VERITAS

What VERITAS does

VERITAS Co., Ltd. (ヴェリタス株式会社) is a privately held Japanese software developer and system consultancy headquartered in Tokyo, founded on 1990-05-14. The company employs 1–10 people and operates with a stated capital base of ¥10,000,000 (~US$67,000). Its business is centered on building and selling vertical-specific business management software packages tailored to small and mid-sized enterprises (SMEs) in Japan, alongside system consulting and homepage creation services.

VERITAS maintains a portfolio of industry-specific SaaS/on-premise products serving dental clinics, veterinary clinics, cram schools (juku), adult day care centers (day service), after-school children's clubs (after-school), and other SME verticals. Each product is purpose-built for the operational workflows of its target segment (appointment/scheduling, billing, patient/patient-record management, student attendance, etc.). The company has also developed an Invoice System to support compliance with Japan's Electronic Bookkeeping Act (電子帳簿保存法), reflecting regulatory-driven productization. Three of its products were certified as "2025 IT Tools" in April 2025, and the company has held "IT Introduction Support Operator" (IT導入支援事業者) status since May 2020, renewed in March 2025 — government designations that make its products eligible for SME digitization subsidies.

The business model combines licensed/recurring software sales to SMEs with system integration consulting and website production. Government-backed subsidy eligibility (via IT Introduction Support Operator certification) functions as a built-in demand catalyst, lowering customer acquisition friction. The company's CEO and Representative Director is Masami Suzuki. Its web presence is operated under ms-veritas.co.jp.

Name

VERITAS

Legal name

ヴェリタス株式会社

Website

https://ms-veritas.co.jp

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

VERITAS Co., Ltd. is a Tokyo-based Japanese SME software developer (founded 1990) that builds vertical-specific business management systems for dental clinics, veterinary clinics, cram schools, and other small enterprises, supplemented by system consulting and web services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Software Licensing & Customization: VERITAS generates revenue through sale of proprietary business management software systems. Pricing includes base software license fees (typically 1,500,000-2,400,000 JPY per system) plus per-client license fees (200,000-300,000 JPY per additional terminal). Additional revenue comes from custom development and data conversion services based on client-specific requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VERITAS develops and sells custom business management software systems for Japanese small and medium enterprises (SMEs). The company offers industry-specific solutions including water delivery management, manufacturing production planning, membership/association management, automotive electrical work workflows, and sales/inventory systems. All products comply with Japan's Invoice System (インボイス制度) and Electronic Bookkeeping Law (電子帳簿保存法). The company also provides system consulting, LAN/cloud infrastructure setup, and homepage/net shop development as supporting services.

Product overview

VERITAS (ヴェリタス株式会社) is a Japanese software developer offering a portfolio of industry-specific business management systems. The core product family includes: (1) Water Service System - tablet-based delivery management for water delivery businesses; (2) Guild - member/customer management system for industry associations with training and fee management; (3) Sales Assistant - comprehensive sales management with Invoice System compliance; (4) Meister - integrated sales/production management for manufacturing industries; (5) Automobile Electrical Work System - workflow management for auto repair shops; (6) Spring Manufacturing System - production planning for spring manufacturers; (7) Aquatic Processing System - inventory and sales management for seafood processors; (8) Document Management System - centralized document storage. All products support Japan's Invoice System (インボイス制度) and Electronic Bookkeeping Law (電子帳簿保存法) compliance. The company also provides custom system development, consulting, and LAN/cloud infrastructure services.

Differentiator

Problem solved

Functional benefit

Brands

• セールスイアシスタント（Sales Assistant）: 販売管理システム。見積・受注・発注・売掛・買掛・在庫管理までのトータルシステムで、インボイス制度・電子帳簿保存法対応。
• マイスター（Meister）
• ギルド（Guild）
• ウォーターサービスシステム インボイス制度対応版
• 販売管理システム
• 自動車電装業システム

Products and services

• Water Service System - Invoice System Compliant Version (ウォーターサービスシステム インボイス制度対応版) Tablet-based water delivery business management system for water delivery operators. Covers customer management, order management, delivery management with tablet-based route confirmation, billing/invoice management with Invoice System compliance, maintenance management, and inventory control. Base price 1,500,000 JPY (tax excl.), 200,000 JPY per client license.
• Guild - Member/Customer Management System (会員・顧客管理システム ギルド) Industry association and member organization management system for various industry guilds and associations. Manages member details (including sub-committee membership), training course management, annual/bi-monthly/semi-annual fee billing, petty cash management, and includes automatic email distribution of invoices compliant with Electronic Bookkeeping Law Article 7. Base price 1,500,000 JPY (tax excl.), 200,000 JPY per client license.
• Sales Assistant - Sales Management System (販売管理システム セールスアシスタント) Comprehensive sales management system for general trading and distribution businesses. Covers quotation management, order management, accounts receivable, accounts payable, inventory management, and automatic Invoice System-compliant invoice creation with accounting software export. Base price 1,500,000 JPY (tax excl.), 200,000 JPY per client license.

Quantifiable outcome

• Reduced mailing costs for invoice distribution through electronic delivery
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cybozu, Inc. Provider of Kintone, a low-code business application platform widely used by Japanese SMEs to build custom workflows. Comparable to VERITAS because it enables non-engineers to assemble custom SME systems, directly overlapping with VERITAS's value proposition of moving SMEs off Excel-based bespoke tools.
• freee K.K. Japanese cloud accounting, payroll, and HR platform purpose-built for SMEs. Highly comparable to VERITAS because both target Japanese SMBs needing compliant, easy-to-deploy back-office systems, though freee delivers SaaS at scale rather than custom-built per-client.
• Money Forward, Inc. Japanese cloud business platform providing accounting, payroll, expense, and ERP-adjacent tools for SMBs. Comparable because it competes for the same Japanese SME digitization budget that VERITAS addresses with custom vertical software.

Broad incumbents

• SAP Business One: Global SMB ERP offering localized for Japan with sales, production, and inventory modules that overlap with VERITAS's Meister and Sales Assistant products. Comparable as a competing SMB ERP choice for Japanese manufacturers and distributors.
• TKC Corporation: Japanese accounting, tax, and ERP software provider, strong among accounting professionals and mid-market SMEs. Comparable to VERITAS for SME accounting-and-billing systems but serves a different buyer profile (accounting firms) and is far larger.
• Yayoi Co., Ltd. Japanese accounting and payroll software leader for small businesses. Comparable because it occupies the same Japanese SME software buyer relationship that VERITAS cultivates through its Guild and Sales Assistant products.
• OBC (Obic Business Consultants): Long-established Japanese on-premise ERP and accounting vendor (奉行 series) for SMBs. Comparable to VERITAS as a primary competitor in Japanese SME back-office software, but operating at vastly larger scale with packaged rather than custom products.

Regional players

• PCA (ピー・シー・エー): Japanese accounting and payroll software vendor focused on SMBs. Comparable to VERITAS as another domestic SME business-software incumbent competing for the same back-office digitization budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERITAS