Robotic Automation
Robotic Automation is a North Carolina-based Authorized Integrator for Yaskawa-Motoman and Fanuc that sells, integrates, and services industrial robots across the US, Canada, and Mexico.
- Company typePrivate
- Founded2008
- HeadquartersMooresville, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robotic Automation does
Robotic Automation, LLC is a privately held industrial robotics integrator headquartered in Mooresville, North Carolina, founded in 2008. The company operates as an Authorized Integrator for two of the world's largest industrial robot OEMs — Yaskawa-Motoman and Fanuc — selling new and used robots, designing and integrating complete robotic systems (weld cells, turn tables, custom fixturing), and supplying the peripheral ecosystem (end-of-arm tooling, ATI tool changers, Kinetiq Teaching programming, safety light curtains, safety mats, fencing, weld curtains, and torch cleaning stations). Its product line spans arc welding, spot welding, material handling, packing, painting, clinical lab automation, educational STEM platforms, collaborative robots, machine tending, material removal, and palletizing.
The business generates revenue across multiple streams: hardware sales of new and used robots, robotic systems integration, service and preventive maintenance (with no overtime rates on equipment it sells), operator training, parts and accessories, and equipment financing through a partnership with Crest Capital. Pricing is quote-based and not publicly disclosed; trade-in values for existing robots are offered as a customer-acquisition lever. Go-to-market is enterprise field sales backed by factory-trained personnel operating from multiple US offices (NC, OH, GA, TN, MI, PA) with stated additional locations in development, serving customers across the US, Canada, and Mexico. An eBay storefront provides a secondary digital channel for used equipment. Customer segments are horizontal — job shops, distributors, and large global companies — with no disclosed customer concentration or named enterprise logos.
Robotic Automation firmographics
Firmographics- Name
- Robotic Automation
- Legal name
- Robotic Automation, LLC
- Website
- https://www.roboticautomation.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Robotic Automation is a North Carolina-based Authorized Integrator for Yaskawa-Motoman and Fanuc that sells, integrates, and services industrial robots across the US, Canada, and Mexico.
- Ownership category
- akta.pro rank
Robotic Automation industry classification
Industry- Product category
- Industrial Robotics Integration
- NAICS
- Industrial Machinery Manufacturing (3332), Other General Purpose Machinery Manufacturing (3339)
- SIC
- General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
Keywords
Where Robotic Automation is headquartered
LocationHeadquarters
- HQ city
- Mooresville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Robotic Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Robot Sales (New and Used): Sale of new and used robots including Yaskawa-Motoman, Fanuc, and other brands. The company offers trade-in value for existing robots toward new robotic systems.
- Robotic Systems Integration: Design and implementation of complete robotic systems including weld cells, turn tables, and custom robotic solutions for various manufacturing applications.
- Service and Preventive Maintenance: Service and maintenance for robots, robotic systems and other equipment. No overtime rates for service on equipment they sell.
- Training Services: Onsite training classes at customer sites on their equipment, as well as training sheets and programming teach sheets for various robot models.
- Parts and Accessories: Sales of new and used parts for robotic equipment including robotic batteries, grease, safety peripherals, welding peripherals, and accessories. Stock key parts and source from multiple vendors.
- Equipment Financing: Partnership with Crest Capital to provide equipment financing options including Section 179 tax benefits for customers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Robotic Automation product offering
Product offeringCore offering
Robotic Automation is an Authorized Integrator that sells, integrates, services, and supports new and used industrial robots—primarily Yaskawa-Motoman and Fanuc—for manufacturing applications. The company also supplies robotic cells, peripherals, parts, preventive maintenance, operator training, and equipment financing/leasing to job shops, distributors, and large manufacturers across North America.
Product overview
Robotic Automation is an authorized integrator offering a comprehensive portfolio of industrial robotics products and services. The core offerings include Yaskawa-Motoman and Fanuc robots spanning arc welding, spot welding, material handling, packing/picking, painting, clinical lab automation, educational STEM, collaborative, machine tending, material removal, and palletizing applications. These robot systems are complemented by add-on modules including weld cells, turn tables, robotic end-of-arm tooling (EOAT), ATI tool changers, fixturing, and Kinetiq Teaching programming systems. Safety peripherals include Pinnacle Systems safety light curtains and safety mats, Husky fencing systems, Steiner weld curtains, and American Weldquip torch cleaning stations. The company also provides service/maintenance, operator training, robotic leasing/financing, and pre-owned equipment. All products are supported by factory-trained personnel with sales and service coverage throughout the US, Canada, and Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Yaskawa-Motoman Robots Industrial robot line sold and integrated as an Authorized Yaskawa-Motoman Integrator, covering arc welding, spot welding, handling, packing, painting, clinical lab automation, educational STEM, collaborative, machine tending, material removal, and palletizing applications for manufacturers.
- Fanuc Robots Fanuc industrial robots integrated and sold by Robotic Automation for various manufacturing automation applications.
- Robotic Systems / Weld Cells Custom robotic system design and integration including weld cells, turn tables, and complete automation solutions for manufacturing customers.
- Used Robots and Equipment Pre-owned Yaskawa Motoman, Fanuc, Lincoln, Daihen-OTC, Miller Panasonic, and Kobelco robots and welders sold with trade-in value toward new systems, also listed on the company's eBay store.
- Service and Preventive Maintenance Service and preventive maintenance for robots, robotic systems, and other automatic equipment sold by the company, with no overtime rates applied to equipment sold by Robotic Automation.
- Training Services Onsite training classes at customer sites on their purchased equipment, including programming teach sheets for Motoman DX100/DX200, XRC, and Daihen OTC AX robot models.
- Robotic Leasing / Equipment Financing Equipment leasing and financing offered through Crest Capital, including guidance on Section 179 tax advantages for qualifying robotic equipment purchases.
- Robotic Parts and Accessories Sale of new and used parts for robotic equipment including robotic batteries, grease, safety peripherals, welding peripherals, and accessories, with multi-vendor parts sourcing.
Companies that use Robotic Automation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Robotic Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Robotic Automation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Yaskawa MotomancoreAuthorized Integrator for Yaskawa Motoman robotic automation products including welding robots, handling robots, packing robots, painting robots, collaborative robots, machine tending robots, palletizing robots, clinical lab robots, and educational STEM robots. Complete line of robotic systems and weld cells available.
- FanuccoreAuthorized Integrator for Fanuc robotic automation products and systems. Website states 'Fanuc Robotic Automation' section indicates partnership.
- ATI Industrial AutomationcoreProvider of robotic tool changers described as the 'Strongest, most reliable, with unmatched repeatability.' ATI Tool Changers are designed for millions of cycles at rated load while maintaining extremely high repeatability.
- Lincoln ElectricminorBrand of used welders and automation equipment sold by Robotic Automation. Also mentioned as power source option for Kinetiq Teaching systems.
- Miller PanasonicminorBrand of used welders and automation equipment sold by Robotic Automation. Also mentioned as power source option for robotic welding systems.
- Daihen OTCminorBrand of used robots and welders sold by Robotic Automation. Provider of OTC AX series robot programming.
- KobelcominorBrand of used welders (PC350 Sensarc) sold by Robotic Automation.
- Steiner IndustriesminorSupplier of welding curtains including ArcView flame retardant tinted transparent vinyl, canvas duck, vinyl laminated polyester, and clear vinyl options.
- Husky Rack & WireminorSupplier of fencing safety products and machine guarding enclosures. Revolutionary patented hook design for easy guarding installation.
- Pinnacle SystemsminorSupplier of safety mats (NSD, STTS, High-Temp) and safety light curtains (Model SS, MG, DR, CE, CA, PPG). Type 4 / Category 4 safety devices, Made in USA.
- Yaskawa Motoman Education Consortium (YMEC)minorPartnership among best-in-class providers including Cognex (vision), Miller (power sources), QC Conveyors, Schmalz, and Shunk for educational robotics platforms. Robotic Automation is listed as a YMEC partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Robotic Automation competitors and assessment
Company assessmentBroad incumbents
- Yaskawa-Motoman: One of the world's largest industrial robot manufacturers and a core OEM partner of Robotic Automation. Comparable as the upstream supplier of the robot lines (arc welding, handling, palletizing, collaborative) that Robotic Automation integrates, and competes indirectly when OEMs sell direct.
- Fanuc: Global industrial robot and CNC manufacturer, the second core OEM partner of Robotic Automation. Comparable as a supplier of the robot platforms Robotic Automation integrates and as a broad incumbent that can disintermediate smaller integrators via direct enterprise channels.
- Lincoln Electric: Major welding equipment manufacturer and brand whose welders Robotic Automation resells. Comparable as an incumbent that increasingly bundles welding automation services and competes for the same robotic welding wallet.
- Universal Robots: Global leader in collaborative robots (cobots) competing in the same collaborative robotics category that Robotic Automation sells via Yaskawa. Comparable as the dominant standalone cobot brand reshaping how small and mid-sized manufacturers approach automation.
Direct peers
- JR Automation: Large US-based robotic systems integrator serving automotive, aerospace and general manufacturing. Comparable to Robotic Automation as a multi-OEM integrator designing weld cells, material handling and turnkey automation, but at substantially larger scale with national accounts.
- Genesis Systems Group: Specialized robotic welding and material handling integrator now part of IPG Photonics. Directly comparable as a robotic welding systems integrator targeting heavy manufacturing, competing for the same job-shop and enterprise welding automation deals.
- Applied Manufacturing Technologies (AMT): US robotic systems integrator focused on material handling, welding, vision and dispensing for manufacturing. Comparable to Robotic Automation as a FANUC- and Yaskawa-experienced integrator serving similar job-shop and enterprise manufacturing customers.
Others
- ATI Industrial Automation: Supplier of robotic tool changers and end-effectors used by Robotic Automation in its integrated cells. Comparable as a complementary component supplier whose products sit inside many of the same robotic workcell designs.
Regional players
- Daihen OTC: Industrial robot and welding power source manufacturer whose robots and welders Robotic Automation resells. Comparable as an OEM partner that also competes for direct integration deals in North America, particularly with its AX-series robots.
Emerging players
- Robotiq: Specialized provider of end-of-arm tooling, force-torque sensors and cobot application kits. Comparable to Robotic Automation's EOAT and collaborative robotics offering as an emerging player targeting the same job-shop and integrators with plug-and-play components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Robotic Automation social profiles
Digital presenceRobotic Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robotic Automation leadership team
Management profileNumber of profiles
Robotic Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robotic Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robotic Automation
What does Robotic Automation do?
Robotic Automation is an Authorized Integrator that sells, integrates, services, and supports new and used industrial robots—primarily Yaskawa-Motoman and Fanuc—for manufacturing applications. The company also supplies robotic cells, peripherals, parts, preventive maintenance, operator training, and equipment financing/leasing to job shops, distributors, and large manufacturers across North America.
Is Robotic Automation a public or private company?
Robotic Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robotic Automation founded?
Robotic Automation was founded in 2008.
Where is Robotic Automation based?
Robotic Automation is headquartered in Mooresville, United States, in the North America region.
How does Robotic Automation make money?
Six revenue lines are on record. Robot Sales (New and Used) is the primary driver. The others are robotic Systems Integration, service and Preventive Maintenance, training Services, parts and Accessories and equipment Financing.
Who are Robotic Automation's main competitors?
Broad incumbents on record are Yaskawa-Motoman, Fanuc, Lincoln Electric and Universal Robots. Direct peers are JR Automation, Genesis Systems Group and Applied Manufacturing Technologies (AMT). ATI Industrial Automation is listed as an others. Daihen OTC is listed as a regional player. Robotiq is listed as an emerging player.
Does Robotic Automation have an API?
No public API is recorded for Robotic Automation.
What industry is Robotic Automation in?
Robotic Automation's product category is Industrial Robotics Integration. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of HDAAAIAL, Robot Hardware, Actuators & Components (sensors, grippers, motors). Its NAICS code is 3332 and its SIC code is 3560.