Mason-Lite
Mason-Lite manufactures lightweight modular masonry fireplace kits from Riverside, California, selling exclusively through authorized dealers to homeowners, builders, masons, and architects in the US residential construction market.
- Company typePrivate
- Founded2005
- HeadquartersRiverside, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mason-Lite does
Mason-Lite, operating as a wholly-owned subsidiary of Masonry Fireplace Industries, LLC, manufactures and sells lightweight modular masonry fireplace kits from its headquarters and production facility at 6391 Juripa Ave., Riverside, California. Founded in 2005 by three partners with combined fireplace industry experience exceeding 100 years, the company produces pre-cast concrete firebox components, chimneys, firebrick panels, and accessories that are 50% lighter and 26% stronger on a strength-to-weight basis than competing masonry products, enabling installation in approximately 2 hours and in locations (upper floors, decks, wood-framed structures) that previously required major structural reinforcement. Its product portfolio spans Traditional, Linear, Custom/Semi-Custom, Vent-Free, B-Vent, and Outdoor fireplace systems in sizes from 33" to 75" plus custom configurations up to 30 feet wide, alongside the patented PUREBURN wood-burning system (2.65g/kg EPA Phase 2 emissions, the cleanest qualified masonry fireplace rating), Opalescence and Virginiana gas burner/log systems, and the Toscana outdoor wood-fired pizza oven. All products are 100% USA sourced and manufactured.
The company generates revenue through one-time sales of fireplace units and accessories, priced via custom quotes that vary by size, configuration, and customization level, with stated cost savings of up to 50% versus hand-built masonry alternatives. Its go-to-market is exclusively indirect: products move through an authorized dealer and distributor network supported by inside sales (toll-free 800-345-7078), an online purchase link via Toscana Direct, an extensive technical resource library (CAD/BIM files, custom drawings, ARCAT listings, installation manuals), AIA continuing education courses, and active participation in trade shows including NAHB International Builders Show, Brick Forum, Hearth Patio & Barbecue Expo, and AIA Conference on Architecture. Customer segments span homeowners, residential builders and general contractors, professional masons and installers, architects and designers, dealers and distributors, and outdoor living/hospitality end-users. Bill Harris serves as President of the parent entity.
Mason-Lite firmographics
Firmographics- Name
- Mason-Lite
- Legal name
- Masonry Fireplace Industries, LLC
- Website
- https://mason-lite.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mason-Lite manufactures lightweight modular masonry fireplace kits from Riverside, California, selling exclusively through authorized dealers to homeowners, builders, masons, and architects in the US residential construction market.
- Ownership category
- akta.pro rank
Mason-Lite industry classification
Industry- Product category
- Masonry Fireplace Systems
- NAICS
- Concrete Block and Brick Manufacturing (327331)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Masonry Prefabricated Elements (Panels, Lintels, Sills) (IMADABAM)
- akta.pro secondary industries
- Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar) (IMADABAK), Mortar, Grout & Masonry Cements (IMADABAL)
Keywords
Where Mason-Lite is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mason-Lite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fireplace Unit Sales: Sale of modular fireplace kits and pre-cast fireplace units through an authorized distributor/dealer network. Units range from standard sizes (33" to 75") to custom configurations. The company manufactures and sells the firebox components, chimneys, and accessories.
- Custom Fireplace Systems: Semi-custom and fully custom fireplace design and manufacturing services where customers provide opening size, style, and application requirements. Custom projects include large-format fireplaces, see-through designs, corner configurations, and specialty applications.
- Accessories and Components: Sales of supporting products including gas burners (Opalescence, Virginiana), firebrick panels, chimneys (metal and masonry), mortar, and finishing materials. Accessories complement the core fireplace units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard fireplace kits range from basic models to premium configurations |
| One time/ perpetual license | Pay-as-you-go | Large-format fireplace kits (63", 75") with expanded components |
| One time/ perpetual license | Pay-as-you-go | Semi-custom fireplace systems |
| One time/ perpetual license | Pay-as-you-go | Fully custom fireplace systems |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Mason-Lite product offering
Product offeringCore offering
Mason-Lite manufactures and sells lightweight modular masonry fireplace kits made from pre-cast concrete components. The product line includes traditional, linear, semi-custom, fully custom, vent-free, B-Vent, and outdoor fireplace systems, plus accessories such as gas burners, firebrick panels, chimneys, and the Toscana wood-fired pizza oven. All units are designed for on-site assembly by masons and installers, sold exclusively through an authorized dealer/distributor network across the United States.
Product overview
Mason-Lite is a premier provider of lightweight masonry fireplace systems, offering a comprehensive portfolio of modular fireplace products for both indoor and outdoor applications. The core product line includes Traditional fireplaces, Linear Systems, Custom/Semi-Custom Systems, Vent-Free Systems, and B-Vent gas systems across standard sizes (33", 39", 44", 49", 63", 75") and custom configurations. Outdoor products include Outdoor Fireplace Kits and the Toscana Wood Fired Pizza Oven. The accessory portfolio encompasses multiple burner systems (Opalescence Linear, Opalescence Lumiere, Virginiana, Virginiana Lucent), Firebrick Panels, Metal and Masonry Chimneys, and Fire Brick Mortar. The PUREBURN system provides EPA Phase 2 certified wood-burning technology. All products are 100% USA sourced and manufactured, with factory-built modular concrete fireboxes that are 50% lighter than traditional masonry alternatives.
Differentiator
Problem solved
Functional benefit
Brands
- PUREBURN: EPA Phase 2 qualified wood-burning system with 2.65g/kg emissions rating
- Opalescence
- Virginiana
- Toscana
Quantifiable outcome
- 50% lighter than traditional masonry fireplaces
- +5 more outcomes
Companies that use Mason-Lite
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Mason-Lite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mason-Lite partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Gas AssociationminorMason-Lite exhibited at the International Builders Show alongside the American Gas Association, showcasing the Opalescence Linear burner with LED lights at the AGA booth (#W3153). This co-marketing relationship positions Mason-Lite products in front of gas industry professionals and consumers.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Mason-Lite competitors and assessment
Company assessmentDirect peers
- Superior Fireplaces (ICC): Superior Fireplaces (part of ICC) makes a wide range of direct-vent, B-vent, and wood-burning fireplaces, often specified by builders and architects — a direct peer in the prefab fireplace category overlapping Mason-Lite's traditional and custom lines.
- Montigo: Montigo specializes in high-end custom linear and see-through gas fireplaces with a strong architect/designer specification focus — directly comparable to Mason-Lite's premium linear and custom fireplace business.
- Ortal USA: Ortal designs premium contemporary gas fireplaces, including large-format linear and see-through units aimed at architects and luxury residential builds — a direct competitor in the high-end custom/linear fireplace segment.
- HearthStone Quality Home Heating: HearthStone manufactures soapstone and cast-iron masonry-style stoves and fireplaces emphasizing thermal mass and clean combustion — comparable to Mason-Lite in premium masonry aesthetic and EPA-compliant wood-burning positioning.
- Regency Fireplace Products: Regency produces gas, wood, and electric fireplace inserts and units, including custom and large-format configurations — directly comparable to Mason-Lite's premium custom fireplace offerings and dealer-channel strategy.
- Isokern (Schiedel): Isokern by Schiedel manufactures prefabricated modular masonry fireplaces and chimney systems using volcanic pumice — the closest direct analog to Mason-Lite's prefab concrete fireplace kits, serving the same residential builder/architect channel.
- Travis Industries (Lopi, Fireplace Xtrordinair, DaVinci): Travis Industries is a leading U.S. manufacturer of high-efficiency wood, gas, and pellet fireplaces and stoves under the Lopi, Fireplace Xtrordinair, and DaVinci brands — directly comparable to Mason-Lite's premium wood-burning and custom fireplace positioning.
Emerging players
- European Home (Stûv): European Home distributes Stûv and other European-designed modular steel and masonry fireplaces in the North American market — an emerging premium brand competing with Mason-Lite in architect-specified contemporary fireplace projects.
Broad incumbents
- Hearth & Home Technologies (Heatilator, Heat & Glo, Majestic, Quadra-Fire): Hearth & Home Technologies is the largest U.S. fireplace manufacturer, offering prefab wood, gas, and electric fireplaces under Heatilator, Heat & Glo, Majestic, and Quadra-Fire — competing broadly with Mason-Lite in residential fireplaces but without the lightweight masonry specialty.
- Napoleon Fireplaces: Napoleon manufactures a broad line of gas, wood, and electric fireplaces and stoves, selling through a similar dealer/builder channel — a broad incumbent competing on premium styling and custom configurations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mason-Lite social profiles
Digital presenceMason-Lite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mason-Lite leadership team
Management profileNumber of profiles
Profiles1 record
Mason-Lite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mason-Lite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mason-Lite
What does Mason-Lite do?
Mason-Lite manufactures and sells lightweight modular masonry fireplace kits made from pre-cast concrete components. The product line includes traditional, linear, semi-custom, fully custom, vent-free, B-Vent, and outdoor fireplace systems, plus accessories such as gas burners, firebrick panels, chimneys, and the Toscana wood-fired pizza oven. All units are designed for on-site assembly by masons and installers, sold exclusively through an authorized dealer/distributor network across the United States.
Is Mason-Lite a public or private company?
Mason-Lite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mason-Lite founded?
Mason-Lite was founded in 2005. It employs 11 to 50 people.
Where is Mason-Lite based?
Mason-Lite is headquartered in Riverside, United States, in the North America region.
How does Mason-Lite make money?
Three revenue lines are on record. Fireplace Unit Sales are the primary driver. The others are custom Fireplace Systems and accessories and Components.
Who are Mason-Lite's main competitors?
Direct peers on record are Superior Fireplaces (ICC), Montigo, Ortal USA, HearthStone Quality Home Heating, Regency Fireplace Products, Isokern (Schiedel) and Travis Industries (Lopi, Fireplace Xtrordinair, DaVinci). European Home (Stûv) is listed as an emerging player. Broad incumbents are Hearth & Home Technologies (Heatilator, Heat & Glo, Majestic, Quadra-Fire) and Napoleon Fireplaces.
Does Mason-Lite have an API?
No public API is recorded for Mason-Lite.
What industry is Mason-Lite in?
Mason-Lite's product category is Masonry Fireplace Systems. Its primary akta.pro industry code is IMADABAM, Masonry Prefabricated Elements (Panels, Lintels, Sills), with a secondary code of IMADABAK, Masonry Accessories & Reinforcement (Lintels, Ties, Mesh, Rebar). Its NAICS code is 327331 and its SIC code is 3272.