IAMFIT Training
IAMFIT Training is a privately held, single-location fitness studio in Edgewater, Perth, offering group HIIT classes, private coaching, and a youth academy, alongside a co-located cafe, with revenue from weekly subscriptions and class passes.
- Company typePrivate
- Founded2019
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What IAMFIT Training does
IAMFIT Training is a privately held, single-location fitness studio and gym operating from Edgewater, Perth, Western Australia. Founded in 2019 and owned by three co-owners (Christian, Matt, and Gaelle) who also serve as trainers, the studio delivers group HIIT classes, private coaching with a 1:4 coach-to-client ratio, and the IAMFIT Academy for athletes aged 12-17. The facility is co-located with iamFIT Cafe, which offers meal plans, specialty coffees, and takeaways, creating an integrated fitness-and-lifestyle destination marketed as offering the best coffee in Perth's northern suburbs.
The company's technical stack centers on a proprietary fitness software platform paired with a mobile app and online dashboard that enable personalized program delivery and progress tracking, particularly for private coaching clients. Membership administration is handled through the third-party GymFlow platform, which supports self-serve signup via website links. No AI/ML capabilities, patents, or external integrations are disclosed.
Revenue is generated through weekly recurring subscriptions across multiple tiers (group memberships at A$59.95-$69.95/week, private coaching at A$94.95-$114.95/week, Academy at A$40-$75/week), supplemented by one-time class passes (A$35 casual, A$40 for a 10-class pack) and a promotional 20-day A$29 trial. Go-to-market is direct-to-consumer via a Wix-hosted website, Facebook, and Instagram, with a product-led motion emphasizing low-friction trial entry and self-serve enrollment. The studio operates with 1-10 employees and serves only the northern suburbs of Perth, with no evidence of multi-site expansion or external investment.
IAMFIT Training firmographics
Firmographics- Name
- IAMFIT Training
- Legal name
- IAMFIT Training
- Website
- https://www.iamfit.training
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IAMFIT Training is a privately held, single-location fitness studio in Edgewater, Perth, offering group HIIT classes, private coaching, and a youth academy, alongside a co-located cafe, with revenue from weekly subscriptions and class passes.
- Ownership category
- akta.pro rank
IAMFIT Training industry classification
Industry- Product category
- Fitness Training Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- HIIT & Circuit Bootcamps (HSADABAA)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Youth & Teen Personal Training (HSADAAAJ), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where IAMFIT Training is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
IAMFIT Training business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Group Class Memberships: Recurring weekly membership fees providing unlimited access to group HIIT classes. Offered in 12-month ($59.95/pw), 6-month ($64.95/pw), and monthly ($69.95/pw) contract terms.
- Private Coaching Membership: Premium 1:4 coach-to-client ratio personalised training with strength and conditioning programs. Includes unlimited group class access. Priced at $94.95-$114.95 per week depending on session frequency.
- Academy Membership: Weekly memberships for teenagers aged 12-17 covering strength, conditioning and core classes. Priced at $40-$75 per week for 1-3 sessions weekly.
- Class Passes: One-time purchases for casual or bulk class access. 10x class pass valid for 6 months ($40), single casual class ($35).
- Introductory Trial Offer: New member acquisition product: 20 days unlimited group classes for $29 one-time payment. Designed to convert trial users into full members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 12-month group class membership |
| Subscription | Multi-year contract | 6-month group class membership |
| Subscription | Monthly | Monthly group class membership |
| Subscription | Weekly | Private Coaching - 1 session/week |
| Subscription | Weekly | Private Coaching - 2 sessions/week |
| Subscription | Weekly | Private Coaching - 3+ sessions/week |
| Subscription | Weekly | Academy - 1 session/week |
| Subscription | Weekly | Academy - 2 sessions/week |
| Subscription | Weekly | Academy - 3 sessions/week |
| Unit Pricing | Pay-as-you-go | 10x class pass |
| Unit Pricing | Pay-as-you-go | Casual class |
| Freemium | Pay-as-you-go | 20-day introductory trial |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
IAMFIT Training product offering
Product offeringCore offering
IAMFIT Training operates a single fitness studio in Edgewater, Perth, delivering in-person group HIIT classes, 1:4 ratio private coaching with personalised strength and conditioning programs delivered via proprietary fitness software and a mobile app, and a structured youth academy (ages 12-17). The facility also houses the co-located iamFIT Cafe, providing post-workout meals, specialty coffees and takeaways. Membership is sold on weekly-billed subscriptions, multi-month commitments, casual class passes and a $29 introductory 20-day trial.
Product overview
IAMFIT Training is a fitness studio and gym located in Edgewater, Perth, WA, offering a multi-service fitness ecosystem. The core offerings include Private Coaching (PC) with personalised strength and conditioning programs using innovative fitness software with a 1:4 coach-to-client ratio, and Group Classes featuring high-intensity interval training (HIIT) for all fitness levels. Additional services include the IAMFIT Academy for youth ages 12-17, and the adjacent IAMFIT Cafe providing meal plans and specialty coffees. Membership options range from casual passes ($35 per class) to unlimited group class memberships ($59.95-$69.95/week) and private coaching memberships ($94.95-$114.95/week). The company also runs a promotional 20-day intro offer for new members at $29.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Coaching (PC) Personalised strength and conditioning coaching delivered at a 1:4 coach-to-client ratio, including mindset discussions, nutrition guidance, and tailored programs accessed through a mobile app or gym iPads. An innovative fitness software and online fitness dashboard are used for program delivery and progress tracking. Targets adult members seeking premium, individualised coaching.
- Group Classes Scheduled high-intensity interval training (HIIT) group sessions with electric motivation, uplifting music and a family-friendly vibe. Open to all fitness levels, from beginners to enthusiasts, with classes targeting various goals across the weekly timetable.
- IAMFIT Academy Structured youth fitness program for adolescents aged 12-17 covering strength, conditioning and core training, with 45-minute sessions and limited class sizes for individualised attention. Includes mobile app access for exercise tracking and 4-week rotating training cycles for continuous progression. Targets teens ranging from beginners to advanced athletes.
- IAMFIT Cafe Cafe operating within the same Edgewater facility as iamFIT Training, offering meal plan services, specialty coffees, takeaways and an in-house menu. Positioned as a post-workout refreshment destination and marketed as offering the best coffee in Perth's northern suburbs.
Companies that use IAMFIT Training
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
IAMFIT Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IAMFIT Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iamFIT CafecoreiamFIT Cafe operates from the same physical facility as iamFIT Training, offering meal plan services, specialty coffees, takeaways, and an in-house menu. The cafe serves as a post-workout reward destination and is marketed as the best coffee in Perth's northern suburbs. Located within the same Edgewater location.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
IAMFIT Training competitors and assessment
Company assessmentDirect peers
- F45 Training: Global franchise specializing in 45-minute HIIT and functional group training classes. Most direct comparable to IAMFIT's HIIT group class offering and subscription pricing model, though F45 operates at vastly greater scale through franchising.
- Body Fit Training (BFT): Australian-founded group fitness franchise offering progressive 50-minute HIIT, strength, and cardio classes. Closest direct competitor in the Australian HIIT group-training category, with shared subscription-based model and similar pricing structure.
- CrossFit: Globally recognized strength and conditioning program delivered through affiliated gyms. Comparable to IAMFIT's strength & conditioning private coaching and group training, with similar community-driven culture and tiered membership structure.
Broad incumbents
- Jetts Fitness: Large Australian 24/7 gym chain with multiple Perth locations. Competes for the same general fitness consumer segment with a broader, lower-cost value proposition and significantly larger marketing footprint.
- Anytime Fitness: Global 24/7 franchise gym with strong presence in Perth. Offers unrestricted access memberships at lower price points, representing the broader incumbent alternative to IAMFIT's class-based subscription model.
- Orange Theory Fitness: International boutique fitness brand offering tech-enabled HIIT group classes with heart-rate tracking. Comparable to IAMFIT's technology-augmented group training positioning, though at premium pricing and much larger scale.
- Snap Fitness: 24/7 franchise gym network with locations across Australia. Provides a low-cost membership alternative in the same Perth catchment, competing for price-sensitive general fitness consumers.
- Fitness First: Established Australian premium gym chain with multiple Perth locations. Competes for the same premium personal training and group class consumer with a larger facility footprint and broader amenity set.
Emerging players
- Club Pilates: Growing boutique fitness franchise offering instructor-led group reformer pilates classes. Comparable subscription-based group fitness model targeting similar demographics, though focused on pilates rather than HIIT/strength.
- 12Round Fitness: Boutique 30-minute boxing/HIIT circuit franchise. Offers a small-group, time-efficient group training alternative with similar subscription and trial-driven acquisition mechanics to IAMFIT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IAMFIT Training social profiles
Digital presenceIAMFIT Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
IAMFIT Training leadership team
Management profileNumber of profiles
Profiles3 records
IAMFIT Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IAMFIT Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IAMFIT Training
What does IAMFIT Training do?
IAMFIT Training operates a single fitness studio in Edgewater, Perth, delivering in-person group HIIT classes, 1:4 ratio private coaching with personalised strength and conditioning programs delivered via proprietary fitness software and a mobile app, and a structured youth academy (ages 12-17). The facility also houses the co-located iamFIT Cafe, providing post-workout meals, specialty coffees and takeaways. Membership is sold on weekly-billed subscriptions, multi-month commitments, casual class passes and a $29 introductory 20-day trial.
Is IAMFIT Training a public or private company?
IAMFIT Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IAMFIT Training founded?
IAMFIT Training was founded in 2019. It employs 1 to 10 people.
Where is IAMFIT Training based?
IAMFIT Training is headquartered in Perth, Australia, in the Oceania region.
How does IAMFIT Training make money?
Five revenue lines are on record. Group Class Memberships are the primary driver. The others are private Coaching Membership, academy Membership, class Passes and introductory Trial Offer.
Who are IAMFIT Training's main competitors?
Direct peers on record are F45 Training, Body Fit Training (BFT) and CrossFit. Broad incumbents are Jetts Fitness, Anytime Fitness, Orange Theory Fitness, Snap Fitness and Fitness First. Emerging players are Club Pilates and 12Round Fitness.
Does IAMFIT Training have an API?
No public API is recorded for IAMFIT Training.
What industry is IAMFIT Training in?
IAMFIT Training's product category is Fitness Training Services. Its primary akta.pro industry code is HSADABAA, HIIT & Circuit Bootcamps, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 61162 and its SIC code is 7997.