Lastenliitto

What Lastenliitto does

Lastenliitto ry is a Finnish non-profit association (rekisteröity yhdistys) founded in 1972 that operates as a nationwide children and youth hobby organization. It delivers experiential, low-threshold leisure activities through a federated network of 11 regional associations covering Espoo, Helsinki, Häme, Järvi-Suomi, Länsi-Uusimaa, Lappi, Pirkanmaa, Pohjois-Pohjanmaa, Satakunta, Turun seutu, and Vantaa. Its core services are weekly Kerhot (clubs) for children from toddler age through primary school, themed Leirit (day and overnight camps) during school holidays, Perheliikunta (free family fitness sessions), school-based 'Lupa Harrastaa' hobby groups, and statutory morning and afternoon care (aamu- ja iltapäivätoiminta) in six municipalities. All activities are led by paid, trained adult instructors, with a structured 'Sinustako ohjaaja?' pipeline for junior leaders.

The organization generates revenue from four streams: individual membership fees (13 EUR per person per year nationally; regional variations such as free for children and 5 EUR for adults in Satakunta), per-season club participation fees (from 40 EUR per season in Vantaa), annual grants from the Ministry of Education and Culture (Opetus- ja kulttuuriministeriö), and external project funding such as Leader Karhuseutu supporting free regional clubs. The after-school care in six municipalities operates as a contracted B2B service to municipalities. Its technology stack is minimal: a website (lastenliitto.fi) with event search and online enrollment, organic social media presence on Facebook and Instagram, an email newsletter transitioning to a member app in 2026, and a downloadable PDF activity magazine (Digi-Puuhalehti). There is no proprietary technology platform, and AI/ML is not part of the offering.

Lastenliitto is identified as a lähheisjärjestö (close organization) of the Kokoomus (National Coalition Party) but operates as an independent entity. It is governed by a board (liittohallitus) chaired by Mia Laiho (Member of Parliament) for the 2026-2027 term, with Vice-Chairs Laura Heikinheimo and Nina Sillantaka, and Executive Director Mia Syysnummi (toiminnanjohtaja). Customer segments include families with young children, school-aged children, whole families attending events and camps, and municipalities contracting after-school care. Its go-to-market is community-led: low-threshold activities accessible without membership, promoted through the website, social channels, and event-based enrollment, delivered through schools, youth centers, and community spaces nationwide.

Name

Lastenliitto

Legal name

Lastenliitto ry

Website

https://lastenliitto.fi

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Lastenliitto ry is a Finnish non-profit association founded in 1972 that delivers nationwide hobby clubs, camps, family fitness, and statutory after-school care to children and families across Finland through 11 regional associations, supported by membership fees and government grants.

Ownership category

akta.pro rank

Product category

Children's and Youth Hobby Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Child Day Care Services (8351)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Functional Fitness / Cross-Training Groups (HSADABAH)

Keywords

• Children hobby clubs
• Youth leisure activities
• Family fitness programs
• After-school care services
• Holiday camps for children

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Individual and family membership fees provide annual revenue. Annual membership costs 13 EUR per person (2026) for national membership; Satakunta region charges 0 EUR for children and 5 EUR for adults.
2. Club participation fees: Fees charged per season for participation in clubs. Vantaa region charges from 40 EUR per season (autumn or spring). Some clubs funded by external grants are free for participants.
3. Government funding: Lastenliitto ry receives annual grants from the Ministry of Education and Culture (Opetus- ja kulttuuriministeriö) to support operations and activities.
4. Project funding: External project funding from organizations such as Leader Karhuseutu supports specific regional initiatives, including free clubs in areas like Ulvila.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lastenliitto is a Finnish nationwide nonprofit association (Lastenliitto ry) that organizes hobby clubs, school-holiday camps, family fitness programs, and statutory before/after-school care for children, youth, and families. Activities span dance, movement, music, cooking, art, science, hobby horses, and board games, delivered by paid, trained adult instructors across 11 regional associations covering all of Finland. The core purpose is to ensure every child has the opportunity to participate in an affordable, low-threshold hobby.

Product overview

Lastenliitto is a nationwide children and youth hobby organization offering a portfolio of in-person activity services including weekly clubs (Kerhot), holiday camps (Leirit), and family fitness programs (Perheliikunta). The core offering consists of low-threshold, affordable hobby activities for children from toddlers through school age, with clubs operating in multiple Finnish cities. Additional programs include Lupa Harrastaa school-based hobby groups, after-school care services, and digital content like the Digi-Puuhalehti. All activities are led by paid adult instructors and emphasize participation, creativity, and inclusive fun.

Differentiator

Problem solved

Functional benefit

Products and services

• Kerhot (Clubs) Weekly hobby clubs for children from toddlers to school age, offering themed activities such as dance, movement, cooking, art, science, stick horse riding, comics, and board games. Led by paid, trained adult instructors in various locations across Finland.
• Leirit (Camps) Day and overnight camps organized during school holidays across Finland. Camps are typically five days long during summer, with themes that change annually including physical activity, crafts, outdoor activities, and social time. Staffed by trained and paid adult leaders, sometimes supplemented by young assistant counselors from the organization's own 'Sinustako ohjaaja?' (Will you be a counselor?) training.
• Iltapäivätoiminta (Before/After-school Care) Statutory before- and after-school care (aamu- ja iltapäivätoiminta) for school-age children, provided in six municipalities to support parents with childcare and work-family balance.
• Perheliikunta (Family Fitness)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Tampereen kaupungin liikuntapalvelut (City of Tampere Sports Services)coreStrategic or Co-development PartnerCo-organizers of family fitness activities (Perheliikunta) in Tampere, including weekly family sessions at Hervanta, Nääshalli, and Linnainmaa. Activities are free and open to families with young children.
• Lupa Liikkua -hankeminorStrategic or Co-development PartnerProject partnership supporting family fitness activities (Perheliikunta) organized by Pirkanmaan Seudun Lastenliitto in collaboration with Tampereen kaupungin liikuntapalvelut.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Pilke päiväkodit: Finland-based daycare and after-school care chain operating early-childhood and iltapäivätoiminta services; directly competes for the same municipal after-school care contracts.

Direct peers

• Suomen Latu: Nationwide outdoor and recreation association offering family-oriented activities and clubs for children, overlapping with Lastenliitto's outdoor and active-hobby programming.
• Suomen Nuorisoseurat (Finnish Youth Association): Federation of youth associations running hobby clubs, camps, and events nationwide; operates on a comparable regional-association structure with similar target audiences.
• Mannerheimin Lastensuojeluliitto (MLL): Finland's largest nationwide children and family welfare organization; runs family activities, clubs, and advocacy similar to Lastenliitto, drawing on the same volunteer and municipal-contract ecosystem.
• Lasten ja nuorten säätiö: Finnish foundation focused on children's and young people's well-being, supporting hobby and participation programs in the same mission space as Lastenliitto's outreach.
• Folkhälsan: Swedish-speaking Finnish organization providing family, children, and youth activities across Finland with a broad service portfolio overlapping Lastenliitto's club and family-event offerings.
• Suomen Partiolaiset (Scouts Finland): Nationwide Finnish youth organization providing group-based outdoor and hobby activities for children and young people, competing for family participation and regional infrastructure.
• 4H Finland: National youth organization offering hobby clubs, camps, and skills programs for children and adolescents, sharing the local-club + regional-association model used by Lastenliitto.
• Pelastakaa Lapset ry (Save the Children Finland): Children's rights and welfare organization running programs for Finnish families and children, operating nationwide and competing for similar grant and donor funding pools.

Broad incumbents

• YMCA Suomi: Global youth and family services network with Finnish local associations running sports, clubs, and youth development programs comparable in mission to Lastenliitto's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lastenliitto
• Instagraminstagram.com/lastenliitto
• Xx.com/lastenliitto

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lastenliitto