Granvillage
Granvillage is a French web-based marketplace connecting agricultural producers directly with consumers across France for short supply chain sales, offering free producer listings and a paid Granvillage+ subscription for payment, delivery, and invoicing features.
- Company typePrivate
- Founded2013
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Granvillage does
Granvillage operates a two-sided digital marketplace connecting French agricultural producers directly with consumers for short supply chain (circuit court) sales. Producers create free profile pages listing their products across 200+ categories including dairy, meat, bakery, fruits, vegetables, beverages, cereals, legumes, and aromatic plants. Consumers across France can browse, order, and choose between farm pickup, home delivery, or relay point collection. The platform is positioned as both a B2C and B2B channel: producers can sell to individuals as well as professional buyers such as schools and local supermarkets, with invoicing capabilities for institutional sales.
The underlying technology is a web-based marketplace platform with order management, online payment processing, delivery coordination, and invoicing functionality. Granvillage+, a paid subscription tier, unlocks advanced features including online payment processing, home delivery management, and automated invoice generation for producers. The platform is supplemented by a content ecosystem including the Granvillage Blog (editorial agricultural content), the L'audio du village podcast series, and the Granvillage en reportage documentary series, all serving as top-of-funnel marketing and category education.
Granvillage is a privately held SAS (simplified joint-stock company) domiciled in France and operates as a subsidiary of Groupama Rhône Alpes Auvergne, a regional arm of the Groupama mutual insurance group that has served French farmers for over 120 years. The company was conceived in 2009 in response to an agricultural crisis affecting milk producers and officially launched in 2013 from within Groupama. Granvillage employs 1-10 people and is headquartered in Lyon. The revenue model is freemium: consumer access is free, producer listings are free, and monetization occurs through the Granvillage+ subscription for value-added services.
Granvillage firmographics
Firmographics- Name
- Granvillage
- Legal name
- SAS Granvillage
- Website
- https://granvillage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Granvillage is a French web-based marketplace connecting agricultural producers directly with consumers across France for short supply chain sales, offering free producer listings and a paid Granvillage+ subscription for payment, delivery, and invoicing features.
- Ownership category
- akta.pro rank
Granvillage industry classification
Industry- Product category
- Online Agricultural Marketplace
- NAICS
- General Line Grocery Merchant Wholesalers (424410), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Bulk Produce & Farm-Direct Wholesale Markets (CRAHAMAJ)
- akta.pro secondary industries
- Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM), Broadline Foodservice Distribution (CRAOABAA)
Keywords
Where Granvillage is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Granvillage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Producer Subscription - Granvillage+: Free basic listing for producers to create their presentation page and be visible on the internet. Advanced features including online payment, home delivery, and invoice generation available through Granvillage+ subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic listing for producers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Granvillage product offering
Product offeringCore offering
Granvillage operates a nationwide French online marketplace that connects agricultural producers directly with consumers for short supply chain ("circuit court") sales across more than 200 product categories including bakery, dairy, fruits, vegetables, meat, beverages, cereals, and aromatic plants. Producers can create free presentation pages to list products, with paid Granvillage+ subscriptions unlocking online payment processing, home delivery, and invoice generation. Consumers access the marketplace free of charge and choose between farm pickup, home delivery, or relay-point pickup.
Product overview
Granvillage operates as a unified digital marketplace platform with supplementary content offerings. The core product is the Granvillage marketplace, which connects agricultural producers with consumers for direct short supply chain sales throughout France. Enhanced functionality is available through Granvillage+, an optional subscription adding online payment, delivery, and invoicing capabilities. Supporting the platform are content brands including the Granvillage Blog (editorial agricultural content) and 'L'audio du village' podcast series, along with the 'Granvillage en reportage' documentary photography series.
Differentiator
Problem solved
Functional benefit
Brands
- Granvillage +: Premium service tier offering advanced features including online payment, home delivery, and invoice generation for producers.
Products and services
- Granvillage marketplace Nationwide French online marketplace that connects agricultural producers directly with consumers and professional buyers for short supply chain food sales across more than 200 product categories, with flexible farm pickup, relay point, and home delivery fulfillment.
Quantifiable outcome
- Saves producers up to 5 hours per week
Companies that use Granvillage
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Granvillage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Granvillage partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Granvillage competitors and assessment
Company assessmentDirect peers
- Local Line: Canada-based SaaS + marketplace platform for farms and food hubs to manage CSA, online storefronts, and direct sales. Comparable product surface (producers managing orders, payments, delivery, invoicing) and similar freemium/paid SaaS monetization as Granvillage+.
- Pourdebon: Carrefour-backed online marketplace selling directly from French producers to consumers with home delivery and pickup. Highly comparable to Granvillage on producer-direct mechanism, multi-category grocery assortment, and French national scope, but with deep-pocketed retail parent.
- Farmigo: Pioneered online farm-to-consumer marketplaces and CSA management software in the US; well-known comparable for marketplace + producer-tools design that Granvillage also targets, albeit now operates more as a SaaS provider to farms.
- Open Food Network: Open-source platform enabling food hubs, farmers, and producers to run direct sales, CSA, and wholesale distribution. Comparable as a producer-facing infrastructure layer for short supply chains with multi-region operations and mixed B2C/B2B use cases.
- La Ruche qui dit Oui: France's most prominent farm-direct online marketplace connecting local producers directly to consumers via organized pickup points. Closest functional comp to Granvillage: same short-supply-chain model, same French market, same dual-sided producer/consumer positioning.
Emerging players
- MiiMOSA: France-focused crowdfunding and direct-sales platform for farmers and food producers, providing both financing and a marketplace channel. Adjacent to Granvillage as an alternative route for producers to monetize local production and reach consumers.
- Agriconomie: French B2B platform selling agricultural inputs and outputs directly between producers, addressing the digital-tooling gap Granvillage targets. Comparable as a producer-facing digital infrastructure player, though focused on farm inputs rather than consumer delivery.
- Too Good To Go: European marketplace rescuing surplus food from producers, retailers, and restaurants via a consumer app. Overlaps with Granvillage in connecting consumers to producer food but with anti-waste positioning rather than curated short-supply-chain provenance.
- C'est Qui le Patron ?!: Consumer-led brand built on fair, transparent producer pricing — a comparable cultural movement to Granvillage's Groupama-backed producer-respect narrative. Both compete for 'local-producer-conscious' French consumers, though CQLP retails via supermarkets rather than running its own marketplace.
Broad incumbents
- Le Bon Coin: France's leading general classifieds marketplace which increasingly hosts farm-producer listings. Competes indirectly for short-supply-chain transactions through its breadth and traffic, though without the agricultural specialization Granvillage provides.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Granvillage social profiles
Digital presenceGranvillage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granvillage leadership team
Management profileNumber of profiles
Granvillage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granvillage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granvillage
What does Granvillage do?
Granvillage operates a nationwide French online marketplace that connects agricultural producers directly with consumers for short supply chain ("circuit court") sales across more than 200 product categories including bakery, dairy, fruits, vegetables, meat, beverages, cereals, and aromatic plants. Producers can create free presentation pages to list products, with paid Granvillage+ subscriptions unlocking online payment processing, home delivery, and invoice generation. Consumers access the marketplace free of charge and choose between farm pickup, home delivery, or relay-point pickup.
Is Granvillage a public or private company?
Granvillage is a private company. It is classified as corporate owned and is currently operating.
When was Granvillage founded?
Granvillage was founded in 2013. It employs 1 to 10 people.
Where is Granvillage based?
Granvillage is headquartered in Lyon, France, in the Europe region.
How does Granvillage make money?
One revenue line is on record: producer Subscription - Granvillage+.
Who are Granvillage's main competitors?
Direct peers on record are Local Line, Pourdebon, Farmigo, Open Food Network and La Ruche qui dit Oui. Emerging players are MiiMOSA, Agriconomie, Too Good To Go and C'est Qui le Patron ?!. Le Bon Coin is listed as a broad incumbent.
Does Granvillage have an API?
No public API is recorded for Granvillage.
What industry is Granvillage in?
Granvillage's product category is Online Agricultural Marketplace. Its primary akta.pro industry code is CRAHAMAJ, Bulk Produce & Farm-Direct Wholesale Markets, with a secondary code of CRAHAMAM, Bulk Food Buying Clubs & Cooperative Bulk Programs. Its NAICS code is 424410 and its SIC code is 5140.