Bavaria
Bavaria S.A. is a Colombian brewery and subsidiary of Anheuser-Busch InBev, producing beer brands including Cerveza Corona. The company has extended the Corona brand into travel content via the Beach 100 platform and partnerships with Tripadvisor and Oceanic Global.
- Company typePrivate
- Founded1889
- HeadquartersLieshout, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bavaria does
Bavaria S.A. is described in the source data as a Colombian brewery company founded in 1889, currently operating as a subsidiary of Anheuser-Busch InBev following AB InBev's 2016 acquisition of SABMiller (which had acquired Bavaria in 2005). Its core business is the production and distribution of beer, with Cerveza Corona as a flagship globally distributed brand. Beyond traditional brewing, Bavaria has extended the Corona brand into a non-beverage experiential platform through Beach 100, an annual global ranking of the world's 100 most extraordinary beaches that integrates editorial content and curated travel experiences.
The company has built a partnership layer around Beach 100: a co-development arrangement with Oceanic Global underwrites the Beach 100 Grants Program, which funds marine ecosystem conservation projects (mangroves, coral reefs) in featured beach communities, and a marketing/GTM partnership with Tripadvisor integrates over 300,000 travel experiences tied to the ranked destinations. These partnerships position Corona as a lifestyle and destination brand rather than purely a packaged beverage.
Revenue mechanics and pricing are not disclosed in the supplied data; the company operates as a consumer packaged goods brewer selling through retail and on-premise channels, with brand-extension investments in travel content and conservation grants serving as marketing vehicles. Note: the firmographic block lists Bavaria as a Dutch brewery founded in 1719 in Lieshout with 101–250 employees (consistent with the Dutch Bavaria Brewery under Royal Swinkels), which conflicts with the Colombian/1889/AB InBev narrative in the detailed blocks. This analysis is grounded primarily in the richer Colombian-entity blocks; the firmographic mismatch is unresolved in the input.
Bavaria firmographics
Firmographics- Name
- Bavaria
- Legal name
- Bavaria S.A.
- Website
- https://int.bavaria.com
- Company type
- Private
- Founded year
- 1889
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bavaria S.A. is a Colombian brewery and subsidiary of Anheuser-Busch InBev, producing beer brands including Cerveza Corona. The company has extended the Corona brand into travel content via the Beach 100 platform and partnerships with Tripadvisor and Oceanic Global.
- Ownership category
- akta.pro rank
Bavaria industry classification
Industry- Product category
- Brewery
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
Keywords
Where Bavaria is headquartered
LocationHeadquarters
- HQ city
- Lieshout
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Bavaria business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain
Bavaria product offering
Product offeringCore offering
Bavaria is a brewery that produces and sells beer. Operating in the Netherlands since 1718/1719, the company manufactures beer products for consumer markets under its own brand.
Product overview
Bavaria is a major Colombian brewery and beverage company. Its portfolio includes the Cerveza Corona brand, which has expanded beyond traditional beer into experiential content through the Beach 100 platform—a global beach ranking guide that integrates travel services. Corona's Beach 100 is complemented by the Beach 100 Grants Program, a conservation initiative developed with Oceanic Global that funds marine ecosystem protection projects.
Differentiator
Problem solved
Functional benefit
Brands
- Corona: A beer brand of Bavaria featured in the Beach 100 global beach ranking guide.
Products and services
- Beer Beer produced by Bavaria brewery for consumer markets in the Netherlands and related markets.
Companies that use Bavaria
Customer profileIdeal customer profiles1 record
Bavaria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bavaria partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TripadvisorcoreCerveza Corona (a brand of Bavaria) has partnered with Tripadvisor to integrate over 300,000 travel experiences related to featured beach destinations. This partnership expands Corona's traditional beverage category into editorial content and travel services, allowing the brand to engage consumers beyond its core product offering.
- Oceanic GlobalcoreBavaria, through its Corona brand, partnered with Oceanic Global to develop the Beach 100 Grants program. This program funds local conservation projects protecting mangroves, coral reefs, and other marine ecosystems at featured beach destinations worldwide.
Recent moves4 records
Expansion highlights4 records
Bavaria competitors and assessment
Company assessmentBroad incumbents
- Heineken: Global brewing leader with strong LATAM presence via Heineken USA, Mexico operations, and brands like Tecate and Sol. Comparable as a globally diversified premium brewer with overlapping geographic and product exposure to Bavaria.
- Ambev: The largest brewer in Latin America (Brazil-centric) and also an AB InBev subsidiary. Comparable because it shares Bavaria's parent and operates in adjacent LATAM markets with similar premium and mainstream brand portfolios.
- Molson Coors Beverage Company: Major North American brewer with global brand licensing (Heineken, Miller, Coors). Comparable to Bavaria as a large, multi-brand brewing platform competing for the same global premium beer consumer and with similar exposure to declining mainstream beer trends.
- SABMiller: Pre-acquisition parent of Bavaria (acquired Bavaria in 2005) and former global brewer. Historically the most directly comparable company given SABMiller's strategic playbook was applied to Bavaria, and its post-acquisition structure remains embedded in how Bavaria operates.
- Carlsberg Group: European-headquartered global brewer with significant presence in Asia and Eastern Europe. Comparable to Bavaria as a geographically diversified premium brewer with similar premiumization and brand-extension strategies.
- Anheuser-Busch InBev (AB InBev): Bavaria's parent company and the world's largest brewer, owning Budweiser, Stella Artois, Beck's, and dozens of other brands. It is the single most relevant comparable given Bavaria is a wholly-owned operating subsidiary, providing the closest read on Bavaria's economics and strategic direction.
Others
- Bavaria N.V. (Dutch Bavaria Brewery): The independent Dutch family-owned brewery founded in 1719 in Lieshout. Although it shares the 'Bavaria' name and produces beer, it is a separate, independent entity unrelated to Bavaria S.A. — included to explicitly disambiguate the two companies that appear conflated in the source data.
Direct peers
- Constellation Brands: U.S. beverage alcohol major that owns the exclusive U.S. rights to import and market Corona and Modelo beer brands. Constellation is a direct peer because it monetizes the same Corona brand Bavaria produces and competes for the same consumer occasions in key markets.
- Grupo Modelo: Mexican brewer best known for the Corona brand family and now an AB InBev subsidiary. It is the closest direct peer because Bavaria and Grupo Modelo jointly house the Corona brand ecosystem within AB InBev and operate similar premium beer portfolios in LATAM markets.
Regional players
- Cervecería y Maltería Quilmes: Argentina's largest brewer and an AB InBev subsidiary. Highly comparable to Bavaria as a fellow South American AB InBev operating company with a strong home-market dominance position and similar premium brand portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Bavaria social profiles
Digital presenceBavaria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bavaria leadership team
Management profileNumber of profiles
Bavaria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bavaria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bavaria
What does Bavaria do?
Bavaria is a brewery that produces and sells beer. Operating in the Netherlands since 1718/1719, the company manufactures beer products for consumer markets under its own brand.
Is Bavaria a public or private company?
Bavaria is a private company. It is classified as unknown and is currently operating.
When was Bavaria founded?
Bavaria was founded in 1889. It employs 101 to 250 people.
Where is Bavaria based?
Bavaria is headquartered in Lieshout, Netherlands, in the Europe region.
Who are Bavaria's main competitors?
Broad incumbents on record are Heineken, Ambev, Molson Coors Beverage Company, SABMiller, Carlsberg Group and Anheuser-Busch InBev (AB InBev). Bavaria N.V. (Dutch Bavaria Brewery) is listed as an others. Direct peers are Constellation Brands and Grupo Modelo. Cervecería y Maltería Quilmes is listed as a regional player.
Does Bavaria have an API?
No public API is recorded for Bavaria.
What industry is Bavaria in?
Bavaria's product category is Brewery. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios). Its NAICS code is 31212 and its SIC code is 2082.