What Staged does

Stageled GmbH is a Hamburg-based lighting general contractor (Generalunternehmer Licht) founded in 2003 by Stefan Rossow and Oliver Petrowitsch. The firm operates four integrated service divisions — Fachhandel (distribution of partner lighting brands), Steuerung (control system planning and programming), Manufaktur (custom luminaire manufacturing under the proprietary Lilycore brand), and Installation — covering all HOAI planning phases from concept through commissioning. It distributes products from more than fifteen international manufacturers (DGA, Orluna, Vibia, Reggiani, LedsC4, LYFA, Marset, and others) and custom-manufactures curved linear profile lights, ultra-narrow fixtures, and decorative pendants for demanding projects.

The company's core technology is LED lighting combined with intelligent control systems, integrating standards including DALI, DMX, e:cue, and Crestron, plus its own Stageled-Touch proprietary panel interface. It serves premium hospitality (InterContinental Davos, The Fontenay, Wellness Resort Südstrand, Villa Viva, Moxy Hamburg, Der Öschberghof), commercial real estate (TK Elevator HQ Düsseldorf at 9,600 sqm, TUI Hannover, Axel Springer Quartier, Handelskammer Hamburg), cultural institutions (Sammlung Rothschild, Planetarium Hamburg, Laeiszhalle), retail, gastronomy, residential (Apartimentum Hamburg at up to 120 lighting points per apartment), facades (Bahnhof Chemnitz media facade), and a long-running portfolio of German motorway service stations. Its 600 sqm showroom at the historic Zeisehallen in Hamburg Ottensen hosts recurring 'Lichtgeschichten' industry evenings.

Stageled makes money through two layers: hardware sales — both third-party brand distribution and proprietary Lilycore manufacturing — and professional services including lighting planning/3D visualization across all HOAI phases, control system programming, and on-site installation/commissioning. Pricing is per-project and not publicly disclosed. The customer is exclusively B2B, sourced through direct enterprise relationships and a referral network of architects, light planners, interior designers, and building owners across the DACH region and select international markets (Portugal, Switzerland, Nepal, Netherlands). Founded on LED's early commercial wave in 2001–2003, the firm today competes as a differentiated specialty contractor rather than a generic distributor.

Name

Staged

Legal name

Stageled GmbH

Website

https://stageled.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Stageled GmbH is a Hamburg-based lighting general contractor providing planning, custom LED manufacturing (Lilycore brand), control systems, and installation services for premium hospitality, office, cultural, residential, and facade projects across the DACH region and select international markets.

Ownership category

akta.pro rank

Product category

Architectural Lighting Contracting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Design Services (BPAHAKAJ)

akta.pro secondary industries

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA), Commercial Lighting Fixture Installation (HSAOAFAM)

Keywords

• Architectural LED lighting
• Lighting planning services
• Custom luminaire manufacturing
• Lighting control systems
• LED installation contracting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lighting Product Sales: Sales of selected partner lighting products, offering nearly all brands specified in a project. The company distributes products from 15+ manufacturer partners including DGA, Orluna, Vibia, Reggiani, LedsC4, LYFA, Marset, and others.
2. Custom Manufacturing: In-house manufacturing through the Manufaktur division produces custom luminaires and special lighting solutions, including proprietary Lilycore branded linear profile lights and bespoke fixtures.
3. Planning and Engineering Services: Comprehensive lighting planning services across all HOAI planning phases, including conceptual design, execution planning, and construction supervision. Services also include lighting control system design and 3D visualization.
4. Installation Services: Full installation services through the Installation division, including delivery, mounting, commissioning, programming, and on-site installation of lighting systems.
5. Control System Programming: Programming and commissioning of intelligent lighting control systems, including touch panel interfaces and scene programming for diverse lighting atmospheres.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Stageled operates as a Generalunternehmer Licht (general contractor for lighting), delivering end-to-end LED lighting solutions for demanding architectural and commercial projects. The company combines lighting distribution of partner brands, lighting planning across HOAI phases, intelligent control-system programming, custom in-house luminaire manufacturing through its Lilycore brand, and on-site installation and commissioning into one integrated delivery model. It serves hotels, office buildings, cultural venues, high-end residential, gastronomy, and retail clients in the DACH region and internationally.

Product overview

Stageled is a lighting general contractor offering an integrated service portfolio comprising four departments: Fachhandel (retail/distribution of partner lighting brands), Steuerung (lighting control systems and programming), Manufaktur (custom fixture manufacturing under the Lilycore brand), and Installation (on-site installation and commissioning). Their own Lilycore brand produces bespoke LED fixtures including curved linear lights and profile luminaires. The company operates a showroom in Hamburg and serves projects from planning through implementation across hospitality, office, retail, cultural, and residential sectors. Control systems include proprietary Stageled-Touch interfaces integrated with DALI, DMX, and e:cue platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Lilycore: LED profile luminaires manufacturer producing curved linear lights and custom fixtures, operated as a proprietary brand by Stageled.

Products and services

• Lilycore — Custom LED Luminaire Manufacturing Proprietary in-house brand of Stageled producing bespoke LED luminaires, curved linear profile lights, and custom fixtures tailored to architectural requirements. Serves as the company's own manufacturing arm enabling solutions that standard distributor channels cannot deliver.
• Lighting Planning Services (HOAI Phases) Full lighting planning across all HOAI planning phases, including conceptual design, execution planning, construction supervision, lighting control system design, and 3D visualization. Delivered to demanding architectural and commercial projects.
• Intelligent Lighting Control System Programming Planning, programming, and commissioning of intelligent lighting control systems including DALI, DMX, e:cue, Crestron, and Osram Lightify Pro integration, with proprietary Stageled-Touch operating interfaces and scene programming for diverse lighting atmospheres.
• Lighting Product Distribution (Fachhandel) Distribution arm offering products from 15+ international partner lighting manufacturers (DGA, Orluna, Vibia, Reggiani, LedsC4, LYFA, Marset, ATEA, Intra Lighting, and others), providing nearly all brands specified in a project from a single source.
• Lighting Installation & Commissioning Services Full on-site delivery, mounting, commissioning, programming, and installation of complete lighting systems for hospitality, office, cultural, residential, retail, and gastronomy projects.

Quantifiable outcome

• Energy reduction from 120W/m to 7W/m with LED retrofit at Hanse Lounge Hamburg
• +3 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ATEAminorStrategic or Co-development Partner · 26 February 2026ATEA from France supplies premium LED strips and modules, robust potted solutions, and clever profile details for architecture and interior applications. Featured at Stageled Showroom Evening events. Products include NEO Range (7-year warranty, freely cuttable) and Honeycomb/Louvre optics. Focus areas: light quality and efficiency, individually customizable product solutions, pixel projects, and new product developments.
• Vogl DeckensystemecoreStrategic or Co-development PartnerStrategic cooperation between Vogl Deckensysteme and Stageled offering a complete package of lighting and ceiling systems from a single source. Joint brochure 'VoglLightInside.pdf' available. Vogl supplies ceiling systems while Stageled provides specified lighting from standard white light to complex dynamic systems. Partnership enables geometric or complex 3D freeform ceiling module integration with precision-matched lighting. Stefan Rossow from Stageled and Olaf Thiele from Vogl Deckensysteme co-present at events on integrated ceiling and lighting design.
• Intra LightingminorStrategic or Co-development PartnerSlovenian premium lighting manufacturer featured in 'Lichtgeschichten' evening event at Stageled showroom. Products showcased include Dawn F, Pixy S, and Tracker series for various indoor and airport applications.
• Brodmann AcousticsminorGTM or Marketing PartnerHigh-end Hifi/acoustics partner featured in the Stageled showroom, complementing lighting displays with excellent sound quality. Their products enhance the showroom atmosphere and visitor experience.
• Andreu WorldminorGTM or Marketing PartnerFurniture partner providing showroom furniture at Stageled's Hamburg showroom. Showcases timeless design and highest quality furniture alongside lighting installations.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Delta Light: Belgian architectural lighting manufacturer with strong presence in European high-end residential, hospitality and office projects. Comparable profile as a designer-focused lighting company with custom fixture capability.
• ERCO Lighting: German architectural lighting manufacturer with strong project specification business across museums, retail, office and hospitality. Most direct comp to Stageled's premium German lighting design/manufacturing niche.
• Ansorg Lighting: German premium lighting specialist for retail and hospitality projects with comparable design-led, project-based business model. Targets architects and lighting designers on demanding commercial interiors.
• Lightnet (formerly Kretschmer & Kraemer): German architectural lighting company focusing on custom and standard fixtures for offices, hotels and public spaces. Similar premium positioning and direct specification through architects in the DACH market.
• Modular Lighting Instruments: Belgian premium architectural lighting brand focusing on designer downlights and decorative fixtures for high-end residential, hospitality and office interiors. Comparable design-led, specification-driven model.

Broad incumbents

• Fagerhult Group: Swedish-listed lighting group with premium architectural brands (Fagerhult, Ateljé Lyktan, Whitecroft) serving educational, commercial and outdoor applications across Europe. Comparable premium architectural lighting positioning.
• Signify (Philips Lighting): Global lighting giant (formerly Philips Lighting) with broad portfolio across professional and consumer lighting. Largest incumbent addressing commercial, hospitality and architectural segments where Stageled competes.
• Zumtobel Group / Siteco: Austrian-headquartered global lighting group with strong commercial and architectural lighting portfolios serving similar hospitality, office and cultural segments as Stageled. Siteco focuses specifically on architectural and infrastructure projects in the DACH market.

Regional players

• Insta Lighting (Luxibel): German integrator of building automation and lighting controls, offering KNX, DALI and DMX solutions similar to Stageled's Steuerung division. Comparable as a lighting control systems and integration provider in the German market.
• Bega / Bega Gantenbrink-Leuchten: German premium lighting manufacturer with strong façade and outdoor architectural lighting capabilities. Adjacent to Stageled's exterior and façade work including media façades (e.g., Chemnitz Bahnhof media facade).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Staged