Planet-O-Company

What Planet-O-Company does

Planet-O-Company is a Hamburg-based, founder-owned nonprofit ("Impact Unternehmen") founded in 2022 and led by Anton Rüpke. It sells water-saving showerheads and a subscription-based heated vest ("Heizweste") under the "Rundum-Sorglos-Abo" model, targeting cost-conscious German households and environmentally conscious consumers seeking to reduce personal heating energy use and water consumption. The website is available in German, English, French, and Spanish, and the company publishes annual Impact reports showing cumulative customer-level environmental outcomes.

The company's core technology is a heated vest with 9 heating zones powered by a 32,000 mAh battery (two 16,000 mAh packs), designed for "person-centered heating" — warming the wearer directly rather than heating ambient air, which the company claims (citing a University of Leuven study) can reduce heating energy consumption by up to 96%. The subscription bundles the vest with environmental measurement stations that monitor room temperature and humidity (40–60% relative humidity target) to prevent mold when room thermostats are lowered, plus optional lambskin slippers as add-ons. The water-saving showerhead line resells hansgrohe brands (Pulsify, Croma, Crometta) and is claimed to cut shower costs by up to 53% versus standard 12L showerheads.

The go-to-market is direct-to-consumer e-commerce via a Shopify storefront, with content marketing in four languages as the primary acquisition channel. Pricing is not publicly disclosed, and the storefront is currently suspended to new orders ("Bestellungen sind aktuell nicht möglich"). The company is privately held with no disclosed funding rounds, external investors, or headcount, and operates as a single-entity nonprofit from its registered address in Hamburg (Bartelsstr 13, 20357 Hamburg).

Name

Planet-O-Company

Legal name

Planet-O-Company

Website

https://planet-o-company.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Planet-O-Company is a Hamburg-based nonprofit selling a subscription-based heated vest and water-saving showerheads to cost-conscious and environmentally conscious consumers, claiming up to 96% heating-energy savings through person-centered heating. The company is currently not accepting orders via its Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Heated Vest Subscription (Rundum-Sorglos-Abo): Subscription-based model for heated vests including free repairs or replacement for all products in the package. The subscription addresses the short lifespan problem of heated vests due to sensitive electronics stressed during daily use and washing. Emphasizes cost advantages for customers through durability and resource conservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Planet-O-Company sells a subscription-based heated vest (Heizweste) with 9 heating zones and a 32,000 mAh battery pack, paired with water-saving showerheads (hansgrohe Pulsify, Croma, Crometta models) and bundled measurement stations for indoor humidity monitoring. The Rundum-Sorglos-Abo subscription includes free repairs or replacement, targeting households seeking to reduce heating and showering costs while lowering environmental impact.

Product overview

Planet-O-Company offers an impact-focused subscription service for personal heating solutions, centered around a heated vest (Heizweste) with 9 heating zones and 32,000 mAh battery, supplemented by water-saving showerheads (Parduschköpfe) including Pulsify, Croma, and Crometta brands. The core offering is a 'Rundum-Sorglos-Abo' (all-inclusive subscription) that includes the heated vest, measurement stations for monitoring indoor humidity to prevent mold, and optional lambskin slippers. According to a University of Leuven study, this person-centered heating approach can reduce energy consumption for heating by up to 96%.

Differentiator

Problem solved

Functional benefit

Products and services

• Heated Vest (Heizweste)

Quantifiable outcome

• Up to 96% energy savings for heating possible through person-centered heating approach
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lenz Products: Lenz Products sells heated apparel and lithium battery packs for outdoor and workwear use, with strong presence in the DACH market — overlapping Planet-O's home geography and core product category.
• Ororo: Ororo is a D2C heated apparel brand selling heated vests, jackets, and gloves with rechargeable batteries — directly competing with Planet-O's heated vest subscription in the same consumer segment.
• Gerbing Heated Clothing: Gerbing is a long-established heated apparel manufacturer (vests, jackets, gloves) using battery-powered heating elements — a direct competitor in the heated-vest category with deeper product breadth.

Peers

• Milwaukee Tool (heated workwear line):

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/PlanetOCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet-O-Company