MusiCare Musical Instrument Service Center

What MusiCare Musical Instrument Service Center does

MusiCare Musical Instrument Service Center, Inc. is a family-owned musical instrument retail and repair business headquartered at 391 W Broadway St, Idaho Falls, Idaho, operating continuously from that location since its founding by Dave Sevy on February 15, 1982. The company provides in-house repair, maintenance, sanitization, and custom modification services across virtually all instrument categories — brass, woodwinds, guitars, orchestral strings, folk instruments, accordions, amplifiers, keyboards, and recording/sound equipment — alongside buy/sell/trade retail operations covering used, refurbished, vintage, and new instruments. Notable technical capabilities include restoration of historical instruments (such as 1870 Meyer System Flutes) using period-appropriate techniques, custom accommodations for musicians with disabilities (10-15 jobs per year), and bespoke instrument construction exemplified by the HyperBone valved bass trombone (one of only two in existence). The Take Care! Take Pride! educational program, released in 1989, teaches students instrument handling and care through a video guide and online certification.

The business model combines professional repair services (the core revenue stream), transactional instrument sales, and trade-in/exchange activity, with no-interest payment plans structured as 20% down plus 10 equal monthly payments to support student-family affordability. Go-to-market is sales-led through the physical storefront, supplemented by direct-to-consumer online sales via MusiCareXchange.com, organic social media, and a strong community- and educator-led referral engine built on relationships with school band and orchestra directors across Eastern Idaho. Pickup and delivery service extends the trade area into Rexburg/Upper Valley, including BYU-Idaho. The customer base spans three primary segments — student musicians and families, professional musicians (including verifiable engagements with concert violinists, symphony orchestras, and touring artists), and music educators — with a horizontal segmentation approach. Three generations of the Sevy family are involved in operations, with Dave Sevy (62+ years of repair experience) as founder and his son Jim Sevy managing day-to-day operations and guitar/electronics repair.

Name

MusiCare Musical Instrument Service Center

Legal name

MusiCare Musical Instrument Service Center, Inc.

Website

https://musicare.cc

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

MusiCare is a family-owned musical instrument repair, retail, and custom-modification business operating from a single Idaho Falls storefront since 1982, serving student musicians, professional musicians, and music educators across Eastern Idaho with in-house repair services and used/new instrument sales.

Ownership category

akta.pro rank

Product category

Musical Instrument Repair and Retail Services

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro industry

PRIMARYCRALAEAF

Instrument Repair, Maintenance & Luthier Services

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

SECONDARYCRALAEAA

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

SECONDARYCRALAEAH

Used & Vintage Musical Instruments Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Musical instrument repair
• Instrument sales
• Custom instrument modifications
• Used instrument resale
• Musician equipment maintenance

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Instrument Repair Services: Repair, maintenance, and custom modification services for all types of musical instruments including brass, woodwinds, guitars, strings, folk instruments, accordions, amplifiers, keyboards, and recording equipment. All work performed in-house.
2. New and Refurbished Instrument Sales: Sales of used, refurbished, vintage, and new musical instruments. Wide selection from student-level to professional instruments. All instruments sanitized and regulated before sale.
3. Trade-In/Exchange: Company buys, sells, and trades musical instruments. Customers can trade in existing instruments toward purchases.
4. Payment Plan Financing: No-interest payment plans for instrument purchases: 20% down payment plus 10 equal monthly payments. Agreement can be cancelled anytime by returning item in same condition.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

MusiCare performs in-house repair, maintenance, and custom modification of all types of musical instruments and musical electronics, including brass, woodwinds, guitars, strings, folk instruments, accordions, amplifiers, keyboards, and recording/sound equipment. The company also buys, sells, and trades used, refurbished, vintage, and new musical instruments to students, families, professional musicians, and music educators across Eastern Idaho.

Product overview

MusiCare Musical Instrument Service Center is a comprehensive musical instrument service center offering repair, maintenance, modification, and sales of musical instruments and electronics. The core offerings include professional repair services for all instrument types (brass, woodwinds, guitars, strings, folk instruments, accordions, amplifiers, keyboards, and recording equipment), alongside a buy/sell/trade program for used and refurbished instruments. The company differentiates through its Take Care! Take Pride! educational program and offers flexible payment plans with no interest charges. Pickup and delivery services are available for the Rexburg/Upper Valley area.

Differentiator

Problem solved

Functional benefit

Brands

• Take Care! Take Pride!: A responsibility-based maintenance program and educational video guide teaching students proper instrument care and handling techniques.

Products and services

• Musical Instrument Repair Services Professional in-house repair, maintenance, and custom modification services for all types of musical instruments including brass, woodwinds, guitars, strings, folk instruments, accordions, amplifiers, keyboards, and recording/sound equipment; performed entirely in-house with no outsourcing.
• Buy, Sell, and Trade Services Purchase, sale, and trade-in of used, refurbished, vintage, and new musical instruments and musical electronics; accompanied by a no-interest payment plan (20% down, 10 equal monthly payments) and a return-anytime cancellation option.
• Take Care! Take Pride! Educational Video Guide Educational video guide teaching students proper musical instrument handling, cleaning, and maintenance procedures, including an online quiz and a completion certificate option.
• Responsibility-Based Maintenance Program Program guaranteeing repairs for one full school year for student musicians who demonstrate proper instrument care and handling, designed to reinforce student responsibility and support music educators.
• Pickup and Delivery Service Instrument pickup and delivery service for Rexburg and Upper Valley customers, including regular service to BYU-Idaho students and the BYU-Idaho Property Office in the Snow Building, as well as free summer pickups for school music program inventories.

Quantifiable outcome

• 45+ years of proven instrument cleaning and sanitization methods used on hundreds of instruments annually
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweetwater Sound: Large musical instrument retailer with strong in-house repair services, exceptional customer service focus, and education-oriented content marketing. Closest large-scale peer due to combined retail and service model, though at vastly larger scale than MusiCare.
• Elderly Instruments: Independent musical instrument retailer in Lansing, MI known for vintage and used instruments, expert repair, and community-focused service. Highly comparable in independent family-shop character, used/vintage emphasis, and deep repair expertise.
• Music & Arts: Specialty musical instrument retailer focused on band and orchestra instruments with strong school music program integration and educator partnerships — directly comparable to MusiCare's educator-focused model. Operates retail locations across the US with repair services.
• Chuck Levin's Washington Music Center: Independent musical instrument retailer in the Mid-Atlantic region known for repair expertise, used/vintage inventory, and community integration — sharing the independent-family-shop ethos and service orientation of MusiCare.

Broad incumbents

• Guitar Center: Largest US musical instrument retailer with broad inventory across categories, in-house repair services, and lessons. Operates nationwide with significant scale and marketing advantages, competing across both retail and service dimensions MusiCare addresses.
• Sam Ash Music: National musical instrument retailer with broad inventory across categories and in-store repair services. Competes across retail and service dimensions in the same musical instrument space as MusiCare.

Emerging players

• Reverb: Online marketplace for new, used, and vintage musical instruments. Directly competes with MusiCare's buy/sell/trade business and the MusiCareXchange.com platform, offering a much broader national alternative for instrument shoppers.

Regional players

• Schmitt Music: Family-owned musical instrument retailer in the Midwest with strong repair services and educational program relationships. Comparable to MusiCare's profile as a regional independent with school music program integration, though in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CareMusi
• Facebookfacebook.com/MusiCareMISC
• LinkedInlinkedin.com/company/musicaremisc
• Instagraminstagram.com/musicaremisc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MusiCare Musical Instrument Service Center