New Generatioin Care Foundation

What New Generatioin Care Foundation does

New Generation Care Foundation (NGCF) is a private, founder-owned operator of de-addiction and rehabilitation facilities headquartered in Patiala, Punjab, India. Founded by Mr. Rajbir Singh in 2000 (with a conflicting 2013 date cited in some regional pages), the organization has built a network of 100+ Nasha Mukti Kendras spanning Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Uttarakhand, and Rajasthan, with secondary offices in Chandigarh and operational centers in cities including Amritsar, Ludhiana, Shimla, and Jammu. NGCF serves individual substance abuse patients and their families, with documented treatment of 4,600+ patients across multiple addiction types including alcohol, drugs, heroin, and co-occurring mental health conditions.

The service portfolio is anchored by residential rehabilitation programs built on a 12-step treatment methodology, medically supervised detoxification, individualized and group counseling, yoga and meditation therapy, family counseling, dual diagnosis treatment for co-morbid mental illness, and structured post-treatment alumni support. Specialized programs exist for pregnant women with addiction and for adolescents and youth. Treatment programs typically run 4-6 months, with programs delivered at the organization's own facilities rather than through third-party resellers or distributors.

The revenue model is B2C and operates through direct patient admissions via phone helplines, walk-in inquiries, and 24/7 ambulance services, supplemented by local SEO-optimized city pages driving organic search inquiries. Pricing is not publicly disclosed and is structured as quote-based, customized per patient assessment. The go-to-market is community-led, relying on alumni referrals, family networks, and grassroots awareness programs rather than institutional contracts, insurance panels, or government health partnerships. No external funding, no disclosed investors, and no public financial statements are available.

Name

New Generatioin Care Foundation

Legal name

New Generation Care Foundation

Website

https://newgenerationcarefoundation.com

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLAFACAE

Residential Substance Use Rehabilitation (Inpatient Rehab)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAD

Substance Use Detoxification Centers (Medical Detox)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYBPAGACAE

Substance Use Disorder Prevention & Recovery Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYBPAGAEAO

Substance Use Recovery & Harm Reduction Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Addiction rehabilitation
• De-addiction treatment
• Substance abuse recovery
• Alcohol addiction treatment
• Residential detox programs

Headquarters

HQ city

Patiala

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Inpatient Rehabilitation Treatment: Residential addiction treatment programs at Nasha Mukti Kendras. Patients receive accommodation (air-conditioned rooms available), meals, medical detox, counseling, therapy sessions, and 24/7 supervision. Treatment duration typically runs 4-6 months depending on patient condition.
2. Outpatient Counseling Services: Aftercare and follow-up counseling programs post-rehabilitation. Includes regular counseling sessions, therapy, and support group access for sustained sobriety.
3. Detoxification Treatment: Medically supervised detox programs as standalone or initial phase of comprehensive treatment. Includes blood pressure and glucose monitoring, anti-alcoholism medications, and withdrawal management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New Generation Care Foundation operates a network of residential and outpatient addiction rehabilitation centers (Nasha Mukti Kendras) across North India, providing medically supervised detox, 12-step recovery programs, yoga and meditation therapy, individual and group counseling, dual diagnosis psychiatric treatment, family counseling, and post-treatment alumni support. Treatment is delivered directly to individuals suffering from alcohol, drug, heroin, and prescription medication addiction.

Product overview

New Generation Care Foundation operates a network of addiction treatment facilities in North India, primarily serving Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, and surrounding regions. The organization offers a comprehensive suite of services through its Rehabilitation Centres, De Addiction Centres, and Nasha Mukti Kendras, providing treatment for alcohol addiction, drug addiction, heroin addiction, and dual diagnosis cases. The treatment methodology integrates medical detoxification, counseling therapy, 12-step programs, yoga and meditation, family counseling, and aftercare support. The foundation claims an 88.23% success rate across its facilities located in Patiala, Amritsar, Chandigarh, Ludhiana, Shimla, and numerous other cities across the service region.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 88.23% success rate claimed across all treatment centers
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jagruti Rehabilitation Centre: Mumbai-based de-addiction and psychiatric rehabilitation provider with residential programs, detox, and counseling services, comparable in clinical scope to NGCF's Nasha Mukti Kendra network.
• Cadabams Hospitals: Bangalore-based mental health and de-addiction provider with inpatient and outpatient programs including dual diagnosis treatment, comparable in clinical offering to NGCF's residential services.
• Tulasi Healthcare: Delhi-NCR based mental health and de-addiction facility with inpatient rehab, dual diagnosis, and counseling services, comparable to NGCF's residential treatment model.
• Alpha Healing Center: Gujarat-based residential addiction treatment center offering inpatient rehab, detox, and counseling with a holistic treatment philosophy, directly comparable to NGCF's residential rehabilitation services.
• Santulan (Nityanand Hospital): Mumbai-based de-addiction and mental health center offering residential and outpatient rehabilitation with holistic treatment approaches including yoga and meditation, directly comparable to NGCF's methodology.
• Hope Trust Hospital: Hyderabad-based residential de-addiction and mental health facility offering medically supervised detox, counseling, and 12-step based rehabilitation, directly comparable to NGCF's inpatient treatment model.
• Samaritans Foundation (de-addiction): Goa-based non-profit providing de-addiction and recovery services using therapeutic community models, comparable in non-profit residential rehabilitation approach to NGCF.
• Kripa Foundation: India-based non-profit operating a national network of de-addiction and recovery centers using the 12-step model, making it the closest direct peer in terms of mission, methodology, and target population.

Broad incumbents

• NIMHANS (National Institute of Mental Health and Neurosciences): Government of India tertiary psychiatric and substance abuse hospital in Bangalore, serving as a benchmark public-sector de-addiction institution and a referral source that competes for serious and complex SUD cases.
• AIIMS (Department of Psychiatry): Premier government hospital system with established psychiatry and substance abuse treatment departments, representing the public-sector competitor and referral anchor for residential de-addiction in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DeaddictionCare
• Facebookfacebook.com/newgenerationcarefoundation1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Generatioin Care Foundation