Dave Heiner Associates

What Dave Heiner Associates does

Dave Heiner Associates, Inc. (DHA) is a privately held manufacturer's representative firm founded in 1977 by David A. Heiner and headquartered in Parsippany, New Jersey. The firm represents over 30 leading water and wastewater equipment manufacturers across an exclusive tri-state territory covering New York, New Jersey, Pennsylvania, and Connecticut, serving municipal and industrial end customers. DHA's go-to-market is a direct enterprise field sales model in which technical representatives consult with engineering firms, municipal utilities, and industrial facilities on equipment specification, selection, installation, and after-sales support; revenue is generated through sales commissions on the equipment lines it represents. The company also operates ancillary calibration and repair services for field-deployed water and wastewater equipment, creating a recurring service layer on top of the commission-based equipment resale model.

DHA's represented product portfolio spans the core categories of municipal and industrial water treatment: pumps and controls (Moyno progressing cavity pumps, Pulsafeeder chemical metering, Tsurumi, Wastecorp); flow measurement and sampling (Teledyne ISCO Signature and DuraTracker flowmeters, LaserFlow sensors, samplers, and the LevelRay FMCW radar level sensor); valves and check valves (Onyx duckbill valves, Wapro WaStop, Vahn-Tech, Elite Valve, Trumbull); instrumentation and chemical feed (Pulsafeeder PulsaPro/Pulsatron lines); aeration, mixers, screens, gates, odor control, scrubbers, and manhole rehabilitation products from manufacturers such as Westfall, Verantis, Sealing Systems Inc., DryCake, and Glass-Steel. The firm's commercial channels combine direct field sales with content marketing (Tip of the Day video series, YouTube, Instagram), monthly virtual DHA Community Diner educational sessions, and active participation in industry associations (AWWA, NJAWWA, NJWEA, NYWEA, PWEA, SWANA, WEF). DHA does not develop proprietary technology; its differentiation rests on territorial exclusivity, multi-line portfolio depth, technical consultation, and 46+ years of incumbent customer relationships in the tri-state water and wastewater sector.

Name

Dave Heiner Associates

Legal name

Dave Heiner Associates, Inc.

Website

https://daveheinerassociates.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Dave Heiner Associates is a privately held manufacturer's representative firm, founded in 1977 and based in Parsippany, NJ, that exclusively represents over 30 water and wastewater equipment manufacturers across the NY/NJ/PA/CT tri-state territory, serving municipal utilities, industrial facilities, and engineering consultants through direct field sales, technical consultation, calibration, and repair services.

Ownership category

akta.pro rank

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer's Representative Sales: As a manufacturer's representative firm, DHA earns revenue by representing over 30 water and wastewater equipment manufacturers in the tri-state area. Revenue is generated through sales commissions on equipment and products sold to municipal and industrial customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dave Heiner Associates is a manufacturer's representative firm that sells and supports water and wastewater equipment from over 30 partner manufacturers to municipal and industrial customers in the tri-state area (NY, NJ, PA, CT). The firm provides direct sales, product selection consultation, product training, installation assistance, and after-sales technical support, including calibration and repair services for installed equipment.

Product overview

Dave Heiner Associates (DHA) is a manufacturer's representative firm established in 1977, representing over 30 leading water and wastewater equipment manufacturers in the tri-state area (NY, NJ, PA, CT). The company offers a comprehensive portfolio of equipment and service solutions for municipal and industrial water and wastewater management. Core products include Teledyne ISCO flowmeters (Signature, DuraTracker) and samplers, Moyno progressing cavity pumps, Pulsafeeder chemical metering pumps, Onyx duckbill check valves, and Sealing Systems manhole rehabilitation products. Additional product categories span aeration/blowers, chemical feed, conveyors, flow meters, gates, instrumentation, mixers, odor control, pumps & controls, samplers, screens, and valves from manufacturers including Wapro, Trumbull, Elite Valve, Vahn-Tech, Drycake, Westfall, Tsurumi, Wastecorp, and Verantis. The company also provides calibration and repair services for field equipment. Teledyne ISCO LevelRay represents a notable recent technology addition—a radar level-sensor using FMCW technology for liquid level measurement in water and wastewater applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Teledyne ISCO Flowmeters and Samplers Rugged flowmeters and samplers for water and wastewater monitoring applications, including open channel flow measurement technologies such as bubbler, ultrasonic, continuous wave area velocity, and LaserFlow non-contact velocity sensors. Represented by DHA for municipal and industrial customers in the tri-state area.
• Moyno Progressing Cavity Pumps Full range of progressing cavity pumps for municipal and industrial wastewater applications, including small pumps for low flow applications, large pumps for maximum performance, EZstrip family for solids reduction, packaged systems, grinders and screens, and sanitary pumps for food and chemical applications.
• Pulsafeeder Chemical Metering Pumps Chemical metering pumps including hydraulic diaphragm pumps (PulsaPro Series, Pulsar Series), Eclipse sealless gear pumps, controllers, and engineered chemical feed systems for water and wastewater treatment, oil and gas, and industrial applications.
• Onyx Duckbill Check Valves Rubber duckbill check valves including Series ILCV (Slip-in), DBF (Flanged), DBS (Slip-On), DBMJ (Flanged Fully Enclosed), DBMJF (Carbon Steel Fabricated), DBRS (Reverse Slip-In), and DBCP (Flanged Inline) for backflow prevention in municipal and industrial systems.
• Sealing Systems Manhole Rehabilitation Products Manhole repair products including chimney seals, joint wraps (Infi-Shield Gator Wrap), chemical grout (Aqua Seal), utility sealant (Flex-Seal), manhole adjustment rings, and manhole inserts for preventing inflow and infiltration in municipal sewer systems.
• Wapro Check Valves and Flow Regulators WaStop inline check valves for backflow prevention in stormwater and sewer systems, WaReg flow regulators for autonomous stormwater flow regulation, and WaBack check valves with inspection chambers. Known for 1-2 week lead times from warehouse stock.
• Vahn-Tech Valves and Actuators Full range of valves including knife valves, plug valves, butterfly valves, check valves, gate valves, control valves, air release valves, and actuators for industrial applications in various materials including carbon steel, stainless steel, and alloys.
• Elite Valve Knife Gate and Butterfly Valves Canadian knife gate valves and butterfly valves for demanding industrial applications with high reliability and throughput requirements.
• Drycake Process Equipment Process equipment for wastewater including screening systems, grit removal systems, dewatering systems, drying and composting systems, material handling systems, and the Twister depackager for separating packaging from organic material.
• Westfall Static Mixers High-performance motionless mixers for pipeline and blending systems including high shear mixers, low headloss products, coagulation/flocculation mixers, and meters/filters with 40+ year expected lifespan.
• Tsurumi AVANT Pumps and Mixers FM approved explosion-proof pumps and mixers for hazardous locations including MQ series (customizable), MY series (readily available), and MMR submersible mixers with anti-clog hydraulic design and IE3 premium efficiency motors.
• Wastecorp Pumps Range of pumps including Sludge Master plunger pumps, Mud Sucker diaphragm pumps, double disc pumps, Honey Wagon mobile waste containment, water trailers, Trash Flow lift stations, and vacuum pumps.
• Verantis Scrubber Systems Industrial air pollution control equipment including ionizing wet scrubbers, packed bed scrubbers, emergency scrubbers, fluidized bed scrubbers, venturi scrubbers, sieve tray scrubbers, and factory-assembled systems for gas absorption applications.
• Calibration Services Instrumentation calibration services available on yearly, bi-annual, or quarterly schedules to ensure equipment performance for water and wastewater treatment operators.
• Repair Services Equipment repair services for water and wastewater equipment performed in the field for municipal and industrial customers.
• Teledyne ISCO LevelRay Radar Level Sensor FMCW radar level sensor designed specifically for water and wastewater applications with zero deadband, IP68 protection, and Bluetooth interface for configuration and diagnostics.
• Flowlink Cipher Data Management Software Browser-based water data management and analysis software allowing site managers to view and manage data at multiple sites.
• Trumbull Valve Products and Waterworks Tools Valve position indicators, valves and accessories for water/wastewater treatment plants, waterworks tools, valve and curb box products, joint restraint products, polywrap, meter box lids, manhole frames and covers, and hydrant parts and accessories.
• Additional Manufacturer Product Lines (20+) Additional manufacturer product lines covering pumps, aeration, blowers, chemical feed, conveyors, filtration, gates, instrumentation, mixers, odor control, screens, and valves from 20+ additional manufacturers in the DHA portfolio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Teledyne ISCOcoreChannel Partner/ Reseller/ DistributorTeledyne ISCO is a leading manufacturer of rugged, reliable instruments for water and wastewater sampling and monitoring. DHA represents Teledyne ISCO products including Signature Flowmeter, DuraTracker Flowmeter, Portable Samplers, Refrigerated Samplers, LaserFlow sensors, and LevelRay radar level sensors in the tri-state territory.
• PulsafeedercoreChannel Partner/ Reseller/ DistributorPulsafeeder has over 80 years of experience delivering chemical metering solutions for water and processes. DHA represents Pulsafeeder products including PulsaPro, Pulsar, Eclipse pumps, chemical feed systems, and controllers throughout their territory.
• MoynocoreChannel Partner/ Reseller/ DistributorMoyno provides progressing cavity pumps, grinders, and screens for municipal and industrial wastewater applications. DHA represents Moyno's full product line including small pumps, large pumps, EZstrip family, packaged systems, grinders & screens, and sanitary pumps.
• Onyx Valve CompanycoreChannel Partner/ Reseller/ DistributorOnyx Valve Company is one of the leading suppliers of Duckbill Check Valves worldwide. DHA represents Onyx products including Series ILCV, DBF, DBS, DBMJ, DBMJF, DBRS, and DBCP duckbill check valves.
• Sealing Systems Inc. (SSI)coreChannel Partner/ Reseller/ DistributorSealing Systems Inc. is an international manufacturer of manhole rehabilitation products for municipal water and sewer systems. Products include chimney seals, joint wraps, chemical grout, manhole adjustment rings, and manhole inserts to prevent inflow and infiltration.
• DryCakecoreChannel Partner/ Reseller/ DistributorDryCake is an engineered products company focused on process equipment for waste reuse recovery in municipal and industrial wastewater. Products include Twister depackager, screening systems, grit removal systems, dewatering systems, and material handling systems.
• WaprocoreChannel Partner/ Reseller/ DistributorWapro provides WaStop check valves, WaReg flow regulators, and WaBack check valves for stormwater and sewer systems. DHA represents Wapro products known for quick 1-2 week lead times from warehouse stock.
• Vahn TechcoreChannel Partner/ Reseller/ DistributorVahn Tech develops, produces, and markets valves, actuators, automatic control valves, and accessories. DHA represents their full product line including gate valves, check valves, butterfly valves, plug valves, knife valves, control valves, and air release valves.
• Westfall ManufacturingminorChannel Partner/ Reseller/ DistributorWestfall Manufacturing specializes in high-performance static mixers for water treatment, wastewater treatment, oil/gas, and chemical industries. Products include high shear mixers, low headloss products, and coagulation/flocculation systems with 40+ year expected lifespan.
• Wastecorp PumpsminorChannel Partner/ Reseller/ DistributorWastecorp manufactures sludge pumps, diaphragm pumps, double disc pumps, trash flow lift stations, vacuum pumps, and honey wagons. DHA represents Wastecorp in Southern New Jersey territory.
• Tsurumi PumpsminorChannel Partner/ Reseller/ DistributorTsurumi Pump manufactures sewage and wastewater pumps including the AVANT FM approved explosion-proof pump line. DHA represents Tsurumi products featuring IE3 premium efficiency motors and anti-clog hydraulic design.
• VerantisminorChannel Partner/ Reseller/ DistributorVerantis provides industrial process equipment including ionizing wet scrubbers, packed bed scrubbers, emergency scrubbers, fluidized bed scrubbers, venturi scrubbers, and sieve tray scrubbers for gas absorption applications.
• Glass-Steel Inc.minorChannel Partner/ Reseller/ DistributorGlass-Steel Inc. manufactures fiberglass Stamford baffles (density current baffles) for clarifiers and fiberglass composite stop logs with superior corrosion resistance. Products include 25-year no-corrosion warranty on stop logs.
• Additional Manufacturers (20+)coreChannel Partner/ Reseller/ DistributorDHA represents over 30 total manufacturers including Albin Pumps USA, Carbtrol, Eaton Filtration, Elite Valve, General Equipment, Flowserve SIHI, GNA, Griffco, Hidrostal, Hydroflow, Jager Aeration, Lucenline, Macurco, Maid Labs, Micronics, Sentry, Serpentix, Shelter Works, Smart Cover, The Mastrrr Company, Trumbull, VPC Fiberglass, and others.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• McMaster-Carr: Major industrial supplier with extensive flow control, pumps, and instrumentation catalog. Competes with DHA for simpler commodity-equipment purchases from industrial customers, particularly where spec engineering is not required.
• W.W. Grainger: Broad-line industrial MRO distributor with significant pumps, valves, and instrumentation offerings relevant to DHA's industrial water/wastewater customers. Not a direct competitor in municipal specification work, but competes for the industrial maintenance and repair portion of DHA's revenue.
• Global Industrial Company: Multi-channel industrial equipment distributor selling pumps, valves, and material handling into commercial and light-industrial buyers. Comparable to DHA only on the industrial (not municipal) side of the business, and at smaller scale than Grainger.
• Core & Main: Large national distributor of water, wastewater, and storm drainage products. Comparable to DHA as a competing channel for municipal water/wastewater equipment in overlapping NY/NJ/PA/CT geographies, but operates at vastly greater scale and breadth as a direct distributor rather than a commission-based rep firm.
• Ferguson Waterworks: Division of Ferguson Enterprises supplying water and sewer infrastructure products to municipalities and contractors. Overlaps with DHA's municipal customer base and product categories (valves, hydrant parts, meters) but operates a direct distribution model with national footprint rather than a manufacturer's rep model.
• HD Supply Waterworks: National distributor of water, sewer, and stormwater products serving municipalities and contractors. Competes with DHA in the same tri-state end markets and overlapping product categories but at substantially larger scale and with direct manufacturer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/daveheinerassociatesinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dave Heiner Associates