Air Media
Air Media is a Singapore-based travel media operator and advertising agency that sells airport and inflight advertising inventory across China, paired with WeChat and Chinese social media management, corporate video production, and educational consulting services.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Air Media does
Air Media (legal entity Air Media (S) International Pte Ltd) is a Singapore-headquartered travel media operator and advertising agency founded in 2019, with operations spanning Singapore and China. The company's core business is the sale of advertising inventory across airport and inflight environments in China, leveraging a proprietary physical media stack that includes AirMax LED screens (100-300 sq m, deployed in 23 cities), AirMedia Digital Frames (ADF) in 25 airports across 24 cities, AirMedia Airport TV (APTV) in 21 airports, and APTV-DF in 10 airports. For inflight advertising, Air Media holds partnerships with six Chinese carriers (Air China, China Eastern, China Southern, Shanghai Airlines, Shenzhen Airlines, and Xiamen Air) covering overhead and seatback AVOD screens, and holds an exclusive Wi-Fi advertising partnership with China Eastern Airlines.
The company complements its offline media footprint with digital and content services, including a WeChat Toolbox (content creation, H5 campaigns, mini-programs, WeChat Pay integration), multi-platform social media management covering Facebook, Instagram, YouTube, TikTok, Douyin (抖音), and Xiaohongshu (小红书), and an in-house corporate video production team that produces commercials, corporate videos, and live streaming, including a docuseries called 'The Pinnacle' (巅峰有约). Air Media also operates educational consulting services for international students through a partnership with Bright Empowerment Services and runs a 7-day NUS summer camp program focused on NLP and ChatGPT.
Air Media generates revenue through project-based and media-buy engagements sold via direct sales to brands targeting Chinese travelers and Chinese-market consumers, with no publicly disclosed pricing. The company employs 11-50 staff across its Singapore headquarters at 16 Collyer Quay and its China media operations, with no disclosed institutional funding, ownership structure beyond a private Singapore holding, or financial reporting. Customer acquisition is sales-led, supported by organic social presence on Facebook, Instagram, LinkedIn, and Xiaohongshu, and inbound enquiries via the corporate website.
Air Media firmographics
Firmographics- Name
- Air Media
- Legal name
- Air Media (S) International Pte Ltd
- Website
- https://www.airmedia.com.sg
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Air Media is a Singapore-based travel media operator and advertising agency that sells airport and inflight advertising inventory across China, paired with WeChat and Chinese social media management, corporate video production, and educational consulting services.
- Ownership category
- akta.pro rank
Air Media industry classification
Industry- Product category
- Travel Media Advertising
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Airports, Flying Fields & Airport Terminal Services (4581)
- akta.pro primary industry
- Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF)
- akta.pro secondary industry
- Private Aviation Connectivity & Onboard Cabin Technology Services (THABAFAO)
Keywords
Where Air Media is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Air Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel
Revenue model
- Airport Advertising: Revenue from digital billboard and display advertising placements in airports across China and Singapore, including AirMax LED screens, Digital Frames, and Airport TV platforms.
- Inflight Advertising: Revenue from advertising placements on overhead screens, seat back screens (AVOD), and Wi-Fi advertising on partner airlines including Air China, China Eastern, China Southern, Shanghai Airlines, Shenzhen Airlines, and Xiamen Air.
- Digital and Social Media Services: Revenue from social media account management, content creation, WeChat campaigns, and digital advertising services across multiple platforms.
- Video Production: Revenue from in-house video production team creating commercial videos, corporate videos, and live streaming services.
- Educational Consulting: Revenue from study abroad consulting services including child study abroad programs, adult education placement, summer camps, and enhancement activities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Air Media product offering
Product offeringCore offering
Air Media is a Singapore-based travel media operator that sells advertising placements across a proprietary network of airport digital displays (AirMax LED, ADF, APTV) in 23+ Chinese cities and inflight media (overhead screens, seatback AVOD, Wi-Fi) on six Chinese airlines. It complements the media placement business with in-house content production and Chinese-market social media services (WeChat campaigns, multi-platform social media management, corporate video). The company also runs educational consulting for international study-abroad placements and an NUS summer camp program.
Product overview
Air Media is a travel media operator and advertising company with operations in Singapore and China, offering a portfolio of advertising and content services. The core offerings consist of travel media advertising platforms including AirMAX LED (large digital billboards in 23 cities), AirMedia Digital Frames (in 25 airports across 24 cities), and AirMedia Airport TV screens (in 21 airports across 21 cities) for airport advertising, as well as inflight advertising on overhead screens and seatback AVOD screens across Chinese airlines (Air China, China Eastern, China Southern, Shanghai Airlines, Shenzhen Airlines, Xiamen Air). The company complements these media platforms with digital services including social media management across international platforms (Facebook, Instagram, YouTube, TikTok) and Chinese platforms (WeChat, Douyin, Xiaohongshu), plus in-house corporate video production. Educational consulting services including study abroad programs and NUS summer camps round out the portfolio. The company positions itself as a 'content factory' leveraging KOLs and KOCs to help brands reach Chinese travelers and consumers.
Differentiator
Problem solved
Functional benefit
Brands
- 3H Strategy: Marketing strategy framework using 3 different types of content to attract, engage and retain audiences
- AirMAX LED
- Airmedia Digital Frame (ADF)
- Air Media Airport TV (APTV)
- Air Media Airport TV-Attached Digital Frame (APTV-DF)
- Content Factory
- The Pinnacle (巅峰有约)
Products and services
- Airport Advertising Network A bundled airport advertising offering combining AirMax LED screens (100–300 sq m digital billboards in 23 cities), AirMedia Digital Frames (ADF in 25 airports across 24 cities), and AirMedia Airport TV/APTV-DF screens (in 21+ airports across 21+ cities), placed at high-traffic areas such as departure/arrival halls and boarding gates to maximize brand exposure to travelers during transit.
- Inflight Advertising Inflight media placements on overhead screens and seatback AVOD screens across Air China, China Eastern Airlines, China Southern Airlines, Shanghai Airlines, Shenzhen Airlines, and Xiamen Air flights, with ads playing at least once per flight and supporting pre-roll, mid-roll, and post-roll placements on AVOD-equipped aircraft.
- Inflight Wi-Fi Advertising Exclusive media partnership with China Eastern Airlines that enables brands to advertise to passengers who connect to inflight Wi-Fi via mobile phones, laptops, and tablets during their flight.
- Social Media Management Managed service for running brands' social media accounts across Facebook, Instagram, YouTube, TikTok, Douyin (抖音), and Xiaohongshu (小红书), including content conceptualization, editing, and publishing to drive engagement and conversions.
- WeChat Marketing Toolbox Comprehensive WeChat service covering WeChat Official Account setup, content creation, article layouts and design, WeChat coupons, H5 campaigns, WeChat mini-programs, and WeChat Pay integration to help brands engage Chinese consumers.
- Corporate Video Production In-house video production team creating commercial videos, corporate videos, live streaming, and docuseries content (including The Pinnacle 巅峰有约) for brand storytelling and marketing campaigns.
- Educational Consulting Study-abroad consulting services including child study abroad programs (ages 2–18), adult study abroad placements, study tours, summer camps, and immigration services such as LTVP applications, delivered in partnership with Bright Empowerment Services Pte Ltd.
- NUS Summer Camp Program A 7-day 8-night summer camp program at NUS focused on Natural Language Processing (NLP) and ChatGPT, taught by Dr Edmund Low from NUS College, with NUS-issued certificates of completion and scholarship opportunities up to S$500.
Companies that use Air Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Air Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Air Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- China Eastern AirlinescoreExclusive media partnership with China Eastern Airlines for inflight Wi-Fi advertising. Air Media enables passengers to connect to Wi-Fi via mobile phones, laptops, and tablets, providing exclusive advertising opportunities to connected travelers.
- NUS (National University of Singapore)corePartnership with NUS SCALE for the 2023 NUS Summer Camp program. Dr Edmund Low from NUS College serves as instructor for AI/ChatGPT programs. NUS issues certificates of completion and provides teaching faculty for youth education programs.
- Bright Empowerment Services Pte LtdcoreInternational student and immigration consulting partner providing services for families seeking admission to international schools in Singapore, including school selection, application preparation, interview coaching, and immigration services including LTVP applications.
- Air ChinaminorPartner airline for inflight advertising via overhead screens and seat back screens (AVOD). Ads play at least once per flight on Air China routes.
- China Southern AirlinesminorPartner airline for inflight advertising via overhead screens and seat back screens (AVOD) with pre-roll, mid-roll, and post-roll ad placement options.
- Shanghai AirlinesminorPartner airline for inflight advertising via overhead screens. Ads play at least once per flight.
- Shenzhen AirlinesminorPartner airline for inflight advertising via overhead screens. Ads play at least once per flight.
- Xiamen AirminorPartner airline for inflight advertising via overhead screens. Ads play at least once per flight.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Air Media competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: JCDecaux is the world's largest outdoor advertising company with a major presence in airport advertising globally, including in Asian airports. It directly competes with Air Media in the airport OOH media category, though it operates at much greater scale and across many more geographies.
- Clear Channel Outdoor: Clear Channel Outdoor is a global leader in out-of-home advertising, including airport media through its Airports division. It competes with Air Media in the airport advertising category at a much larger scale across multiple continents.
- Lamar Advertising: Lamar Advertising is one of the largest outdoor advertising companies in the Americas with a growing digital billboard portfolio. While primarily US-focused, its digital OOH expansion strategy and infrastructure model parallel Air Media's airport digital display business.
- Ströer: Ströer is a major German digital outdoor advertising company with growing international presence. While primarily European-focused, it represents the kind of scaled, digital-first OOH competitor that could expand into the Asian airport advertising market where Air Media operates.
Direct peers
- Focus Media (分众传媒): Focus Media is China's largest OOH and elevator advertising operator with deep penetration in Chinese commercial real estate. While it focuses on indoor building media, it competes for Chinese advertising budgets and increasingly for airport and digital display media, making it a direct competitor to Air Media's OOH business.
- Moving Walls: Moving Walls is a leading programmatic DOOH platform operating across Asia-Pacific, providing technology for managing and monetizing out-of-home advertising networks. It competes with Air Media by enabling brands and media owners to transact OOH inventory programmatically, threatening Air Media's traditional sales model.
Emerging players
- VIOOH: VIOOH is a programmatic DOOH marketplace that connects buyers and sellers of digital out-of-home advertising globally. As a technology layer on top of airport digital displays, it represents a structural threat to agencies like Air Media that rely on direct sales relationships.
- Place Exchange: Place Exchange is a programmatic DOOH supply-side platform that aggregates out-of-home advertising inventory including airport media. It represents the emerging programmatic infrastructure that could disintermediate traditional OOH agencies like Air Media from direct brand relationships.
Regional players
- Impression Outdoor: Impression Outdoor is a Singapore-based outdoor advertising company specializing in transit and airport media across Southeast Asia. It is the most direct geographic peer to Air Media's Singapore headquarters operations and competes for similar airport advertising budgets.
Others
- China Eastern Airlines Media Co. China Eastern Airlines is both Air Media's exclusive Wi-Fi advertising partner and a potential competitor if it chooses to insource advertising sales rather than partner with external agencies. As the dominant inflight media partner, its strategic decisions directly affect Air Media's inflight revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Air Media social profiles
Digital presenceAir Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Air Media leadership team
Management profileNumber of profiles
Profiles1 record
Air Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Air Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Air Media
What does Air Media do?
Air Media is a Singapore-based travel media operator that sells advertising placements across a proprietary network of airport digital displays (AirMax LED, ADF, APTV) in 23+ Chinese cities and inflight media (overhead screens, seatback AVOD, Wi-Fi) on six Chinese airlines. It complements the media placement business with in-house content production and Chinese-market social media services (WeChat campaigns, multi-platform social media management, corporate video). The company also runs educational consulting for international study-abroad placements and an NUS summer camp program.
Is Air Media a public or private company?
Air Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Air Media founded?
Air Media was founded in 2014. It employs 11 to 50 people.
Where is Air Media based?
Air Media is headquartered in Singapore, Singapore, in the Asia region.
How does Air Media make money?
Five revenue lines are on record. Airport Advertising is the primary driver. The others are inflight Advertising, digital and Social Media Services, video Production and educational Consulting.
Who are Air Media's main competitors?
Broad incumbents on record are JCDecaux, Clear Channel Outdoor, Lamar Advertising and Ströer. Direct peers are Focus Media (分众传媒) and Moving Walls. Emerging players are VIOOH and Place Exchange. Impression Outdoor is listed as a regional player. China Eastern Airlines Media Co. is listed as an others.
Does Air Media have an API?
No public API is recorded for Air Media.
What industry is Air Media in?
Air Media's product category is Travel Media Advertising. Its primary akta.pro industry code is BPAFALAF, Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges), with a secondary code of THABAFAO, Private Aviation Connectivity & Onboard Cabin Technology Services. Its NAICS code is 54183 and its SIC code is 4581.