Androuet
Androuet is a 1909-founded French fromagerie and cheese affineur operating 12 Ile-de-France boutiques and 3 international locations, selling artisanal cheese platters, gift cards, tasting workshops, and corporate catering sourced from 1,500+ varieties and direct farm-producer partnerships.
- Company typePrivate
- Founded1909
- HeadquartersNeuilly-sur-seine, France
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Androuet does
Androuet is a French fromagerie founded in 1909 by Henri Androuet, historically credited with establishing affinage (cheese aging) as a production principle. The company operates as ANDROUET ALLIANCE SAS, controlled by Stéphane Blohorn since 2005, and is structured as a privately held, family-independent business with no external institutional investment. Its core technology is the 250m2 Levallois facility containing five specialized aging caves, each calibrated for temperature, humidity, and microflora to mature distinct cheese families. Androuet catalogs 1,500+ cheese varieties from around the world, backed by direct sourcing relationships with named small-farm producers across France and select international origins (e.g., Westcombe Cheddar, Corsican Brocciu).
The business model combines premium physical retail with adjacent experiential and digital revenue streams. The company runs 12 boutiques across Ile-de-France (Paris arrondissements 5, 7, 15, 16, 17, plus Neuilly-sur-Seine and Boulogne-Billancourt) and three international locations, selling custom-made cheese platters, gift cards (€30 denomination), and individual cheeses. Workshops priced at €70 per person (discovery format) and cheese-making workshops generate mid-margin experiential revenue, while corporate catering (buffets, receptions, business events) is handled through custom quotations. Online distribution is routed through partnerships with Houra.fr and Epicery, and gift cards are distributed via CapCadeau. The marketing mix emphasizes content (a 1,500+ entry cheese encyclopedia, recipes), organic social (Facebook, Instagram, LinkedIn), and earned gastronomic media coverage.
Go-to-market is direct-to-consumer, segmented into individual cheese enthusiasts and gift purchasers (B2C) plus corporate clients for events (B2B). Androuet is the only fromagerie holding the French state's EPV (Entreprise du Patrimoine Vivant) label, and Blohorn holds the Maître Fromager and Garde et Juré distinctions, anchoring the brand's premium positioning within French gastronomy.
Androuet firmographics
Firmographics- Name
- Androuet
- Legal name
- ANDROUET ALLIANCE SAS
- Website
- http://www.androuet.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Androuet is a 1909-founded French fromagerie and cheese affineur operating 12 Ile-de-France boutiques and 3 international locations, selling artisanal cheese platters, gift cards, tasting workshops, and corporate catering sourced from 1,500+ varieties and direct farm-producer partnerships.
- Ownership category
- akta.pro rank
Androuet industry classification
Industry- Product category
- Artisan Cheese Retailing and Affinage
- NAICS
- Cheese Manufacturing (311513)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Cheese Shops & Fromageries (CRAHAGAD)
- akta.pro secondary industry
- Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH)
Keywords
Where Androuet is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Androuet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Cheese Sales: Sale of artisanal cheeses through 12 physical boutiques in Ile-de-France and 3 international locations. Custom cheese platters and individual cheese products.
- Corporate Events & Catering: Buffets, receptions, and corporate events centered on cheese. Custom quotation-based pricing for business events.
- Tasting Workshops: Cheese tasting workshops led by professionals, including cheese-making workshops. Priced at 70€ per person for discovery workshops.
- Online Sales: Sale through online partners Houra.fr and Epicery marketplace.
- Gift Cards: Gift cards valid in all 12 boutiques for any cheeses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Discovery Workshop |
| Others | Multi-year contract | Corporate Events |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Androuet product offering
Product offeringCore offering
Androuet is an artisanal French fromagerie (cheese affineur) that selects, ages, and sells cheeses from small farm producers through 12 boutiques in Ile-de-France and online. The company curates custom-made cheese platters, designs cheese buffets and receptions for events, and conducts professional cheese and wine tasting workshops including fabrication workshops. Its 250m2 aging facility in Levallois contains 5 specialized caves calibrated for different cheese families.
Product overview
Androuet is a family-owned artisan fromagerie (cheese affineur/ager) founded in 1909, offering a comprehensive cheese experience centered around curated cheese platters, buffets, and tasting workshops. The company operates 12 boutiques across Ile-de-France (including 3 international locations), providing custom cheese selections, corporate event catering, and gift cards. The product portfolio includes made-to-order cheese platters, event buffets, professional tasting workshops (including fabrication), and a comprehensive cheese encyclopedia with over 1,468 varieties featuring recipes and detailed cheese profiles. Services are available through physical boutiques, online ordering via partners Houra and Epicery, and call & collect.
Differentiator
Problem solved
Functional benefit
Products and services
- Plateaux de fromages sur-mesure (Custom Cheese Platters) Made-to-order custom cheese platters where customers describe their preferences and Androuet's cheesemakers fulfill the request, available for personal consumption, gifts, or events.
- Buffets et réceptions (Cheese Buffets and Receptions) Cheese buffets designed for cocktails, weddings, and receptions, creating memorable cheese-centered experiences for various events.
- Ateliers dégustation (Cheese and Wine Tasting Workshops) Professional-guided cheese and wine tasting workshops including fabrication (cheese-making) workshops, priced at 70€ per person for discovery sessions.
- Événements d'entreprise (Corporate Cheese Events) Custom-quoted corporate event services centered around cheese for team building, client entertainment, company celebrations, and receptions.
- Cartes cadeaux (Gift Cards) Gift cards available in 30€ denominations, valid across all 12 Ile-de-France boutiques on any cheeses, suitable for birthdays, Christmas, Father's Day, and corporate gifting.
- Demande de devis (Custom Quote Service) Personalized quotation service for tailored event planning around cheese offerings for corporate and private clients.
- Call & Collect Click-and-collect service allowing customers to order cheese online and pick up in boutique.
Quantifiable outcome
- Over 1500 cheese varieties available
- +1 more outcomes
Companies that use Androuet
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Androuet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Androuet partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and major.
- Fromagerie de La HoussayecorePartner producer in Boissey, Calvados. Small artisanal fromagerie supplying quality cheeses to Androuet.
- Fromagerie du Col del FachcorePartner fromagerie supplying artisanal cheeses to Androuet's network.
- Famille Bartkowiez - Epoisses FermiercoreFarm producer of authentic Epoisses cheese in Burgundy.
- La Bonde de GâtinecorePartner producer of Bonde de Gâtine cheese.
- La Chèvrerie de BamboiscorePartner goat farm producing artisanal goat cheeses.
- La Ferme de JuchycorePartner farm supplying quality farm cheeses.
- La Ferme du RocamadourcorePartner farm in the Rocamadour region producing AOC Rocamadour cheeses.
- Fromagerie Le Bevinco (Corse)coreCorsican fromagerie producing Brocciu Passu AOP cheese.
- Jean-José MarcellesicoreCorsican producer of artisanal tomme cheese.
- Sabine Ferrari - Banon ProducercoreProducer of AOC Banon cheese in Provence.
- Domaine des Trente-ArpentscorePartner estate producing traditional cheeses.
- Persillé de Tignes - Mme MarmottancoreProducer of rare Persillé de Tignes cheese in the Alps.
- Tom Calver - Westcombe CheddarcoreBritish producer of traditional Westcombe Cheddar cheese.
- Jacques Froidevaux & Dominique Cornuet - Brebis du LochoiscoreProducers of sheep cheese in the Lochois region.
- J.F. Dombre - Association PérailcorePresident of the Pérail association representing artisanal sheep cheese producers.
- Luc Dongé - Prince du BriecoreRenowned producer of authentic Brie de Meaux cheese.
- Trappe d'EchourgnaccoreTrappist monastery producing authentic Trappe d'Echourgnac cheese in Dordogne.
- Houra.frmajorOnline marketplace partner - Houra.fr is a gourmet online grocery marketplace distributing Androuet cheeses to customers across France.
- EpicerymajorE-commerce platform distributing Androuet cheeses online for home delivery.
- CIFCAcoreApprenticeship partner for training cheesemakers - provides CQP, CAP, BTS certification programs for aspiring fromagers.
- Fromagers de FrancecoreNational organization for becoming a professional cheesemaker, partnered for training and career development.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Androuet competitors and assessment
Company assessmentDirect peers
- Fromagerie Beillevaire: French affineur and cheese retailer operating multiple boutiques and an e-commerce presence, with a similar model of sourcing from small producers and aging cheese in dedicated facilities. Closest direct competitor in the French artisanal affineur category with comparable retail and B2B event services.
- Marie-Anne Cantin: Paris-based affineur with retail boutique presence and strong reputation for cheese selection and aging expertise. Directly comparable as a premium fromagerie serving Paris consumers and corporate clients with similar artisanal positioning.
- Fromagerie Laurent Dubois: Paris-based affineur with multiple retail locations focused on aged French cheeses from small producers. Direct peer offering comparable boutique-fromagerie experience and affinage-led value proposition in the same Paris market.
- Barthouil: French affineur operating fromageries and aging caves with direct farm-producer relationships. Comparable artisanal model combining affinage expertise, retail distribution, and B2B supply to restaurants and specialty retailers.
- La Fromagerie (Yannick Lechevallier): Paris cheese shop and affineur offering curated cheese selections, platters, and tasting experiences. Direct competitor in the Paris premium fromagerie space with similar customer base and product mix.
- Les Affineurs Réunis: French cheese affineur supplying aged cheeses to retail, foodservice, and specialty channels. Comparable on the affinage/producer-sourcing axis, though with a primarily wholesale rather than boutique-led model.
Broad incumbents
- Fauchon: Iconic Parisian luxury gourmet retailer offering cheese, pastries, and gift products with a strong corporate gifting and event business. Operates in overlapping premium food retail and gifting categories but with a much broader portfolio.
- Hédiard: Historic Parisian gourmet retailer specializing in luxury food products including cheese, chocolates, and confections. Overlaps with Androuet on premium cheese retail and corporate gifting, but serves a broader gourmet category.
- La Grande Épicerie de Paris: The gourmet food hall within Le Bon Marché department store in Paris, offering premium cheese counters and gift products. Comparable as a Paris-based premium gourmet destination, though it operates as a department store category rather than a dedicated fromagerie.
- La Belle-Îloise: French artisanal food producer and retailer with own boutiques, specializing in premium preserved fish, soups, and gourmet products. Comparable as a multi-channel French premium food brand with boutique retail, online sales, and gifting, though in a different product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Androuet social profiles
Digital presenceAndrouet compliance and trust
Trust signalCompliance1 record
Androuet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Androuet leadership team
Management profileNumber of profiles
Profiles4 records
Androuet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Androuet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Androuet
What does Androuet do?
Androuet is an artisanal French fromagerie (cheese affineur) that selects, ages, and sells cheeses from small farm producers through 12 boutiques in Ile-de-France and online. The company curates custom-made cheese platters, designs cheese buffets and receptions for events, and conducts professional cheese and wine tasting workshops including fabrication workshops. Its 250m2 aging facility in Levallois contains 5 specialized caves calibrated for different cheese families.
Is Androuet a public or private company?
Androuet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Androuet founded?
Androuet was founded in 1909. It employs 51 to 100 people.
Where is Androuet based?
Androuet is headquartered in Neuilly-sur-seine, France, in the Europe region.
How does Androuet make money?
Five revenue lines are on record. Retail Cheese Sales are the primary driver. The others are corporate Events & Catering, tasting Workshops, online Sales and gift Cards.
Who are Androuet's main competitors?
Direct peers on record are Fromagerie Beillevaire, Marie-Anne Cantin, Fromagerie Laurent Dubois, Barthouil, La Fromagerie (Yannick Lechevallier) and Les Affineurs Réunis. Broad incumbents are Fauchon, Hédiard, La Grande Épicerie de Paris and La Belle-Îloise.
Does Androuet have an API?
No public API is recorded for Androuet.
What industry is Androuet in?
Androuet's product category is Artisan Cheese Retailing and Affinage. Its primary akta.pro industry code is CRAHAGAD, Cheese Shops & Fromageries, with a secondary code of AFAHABAH, Cheese Aging/Affineur Services (Maturation & Cave-Aging). Its NAICS code is 311513 and its SIC code is 2020.