What Masterline does

Masterline Telebiz Limited is a privately held Indian company founded in 1994 that manufactures and supplies telecom and fintech products and provides related turnkey services. Its customers are principally mobile operators, telecom companies, financial institutions, and fintech service providers. The portfolio includes SIM and smart cards, eSIM/eUICCs, recharge and multi-pin scratch cards, feature phones, smartphones, fixed wireless phones, MiFi and other customer-premises equipment, POS and biometric payment devices, RFID products, and solar solutions.

The company's technical capabilities include security printing, variable-data printing, personalized SIM and smart-card production, OTA and remote SIM provisioning, and customized high-speed card packaging. Its disclosed security-printing methods include micro text, invisible UV patterns, overprinting on scratch panels, protected paper, and spot UV varnish; its variable-data system uses a drop-on-demand piezo print head at 600 dpi and is stated to process more than 16,000 characters on one sheet at 100 m/min, while its customized packaging equipment handles 500 cards per minute. SIM products support 2G, 3G, 4G, LTE, and 5G networks, including eSIM and eUICCs.

Masterline uses OEM/ODM and direct enterprise-sales motions, with manufacturing and partner units in India, Dubai, and China and a stated global delivery capability. Revenue is generated mainly through hardware sales, project execution, personalization, fulfillment, and other turnkey services. Public pricing is quote-based; no standard price list, disclosed contract values, or public revenue figures are available.

Name

Masterline

Legal name

Masterline Telebiz Limited

Website

https://masterline.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Masterline is a private Indian OEM/ODM and turnkey solutions provider manufacturing SIM, smart and recharge cards, telecom devices, fintech payment hardware, RFID, and solar products for mobile operators, financial institutions, and fintech service providers.

Ownership category

akta.pro rank

Product category

Telecom Equipment Manufacturing

NAICS

Communications Equipment Manufacturing (3342), Telephone Apparatus Manufacturing (33421), Other Communications Equipment Manufacturing (33429)

SIC

Communications Equipment, Nec (3669), Computer Communications Equipment (3576), Telephone & Telegraph Apparatus (3661)

akta.pro primary industry

Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)

akta.pro secondary industries

Industrial IoT/Edge Electronics Manufacturing (Gateways, Edge Controllers) (IMAGAGAC), Industrial Networking & Communication Electronics Manufacturing (Ethernet switches, Fieldbus, Wireless) (IMAGAGAE), Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ)

Keywords

• Telecom device manufacturing
• Smart card production
• SIM card manufacturing
• Fintech payment hardware
• OEM ODM services

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales - Telecom Devices: Sale of telecommunications devices including ULC mobile phones, 3G phones, MIFI modems, tablets, and fixed wireless phones manufactured under OEM/ODM arrangements
2. Smart Cards and SIM Cards: Manufacturing and sale of SIM cards, eSIM, smart cards, recharge scratch cards, and multipin cards to mobile operators and telecom companies
3. Fintech Devices: Sale of next-generation fintech devices including Android POS, Bluetooth readers, mobile payment solutions, HDMI sticks, IP STB, biometric devices, and soundboxes
4. RFID Solutions: RFID turnkey solutions including tags, readers, and complete RFID system implementations
5. Sustainable Energy Products: Solar energy solutions including containerized solar systems, solar devices, and home appliances with solar power capabilities
6. Turnkey Solutions and Services: Comprehensive turnkey project solutions including fulfillment services, personalization, and end-to-end card production services for operators

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Masterline manufactures and supplies telecom and fintech hardware on an OEM/ODM basis, including phone recharge scratch cards, SIM/smart cards, feature phones and smartphones, fixed wireless phones, MiFi/CPE internet devices, Android POS terminals and payment peripherals, RFID tags and readers, and containerized solar power systems. It also delivers turnkey solutions covering pre-press, card production, personalization, packaging, and fulfilment for mobile operators and financial institutions across India, the Middle East, and Africa.

Product overview

Masterline is a technology solutions company offering a diverse portfolio of telecom and fintech products. The product lineup includes: (1) Telecom Devices - feature phones (2G NR-FP001-004, 4G NR-FP005-007 series), smartphones (NR-SP001-003), fixed wireless phones, and internet devices/CPE; (2) Fintech Devices - Android POS systems, Bluetooth readers, Soundbox payment notification devices, POS terminals, biometric devices, HDMI sticks, IP set-top boxes, and charging stations; (3) SIM & Smart Cards - full range of SIM cards, eSIM/eUICCs supporting 2G through 5G networks; (4) Recharge Cards - standard and multi-pin scratch cards with security features; (5) RFID Products - radio frequency identification solutions; and (6) Sustainable Energy - solar products and containerized solar solutions. The company operates as an OEM/ODM manufacturer serving mobile operators and fintech service providers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Recharge Cards Phone recharge scratch cards including standard and multi-pin cards (1x10, 1x20, 1x25, 1x50 formats) with security features, personalization, and high-speed packing capabilities, supplied to mobile operators.
• SIM and Smart Cards Full range of (U)SIM, eSIM, and eUICC cards with OTA and remote SIM provisioning supporting 2G/3G/4G/LTE/5G networks, including 3-in-1 seamless form factors, supplied to mobile operators.
• Telecom Devices (Feature Phones, Smartphones, Fixed Wireless Phones, CPE/MiFi) OEM/ODM manufactured telecom devices including 2G and 4G feature phones (NR-FP 001-007 series), entry-level smartphones (NR-SP 001-003), fixed wireless phones, and customer-premises equipment (MiFi modems and other internet connectivity devices) supplied to mobile operators.
• Fintech Devices Next-generation fintech hardware including Android POS terminals, Bluetooth card readers, Soundbox payment notification devices, biometric authentication devices, HDMI sticks, IP set-top boxes, and charging stations supplied to banks, financial institutions, and fintech service providers.
• RFID Products and Solutions Radio frequency identification products including RFID tags, readers, and complete RFID system implementations for tracking and identification applications.
• Solar Energy Products and Containerized Solar Solutions Solar-powered devices, sustainable energy products, and mobile container-based solar power solutions with rapid deployment, remote monitoring, and scalability features for temporary and remote energy needs.

Quantifiable outcome

• 28 million+ satisfied customers worldwide
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Partner Manufacturing Units (India, Dubai, China)coreOEM/ Whitelabel/ Licensing PartnerMasterline has established partner manufacturing units across India, Dubai, and China to enable global delivery of telecom and fintech products. This manufacturing network supports their OEM/ODM operations for the African and Indian subcontinent markets.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Thales Group: Global leader in SIM cards, eSIM/eUICC, and secure identity hardware for tier-1 mobile operators; competes with Masterline in the same secure-IC/SIM manufacturing space but at vastly larger scale.
• IDEMIA: Worldwide SIM card, eSIM, and secure-credential manufacturer serving tier-1 operators and financial institutions; the closest large-scale incumbent to Masterline's SIM/smart card and banking-card business.
• Verifone: Established global POS terminal and payment-acceptance equipment provider selling into banks and merchants; overlapping product category with Masterline's Android POS and biometric terminals.

Direct peers

• Transsion Holdings: Transsion (Tecno, Itel, Infinix) is the dominant OEM of feature phones and entry smartphones for Africa and South Asia — the same markets, price points, and operator-channel dynamics Masterline targets with its NR-FP and NR-SP ODM/OEM phones.
• Pax Global Technology: Leading global manufacturer of Android POS terminals and payment devices sold to acquirers, banks, and fintechs — directly comparable to Masterline's Android POS, Bluetooth reader, and biometric device line.
• Karbonn Mobiles: Indian feature phone and smartphone OEM selling into Tier 2/3 markets and via operator channels; same category and price band as Masterline's NR-FP/NR-SP devices.
• Smartlink Holdings: Indian manufacturer of smart cards, telecom cards, and electronic products; similar scale, geography, and customer base to Masterline's SIM/smart card and recharge card operations.
• Lava International: Indian OEM of feature phones, smartphones, and smart-feature devices sold through operators and retail; competes with Masterline in the same Indian subcontinent tier and feature-phone-to-4G transition.
• Itel Mobile: Itel is a Transsion-owned feature phone brand focused on Africa and India, directly comparable to Masterline's 2G/4G feature phone ODM portfolio and African subcontinent go-to-market.
• Micromax Informatics: One of India's largest homegrown mobile device OEMs; product lines and operator-channel distribution overlap directly with Masterline's Indian phone business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masterline-telebiz-pvt.-limited
• Xx.com/MasterlineTB

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterline