Butterfly World

What Butterfly World does

Butterfly World is a private, family-owned butterfly park and nature attraction located inside Tradewinds Park – South at 3600 W. Sample Road, Coconut Creek, Florida. Founded by Ronald Boender in 1988, the facility operates as the self-described world's largest butterfly park, housing approximately 20,000 exotic butterflies and birds within tropical rainforest-style aviaries featuring waterfalls, misting caves, and botanical gardens. An on-site Butterfly Research Lab supports commercial breeding programs and maintains propagation records, with an institutional knowledge base in Passiflora species and tropical horticulture. The company serves individual visitors, families, school groups (Pre-K through 12th grade), camps, scouts, and adult/senior community groups, with school field trips positioned as a primary use case.

Revenue is generated through multiple streams: general admission (adults/seniors $32.50, children ages 3-11 $22.50, free under age 2), individual annual memberships ($60-$210), group and educational tour bookings ($10-$23 per participant depending on segment), retail merchandise (Nature's Beauty acrylic butterfly cases $99-$110, books authored by founder Ronald Boender, patches, stickers), gift cards ($15-$150), and the South Florida Adventure Pass ($40-$60) bundling access to five regional attractions. Distribution is primarily on-site walk-in admission supplemented by a WooCommerce online storefront shipping within the US, group registration via dedicated forms, and partnerships with regional tourism organizations including Visit Lauderdale, Visit Florida, Florida Attractions, and the City of Coconut Creek. The business is operated by a workforce of 11-50 employees, many with 10-20 year tenures, and has remained independently and family-owned since founding with no disclosed venture capital, private equity backing, parent company, or public listing.

Name

Butterfly World

Legal name

Butterfly World

Website

https://butterflyworld.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Butterfly World is a family-owned butterfly park and garden in Coconut Creek, Florida, operating since 1988 as the self-described world's largest, serving individual visitors, families, and school groups with live aviaries, a butterfly research lab, educational tours, and retail merchandise.

Ownership category

akta.pro rank

Product category

Nature Attractions and Botanical Gardens

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

Keywords

• Butterfly park
• Live aviaries
• Botanical gardens
• Nature attraction
• Butterfly exhibits

Headquarters

HQ city

Coconut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. General Admission: Entry fees for individual visitors to the butterfly park. Adults and seniors pay $32.50, children ages 3-11 pay $22.50, and children 2 and under enter free.
2. Annual Memberships: Individual annual memberships ranging from $60-$210 depending on membership type, length, and delivery method. Provides recurring revenue from repeat visitors.
3. Retail Merchandise: Sales of Nature's Beauty butterfly cases (preserved butterflies in acrylic), books authored by founder Ronald Boender, patches, stickers, and gift items through on-site shop and online store.
4. Group Tours and Field Trips: Organized group bookings for schools, camps, scouts, and adult groups with discounted rates. Includes guided one-hour tours with group pricing.
5. South Florida Adventure Pass: Multi-attraction pass offering unlimited visits to Butterfly World plus Flamingo Gardens, Sawgrass Recreation, MODS, and Zoo Miami through September 30, 2026. Sold for $40-$60.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Butterfly World operates the world's largest butterfly park in Coconut Creek, Florida, a nature attraction featuring 20,000 exotic butterflies and birds in aviaries set within botanical gardens. The business sells admission tickets, annual memberships, group and educational tours, branded retail merchandise (preserved butterfly cases, books, stickers, patches), gift cards, and bundled attraction passes.

Product overview

Butterfly World is the world's largest butterfly park (founded 1988), offering a unified attraction experience centered on live butterfly and bird aviaries with botanical gardens and a butterfly farm. The company provides a complementary portfolio of educational books authored by founder Ronald Boender (PASSIONFLOWERS and Discover the Enchanted World of Flora), Nature's Beauty acrylic-encased butterfly specimens, branded merchandise (stickers, patches), digital guides, annual memberships, gift cards, and admission tickets. The South Florida Adventure Pass bundles access to 5 regional attractions. Core revenue derives from daily admission fees ($32.50 adults, $22.50 children ages 3-11) while the product portfolio extends the brand through educational materials and commemorative merchandise. Group educational tours represent a separate service tier with specialized pricing and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Butterfly World General Admission Per-person entry ticket to Butterfly World's aviaries and botanical gardens in Coconut Creek, Florida, granting access to 20,000 live butterflies and birds for individual leisure visitors, families, and tourists.
• Butterfly World Annual Membership Annual subscription membership providing repeat access to Butterfly World's aviaries and botanical gardens throughout the year, targeted at local South Florida residents and enthusiast visitors seeking ongoing access.
• Group and Educational Tours Booked group visits structured around educational content on butterfly life cycles and tropical ecosystems, designed for schools, homeschool co-ops, and educational tour organizers.
• Bundled South Florida Attraction Passes Combined admission bundles that pair Butterfly World entry with other South Florida attractions, offered to tourists and visitors seeking multi-attraction value.
• Butterfly World Gift Cards Pre-paid gift cards usable toward Butterfly World admission and on-site merchandise, sold as gifting and pre-purchase products.
• Butterfly World Branded Merchandise On-site and online retail merchandise including preserved butterfly specimen cases, books, stickers, and patches, sold to attraction visitors and gift buyers.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Visit LauderdaleminorGTM or Marketing PartnerRegional tourism partner promoting Butterfly World as part of the South Florida visitor destination, featured on the organization's website and promotional materials.
• Florida AttractionsminorGTM or Marketing PartnerState tourism organization listing Butterfly World as a featured Florida attraction for visitors.
• Visit FloridaminorGTM or Marketing PartnerOfficial state tourism partner promoting Butterfly World as a destination attraction in Florida.
• City of Coconut CreekminorGTM or Marketing PartnerLocal government partner, with Coconut Creek designated as 'The Butterfly Capital of the World.' Butterfly World is located inside a Broward County park.
• South Florida Adventure Pass Partners (Flamingo Gardens, Sawgrass Recreation, MODS, Zoo Miami)coreStrategic or Co-development PartnerJoint multi-attraction pass program offering unlimited visits to five South Florida attractions including Butterfly World. Valid through September 30, 2026. Requires in-person pickup at Butterfly World.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Butterfly Pavilion: Butterfly Pavilion in Westminster, Colorado is a nonprofit invertebrate zoo featuring a 3,000 sq ft tropical conservatory with free-flying butterflies, an on-site research lab, and educational programming. It directly mirrors Butterfly World's aviary-plus-Research-Lab model and is a leading US butterfly conservatory competitor.
• Zoo Miami: Zoo Miami is a major South Florida zoological park that shares the South Florida Adventure Pass with Butterfly World. It serves overlapping family and tourist segments with admission-based wildlife experiences, making it both a partner and a comparable attraction operator in the regional market.
• Flamingo Gardens: Flamingo Gardens is a South Florida botanical garden and wildlife sanctuary in Fort Lauderdale featuring aviaries, gardens, and native wildlife. It is a direct South Florida Adventure Pass partner with Butterfly World and competes for the same tourist and family-outing audience.
• Key West Butterfly & Nature Conservatory: The Key West Butterfly & Nature Conservatory is a glass-enclosed tropical butterfly conservatory in Florida, operating a similar live-butterfly aviary attraction with botanical gardens and admission-based ticketing. It is one of the closest direct comparables to Butterfly World's core offering in the Florida tourist market.
• Magic Wings Butterfly Conservatory: Magic Wings in Deerfield, Massachusetts is an 8,000 sq ft indoor tropical butterfly conservatory with botanical gardens and on-site butterfly breeding. Comparable scale and indoor-aviary model make it a relevant US East Coast butterfly park peer.
• Museum of Discovery and Science (MODS):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ButterflyWorldFlorida
• Xx.com/1butterflyworld
• LinkedInlinkedin.com/company/butterfly-world-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly World