AOWS Business Services
AOWS Business Services is a Hyderabad, India-based IT services firm that provides quality assurance, test automation, BPO, and RPO services to enterprise clients in IT, e-commerce, and travel sectors, alongside two SaaS/software products.
- Company typePrivate
- Founded2012
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AOWS Business Services does
AOWS Business Services Private Limited is a Hyderabad, India-based IT services firm founded in 2012 that provides quality assurance, test automation, performance engineering, application performance monitoring (APM), business process outsourcing (BPO), and recruitment process outsourcing (RPO) services. The company serves enterprise clients primarily in the IT, e-commerce, and travel and tourism verticals, with named testimonials from a major e-commerce organization and a travel and tourism company. Its operational scope is global, with claimed experience across both India-based and international RPO projects (10+ RPO projects completed, 300+ hires annually through the RPO practice).
The company's underlying technology centers on a proprietary plug-and-play test automation framework with pre-built interfaces to CI servers, application lifecycle management (ALM) tools, and defect management tools, supporting the majority of commercial off-the-shelf and open source test automation tools adopted by enterprises. AOWS also offers custom mobile test automation framework development and supplementary QA capabilities spanning functional, regression, smoke, integration, business acceptance, mobile, game, and database testing. Alongside services, AOWS operates two software products: Quiz Kiosk, a consumer-facing live quiz tournament mobile app distributed via Google Play Store, and EStaffingSoftware.Com, a SaaS-based recruitment process management portal priced at 9,990 INR per perpetual license.
AOWS monetizes primarily through professional services engagements (QA, BPO, APM, RPO) priced on a quote basis or pay-as-you-go for performance testing, supplemented by recurring SaaS subscriptions and one-time perpetual licenses for EStaffingSoftware and freemium monetization for Quiz Kiosk. GTM is sales-led for enterprise services (direct outreach, website contact forms, phone) and product-led for its software products (Play Store downloads, direct website purchase). The company is privately held with no disclosed external funding, headcount of 11-50, and no public management team, certifications, or patents surfaced in source material.
AOWS Business Services firmographics
Firmographics- Name
- AOWS Business Services
- Legal name
- AOWS Business Services Private Limited
- Website
- https://aowsbusiness.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AOWS Business Services is a Hyderabad, India-based IT services firm that provides quality assurance, test automation, BPO, and RPO services to enterprise clients in IT, e-commerce, and travel sectors, alongside two SaaS/software products.
- Ownership category
- akta.pro rank
AOWS Business Services industry classification
Industry- Product category
- Quality Assurance and IT Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Employment Agencies (7361)
- akta.pro primary industry
- Application Outsourcing (AO) (BPAEAMAA)
Keywords
Where AOWS Business Services is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AOWS Business Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- QA Services: Quality assurance and testing services including functional testing, performance testing, test automation, mobile testing, game testing, and database testing. Revenue generated through professional services engagements with enterprise clients.
- BPO Services: Business process outsourcing services including back office outsourcing (HR, finance, accounting) and front office outsourcing
- EStaffingSoftware SaaS: SaaS-based recruitment process management portal. Revenue from software licensing and subscriptions.
- Quiz Kiosk App: Mobile application for live quiz tournaments. Monetized through engagement and prizes, available on Google Play Store.
- RPO Services: Recruitment Process Outsourcing services. Handles hiring for IT industry clients, hiring over 300 people annually through RPO practice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EStaffing Software - Single Software Package |
| Usage-based | Pay-as-you-go | Performance Testing - Pay as You Go |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
AOWS Business Services product offering
Product offeringCore offering
AOWS Business Services provides quality assurance services (test automation, functional testing, performance testing, mobile testing, game testing, and database testing) along with BPO services, Application Performance Monitoring (APM), and Recruitment Process Outsourcing (RPO) to enterprise clients. The company also sells two standalone software products: Quiz Kiosk, a mobile live quiz tournament app distributed on Google Play Store, and EStaffingSoftware.com, a SaaS recruitment process management portal sold directly through its website.
Product overview
AOWS Business Services offers a portfolio of two distinct software products: Quiz Kiosk (a live quiz tournament platform for knowledge competitions and competitive exam preparation) and EStaffingSoftware.Com (a SaaS recruitment process management portal). The company also provides a complementary suite of testing and outsourcing services including QA Services (test automation, functional testing, performance testing, mobile testing, game testing, database testing), BPO Services, APM Services, and RPO Services, which together form its service-driven business model alongside the software products.
Differentiator
Problem solved
Functional benefit
Brands
- Quiz Kiosk: Online Quiz Live Tournament - a mind exercise program for everyone with daily and weekly instant prizes. Available on Google Play Store.
- EStaffingSoftware.Com
Products and services
- QA Services Quality assurance service offering for software development organizations that includes test automation, functional testing (requirements ambiguity, business process, manual & automated, regression, smoke & system integration, business acceptance, data verification), performance testing, mobile testing, game testing, and database testing. Targeted at enterprises needing increased release velocity and reduced time to market.
- BPO Services Business process outsourcing services covering back office functions (human resources, finance, accounting) and front office outsourcing for enterprises seeking process standardization, operational efficiency, and cost optimization.
- APM Services Application Performance Monitoring service for real-time user experience management, including proactive issue escalation and continuous monitoring for enterprise applications.
- RPO Services Recruitment Process Outsourcing services that handle end-to-end hiring for IT industry clients, leveraging an internal candidate database and access to all major job boards.
- Quiz Kiosk (Online Quiz Live Tournament) A live quiz tournament mobile application that enables participants to compete in knowledge competitions on a daily and weekly basis with instant prize rewards. Used by coaching institutes for competitive exam preparation and by individuals for general knowledge development.
- EStaffingSoftware.Com (Recruitment Process Management Portal) A SaaS-based recruitment process management portal that automates and manages recruiting and staffing operations, from job posting to applicant engagement throughout the hiring process.
Quantifiable outcome
- Significant return on investment through test automation
- +2 more outcomes
Companies that use AOWS Business Services
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
AOWS Business Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AOWS Business Services partnerships and signals
Strategic signalScale indicators4 records
AOWS Business Services competitors and assessment
Company assessmentRegional players
- Happiest Minds Technologies: India-based digital IT services firm with QA, testing, and product engineering offerings. Sizable Indian-headquartered peer competing for similar QA and digital testing deals.
Direct peers
- Cigniti Technologies: India-headquartered pure-play independent QA and software testing services provider. Most directly comparable to AOWS's QA, test automation, and digital testing core, competing head-to-head for similar enterprise testing engagements.
- PeopleStrong: India-based HR technology and RPO services provider offering SaaS recruitment plus outsourced hiring. Closely comparable to AOWS's combination of EStaffingSoftware and RPO services practice.
- QualityKiosk Technologies: Indian digital assurance and QA specialist offering functional, performance, security, and APM services. Overlaps directly with AOWS on test automation, performance testing, and APM service lines.
- Testlio: Global software testing services and platform company combining crowdsourced testers with managed test automation. Comparable to AOWS in QA service delivery model and target enterprise buyers.
Broad incumbents
- Hexaware Technologies: Mid-tier Indian IT services provider with automation-led testing and BPM practices. Overlaps with AOWS's QA, automation, and BPO service portfolio targeting global enterprise clients.
- Infosys: Global IT services giant with dedicated digital testing, BPO, and RPO practices serving enterprise and IT industry clients. Competes for the same enterprise QA/BPO budgets that AOWS targets.
- Tata Consultancy Services (TCS): Largest Indian IT services firm offering QA, testing, BPM, and RPO among its broad portfolio. Competes with AOWS on enterprise testing and process outsourcing RFPs globally.
Emerging players
- Xobin: India-based assessment and skill-testing platform used for competitive exam and corporate hiring assessments. Comparable to AOWS's Quiz Kiosk product positioning in the assessment/coaching market.
- QA Wolf: AI-native test automation services provider targeting enterprise engineering teams with subscription-based QA-as-a-service. Relevant comparable as AOWS's framework-based automation approaches the same buyer.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights6 records
Customer concentration
AOWS Business Services social profiles
Digital presenceAOWS Business Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
AOWS Business Services leadership team
Management profileNumber of profiles
AOWS Business Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AOWS Business Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AOWS Business Services
What does AOWS Business Services do?
AOWS Business Services provides quality assurance services (test automation, functional testing, performance testing, mobile testing, game testing, and database testing) along with BPO services, Application Performance Monitoring (APM), and Recruitment Process Outsourcing (RPO) to enterprise clients. The company also sells two standalone software products: Quiz Kiosk, a mobile live quiz tournament app distributed on Google Play Store, and EStaffingSoftware.com, a SaaS recruitment process management portal sold directly through its website.
Is AOWS Business Services a public or private company?
AOWS Business Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AOWS Business Services founded?
AOWS Business Services was founded in 2012. It employs 11 to 50 people.
Where is AOWS Business Services based?
AOWS Business Services is headquartered in Hyderabad, India, in the Asia region.
How does AOWS Business Services make money?
Five revenue lines are on record. QA Services are the primary driver. The others are BPO Services, EStaffingSoftware SaaS, quiz Kiosk App and RPO Services.
Who are AOWS Business Services's main competitors?
Happiest Minds Technologies is listed as a regional player. Direct peers are Cigniti Technologies, PeopleStrong, QualityKiosk Technologies and Testlio. Broad incumbents are Hexaware Technologies, Infosys and Tata Consultancy Services (TCS). Emerging players are Xobin and QA Wolf.
Does AOWS Business Services have an API?
No public API is recorded for AOWS Business Services.
What industry is AOWS Business Services in?
AOWS Business Services's product category is Quality Assurance and IT Services. Its primary akta.pro industry code is BPAEAMAA, Application Outsourcing (AO). Its NAICS code is 541511 and its SIC code is 7370.