New Age Cable

What New Age Cable does

Newage Cables Pvt. Ltd. is Pakistan's largest cable and conductor manufacturer, founded in 1956 and headquartered in Lahore with a vertically integrated production footprint that spans copper rod (99.90% purity), aluminum rod, PVC compounds, calcium carbonate, hot-dip galvanized steel wire, and industrial alloy plants, in addition to its core cable and conductor facility equipped with a European Maillefer 66 KV CDCC CCV line capable of in-house testing up to 120 KV — the highest voltage range of any cable testing facility in Pakistan. The company offers nine cable categories covering house wiring, XLPE and PVC low-voltage power cables, medium-voltage cables (6/10 KV to 18/30 KV), low-smoke zero-halogen fire-resistant cables, overhead conductors (ACSR), control/auxiliary cables, solar cables (SOLARFLEX-X-PV1-F), and specialized airfield lighting cables, serving primary verticals including construction and buildings, electric utilities and distribution, industrial oil and gas, petrochemicals, airports, and solar energy. Its go-to-market combines direct enterprise sales via five regional offices (Lahore, Karachi, Islamabad, Faisalabad, Multan), a 200+ authorized dealer network across Pakistan, an e-commerce storefront, and export channels to 10+ countries — anchored by the first and only Qatar KAHRAMAA product approval held by a Pakistani cable firm. Revenue is generated through B2B hardware sales, quote-based pricing, multi-year contracts, and secondary sales of surplus copper rods and PVC compounds to other cable manufacturers; the company is privately held by the Jalil Azam family with no external institutional investors.

Name

New Age Cable

Legal name

Newage Cables Pvt. Ltd.

Website

https://newagecables.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Newage Cables is Pakistan's largest vertically integrated cable and conductor manufacturer (founded 1956), producing nine cable categories plus raw materials for construction, utilities, oil and gas, and renewable energy clients domestically and across 10+ export markets.

Ownership category

akta.pro rank

Product category

Electrical Cables and Conductors

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC)

akta.pro secondary industries

Industrial Power Cable (MV/HV) (IMADAMAB), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG), Overhead Conductors & Transmission Cable (IMADAMAH), Building Wire & Cable (Residential/Commercial) (IMADAMAA), Control, Instrumentation & Automation Cable (IMADAMAC)

Keywords

• Electrical cable manufacturing
• Power distribution cables
• Medium voltage cables
• Overhead conductors
• Industrial cable solutions

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Cable and Conductor Manufacturing: Core business revenue from manufacturing and selling a wide range of electrical cables including house wiring, low voltage, medium voltage, overhead conductors, control cables, solar cables, and airfield lighting cables. Revenue is generated through direct sales to enterprise customers and through an extensive dealer distribution network across Pakistan and export markets.
2. Raw Material Sales (Copper Rod Surplus): The copper rod plant produces surplus 8mm copper rods that are sold to other cable manufacturers, generating additional revenue from excess production capacity.
3. PVC Compound Sales: The plastic plant manufactures PVC compounds (TI.1, T9, FR, AT variants) that are supplied to other cable manufacturers in addition to internal cable production use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Newage Cables manufactures a broad range of electrical cables and conductors including house wiring, low voltage, medium voltage, overhead conductors, control cables, solar cables, and airfield lighting cables. The company operates vertically integrated production facilities producing raw materials such as copper rods, aluminum rods, PVC compounds, galvanized steel wire, calcium carbonate, and industrial alloys. It supplies cable products and raw materials to construction, utilities, industrial, oil & gas, and infrastructure customers across Pakistan and more than 10 export markets.

Product overview

Newage Cables is Pakistan's largest cable and conductor manufacturer, established in 1956, offering a comprehensive portfolio of electrical cable products and raw materials. The core product line includes nine distinct cable categories: House Wiring Cables for residential/commercial installations, XLPE Low Voltage Power Cables and PVC Low Voltage Power Cables for power distribution, Medium Voltage Cables for utility-scale applications, Low Smoke Zero Halogen (LSZH) Cables for fire safety critical environments, Overhead Conductors for transmission infrastructure, Control/Auxiliary Cables for industrial equipment, Solar Cables (SOLARFLEX-X-PV1-F) for renewable energy systems, and Airfield Lighting Cables for aviation infrastructure. Supporting its cable manufacturing, Newage operates vertically integrated raw material facilities including Copper Rod production, Aluminum Rod production, Galvanized Steel Wire manufacturing, PVC Compounds production, Calcium Carbonate chemicals, and industrial Alloy production. The company positions itself as a technologically advanced, fully-integrated cable manufacturer with state-of-the-art machinery and testing capabilities up to 120KV.

Differentiator

Problem solved

Functional benefit

Products and services

• House Wiring Cables Single and multicore insulated wires in copper conductors for residential, commercial, and light industrial electrical installations. Available with PVC insulation or LSZH options, rated for 300/500V or 450/750V applications.
• XLPE Low Voltage Power Cables Cross-linked polyethylene insulated power cables rated 0.6/1.0 KV with 90°C continuous operating temperature and 250°C short-circuit tolerance. Offers 15-30% higher current capacity than PVC cables with same conductor size.
• Medium Voltage Cables XLPE insulated cables rated at 6/10 (12) KV, 8.7/15 KV, 12/20 (24) KV, and 18/30 (36) KV for power distribution applications. Features triple extrusion technology for conductor screen, XLPE insulation, and insulation screen.
• Low Smoke Zero Halogen (LSZH) Cables Fire-resistant cables with mica taped conductors and LSZH insulation/sheath materials. Emit non-toxic fumes under fire conditions, rated at 450/750V and 600/1000V, designed for buildings with high occupancy and fire-prone environments.
• PVC Low Voltage Power Cables Polyvinyl chloride insulated cables with copper or aluminum conductors rated 0.6/1.0 KV. Available with galvanized steel wire armouring or aluminum wire armouring for single core cables, with various sheath options including PVC, MDPE, and anti-termite variants.
• Overhead Conductors Aluminum stranded conductors manufactured to British Standard BS 215 Part 1: 1970 specifications. Includes ACSR (Aluminum Conductors Steel Reinforced), hard drawn aluminum, and galvanized steel variants for overhead power transmission lines.
• Control/Auxiliary Cables Instrumentation and control cables for controlling complex equipment in various industries and substations. Available in CU./PVC/SWA/PVC, CU./PVC/PVC, and CU./PVC/CTS/PVC constructions, rated 600/1000V.
• Solar Cables (SOLARFLEX-X-PV1-F) Single core power cables designed for photovoltaic and solar system use, insulated with cross-linked polyolefin compound. Flame retardant, halogen free, low smoke, UV and ozone resistant, rated for 1500V DC normal and 1800V DC maximum voltage. Expected lifetime exceeds 25 years.
• Airfield Lighting Cables Specialized cables designed for airport runway lighting systems, rated at 3/5 KV and 3.6/6 KV. Feature increased semi-conducting layer thickness to meet minimum diameter requirements for voltage levels, with XLPE insulation and brass/copper tape screening.
• Copper Rods 8mm copper rods produced from imported copper cathodes with minimum purity level of 99.90%. Used for in-house cable manufacturing with surplus sold to other cable manufacturers.
• Aluminum Rods High-quality aluminum rods produced at the Aluminum Rod Plant for diverse industrial applications including construction, electrical, automotive, and manufacturing sectors.
• Galvanized Steel Wires (GSW) Hot-dip galvanizing process for steel wires used in armouring of underground cables and steel cores of ACSR overhead conductors. Manufactured to British Standards BS 1442 and BS 4565.
• PVC Compounds Poly Vinyl Chloride compounds for cable insulation and sheathing, including TI.1 (up to 70°C) and T9 (up to 90°C) grades, plus specialized Flame Retardant (FR) and Anti Termite (AT) variants.
• Calcium Carbonate Various grades of calcium carbonate produced at the Chemical Plant, serving as a fundamental ingredient for various industrial applications.
• Industrial Alloys High-performance alloys manufactured at the Alloy Plant for demanding industrial needs, with stringent quality testing for durability, reliability, and precision.

Quantifiable outcome

• XLPE cables carry 15-30% higher current than PVC cables with same conductor size
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Unique Trading Co.coreChannel Partner/ Reseller/ DistributorOfficial distributor in Qatar for Newage Cables products. Collaboration at Construct Qatar 2025 exhibition at Doha Exhibition and Convention Centre (DECC), Stand 5E91. Partner in Qatar trade missions and KAHRAMAA-approved product distribution in Gulf region.
• Right School NetworkminorStrategic or Co-development PartnerPartnership announced for providing quality education to deserving children. Newage Cables commits to supporting the next generation through educational initiatives as part of CSR strategy.
• Pakistan Children's Heart Foundation (PCHF)minorStrategic or Co-development PartnerCSR partnership for Children's Heart Hospital & Research Institute in Lahore. Newage donated cable for construction and powering of the facility to provide life-saving care to children across Pakistan.
• Shalamar HospitalminorOthersCSR initiative where Mr. Amer Azam, Director Newage Cables, donated a ventilator to Shalamar Hospital to strengthen critical care facilities.
• Bin Qutab FoundationminorOthersCSR partnership donating dialysis machine to support better healthcare for those in need through the Bin Qutab Foundation.
• Rescue 1122minorOthersCSR initiative donating ambulance to Rescue 1122 to enable timely and effective emergency medical services to those in need.
• FAST National UniversityminorOthersEducational CSR partnership sponsoring PKR 900,000 (PKR 300,000 each to three Ph.D. students) at FAST National University Chiniot Campus, Faisalabad to empower future innovators.
• AOTS & ABK DosokaiminorGTM or Marketing PartnerCultural partnership supporting AOTS & ABK Dosokai Cultural Night 2025 event, reflecting Newage's belief in building international connections and supporting initiatives that bring communities together.
• Pakistan Business Council QatarminorGTM or Marketing PartnerTrade partnership with Pakistan Business Council Qatar supporting Pakistan-Qatar economic cooperation and bilateral trade relations, led by Chairman Mr. Rana Fawad.
• Embassy of Pakistan DohaminorGTM or Marketing PartnerGovernment partnership with Trade & Investment Attaché Ms. Qurat Ul Ain Zafar facilitating Newage Cables' market entry and expansion in Qatar through diplomatic support.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Riyadh Cables Group: Saudi Arabia's largest cable manufacturer with comparable LV/MV/HV product portfolio and a similar regional export focus across the Middle East and Africa, providing direct competition in Gulf tenders.
• Nexans: French global cable manufacturer with a strong utility and renewables product portfolio (including solar and wind cabling) that competes with Newage in cross-border renewable energy infrastructure opportunities.
• Ducab: UAE-based regional cable powerhouse with extensive LV/MV/EHV cable manufacturing, competing with Newage in Gulf infrastructure projects and supplying similar utility, oil & gas, and construction customers.
• Prysmian Group: Global cable leader offering EHV, submarine, MV, and specialty cables across utilities, oil & gas, and telecom. Sets the competitive ceiling for international EPC tenders that Newage may target through its Qatar and Africa push.
• Polycab India Limited: India's largest cable and wire manufacturer with a comparable product mix spanning house wiring, LV/MV power cables, and solar cables; serves as a relevant emerging-market benchmark for product breadth and channel scale.

Emerging players

• KEI Industries: Indian cable manufacturer with rapidly growing house wiring, LT/HT power cable, and EPC businesses; comparable scale and channel-driven model, providing a relevant emerging-market peer benchmark.

Direct peers

• Fast Cables Limited: Major Pakistani cable manufacturer with a similar product portfolio (house wiring, XLPE/PVC power cables, control cables) and overlapping distribution footprint across dealers and construction sectors in Pakistan.
• Pakistan Cables Limited: Pakistan's oldest and most established cable manufacturer (founded 1953), directly competing with Newage in house wiring, LV power cables, and overhead conductors across the same Pakistani dealer and construction channels.
• GM Cables: Pakistani cable manufacturer that was jointly fined with Newage by the Competition Commission of Pakistan for price-fixing. Competes head-to-head in house wiring and LV cables through overlapping dealer networks.

Regional players

• KE Cable (K-Electric associated): Pakistan-based cable supplier linked to K-Electric's distribution utility, competing in MV cables and utility-grade conductors for power distribution in the same Karachi and Sindh markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@newagecablesofficial
• Facebookfacebook.com/newagecablesofficial
• LinkedInlinkedin.com/company/newage-cables-pvt-ltd-
• Instagraminstagram.com/newagecables
• Xx.com/newagecables

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Age Cable