Sana Living
Sana Living is a registered NDIS Specialist Disability Accommodation provider developing and renting purpose-built, smart-home-enabled disability housing across Western Australia, South Australia, and Queensland for participants with extreme functional impairment or very high support needs.
- Company typePrivate
- Founded2019
- HeadquartersNedlands, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sana Living does
Sana Living is a registered NDIS Specialist Disability Accommodation (SDA) provider operating across Western Australia, South Australia, and Queensland. The company develops, owns, and rents purpose-built disability housing across three SDA design categories — Improved Liveability, Fully Accessible, and High Physical Support — delivered through four property formats: Group Homes, Villas, Apartments, and Hybrid Designs. Properties integrate smart home automation (automated doors and blinds, keyless entry, smart lighting, adjustable kitchen benchtops) and assistive safety infrastructure (ceiling hoist provisions, continuous backup power, emergency communication systems, fire sprinklers) to serve NDIS participants aged 18–65 with extreme functional impairment or very high support needs.
The business model is asset-heavy and recurring: Sana Living receives NDIS SDA funding payments that cover the capital cost of housing, while participants contribute a Reasonable Rent Contribution capped at 25% of the maximum DSP rate plus 100% of Commonwealth Rental Assistance. Sana Living does not provide support services; instead it facilitates participant choice of independent SIL providers (e.g., Ability WA, Life Without Barriers), keeping housing and care structurally separate. The go-to-market is consultative and sales-led, driven by direct enquiries (phone, website, in-person sessions), referrals from support coordinators and allied health professionals, and community information sessions.
The company was founded in 2019 under the name Platinum (team of 4), rebranded to Sana Living in January 2020, and was officially launched by the Minister for Disability Services in October 2020. It has since grown to 11–50 employees and a portfolio of over 100 places across three states, with a 138-person development pipeline identified as of October 2020. Sana Living is the registered trading name of Platinum Supported Accommodation Pty Ltd (ABN 55 634 596 160) and has won multiple Housing Industry Association (HIA) awards, including the national Best Specialised Housing title. No external investment, private equity, or parent company ownership has been disclosed, indicating founder/management-controlled private ownership.
Sana Living firmographics
Firmographics- Name
- Sana Living
- Legal name
- Platinum Supported Accommodation Pty Ltd
- Website
- https://sanaliving.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sana Living is a registered NDIS Specialist Disability Accommodation provider developing and renting purpose-built, smart-home-enabled disability housing across Western Australia, South Australia, and Queensland for participants with extreme functional impairment or very high support needs.
- Ownership category
- akta.pro rank
Sana Living industry classification
Industry- Product category
- Specialist Disability Accommodation
- NAICS
- Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (62399), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industry
- Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)
Keywords
Where Sana Living is headquartered
LocationHeadquarters
- HQ city
- Nedlands
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sana Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- SDA Rental Payments from NDIS: Sana Living receives SDA funding payments from the NDIS on behalf of approved participants. SDA covers the capital cost of housing for participants with extreme functional impairment or very high support needs. Participants also contribute a Reasonable Rent Contribution (RRC) capped at 25% of the maximum base rate of DSP plus 100% of Commonwealth Rental Assistance. SDA payments cover the design, construction, and decor of the premium home.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NDIS-funded SDA rental payments for approved participants |
| Subscription | Monthly | Participant Reasonable Rent Contribution (RRC) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sana Living product offering
Product offeringCore offering
Sana Living is a registered NDIS Specialist Disability Accommodation (SDA) provider that designs, develops, and rents purpose-built accessible housing to NDIS participants with extreme functional impairment or very high support needs. The portfolio spans Group Homes, Villas, Apartments, and Hybrid Designs across three SDA design categories (Improved Liveability, Fully Accessible, and High Physical Support), with integrated assistive technology and smart home automation, and operates across metropolitan and regional Western Australia, Brisbane, and metropolitan and regional South Australia.
Product overview
Sana Living is a registered NDIS housing provider offering premium Specialist Disability Accommodation (SDA) as a unified product portfolio. The core offering comprises four distinct housing types: Group Homes (shared housing with 2-4 bedrooms), Villas (individual or shared options in villa configurations), Apartments (individual premium units with resort-style amenities), and Hybrid Designs (duplexes and dual-entry homes). All properties are designed to SDA Design Standards across three categories: Improved Liveability, High Physical Support, and Fully Accessible. Sana Living does not provide support services but facilitates Participants to choose their own Support Provider, enabling genuine choice and control. The company operates across metropolitan Perth, regional Western Australia, Brisbane, metropolitan Adelaide, and regional South Australia, with over 100 places available in their NDIS dwellings. Their service includes end-to-end support from eligibility exploration through property allocation and modification management.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Homes
- Villas Individual or shared villa living options including 1-bedroom, 2-bedroom, combo units within villa blocks, and family villas. Offer a combination of shared living with another NDIS participant and individual living arrangements, designed to NDIS SDA Design Standards for NDIS participants with extreme functional impairment or very high support needs.
- Apartments Individual NDIS apartments including 1 and 2-bedroom options for single participants. Feature premium amenities, accessibility features, and often include communal facilities such as pools, gyms, and resident lounges. Built to NDIS SDA Design Standards across the three design categories for NDIS participants.
- Hybrid Designs Innovative disability housing configurations including duplexes and dual-entry shared homes that offer flexibility for NDIS participants seeking unique living arrangements. Built to NDIS SDA Design Standards for participants with extreme functional impairment or very high support needs.
- SDA Housing Option Packages Complete NDIS housing support service providing Specialist Disability Accommodation across multiple design categories including Improved Liveability, Fully Accessible, and High Physical Support. Includes guidance through SDA eligibility assessment and NDIS funding application processes, property allocation, and ongoing tenancy support. Long-term (LTA) and medium-term (MTA) tenancy options available for NDIS participants with extreme functional impairment or very high support needs.
Quantifiable outcome
- 138 people housed through development pipeline as of October 2020
- +1 more outcomes
Companies that use Sana Living
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Sana Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sana Living partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SDA AllianceminorSana Living contributed to Participant Stories, a publication by the SDA Alliance developed in response to a request from Minister for the NDIS, Jenny McAllister, and distributed to key government departments, agencies and decision-makers across Australia.
- Ability WAcoreSana Living partnered with Ability WA to deliver purpose-built SDA housing for Ability WA clients. Ability WA clients (Heath, Trevor, Warren, and Kevin) were among the first in Western Australia to benefit from SDA housing through Sana Living. Ability WA provides Supported Independent Living services to residents of Sana Living homes.
- Life Without BarrierscoreLife Without Barriers provides on-site disability support services at the Morley SDA property. Residents have the choice to select Life Without Barriers as their SIL provider. The arrangement exemplifies Sana Living's philosophy of separating housing (SDA) from support services (SIL).
- BDG ConstructioncoreBDG Construction was the builder for the award-winning Wanneroo SDA home, which won Best Specialised Housing at the National HIA Awards. Collaboration between Sana Living and BDG Construction resulted in a home that exceeded SDA Design Standards.
- Network of Therapists and Support CoordinatorscoreSana Living connects participants with a valued network of occupational therapists, physiotherapists, support coordinators, and other allied health professionals who assist with SDA funding applications and tenant selection.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Sana Living competitors and assessment
Company assessmentOthers
- Life Without Barriers: Major Australian disability support provider that operates SIL services and partners with SDA housing providers including Sana Living. Comparable as a partner in the same NDIS ecosystem, providing on-site support in Sana Living's Morley property.
- Compass Housing:
- SDA Alliance: Industry alliance representing SDA providers across Australia, including Sana Living as a contributor. Comparable as the coordinating body for the same SDA market, though not a direct competitor.
Broad incumbents
- Australian Unity: Large Australian mutual providing retirement, disability, and affordable housing including SDA. Comparable as a larger incumbent with overlapping disability accommodation services, though operating across a much broader portfolio of services.
Direct peers
- Home in Place: Community housing provider in Australia operating SDA and affordable housing programs. Comparable in developing SDA homes for NDIS participants with extreme functional impairment, overlapping with Sana Living's core offering.
- Enliven Housing: Specialist SDA provider developing purpose-built NDIS SDA homes across Australia. Direct competitor offering premium, accessibility-designed housing for NDIS participants in the same product category as Sana Living.
- BlueCHP: Australian community housing provider developing SDA properties for NDIS participants. Comparable in operating purpose-built disability accommodation funded through NDIS SDA payments across multiple states.
- Achieve Australia: Australian disability and SDA provider delivering accommodation and supported independent living services in NSW and other states. Comparable in providing SDA-design housing for NDIS participants with high support needs, with overlapping target customer base.
- Ability Housing Australia: Provider of SDA housing for NDIS participants across Australia, focused on accessibility and assistive technology integration. Directly comparable in serving the same NDIS-funded SDA market with design-led disability housing.
Regional players
- Summer Foundation: Australian non-profit focused on housing for people with disability and complex support needs, including SDA capacity-building. Comparable in driving SDA design standards and participant outcomes, though primarily a research/advocacy player rather than a direct landlord.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sana Living social profiles
Digital presenceSana Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sana Living leadership team
Management profileNumber of profiles
Profiles6 records
Sana Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sana Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sana Living
What does Sana Living do?
Sana Living is a registered NDIS Specialist Disability Accommodation (SDA) provider that designs, develops, and rents purpose-built accessible housing to NDIS participants with extreme functional impairment or very high support needs. The portfolio spans Group Homes, Villas, Apartments, and Hybrid Designs across three SDA design categories (Improved Liveability, Fully Accessible, and High Physical Support), with integrated assistive technology and smart home automation, and operates across metropolitan and regional Western Australia, Brisbane, and metropolitan and regional South Australia.
Is Sana Living a public or private company?
Sana Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sana Living founded?
Sana Living was founded in 2019. It employs 11 to 50 people.
Where is Sana Living based?
Sana Living is headquartered in Nedlands, Australia, in the Oceania region.
How does Sana Living make money?
One revenue line is on record: SDA Rental Payments from NDIS.
Who are Sana Living's main competitors?
Others on record are Life Without Barriers, Compass Housing and SDA Alliance. Australian Unity is listed as a broad incumbent. Direct peers are Home in Place, Enliven Housing, BlueCHP, Achieve Australia and Ability Housing Australia. Summer Foundation is listed as a regional player.
Does Sana Living have an API?
No public API is recorded for Sana Living.
What industry is Sana Living in?
Sana Living's product category is Specialist Disability Accommodation. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADABAI, Behavioral Health–Capable Assisted Living (Mental Health/SUD Support). Its NAICS code is 623312 and its SIC code is 8050.