Murat

Name

Murat

Legal name

Murat

Website

https://murat.sk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Electrical Installation Supplies Distribution

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Cables, Connectors & Wiring Harnesses Retail (CRACAKAE)

akta.pro secondary industries

Cable Assemblies & Patch Cords (Copper/Fiber) (HDAFALAF), Smart Home Installation Kits & Bundles Retail (CRACAGAL)

Keywords

• Electrical installation materials
• Cables and wiring
• Circuit protection devices
• Smart home equipment
• Photovoltaic components

Headquarters

HQ city

Pezinok

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from the sale of electrical installation materials through the murat.sk e-commerce platform. Products are sold to both consumers (B2C) and business partners (B2B). The company stocks over 10,000 product SKUs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Murat is an online retailer (murat.sk) that distributes a broad catalog of more than 10,000 electrical installation materials — including cables and wires, lightning protection, smart home devices, switches and sockets, distribution boards, modular protection devices (circuit breakers, residual current devices, surge protection), industrial plugs and sockets, switching and control devices, lighting, heating and ventilation equipment, batteries and chargers, tools and measuring instruments, transformers, and photovoltaic components — selling directly to both individual consumers and electrical installation businesses in Slovakia through its own e-commerce platform with fast nationwide delivery.

Product overview

Murat.sk is an e-commerce platform specializing in electrical installation materials, serving as a comprehensive online store for professional electricians and industrial customers in Slovakia. The platform offers a diverse portfolio organized into 17 major product categories: Electrical Cables and Wires (power, flexible, data, fire-resistant, special cables), Lightning Protection Systems, Smart Home Products, Home Installations (switches, sockets, video doorbells, thermostats), Distribution Boards and Enclosures, Modular Protection Devices (circuit breakers, residual current devices, surge protection), Industrial Plugs and Sockets, Switching and Control Devices (contactors, time relays, timers), Cable Management (trays, channels, sleeves), Terminals and Terminal Blocks, Lighting (luminaires, LED, light sources, poles), Heating Technology (convectors, heating mats), Ventilation Technology (fans, air conditioning, recovery units), Batteries and Chargers, Tools and Measuring Instruments, Transformers and Adapters, and Photovoltaic Systems. The platform distributes products from major brands including NOARK, SCHNEIDER Electric, EATON, ELKO EP, EMOS, ELEKTROBOCK, HAKEL, Legrand, ABB, and NKT. Key modular switching products include contactors (Ex9CH series, TeSys D series), time relays (CRM-91H, CRM-93H), switching clocks (mechanical and digital astronomical), circuit breakers (Ex9BN series), residual current devices (Ex9L-N series), surge protection (SPBT series), group switches (Ex9BT3G series), thermostats (TER series), and insulation monitoring devices (HAKEL HIG series). The platform emphasizes fast delivery across Slovakia, maintains stock of over 10,000 items, offers B2B zone for partners, and has over 28 years of market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Cables and Wires Range of power cables (CYKY, AYKY), flexible cables (rubber, PVC, high-temperature), flexo cords, data cables (LAN, optical, HDMI, patch), extension cables, halogen-free fire-resistant cables, special cables (elevator/crane, remote, winding, automotive), and cable organization accessories such as heat-shrink tubing, compression joints, and insulating tubes, sold online to professional and consumer buyers in Slovakia.
• Lightning Protection Systems Complete lightning protection assemblies including clamps, grounding strips, round conductors, air rods and bases, grounding rods, supports, isolated lightning protection, and junction boxes, for professional electrical and building projects in Slovakia.
• Smart Home and Intelligent Installation Systems Smart home products and intelligent installation systems for automated home control and monitoring, distributed online through murat.sk.
• Home Installation Products Home electrical installation products including switches, sockets (including smart and retro variants), video doorbells, doorbells, electric locks, thermostats, cameras, blind controllers, motion sensors, and dimmers, including ABB model series such as Alpha exclusive, Basic55, Classic, and Decento.
• Distribution Boards, Enclosures, Cabinets and Boxes Electrical distribution and enclosure products including modular distribution boards, electricity meter boards, cabinets, socket boxes (with and without protection), flush-mounting boxes, surface-mounting boxes, insulation boxes, drywall boxes, cable glands, nuts, seals, data distributors, patch panels, UPS units, and related accessories.
• Modular Devices, Circuit Breakers and Residual Current Devices Modular electrical protection and control devices including single-phase and three-phase circuit breakers (including photovoltaic variants), surge protection devices, installation switches, modular transformers and power supplies, modular switching devices, contactors, timers, staircase automats, auxiliary relays, residual current devices, fuse disconnectors, cylindrical fuses, knife fuses, DIN rail switches and sockets, busbars, DIN rails, motor circuit breakers, and electricity meters.
• Industrial Plugs and Sockets Industrial electrical connectors including industrial plugs, industrial sockets, industrial adapters, and 380V-400V sockets for commercial and industrial applications.
• Switching and Control Devices Industrial switching and control equipment including contactors, digital and mechanical switching clocks, time switches, special switches (level, rocker, limit, pull-cord), motion sensors, dimmers, remote appliance control, control and signaling devices, time relays, socket relays, thermal relays, and monitoring devices.
• Cable Management, Trays and Ducts Cable management products including wire, solid, and ladder cable trays, plastic cable channels (including DLP LEGRAND and KOPOS PK), underfloor channels, connection hardware, flexible and rigid cable sleeves and accessories, profiles, and angles.
• Terminals and Terminal Blocks Electrical connection components including equipotential and grounding terminals, riser terminal blocks, DIN-rail terminals, instrument terminal blocks, Wago terminals, row terminals, junction terminal blocks, brass terminal blocks and bridges, bus terminals, clamp and current terminals, universal and connection terminals, and box terminal blocks.
• Luminaires, Light Sources and Poles Lighting products including wall and ceiling luminaires, exterior luminaires (street, floodlights, garden), interior luminaires (under-cabinet, recessed, table lamps, spotlights), pendant luminaires, smart lighting, portable luminaires (headlamps, hand-held, work lights), LED profiles and accessories, light sources (halogen, LED bulbs and tubes, LED strips), Christmas lighting, luminaire accessories, industrial luminaires (emergency, dust-tight, high-bay), and poles and arms.
• Heating Technology Heating solutions including convectors, heating mats and accessories, heating conductors and cables for outdoor applications, direct heating, gutter and downspout protection, and thermostats.
• Ventilation Technology Ventilation products including house fans, ventilation ducts, couplings, caps, grilles, check valves, regulators, revision doors, accessories, recovery units (local units), and air conditioning.
• Batteries, Accumulators and Chargers Power storage products including rechargeable batteries (AA, AAA, alkaline), battery chargers, accumulators, electric vehicle chargers, and power banks.
• Tools, Aids and Measuring Instruments Professional equipment for electricians including measuring instruments (testers, detectors, multimeters, thermometers), insulating materials, workwear, bags/belts/cases, cable unwinders and spreaders, cable pliers, fish tapes, knives and scissors, soldering equipment, and construction materials (plasters, sprays/lubricants, adhesives/sealants, gel boxes).
• Transformers, Adapters and Capacitors Power conversion equipment including safety transformers, single-phase, doorbell, measuring, and 12V transformers, power supplies, capacitors, voltage converters, adapters, and electronic transformers.
• Photovoltaic Systems Solar energy products including solar panels, solar inverters and regulators, protection devices for photovoltaics, surge protection, fuses, disconnectors, structural and mounting systems, accessories, batteries, and solar cables.

Quantifiable outcome

• Over 10,000 products stocked and available
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and moderate.

• NOARKcoreTechnology or IntegrationNOARK Electric is a key supplier of modular devices including circuit breakers (Ex9BN series), residual current breakers (Ex9L-N), and group switches (Ex9BT3G) sold through Murat's e-commerce platform.
• EATON (formerly Moeller)coreTechnology or IntegrationEATON Electric supplies surge protection devices (SPBT series), with Murat serving as an online distributor for EATON's modular devices, circuit breakers, and industrial equipment.
• SCHNEIDER ElectriccoreTechnology or IntegrationSCHNEIDER Electric supplies contactors (TeSys D series), circuit breakers, and installation devices, with Murat distributing SCHNEIDER's products through its e-commerce platform.
• EMOScoreTechnology or IntegrationEMOS is a Czech company (founded 1991 in Přerov) that supplies batteries, light sources, switches, extension cords, multimeters, doorbells, and other electrical accessories. Murat distributes EMOS products across all their subcategories.
• ELKO EPmoderateTechnology or IntegrationELKO EP supplies modular switching devices including time relays (CRM series), thermostats (TER series), and other control equipment sold on Murat's platform.
• LegrandmoderateTechnology or IntegrationLegrand supplies switches and sockets (Valena Life, Niloé Step) featured in promotional campaigns on Murat's platform.
• NKTmoderateTechnology or IntegrationNKT supplies CYKY installation cables (Instal Plus series) featured in promotional campaigns on Murat's platform, including bundled deals with work gloves.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rexel: Global electrical distribution leader with direct operations across Europe including Slovakia. Same B2B-focused model, multi-brand catalog of electrical installation materials, and overlapping end customers (electricians, contractors, industrial buyers). Most comparable peer by business model and customer base.
• RS Components (RS): Global multi-brand distributor of electronic, electrical, and industrial components with a strong e-commerce platform. Similar comprehensive SKU coverage, B2B contractor focus, and pan-European reach including CEE.
• Conrad Electronic: European e-commerce-first distributor of electrical, electronic, and installation materials serving both professionals and DIY consumers. Closely comparable e-commerce catalog model, multi-brand assortment, and B2B/B2C split similar to Murat's murat.sk.
• Anixter (Wesco): Global electrical, communications, and security cable and connectivity distributor. Overlaps with Murat on cabling, data cables (LAN/optical/patch), and industrial electrical components with similar B2B contractor focus.
• Sonepar: World's largest independent electrical distributor with pan-European and CEE presence. Competes head-on with Murat on cables, wiring devices, industrial connectors, and B2B service to electrical contractors and industrial accounts.
• Distrelec: European electronic and electrical components distributor (now part of RS group). Active across CEE, multi-brand catalog, B2B-focused, overlapping customer segment of installers and maintenance professionals.

Emerging players

• HellermannTyton: Specialist manufacturer and distributor of cable management, identification, and connectivity products. Directly overlaps with Murat's cable organization, trunking, and accessory categories and represents a niche specialist peer.

Broad incumbents

• Würth: Global broad-line industrial supplies distributor with strong CEE footprint. Overlaps with Murat on electrical installation accessories and tools, but operates a much wider portfolio of fastening, MRO, and workshop products.
• Schneider Electric: Global electrical installation manufacturer and key Murat supplier (TeSys D, etc.) with a growing direct e-commerce marketplace for contractors. Comparable end-product category and customer base, but at vastly greater scale and with a manufacturer-owned distribution channel.
• ABB: Global electrification, motion, and automation major with a deep electrical installation portfolio (switches, sockets, distribution). Murat carries ABB series (Alpha exclusive, Basic55, Decento). Broad incumbent shaping the same category and increasingly selling direct to contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murat-pezinok

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murat