West Highland Housing Association

What West Highland Housing Association does

West Highland Housing Association Limited (WHHA) is a non-profit, charitable housing association founded in 2000 and headquartered in Oban, Scotland. It operates as part of the Link Group network of housing associations and is registered as a society under the Co-operative and Community Benefit Societies Act 2014 (Registered Number 1691R(S)) and as a Scottish charity (SC017357), with regulatory oversight from the Scottish Housing Regulator. WHHA owns and manages social housing stock and delivers factoring and shared equity services across the West Highlands, including Oban, Mull, Islay, Jura, and surrounding communities in Argyll and Bute.

Its core offering comprises social housing lettings, factoring services for property owners, shared equity home purchase schemes, and a development pipeline of new affordable homes across multiple island and mainland sites. The customer-facing technology layer is the MyHome digital tenant portal, which enables rent account management, online repair reporting (supported by video guides and repair timescales), and account self-service, with the wider digital estate including a VerseOne-powered website, GDPR-compliant cloud CCTV at Westbay Flats, and shared services delivered through C~urb and Link Group IT.

Revenue is generated primarily through social housing rents set under the Scottish social housing regulatory framework (recurring monthly billing), supplemented by managed services income from factoring fees and shared equity arrangements. Go-to-market is community-led: WHHA acquires and lets properties directly through its own offices and staff, supported by tenant participation programs, seasonal newsletters (West Highland News), and digital engagement (CX Feedback, SurveyMonkey, Facebook, LinkedIn). The organization also runs a Community Investment Fund that provides grants to local initiatives.

Name

West Highland Housing Association

Legal name

West Highland Housing Association Limited

Website

https://westhighlandha.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

West Highland Housing Association is a non-profit, charitable housing association and Link Group member that owns, manages, and develops social housing across the West Highlands of Scotland, delivering affordable rented homes, factoring services, and shared equity options to tenants and property owners in Oban, Mull, Islay, Jura, and surrounding communities.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Administration of Housing Programs (925110), Other Community Housing Services (624229)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO), Affordable Housing Property Management (BPAJAGAJ), National Housing Finance Agencies & Ministries (FSALAKAB)

Keywords

• Social housing management
• Affordable rental housing
• Property factoring services
• Shared equity housing
• Tenant property services

Headquarters

HQ city

Oban

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Social Housing Rents: Rental income from social housing properties across the West Highlands of Scotland, serving tenants through various tenancy arrangements.
2. Factoring Services: Property management and factoring services for homeowners, including common repairs and shared repairs management.
3. Shared Equity: Shared ownership and shared equity home purchase schemes for aspiring homeowners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

West Highland Housing Association is a registered charitable housing association that owns and manages affordable rental housing stock across the West Highlands of Scotland. It provides social housing lettings, repairs and maintenance, property factoring services to homeowners, and shared equity home ownership schemes. Services are delivered through direct offices in Oban and surrounding communities, supported by a MyHome digital tenant portal.

Product overview

West Highland Housing Association offers a unified housing management platform primarily through its MyHome digital tenant portal, supplemented by core services including repairs and maintenance, factoring services, property search with shared equity options, and upcoming property developments across the West Highland region. Additional services include home contents insurance partnerships, community investment funding, formal complaints handling with multi-stage resolution, and CCTV monitoring at select properties. The organization operates as part of the Link Group network and delivers services via the VerseOne website platform.

Differentiator

Problem solved

Functional benefit

Brands

• MyHome: Digital tenant portal for managing tenancy online

Quantifiable outcome

• Tenant participation strategy in place with Tenant Panel and engagement events
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Knowledge PartnershipminorStrategic or Co-development Partner · 5 May 2025Independent market research company commissioned to conduct Equalities, Diversity and Inclusion (EDI) Survey for tenants and staff. Contact: 0131 356 0385 or [email protected].
• AHFA (Argyll and Bute Housing Forum)minorStrategic or Co-development Partner · 18 May 2023Partnership following contract award for collaborative working on housing initiatives in Argyll and Bute.
• Argyll and Bute Housing AssociationscoreStrategic or Co-development Partner · 22 March 2023Collaborative group of housing associations in Argyll and Bute working together to address local housing emergencies and advocate for affordable housing in the region.
• Link GroupcoreStrategic or Co-development PartnerParent organization providing shared services, governance support, and operational scale. WHHA is part of the Link group of housing associations. Shared services include data management, IT systems, HR support, and procurement. Data protection officer contact is [email protected].
• Link Group and Curb (Dunbeg Development)minorStrategic or Co-development PartnerJoint development partnership for Dunbeg village community hub project, working with Link Group and Curb to create an independently managed community facility.
• Scottish Housing RegulatorcoreOthersRegulatory body overseeing social housing landlords in Scotland. WHHA reports annually through the Annual Return on the Charter (ARC) and is subject to SHR inspection and performance monitoring.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fyne Homes: Scottish housing association serving rural Argyll communities including Cowal and Bute. Comparable in providing social housing, factoring services, and home ownership schemes in remote West Highland geography.
• Argyll Community Housing Association: Direct peer - fellow Scottish housing association operating in the Argyll region providing affordable rental housing and factoring services. Closely comparable in geographic focus, size, and service offering.
• Hebridean Housing Partnership: Scottish housing association operating across the Outer Hebrides. Highly comparable as island-based social housing provider with similar regulatory framework, remote operating challenges, and community-led model.
• Lochaber Housing Association: Neighbor housing association serving the Lochaber area of the Scottish Highlands. Comparable in remote Highland geography, social housing delivery, and tenant services model.
• Dunbritton Housing Association: Scottish registered society housing association providing affordable housing and related services. Similar non-profit structure, regulatory framework, and operating model within the Scottish social housing sector.

Broad incumbents

• Places for People Scotland: Major UK housing association with Scottish operations providing affordable housing, factoring, and home ownership services. Comparable in offering breadth but operates at much larger national scale.
• Dunedin Canmore Housing Association: Large Scottish housing association operating across multiple regions. Comparable in social housing delivery and tenant services though at significantly larger scale and broader geographic footprint.
• Link Group Ltd: Parent organization and broad incumbent - largest housing association group in Scotland providing shared services, governance, and operational support to multiple subsidiaries including WHHA. Comparable in overall sector and regulatory exposure.
• Sanctuary Housing: Major UK housing association with Scottish operations providing affordable rented housing, shared ownership, and supported living services. Comparable in offering portfolio though operates at significantly larger scale.

Others

• Scottish Federation of Housing Associations: Trade body representing Scottish housing associations of which WHHA is a member. Not a peer in operating terms but highly relevant for sector standards, advocacy, and regulatory coordination.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westhighlandhousing
• LinkedInlinkedin.com/company/west-highland-housing-association-limited
• Xx.com/westhighlandha

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Highland Housing Association