Earthquake Country Alliance - ECA

What Earthquake Country Alliance - ECA does

Earthquake Country Alliance (ECA) is a public-private-grassroots partnership founded in 2003 and administered by the Southern California Earthquake Center (SCEC) at the University of Southern California. ECA coordinates earthquake and tsunami preparedness messaging across California through four regional alliances (Southern California, Central Coast, Bay Area, and Redwood Coast) and sector-based committees covering business, education, government, healthcare, and community organizations. The organization is headquartered in Burbank with a staff of 1-10 and serves the general California public, schools, employers, and municipalities.

ECA's core offerings are educational frameworks and coordinated public drills rather than commercial products. Its flagship intellectual property is the "Seven Steps to Earthquake Safety" framework, complemented by the Great California ShakeOut — the world's largest annual earthquake drill — and the annual TsunamiZone awareness week. ECA produces multilingual resources (English, Spanish, and additional languages), delivers webinars such as the Northridge30 series commemorating the 1994 Northridge earthquake, and convenes regional workshops. Distribution channels include Facebook, Instagram, YouTube, and X.

ECA does not operate a commercial revenue model. All preparedness resources are provided free of charge, and operational support flows through SCEC at USC and partner agencies including FEMA, CalOES, and the NEHRP. The model is fundamentally a public-good coordination architecture whose outputs are normalized preparedness behavior and institutional alignment rather than monetized services.

Name

Earthquake Country Alliance - ECA

Legal name

Earthquake Country Alliance

Website

https://earthquakecountry.info

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Earthquake Country Alliance (ECA) is a public-private-grassroots partnership founded in 2003 that coordinates earthquake and tsunami preparedness across California through regional alliances, drills (ShakeOut, TsunamiZone), and multilingual resources, serving residents, schools, employers, and municipalities free of charge.

Ownership category

akta.pro rank

Product category

Disaster Preparedness Education

NAICS

Business Associations (813910), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Disaster Response Coordination & Incident Command (EOC/ICS) (HLAJAGAB)

akta.pro secondary industry

Emergency Education / Education in Emergencies (EiE) (BPADADAN)

Keywords

• Earthquake preparedness
• Tsunami awareness
• Disaster education
• Emergency readiness
• Community resiliency

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Partnership and Grant Funding: ECA is administered by the Statewide California Earthquake Center (SCEC) based at USC, suggesting funding comes from institutional partnerships, government grants, and organizational memberships rather than direct revenue generation from products or services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Earthquake Country Alliance (ECA) is a statewide public-private-grassroots partnership that develops and disseminates free educational resources, organizes community workshops and webinars, and coordinates large-scale preparedness events to help California residents and organizations prepare for, survive, and recover from earthquakes and tsunamis. Its flagship framework, the Seven Steps to Earthquake Safety, anchors a portfolio of programs including the annual California ShakeOut drill, the TsunamiZone awareness campaign, regional workshops, and a multilingual resource library delivered through regional alliances across Southern California, the Central Coast, the Bay Area, and the Redwood Coast.

Product overview

Earthquake Country Alliance (ECA) is a public-private-grassroots partnership administered by the Statewide California Earthquake Center (SCEC) at USC. Rather than a unified software product, ECA functions as a coordination and educational organization offering a portfolio of preparedness resources and programs. The core offering is the Seven Steps to Earthquake Safety framework, supported by regional workshop programs, webinar series (Northridge30, Seven Steps, Community Engagement), an event calendar, and participation in statewide initiatives including the California ShakeOut annual earthquake drill and TsunamiZone program. ECA operates through regional alliances (Southern California, Central Coast, Bay Area, Redwood Coast) and sector-based committees, providing multilingual resources in English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Seven Steps to Earthquake Safety A comprehensive preparedness guide providing step-by-step instructions for earthquake safety for California residents, workers, and travelers. Delivered through downloadable graphics, booklets, and multilingual content (English, Spanish, and additional languages).
• California ShakeOut Annual statewide earthquake drill program held on October 15 encouraging Californians to practice 'Drop, Cover, and Hold On' response. Recognized internationally as the world's largest earthquake drill.
• TsunamiZone California tsunami preparedness and awareness program with annual activities held March 21-29, supporting coastal community readiness for tsunami events.
• ECA Calendar An events calendar listing workshops, webinars, and preparedness activities scheduled across ECA's California regional alliances.
• Regional Workshops In-person educational workshops organized by ECA's regional alliances, including the Southern California and Bay Area chapters, delivering preparedness training to community members and partner organizations.
• ECA Webinar Series Online educational webinar series covering topics including Northridge30 (commemorating the 1994 earthquake), the Seven Steps framework, and Community Engagement, accessible to the public and partner organizations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• Statewide California Earthquake Center (SCEC)coreStrategic or Co-development PartnerSCEC administers ECA as its flagship statewide coordination program. SCEC is a leading earthquake research institution headquartered at USC, providing institutional oversight, research integration, and organizational infrastructure to ECA's preparedness initiatives.
• University of Southern California (USC)coreStrategic or Co-development PartnerECA is headquartered at USC through the Statewide California Earthquake Center. USC provides institutional hosting, administrative infrastructure, and academic credibility to the alliance's statewide programs.
• Federal Emergency Management Agency (FEMA)majorStrategic or Co-development PartnerFEMA partners with ECA as part of the ShakeOut program, providing federal emergency management support and resources for earthquake preparedness initiatives across California.
• California Governor's Office of Emergency Services (CalOES)majorStrategic or Co-development PartnerCalOES collaborates with ECA on statewide emergency preparedness programs, integrating state-level emergency management coordination with ECA's grassroots outreach network.
• National Earthquake Hazards Reduction Program (NEHRP)majorStrategic or Co-development PartnerNEHRP partners with ECA as part of coordinated federal earthquake risk reduction efforts, supporting ShakeOut and other preparedness programs through research and policy frameworks.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Regional players

• Pacific Tsunami Warning Center (PTWC): NOAA-operated tsunami warning and preparedness operation serving the Pacific. Comparable to ECA's TsunamiZone program in scope, audience (California and Pacific coastal residents), and tsunami awareness mission, though PTWC is operational/scientific rather than grassroots.

Direct peers

• Community Emergency Response Team (CERT): FEMA-supported community-level emergency preparedness training program. Comparable to ECA in delivering grassroots, volunteer-driven preparedness education and outreach to the same California resident base.
• Cascadia Region Earthquake Workgroup (CREW): Regional earthquake preparedness coalition for the Pacific Northwest. Directly comparable to ECA as a multi-stakeholder, state/regional alliance focused on earthquake awareness, mitigation, and resiliency outreach.
• ShakeOut Earthquake Drills (global program): Parent global ShakeOut drill program of which ECA's California ShakeOut is a flagship state edition. Comparable as the umbrella earthquake drill and outreach platform that ECA administers at the state level.
• Central U.S. Earthquake Consortium (CUSEC): Multi-state earthquake preparedness consortium covering the central and eastern United States. Directly comparable to ECA in mission (earthquake preparedness coordination), partnership model (state agencies and partners), and ShakeOut-style drill programs.

Emerging players

• Global Earthquake Model (GEM) Foundation: International nonprofit advancing open earthquake risk assessment and awareness. Comparable in being a non-profit, science-to-public translation organization focused on earthquake risk reduction, with overlapping mission and stakeholder communities.

Broad incumbents

• American Red Cross: Large national humanitarian organization delivering earthquake, wildfire, and broader disaster preparedness education and response. Comparable as a major provider of preparedness content, training, and drills to overlapping public audiences.
• Federal Emergency Management Agency (FEMA) / Ready.gov: Federal agency running national emergency preparedness public campaigns including earthquake readiness. Comparable as a top-of-funnel preparedness information provider; ECA actually partners with FEMA, but their content competes for the same audience attention.
• California Governor's Office of Emergency Services (CalOES): California state agency leading emergency preparedness and response. Comparable as a major preparedness content provider and grant maker; ECA partners with CalOES, but CalOES itself also runs direct earthquake and tsunami preparedness campaigns to overlapping audiences.
• Natural Hazards Center (University of Colorado Boulder): National academic center for disaster preparedness and resilience research and outreach. Comparable to ECA's SCEC-administered academic partnership model and its role synthesizing research into practitioner- and public-facing preparedness content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eca
• YouTubeyoutube.com/channel/UC5kREot1iXPOZZ1WnvvVL7A
• Facebookfacebook.com/EarthquakeCountryAlliance
• Instagraminstagram.com/earthquakecountryalliance
• LinkedInlinkedin.com/company/earthquake-protection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Earthquake Country Alliance - ECA