Mangecraft Electric

What Mangecraft Electric does

Mangecraft Electric is a privately held company headquartered in Rueil-Malmaison, France (1-10 employees, founded 1951) that operates the Magnecraft product range of industrial relays, now marketed as the SE Relays brand within Schneider Electric's portfolio. The Magnecraft line is described as 'the most innovative and quality-conscious name in the industry' and serves industrial automation customers through the serelays.com domain, which is hosted under Schneider Electric (EPA:SU). The company has no standalone public financials; its products are sold and reported at the parent level.

The core offering is a broad line of electro-mechanical, power, hybrid, and solid state relays, plus sockets and accessories. The catalog is organized into five product families: General Purpose Relays (notably the 792 Series plug-in relays, 6-12A standard / 3A low-level), Power Relays (9A Series, 30A/2HP sealed), Timer Relays (820 Series, multi-function/multi-voltage, single or double pole), Solid State Relays (861 SSR Series, internal heat sink, 17.5mm slim DIN-rail form factor), and Control Relays. Several products are explicitly designed as direct replacements for competitor SKUs (e.g., 9A Series replaces TE T9A, American Zettler AZ2270, and discontinued Omron G8P), and a Product/Competitive Cross Reference tool supports this displacement strategy. Target use cases are automation panels, control systems, conveyor control, and motor/ballast load control.

The business model is indirect B2B hardware sales through Schneider Electric's global distributor network, with a 'Where to Buy' locator on the website, a US-based customer service line (847-441-2540), technical support (877-342-5173), and a 'Get a Quote' online inquiry flow. Pricing is quote-based and not publicly disclosed. Partner enablement is delivered through the mySchneider Partner Portal, which provides product news, catalog and sample ordering, and support resources. The principal customer segment is industrial facilities and OEMs requiring reliable relay solutions for automation and control, with no named end-customer logos disclosed.

Name

Mangecraft Electric

Website

https://serelays.com

Company type

Public

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Mangecraft Electric operates the Magnecraft / SE Relays industrial relay line under Schneider Electric, selling electro-mechanical, power, timer, and solid state relays for automation panels, motor control, and conveyor systems through a global distributor and partner portal network.

Ownership category

akta.pro rank

Product category

Industrial Relays

NAICS

Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613)

akta.pro industry

PRIMARYIMAGAJAB

Electromechanical Components (Relays, Switches, Potentiometers, Encoders)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Electronic Components for Industrial Applications (Passive/active components, industrial-grade modules)

SECONDARYIMAHAHAK

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Automation & Robotics Equipment

Keywords

• Industrial relay components
• Electromechanical relays
• Solid state relays
• Power relays
• Industrial automation

Headquarters

HQ city

Rueil-malmaison

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Relay Products Sales: SE Relays generates revenue through the sale of electro-mechanical, power, hybrid, solid state relays, sockets and accessories used in industrial applications. Products are sold through distributor channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mangecraft Electric's associated content describes a broad line of electro-mechanical, power, hybrid, and solid state relays, sockets, and accessories used in industrial applications. The portfolio spans general purpose relays (792 Series), power relays (9A Series), timer relays (820 Series), solid state relays (861 SSR Series), and control relays, sold through industrial distributors and targeted at automation panels, control systems, conveyor control, and motor/ballast load control use cases.

Product overview

SE Relays is a broad line of electro-mechanical, power, hybrid, solid state relays, sockets and accessories used in industrial applications. The product portfolio includes General Purpose Relays (792 Series), Power Relays (9A Series), Timer Relays (820 Timer Series), Solid State Relays (861 SSR Series), and Control Relays. These products serve industrial automation applications including automation panels, control systems, conveyor control, and motor/ballast load control.

Differentiator

Problem solved

Functional benefit

Products and services

• SE Relays General Purpose Relays (792 Series)

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/schneiderelectric

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangecraft Electric