Basingstoke Gazette

What Basingstoke Gazette does

Basingstoke Gazette is a local newspaper and digital news platform serving Basingstoke and the surrounding Hampshire area in England. Established as a publication under Newsquest Media Group Ltd, a privately held UK regional newspaper operator registered in England & Wales (company number 01676637), the title has operated continuously since at least 2001. The platform covers local news (districts, crime, politics, health, education, business), sport (Basingstoke Town FC, Bison, rugby), what's-on listings, nostalgia, bereavement notices, and public information. Its product portfolio comprises a digital subscription with reduced-display-ad access, a pageSuite-powered digital edition (e-paper), email newsletters, an interactive puzzles section, a Reader Rewards loyalty program, a newspaper archive, public notice publishing, classified listings (jobs, cars, homes), a local business directory, and the North Hampshire Living lifestyle e-edition. The publication is IPSO-regulated and adheres to the Editors' Code of Practice.

The underlying technology is a web-based CMS with a pageSuite digital edition platform, email newsletter delivery, and online classified advertising systems hosted under the Newsquest Media Group and LocalIQ infrastructure (classified ad operations routed to [email protected]). Distribution is multi-channel: print newspaper, website, digital edition, email, social media (Facebook, Twitter/X, WhatsApp community), and partner channels including the Public Notice Portal (in conjunction with Google) for statutory notices.

Basingstoke Gazette monetizes through five revenue streams: recurring digital and print subscriptions, display advertising from local businesses, classified advertising (jobs, cars, homes), statutory public notices, and archive/special publication access. Its go-to-market is direct-to-consumer for reader subscriptions and direct-to-local-SMB for advertising, with no enterprise customer or agency channel identified. Customer segments are local residents and local businesses in Basingstoke and Hampshire, with no disclosed headcount, funding, or revenue figures.

Name

Basingstoke Gazette

Legal name

Newsquest Media Group Ltd

Website

https://basingstokegazette.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Basingstoke Gazette is a local newspaper and digital news platform serving Basingstoke and Hampshire, England, operated by Newsquest Media Group Ltd. It delivers news, sport, public notices, classifieds, and lifestyle content across print, website, digital edition, newsletters, and social channels to local residents and advertisers.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news publishing
• Community journalism
• Digital newspaper
• Classified advertising
• Public notices

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital and Print Subscriptions: Subscription-based access to digital editions, premium content, and reader rewards program
2. Advertising Revenue: Local display advertising targeting the Basingstoke community, with ads predominantly from local businesses promoting local services
3. Classified Advertising: Revenue from classified ads including jobs, cars, homes listings, and local directory listings
4. Public Notices: Statutory public notices published in print and digital formats, including planning, traffic, licensing, probate, and other public information notices
5. Archive and Special Content: Newspaper archive access and special publications including Hampshire Life magazine and North Hampshire Living e-edition

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Basingstoke Gazette is a local newspaper and digital news platform serving the Basingstoke and Hampshire area. It publishes local news, sport, crime, politics, health, education, and business coverage, and sells digital subscriptions, print editions, classified advertising, public notices, and associated lifestyle content to local residents and advertisers.

Product overview

Basingstoke Gazette is a local news publication operated by Newsquest Media Group, offering a digital-first news platform with a suite of subscription and free services. The core offering consists of a digital subscription providing ad-light access to breaking news, sport, crime, politics, health, education, and business coverage across Basingstoke and surrounding Hampshire areas. Supporting products include the Digital Edition for e-paper access, email newsletters, Reader Rewards subscriber program, Public Notices for statutory announcements, and classified services for jobs, vehicles, and real estate. Additional offerings include puzzles, a newspaper archive, and the North Hampshire Living lifestyle magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Subscription

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Public Notice PortalcoreStrategic or Co-development PartnerThe Public Notice Portal is a platform for publishing statutory public notices, brought to users by Britain's local news media. The Basingstoke Gazette participates in this portal which receives public notice data from local news publishers across the UK, in conjunction with Google. This enables public notices to reach a wider audience digitally while maintaining statutory requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hampshire Chronicle: Local newspaper covering Winchester and Hampshire — the same county as Basingstoke Gazette — also under Newsquest. Highly comparable in coverage scope, audience demographic, and revenue streams within the same parent group.
• Andover Advertiser: Long-running UK local newspaper serving Andover, a Hampshire town geographically adjacent to Basingstoke. Highly comparable in target market, audience size, and as a community-focused local title within the same region.
• Bournemouth Echo: Sibling local newspaper also owned by Newsquest Media Group, serving Bournemouth and surrounding Dorset. Directly comparable as a UK regional daily within the same publisher's portfolio, sharing tech stack, revenue model, and distribution approach.
• Surrey Advertiser: Local UK regional newspaper serving Surrey communities. Comparable in scale, local coverage breadth, digital subscription model, and reliance on local display advertising for SMB clients.

Broad incumbents

• JPI Media: UK regional newspaper group (Yorkshire Post, The Scotsman, i newspaper). Comparable in operating multiple local/regional titles with print + digital subscription, classifieds, and local advertising revenue streams.
• Newsquest Media Group: Parent company of Basingstoke Gazette and one of the UK's largest regional newspaper groups. Comparable as a diversified regional newspaper operator running multiple local titles across the UK with similar revenue mix.
• Reach plc: Largest UK national/regional news publisher (Mirror, Express, Manchester Evening News, etc.). Comparable as a UK regional newspaper operator with overlapping local news, classifieds, and digital subscription offerings at much greater scale.

Regional players

• Archant: UK regional publisher focused on East Anglia and London local titles (Eastern Daily Press, Ham & High). Comparable in regional/local newspaper publishing, digital subscriptions, and community journalism approach.
• Iliffe Media: Independent UK family-owned regional publisher (Huntingdonshire Post, Suffolk News, etc.). Comparable in operating smaller-scale local/regional newspaper portfolios serving distinct UK geographies.

Others

• BBC Local News (Hampshire): Public service broadcaster's local news output for the same Hampshire region. Comparable as a free local news source competing for the same audience, though not a commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/BasGazette
• Facebookfacebook.com/basingstokegazette
• LinkedInlinkedin.com/company/basgazette

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basingstoke Gazette