Brian Johnston & Co

What Brian Johnston & Co does

Brian Johnston & Co (Insurance Brokers) Ltd is a UK-based, independent insurance brokerage founded in 1972 by Brian Johnston and headquartered at 1–3 Linkfield Corner, Redhill, Surrey. The company has specialised since 2002 in motor fleet insurance brokerage for the UK Public Sector, primarily serving NHS trusts and Central Government departments. It is authorised and regulated by the Financial Conduct Authority (FRN307689) and is a member of the British Insurance Brokers' Association (Membership No: 007259).

The firm's offering comprises three integrated service lines. Motor Fleet Insurance Brokerage involves risk evaluation, fleet sizing, claims history review and bespoke policy placement with insurer partners. Claims Handling is delivered through its wholly-owned sister company Linkfield Accident Management Ltd (LAM, established 1996), which provides 24/7 reporting, a UK-based call centre (0330 002 3331), a nationwide approved repairer network with electric and hybrid capability, engineering inspections, uninsured loss recovery, total loss settlement, and Motor Insurers' Bureau claims support. The third line is a proprietary Motor Insurance Database (MID) Fleet Management System — a web-based platform that allows public sector clients to manage vehicle movements and synchronise records with the DVLA's central motor insurance register. Supporting the claims operation, LAM operates a multi-portal Claims Platform with separate Client Organisation, Driver and Repairer portals.

Commercially, Brian Johnston & Co operates as an appointed supplier to the UK Public Sector via Lot 1 (Brokerage and Related Services) of the Government Commercial Service Insurance & Related Services 4 Framework, a position it has held since 2002. Revenue is generated through brokerage commissions on motor fleet placements with insurer partners and ongoing account management, with pricing bespoke and not publicly disclosed. The company employs 11–50 staff at its Redhill headquarters and holds Cyber Essentials Plus, IASME Cyber Assurance, and a 2025 Green Small Business certification. There is no evidence of external institutional investment; the firm remains under private ownership with no disclosed funding rounds, M&A, or ownership changes.

Name

Brian Johnston & Co

Legal name

Brian Johnston & Co (Insurance Brokers) Ltd

Website

https://bjins.co.uk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Brian Johnston & Co is an independent UK insurance brokerage specialising in motor fleet insurance for the UK Public Sector, primarily NHS trusts and Central Government. It combines brokerage services, claims handling via sister company Linkfield Accident Management Ltd, and a proprietary MID fleet management system.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Claims Adjusting (524291)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Non-Owned Auto Liability (Employee/Contractor Use) (TLABANAC)

Keywords

• Motor fleet insurance
• Insurance brokerage
• Public sector insurance
• Claims management
• Fleet risk management

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Motor Fleet Insurance Brokerage: Insurance brokerage services for UK Public Sector motor fleet insurance, placing coverage with insurer partners and providing ongoing account management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brian Johnston & Co is a UK insurance brokerage specialising in motor fleet insurance placement and ongoing account management for UK Public Sector organisations (NHS trusts and Central Government departments). The firm operates under the Government Commercial Service Insurance & Related Services 4 Framework and complements its brokerage services with comprehensive claims handling delivered via sister company Linkfield Accident Management Ltd, including a UK-based 24/7 call centre, approved repairer network, and uninsured loss recovery. A proprietary online Fleet Management System supports Motor Insurance Database (MID) compliance for client vehicle fleets.

Product overview

Brian Johnston & Co operates a platform of motor fleet insurance and claims management services for UK Public Sector organisations. The core offering comprises Motor Fleet Insurance Brokerage (risk evaluation and bespoke insurance placement), Claims Handling (delivered via sister company Linkfield Accident Management Ltd with 24/7 reporting, approved repairer network, and ULR/MIB recovery), and a Motor Insurance Database Fleet Management System for real-time vehicle insurance record updates. Supporting client-facing portals include the Client Organisation Portal, Driver Portal, and Repairer Portal — all accessible through the claims portal infrastructure. The company also provides customer reviews as a trust signal for its UK Public Sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Fleet Insurance Brokerage Core motor fleet insurance brokerage service for UK Public Sector organisations, involving risk evaluation, fleet size analysis, claims history review, vehicle profile assessment, and design of bespoke insurance and alternative risk transfer solutions for NHS trusts and Central Government departments.
• Claims Handling Comprehensive claims management service delivered via sister company Linkfield Accident Management Ltd, offering 24/7 flexible claims reporting, UK-based call centre (0330 002 3331), online claims reporting with video and image upload, approved nationwide repairer network with electric and hybrid repair capabilities, engineering inspections, repair tracking with automatic text and email updates, courtesy vehicles, like-for-like replacement vehicle referrals, uninsured loss recovery (ULR), total loss settlement with environmentally compliant salvage management, and MIB claims support.
• Motor Insurance Database (Fleet Management System) Online Fleet Management System enabling UK Public Sector clients to manage fleet vehicle movements and update the Motor Insurance Database (MID) — a central record of all insured vehicles in the UK used by the DVLA and Police — to ensure vehicles are properly insured and compliant.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Linkfield Accident Management Ltd (LAM)coreStrategic or Co-development PartnerSister company and key sub-contractor providing accident management and claims handling services. LAM was set up in 1996 to reduce UK Public Sector clients' motor insurance expenditure by reducing claims costs. LAM operates a dedicated claims management service for NHS and Central Government clients, providing 24/7 claims reporting, approved repairer network, and vehicle recovery services.
• GCA SuppliercoreOthersListed as a supplier on the Government Commercial Agreement (GCA) platform for insurance services.
• British Insurance Brokers' Association (BIBA)coreOthersBrian Johnston & Co is a member of BIBA (Membership No: 007259), the leading trade association for insurance brokers in the UK.
• Living Wage EmployerminorOthersAccredited as a Living Wage employer, committing to paying all employees the real Living Wage.
• Government Commercial Service - Insurance & Related Services 4 FrameworkcoreOthersAppointed supplier via Lot 1 (Brokerage and Related Services) of the Government Commercial Service Insurance & Related Services 4 Framework, enabling provision of services to NHS and Central Government.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Arthur J. Gallagher: Major global insurance broker with a UK Public Sector and commercial fleet practice. Competes for NHS and Central Government fleet insurance placements and actively acquires UK brokers, posing both a competitive and consolidation threat to Brian Johnston.
• Aon UK: Global insurance and reinsurance broker with a UK Public Sector practice. Competes with Brian Johnston for fleet insurance and other public sector mandates under the same UK Government Commercial Service Framework.
• Marsh Ltd: Global insurance brokerage with a UK Public Sector practice serving NHS trusts and government departments. Competes with Brian Johnston for the same Government Commercial Service Insurance Framework mandates and broader public sector fleet insurance opportunities.

Direct peers

• Howden Group: Major UK insurance broker with significant public sector and commercial fleet practice that acquires and partners with specialist UK brokers (e.g., Aston Lark). Direct competitor for NHS and Central Government fleet insurance placements and a likely consolidator of independent brokers like Brian Johnston.
• Aston Lark: UK insurance broker serving commercial clients across multiple sectors. Recently acquired by Howden Group, illustrating the consolidation pressure facing independent UK brokers like Brian Johnston in the same competitive set.
• Bluefin Insurance: UK commercial insurance broker with specialty and corporate practices including fleet and motor. Comparable UK broker serving similar commercial and public sector clients with comparable mid-market positioning.
• Towergate Insurance: UK commercial insurance broker with a fleet and motor insurance practice serving SMEs and corporate clients. Comparable UK broker with motor fleet specialization, though broader in sector reach than Brian Johnston's public sector focus.
• BIBB Insurance Brokers: UK insurance broker offering commercial and personal lines including motor fleet. Comparable mid-sized UK broker competing in similar commercial and specialty insurance markets with a regional footprint.
• James Hallam: UK insurance broker with commercial and specialty practices including fleet and motor. Comparable mid-sized UK broker competing in similar commercial insurance markets with comparable headcount and capability profile.
• Griffiths & Armour: UK insurance broker specializing in professional indemnity and commercial insurance for professional firms and public sector organizations. Comparable UK broker with similar commercial and public sector insurance focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brian Johnston & Co