Androuet

What Androuet does

Androuet is a French fromagerie founded in 1909 by Henri Androuet, historically credited with establishing affinage (cheese aging) as a production principle. The company operates as ANDROUET ALLIANCE SAS, controlled by Stéphane Blohorn since 2005, and is structured as a privately held, family-independent business with no external institutional investment. Its core technology is the 250m2 Levallois facility containing five specialized aging caves, each calibrated for temperature, humidity, and microflora to mature distinct cheese families. Androuet catalogs 1,500+ cheese varieties from around the world, backed by direct sourcing relationships with named small-farm producers across France and select international origins (e.g., Westcombe Cheddar, Corsican Brocciu).

The business model combines premium physical retail with adjacent experiential and digital revenue streams. The company runs 12 boutiques across Ile-de-France (Paris arrondissements 5, 7, 15, 16, 17, plus Neuilly-sur-Seine and Boulogne-Billancourt) and three international locations, selling custom-made cheese platters, gift cards (€30 denomination), and individual cheeses. Workshops priced at €70 per person (discovery format) and cheese-making workshops generate mid-margin experiential revenue, while corporate catering (buffets, receptions, business events) is handled through custom quotations. Online distribution is routed through partnerships with Houra.fr and Epicery, and gift cards are distributed via CapCadeau. The marketing mix emphasizes content (a 1,500+ entry cheese encyclopedia, recipes), organic social (Facebook, Instagram, LinkedIn), and earned gastronomic media coverage.

Go-to-market is direct-to-consumer, segmented into individual cheese enthusiasts and gift purchasers (B2C) plus corporate clients for events (B2B). Androuet is the only fromagerie holding the French state's EPV (Entreprise du Patrimoine Vivant) label, and Blohorn holds the Maître Fromager and Garde et Juré distinctions, anchoring the brand's premium positioning within French gastronomy.

Name

Androuet

Legal name

ANDROUET ALLIANCE SAS

Website

http://www.androuet.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Androuet is a 1909-founded French fromagerie and cheese affineur operating 12 Ile-de-France boutiques and 3 international locations, selling artisanal cheese platters, gift cards, tasting workshops, and corporate catering sourced from 1,500+ varieties and direct farm-producer partnerships.

Ownership category

akta.pro rank

Product category

Artisan Cheese Retailing and Affinage

NAICS

Cheese Manufacturing (311513)

SIC

Dairy Products (2020)

akta.pro primary industry

Cheese Shops & Fromageries (CRAHAGAD)

akta.pro secondary industry

Cheese Aging/Affineur Services (Maturation & Cave-Aging) (AFAHABAH)

Keywords

• Artisan cheese affineur
• Custom cheese platters
• Cheese aging caves
• Cheese tasting workshops
• Corporate cheese catering

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cheese Sales: Sale of artisanal cheeses through 12 physical boutiques in Ile-de-France and 3 international locations. Custom cheese platters and individual cheese products.
2. Corporate Events & Catering: Buffets, receptions, and corporate events centered on cheese. Custom quotation-based pricing for business events.
3. Tasting Workshops: Cheese tasting workshops led by professionals, including cheese-making workshops. Priced at 70€ per person for discovery workshops.
4. Online Sales: Sale through online partners Houra.fr and Epicery marketplace.
5. Gift Cards: Gift cards valid in all 12 boutiques for any cheeses.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Androuet is an artisanal French fromagerie (cheese affineur) that selects, ages, and sells cheeses from small farm producers through 12 boutiques in Ile-de-France and online. The company curates custom-made cheese platters, designs cheese buffets and receptions for events, and conducts professional cheese and wine tasting workshops including fabrication workshops. Its 250m2 aging facility in Levallois contains 5 specialized caves calibrated for different cheese families.

Product overview

Androuet is a family-owned artisan fromagerie (cheese affineur/ager) founded in 1909, offering a comprehensive cheese experience centered around curated cheese platters, buffets, and tasting workshops. The company operates 12 boutiques across Ile-de-France (including 3 international locations), providing custom cheese selections, corporate event catering, and gift cards. The product portfolio includes made-to-order cheese platters, event buffets, professional tasting workshops (including fabrication), and a comprehensive cheese encyclopedia with over 1,468 varieties featuring recipes and detailed cheese profiles. Services are available through physical boutiques, online ordering via partners Houra and Epicery, and call & collect.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateaux de fromages sur-mesure (Custom Cheese Platters) Made-to-order custom cheese platters where customers describe their preferences and Androuet's cheesemakers fulfill the request, available for personal consumption, gifts, or events.
• Buffets et réceptions (Cheese Buffets and Receptions) Cheese buffets designed for cocktails, weddings, and receptions, creating memorable cheese-centered experiences for various events.
• Ateliers dégustation (Cheese and Wine Tasting Workshops) Professional-guided cheese and wine tasting workshops including fabrication (cheese-making) workshops, priced at 70€ per person for discovery sessions.
• Événements d'entreprise (Corporate Cheese Events) Custom-quoted corporate event services centered around cheese for team building, client entertainment, company celebrations, and receptions.
• Cartes cadeaux (Gift Cards) Gift cards available in 30€ denominations, valid across all 12 Ile-de-France boutiques on any cheeses, suitable for birthdays, Christmas, Father's Day, and corporate gifting.
• Demande de devis (Custom Quote Service) Personalized quotation service for tailored event planning around cheese offerings for corporate and private clients.
• Call & Collect Click-and-collect service allowing customers to order cheese online and pick up in boutique.

Quantifiable outcome

• Over 1500 cheese varieties available
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

21 partnerships are on record, tiered core and major.

• Fromagerie de La HoussayecoreStrategic or Co-development PartnerPartner producer in Boissey, Calvados. Small artisanal fromagerie supplying quality cheeses to Androuet.
• Fromagerie du Col del FachcoreStrategic or Co-development PartnerPartner fromagerie supplying artisanal cheeses to Androuet's network.
• Famille Bartkowiez - Epoisses FermiercoreStrategic or Co-development PartnerFarm producer of authentic Epoisses cheese in Burgundy.
• La Bonde de GâtinecoreStrategic or Co-development PartnerPartner producer of Bonde de Gâtine cheese.
• La Chèvrerie de BamboiscoreStrategic or Co-development PartnerPartner goat farm producing artisanal goat cheeses.
• La Ferme de JuchycoreStrategic or Co-development PartnerPartner farm supplying quality farm cheeses.
• La Ferme du RocamadourcoreStrategic or Co-development PartnerPartner farm in the Rocamadour region producing AOC Rocamadour cheeses.
• Fromagerie Le Bevinco (Corse)coreStrategic or Co-development PartnerCorsican fromagerie producing Brocciu Passu AOP cheese.
• Jean-José MarcellesicoreStrategic or Co-development PartnerCorsican producer of artisanal tomme cheese.
• Sabine Ferrari - Banon ProducercoreStrategic or Co-development PartnerProducer of AOC Banon cheese in Provence.
• Domaine des Trente-ArpentscoreStrategic or Co-development PartnerPartner estate producing traditional cheeses.
• Persillé de Tignes - Mme MarmottancoreStrategic or Co-development PartnerProducer of rare Persillé de Tignes cheese in the Alps.
• Tom Calver - Westcombe CheddarcoreStrategic or Co-development PartnerBritish producer of traditional Westcombe Cheddar cheese.
• Jacques Froidevaux & Dominique Cornuet - Brebis du LochoiscoreStrategic or Co-development PartnerProducers of sheep cheese in the Lochois region.
• J.F. Dombre - Association PérailcoreStrategic or Co-development PartnerPresident of the Pérail association representing artisanal sheep cheese producers.
• Luc Dongé - Prince du BriecoreStrategic or Co-development PartnerRenowned producer of authentic Brie de Meaux cheese.
• Trappe d'EchourgnaccoreStrategic or Co-development PartnerTrappist monastery producing authentic Trappe d'Echourgnac cheese in Dordogne.
• Houra.frmajorChannel Partner/ Reseller/ DistributorOnline marketplace partner - Houra.fr is a gourmet online grocery marketplace distributing Androuet cheeses to customers across France.
• EpicerymajorChannel Partner/ Reseller/ DistributorE-commerce platform distributing Androuet cheeses online for home delivery.
• CIFCAcoreImplementation/ SI/ Consulting PartnerApprenticeship partner for training cheesemakers - provides CQP, CAP, BTS certification programs for aspiring fromagers.
• Fromagers de FrancecoreImplementation/ SI/ Consulting PartnerNational organization for becoming a professional cheesemaker, partnered for training and career development.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Fromagerie Beillevaire: French affineur and cheese retailer operating multiple boutiques and an e-commerce presence, with a similar model of sourcing from small producers and aging cheese in dedicated facilities. Closest direct competitor in the French artisanal affineur category with comparable retail and B2B event services.
• Marie-Anne Cantin: Paris-based affineur with retail boutique presence and strong reputation for cheese selection and aging expertise. Directly comparable as a premium fromagerie serving Paris consumers and corporate clients with similar artisanal positioning.
• Fromagerie Laurent Dubois: Paris-based affineur with multiple retail locations focused on aged French cheeses from small producers. Direct peer offering comparable boutique-fromagerie experience and affinage-led value proposition in the same Paris market.
• Barthouil: French affineur operating fromageries and aging caves with direct farm-producer relationships. Comparable artisanal model combining affinage expertise, retail distribution, and B2B supply to restaurants and specialty retailers.
• La Fromagerie (Yannick Lechevallier): Paris cheese shop and affineur offering curated cheese selections, platters, and tasting experiences. Direct competitor in the Paris premium fromagerie space with similar customer base and product mix.
• Les Affineurs Réunis: French cheese affineur supplying aged cheeses to retail, foodservice, and specialty channels. Comparable on the affinage/producer-sourcing axis, though with a primarily wholesale rather than boutique-led model.

Broad incumbents

• Fauchon: Iconic Parisian luxury gourmet retailer offering cheese, pastries, and gift products with a strong corporate gifting and event business. Operates in overlapping premium food retail and gifting categories but with a much broader portfolio.
• Hédiard: Historic Parisian gourmet retailer specializing in luxury food products including cheese, chocolates, and confections. Overlaps with Androuet on premium cheese retail and corporate gifting, but serves a broader gourmet category.
• La Grande Épicerie de Paris: The gourmet food hall within Le Bon Marché department store in Paris, offering premium cheese counters and gift products. Comparable as a Paris-based premium gourmet destination, though it operates as a department store category rather than a dedicated fromagerie.
• La Belle-Îloise: French artisanal food producer and retailer with own boutiques, specializing in premium preserved fish, soups, and gourmet products. Comparable as a multi-channel French premium food brand with boutique retail, online sales, and gifting, though in a different product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fromageandrouet
• Facebookfacebook.com/maison.androuet
• LinkedInlinkedin.com/company/androuet-ma%C3%AEtre-fromager
• Instagraminstagram.com/maison_androuet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Androuet