, drawn from Broadway, Radio City Rockettes, professional ballet and modern companies, and top collegiate programs, is positioned as a core competitive asset. The business is bootstrapped, with no institutional funding, no headcount disclosure, and no financial disclosure publicly available.

Name

Dance Workshop

Legal name

Dance Workshop

Website

https://danceworkshopny.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance Workshop is a privately held Manhattan dance studio on the Upper East Side, founded by MaryAnn and Nanci Grasso, offering in-person instruction for children and adults across multiple dance styles, plus a competitive company program, private lessons, birthday parties, and Repetto Paris retail.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dance Class Tuition: Semester-based dance class enrollment for kids and adults covering various styles including Ballet, Tap, Jazz, Hip-Hop, Modern, Lyrical, Contemporary, and Musical Theatre
2. Private Dance Lessons: One-on-one instruction for skill development, choreography for special events including weddings, bar/bat mitzvahs, flash mobs, and first dances
3. Birthday Party Packages: Dance party packages starting at $2,500 for 15 guests including 50 minutes of dancing, food and cake time. Additional guests at $35 each. Gymnastics parties also available
4. Dancewear Retail (Repetto Paris): Partnership with Repetto Paris to sell luxury dancewear including leotards, wrap sweaters, t-shirts, sweatshirts, leg warmers, and ballet flats
5. Studio Space Rentals: Private event bookings and studio space rentals for celebrations and special gatherings
6. Dance Camps and Intensives: Summer programs including Princess Dance Camp, Company Dance Intensive, and Company Dance Camp with multi-day commitments

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Dance Workshop is a privately operated dance studio providing in-person group dance classes for children and adults across ballet, tap, jazz, hip-hop, lyrical, contemporary, modern, and musical theatre, alongside private lessons, a competitive Company program, summer intensives and camps, birthday parties, wedding choreography, and studio rentals. The flagship Upper East Side studio features six dance rooms with state-of-the-art sound systems and also hosts a Repetto Paris dancewear boutique.

Product overview

Dance Workshop is a dance studio business offering a comprehensive range of in-person dance instruction and related services. The core offering consists of group dance classes for children (ages 3-18) and adults across multiple disciplines including Ballet, Tap, Jazz, Hip-Hop, Lyrical, Contemporary, Modern, and Gymnastics. Additional services include Private Lessons for skill development and event choreography (weddings, bar/bat mitzvahs), a competitive Company Dance Program with performance opportunities at major sporting events, and seasonal programs such as Summer Dance Intensive and Princess Dance Camp. The studio also offers event hosting services including dance and gymnastics birthday parties, studio rentals, and community events. A retail partnership provides Repetto Paris luxury dancewear for purchase. The business operates from a single flagship location at 30 East 60th Street on Manhattan’s Upper East Side.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Dance Classes
• Adult Dance Classes
• Private Lessons
• Company Dance Program

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Repetto PariscoreChannel Partner/ Reseller/ DistributorPartnership with French luxury dancewear brand Repetto Paris to bring Parisian refinement to NYC. Dance Workshop serves as retail location for Repetto products including ballet flats, leotards, wrap sweaters, t-shirts, sweatshirts, and leg warmers. Studio features Repetto window displays that change seasonally, reflecting Parisian sophistication.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Broadway Dance Center: Midtown Manhattan dance studio serving children, teens, and adults across multiple styles with intensive programs and performance tracks — comparable in target market, comprehensive curriculum, and competitive/performing company offerings.
• Gibney Dance: Lower Manhattan multi-studio dance center offering classes, rehearsals, and performances across contemporary, ballet, and movement forms — comparable in NYC studio operations, community programming, and event/space rental services.
• Peridance Capezio Center: Long-standing NYC dance studio and school offering group classes, private lessons, and a Capezio retail partnership across multiple dance styles — directly comparable in curriculum breadth, private instruction, and dancewear retail synergy.
• Steps on Broadway: Iconic NYC dance studio on the Upper West Side offering open-class drop-ins across ballet, jazz, modern, hip-hop, and tap to students of all levels — directly comparable in product offering, target market, and Manhattan location-based model.
• Ballet Academy East: Upper East Side ballet school serving children through pre-professional students with a structured syllabus and performance opportunities — highly comparable in Manhattan UES geography, child/parent target market, and recreational-to-competitive pathway model.

Broad incumbents

• Alvin Ailey American Dance Theater: Nationally renowned dance organization with a Manhattan school offering classes and a celebrated professional company — a broader incumbent that overlaps in dance education and performance but operates at much larger institutional scale.
• The Ailey School: The official school of Alvin Ailey, offering professional-track training in ballet, modern, jazz, and Horton techniques — comparable as a major NYC dance training institution but with a more conservatory-oriented, scholarship-driven model.
• Joffrey Ballet School: Nationally recognized ballet training institution with a Manhattan location serving children through professional trainees — overlaps in NYC dance education and competitive pathways, but specializes in ballet with more institutional structure.

Others

• Capezio (Retail): Heritage dancewear manufacturer and retailer with flagship NYC stores — adjacent/ecosystem participant rather than direct competitor, comparable to Dance Workshop's Repetto Paris partnership as a luxury dancewear retail anchor.

Regional players

• Boston Ballet School: Major regional ballet school serving Greater Boston with comprehensive youth and adult programs — comparable in curriculum breadth and recreational-to-pre-professional pathway but operates in a distinct geography from Dance Workshop's NYC/Long Island base.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/danceworkshopny
• Facebookfacebook.com/danceworkshopny
• LinkedInlinkedin.com/company/dance-work-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Workshop