Financial Health Institute

What Financial Health Institute does

Financial Health Institute (FHI) is a Colorado-based non-profit organization that has spent over 20 years providing financial and economic education directly to individuals across the state. Its core offering is the Economic Adaptation Program — a curriculum built around five competencies (Adaptive Decision-Making, Resource Optimization, Behavioral Consumerism, Systems Fluency, and Psychological Resilience) designed to help employees navigate AI-driven disruption, automation, and economic volatility. Supporting products include the PCFE (Personal Consumption and Financial Education) framework, a Learning Catalog of standardized modules, Custom Programs & Services for tailored organizational deployments, and content resources (blog, glossary) that serve as top-of-funnel marketing.

The organization's business model is professional-services-based: FHI generates revenue through training and education program fees, with pricing provided on a quote/contact basis rather than through published tiers. The go-to-market motion is sales-led and contact-driven, with enterprise and institutional inquiries handled through a "Contact Us" channel ([email protected]). FHI's target customer segments are professionals and organizations in Human Services, Workforce Development, and Training & Education Services — a horizontal segmentation approach where buyers use FHI's curriculum to upskill their own end clients or workforces. Distribution is exclusively direct B2B with no intermediary channel partners identified.

From a technology standpoint, FHI is not a technology company — there are no disclosed APIs, SDKs, integrations, AI/ML capabilities, mobile apps, or proprietary platforms. The "platform" is the curriculum itself, delivered through human-led training. The organization is currently executing a geographic and strategic expansion, pivoting from direct-to-consumer financial education in Colorado to a B2B professional-training model aimed at national scale. No headcount, revenue figures, board composition, funding history, M&A activity, or partnerships are disclosed in the available data.

Name

Financial Health Institute

Legal name

Financial Health Institute

Website

https://financialhealthinstitute.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Financial Health Institute is a Colorado-based non-profit that delivers financial and economic education through its Economic Adaptation Program, training professionals in Human Services, Workforce Development, and Training & Education sectors across the United States.

Ownership category

akta.pro rank

Product category

Workforce Education and Training

akta.pro primary industry

Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL)

akta.pro secondary industry

Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ)

Keywords

• Financial education training
• Workforce development programs
• Economic adaptation training
• Human services professional development
• Nonprofit financial literacy

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training & Education Programs: FHI generates revenue through training professionals on Economic Adaptation and person-centered financial health services. They offer a Learning Catalog with standard programs and Custom Programs & Services for organizational needs. Revenue appears to be derived from program fees, training sessions, and educational services delivered to professionals in human services, workforce development, and education sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Financial Health Institute is a non-profit that trains professionals in Human Services, Workforce Development, and Training & Education sectors on its Economic Adaptation framework and person-centered financial health services. Its core product is the Economic Adaptation Program, which develops five competencies (Adaptive Decision-Making, Resource Optimization, Behavioral Consumerism, Systems Fluency, Psychological Resilience) to help employees navigate AI, automation, and economic disruption. Supporting offerings include the PCFE framework, a Learning Catalog of standard training modules, and Custom Programs & Services tailored to organizational needs.

Product overview

Financial Health Institute offers a platform of financial and economic education services centered on its Economic Adaptation Program, which develops five core competencies to help employees navigate AI-driven workplace changes. The portfolio includes PCFE (Personal Consumption and Financial Education) as the foundational educational framework, a Learning Catalog of training modules, and Custom Programs & Services for organizational-specific needs. These offerings serve professionals in Human Services, Workforce Development, and Training & Education sectors across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Economic Adaptation Program A comprehensive workforce readiness program that develops five core competencies (Adaptive Decision-Making, Resource Optimization, Behavioral Consumerism, Systems Fluency, and Psychological Resilience) to help employees thrive through AI, automation, and economic disruption. Designed for organizations in Human Services, Workforce Development, and Training & Education sectors.
• PCFE (Personal Consumption and Financial Education) Educational framework focused on personal consumption and financial education principles, used as a foundational methodology within FHI's learning offerings.
• Custom Programs & Services Tailored training programs and services designed for specific organizational needs in Human Services, Workforce Development, and Training & Education sectors. Delivered through direct engagement with FHI.
• Learning Catalog A catalog of available training modules and educational resources on financial health and economic topics, offered as standard program options for professionals and organizations.

Quantifiable outcome

• Boosts ROI on L&D and transformation while reducing wasted effort
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Coursera for Business: Large online learning platform offering personal finance and financial literacy content to enterprise customers. Represents a digital, scaled incumbent that competes for the same enterprise financial education budget that FHI is targeting.
• EVERFI (Blackbaud): Large-scale financial education platform serving K-12, higher education, and adults with content covering financial literacy. Comparable to FHI as an incumbent in financial education with far greater scale and digital distribution.
• Prudential Financial Wellness: Workplace financial wellness program offered by Prudential Financial as part of a broader insurance and benefits portfolio. Overlaps with FHI's workplace financial wellness training positioning but at much greater scale.

Direct peers

• National Endowment for Financial Education (NEFE): Non-profit foundation dedicated to advancing financial education research and capability building. Closely aligned with FHI's non-profit, education-first approach to financial capability.
• InCharge Debt Solutions: Non-profit credit counseling and financial education organization serving consumers and partner organizations. Comparable to FHI in non-profit structure and financial education delivery.
• Money Management International: Non-profit credit counseling and financial education agency providing financial counseling and educational programs. Matches FHI on non-profit structure, financial education mission, and consumer-targeted offerings.
• BrightPlan: Workplace financial wellness platform delivering financial planning, education, and wellbeing benefits to employees through employers. Comparable to FHI as a workplace-focused financial wellness/education provider.
• GreenPath Financial Wellness: A non-profit financial counseling and education organization delivering financial wellness programs to individuals and partners. Highly comparable to FHI in non-profit structure, financial wellness mission, and education-led GTM.
• National Foundation for Credit Counseling (NFCC): National non-profit network of accredited credit counseling agencies that provide financial education and counseling. Shares FHI's non-profit positioning and education-led mission for financial capability.
• Financial Finesse: Workplace financial wellness provider delivering financial education programs to employees through employer partnerships. Closely comparable to FHI's B2B workforce financial wellness training model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fhinst
• LinkedInlinkedin.com/company/financial-health-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Health Institute