Back In Motion Physiotherapy & Pilates
- Company typePrivate
- Founded1998
- HeadquartersDunedin, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
Back In Motion Physiotherapy & Pilates firmographics
Firmographics- Name
- Back In Motion Physiotherapy & Pilates
- Legal name
- Back In Motion Physiotherapy & Pilates
- Website
- https://backinmotion.co.nz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Back In Motion Physiotherapy & Pilates is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- New Zealand
- HQ region
- Oceania
Offices7 records
Markets served
Back In Motion Physiotherapy & Pilates business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Group Pilates Classes: Small group clinical Pilates classes (Beginner, Intermediate, Advanced levels) with personalized instruction. Classes focus on core control, spinal stability, posture, and injury prevention. Revenue generated through per-session fees and class passes.
- Private/Semi-Private Sessions: One-on-one clinical Pilates sessions with qualified instructors. Includes initial consultation, follow-up sessions, and reviews. Higher price point for personalized attention and custom programme development.
- Studio Memberships: Unlimited access to studio equipment and space with option for individualized programme development. Memberships include check-ins with instructors for programme updates. Annual, 6-month, and 3-month options available.
- Casual Sessions: Non-instructor-guided studio sessions for members with existing exercise programmes. Qualified staff in attendance for limited advice. Lower price point for experienced users.
- Reformer/Studio Classes: Specialized equipment-based classes utilizing Reformers and studio apparatus. Limited to 5 participants for small-group experience. Requires initial health assessment before participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Introductory 20-Week Package |
| Unit Pricing | Pay-as-you-go | Supervised Sessions - 25 minutes |
| Unit Pricing | Pay-as-you-go | Supervised Sessions - 55 minutes |
| Unit Pricing | Pay-as-you-go | 5 for 4 Deal (55min Session) |
| Unit Pricing | Pay-as-you-go | 10 for 8 Deal (25min Sessions) |
| Unit Pricing | Pay-as-you-go | Casual Sessions - 60 minutes |
| Unit Pricing | Pay-as-you-go | Casual Sessions - 30 minutes |
| Unit Pricing | Pay-as-you-go | Public Mat Classes - Member |
| Unit Pricing | Pay-as-you-go | Public Mat Classes - Casual Non-Member |
| Unit Pricing | Pay-as-you-go | 10 Class Concession Passes |
| Subscription | Annual | Full Term Sign Up (10 weeks) |
| Unit Pricing | Pay-as-you-go | Reformer/Studio Classes - Casual |
| Unit Pricing | Pay-as-you-go | Reformer Studio 6 Concession |
| Unit Pricing | Pay-as-you-go | 12 Studio Concessions |
| Unit Pricing | Pay-as-you-go | Pre/Post-Natal Class Concession |
| Subscription | Annual | Annual Membership Plus |
| Subscription | Annual | Annual Membership |
| Subscription | Multi-year contract | 6 Month Membership Plus |
| Subscription | Multi-year contract | 6 Month Membership |
| Subscription | Multi-year contract | 3 Month Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Back In Motion Physiotherapy & Pilates product offering
Product offeringCore offering
Back In Motion Physiotherapy & Pilates delivers Clinical Pilates services through 15+ clinic locations across New Zealand's South Island. The offering includes group mat classes at three difficulty levels, private 1-on-1 sessions, Reformer and apparatus-based studio classes (capped at five participants), studio memberships with unlimited equipment access, and a Pre/Post-Natal Pilates programme. Services are led by qualified physiotherapists and Pilates instructors who conduct initial assessments and tailor exercises to individual rehabilitation and fitness needs, with an On Demand Pilates Library bundled into memberships.
Product overview
Back In Motion Physiotherapy & Pilates, part of the Motus Health network, offers Clinical Pilates as its primary service offering. The portfolio consists of group mat classes at three difficulty levels (Beginner, Intermediate, Advanced), private 1-on-1 sessions, Reformer and apparatus-based studio classes (limited to 5 participants), and various membership plans ranging from 3-month to annual options. The service also includes a Pre/Post-Natal Pilates program and an introductory 20-week onboarding package. All services are delivered by qualified Pilates instructors and physiotherapists who conduct initial assessments to tailor programs to individual needs. The offering integrates physical studio access with digital content through the On Demand Pilates Library.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Clinical Pilates Classes Small-group Clinical Pilates sessions delivered in supportive class environments with personalised instruction focused on core control, spinal stability, posture, alignment, breathing and movement coordination, and injury prevention or recovery. Suitable for clients across injury rehabilitation, chronic pain, post-surgical recovery, athletes, pre/post-natal, and general fitness.
- Private Pilates Sessions One-on-one Clinical Pilates sessions with a qualified instructor providing a fully individualised approach focused on specific health, rehabilitation, or performance goals. Available as 25-minute or 55-minute supervised sessions.
- Pilates Mat Classes Low-impact mat-based Pilates offered at three difficulty levels — Beginner, Intermediate, and Advanced — focusing on body weight resistance, flexibility, core stability, coordination, balance, and muscle endurance. Held onsite at Back In Motion's purpose-built Pilates studio.
- Pilates Reformer / Studio Classes 60-minute small-group classes limited to 5 participants using Reformer Pilates apparatus or comprehensive studio apparatus (Reformers, Trapeze Tables, Pilates Chairs, Ladder Barrel). Led by qualified practitioners and requiring an initial health assessment before participation.
- Studio Memberships Recurring membership plans providing unlimited access to studio equipment and Pilates apparatus, individualised programme writing, and regular instructor check-ins. Available in 3-month, 6-month, and Annual (plus Annual Membership Plus) terms, with bundled 1-on-1 supervised sessions and On Demand Pilates Library access.
- Pre/Post-Natal Pilates Specialised Clinical Pilates classes designed for prenatal and postnatal clients, supporting safe exercise during pregnancy and core/pelvic floor rehabilitation after childbirth. Sold as 5-class concession passes to members and non-members.
- On Demand Pilates Library Digital library of Pilates content providing members with on-demand access to workout routines, included with Studio Memberships and the introductory 20-week package.
Companies that use Back In Motion Physiotherapy & Pilates
Customer profileSegments5 records
Ideal customer profiles4 records
Back In Motion Physiotherapy & Pilates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Back In Motion Physiotherapy & Pilates partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Back In Motion Physiotherapy & Pilates competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Back In Motion Physiotherapy & Pilates social profiles
Digital presenceBack In Motion Physiotherapy & Pilates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Back In Motion Physiotherapy & Pilates leadership team
Management profileNumber of profiles
Back In Motion Physiotherapy & Pilates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Back In Motion Physiotherapy & Pilates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Back In Motion Physiotherapy & Pilates
What does Back In Motion Physiotherapy & Pilates do?
Back In Motion Physiotherapy & Pilates delivers Clinical Pilates services through 15+ clinic locations across New Zealand's South Island. The offering includes group mat classes at three difficulty levels, private 1-on-1 sessions, Reformer and apparatus-based studio classes (capped at five participants), studio memberships with unlimited equipment access, and a Pre/Post-Natal Pilates programme. Services are led by qualified physiotherapists and Pilates instructors who conduct initial assessments and tailor exercises to individual rehabilitation and fitness needs, with an On Demand Pilates Library bundled into memberships.
Is Back In Motion Physiotherapy & Pilates a public or private company?
Back In Motion Physiotherapy & Pilates is a private company. It is classified as corporate owned and is currently operating.
When was Back In Motion Physiotherapy & Pilates founded?
Back In Motion Physiotherapy & Pilates was founded in 1998. It employs 11 to 50 people.
Where is Back In Motion Physiotherapy & Pilates based?
Back In Motion Physiotherapy & Pilates is headquartered in Dunedin, New Zealand, in the Oceania region.
How does Back In Motion Physiotherapy & Pilates make money?
Five revenue lines are on record. Group Pilates Classes are the primary driver. The others are private/Semi-Private Sessions, studio Memberships, casual Sessions and reformer/Studio Classes.
Does Back In Motion Physiotherapy & Pilates have an API?
No public API is recorded for Back In Motion Physiotherapy & Pilates.