Dyad Strategies

What Dyad Strategies does

Dyad Strategies is a Pensacola, Florida-based applied research and consulting firm founded in 2014 by Dr. Gentry McCreary and Dr. Joshua Schutts that serves U.S. college campuses and national fraternal organizations. The firm develops validated, peer-reviewed assessment instruments and customized educational programming to measure and improve the culture of fraternity and sorority chapters, with focus areas including hazing, sense of belonging, retention and engagement, and brother/sisterhood quality. Its proprietary instruments include the Hazing Motivation Scale (published in the Journal of Cognition & Culture), the Fraternal Brotherhood/Sisterhood Questionnaire, the Hazing Tolerance Scale, the Sexual Assault Mentalities Scale, and the Motivation to Join Scale. Service lines are Campus Assessments, Organizational Assessments, Educational Programs (Redefining Brotherhood, Redefining Sisterhood, Five Great Hazing Myths, The Drunk Sex Problem, Advancing Social Culture, Power of Belonging, Building Authentic Sisterhood Through Recruitment), and Staff Training & Consulting. Free resources include the Model Hazing Policy (updated in 2025 for the Stop Campus Hazing Act), Model Code of Student Organization Conduct, User Guides, annual Whitepapers, a Podcast, and a Webinar Series.

Name

Dyad Strategies

Legal name

Dyad Strategies LLC

Website

https://dyadstrategies.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Dyad Strategies is a Pensacola, Florida applied-research and consulting firm that builds validated assessment instruments and educational programs to help U.S. college campuses and national fraternities/sororities measure and improve chapter culture, hazing prevention, and member belonging.

Ownership category

akta.pro rank

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Assessment Services: Campus and organizational cultural assessments conducted through online surveys and data analysis. Includes cultural assessment and membership impact assessment services for fraternities and sororities.
2. Training Programs: Full-day hazing investigation training for campus staff. Registration fee of $250 per person for in-person certification trainings.
3. Educational Programming: Customized chapter programming delivered on-site at campus locations. Programs include Redefining Brotherhood, Redefining Sisterhood, Advancing Social Culture, and other workshops.
4. Multi-year Organizational Partnerships: Multi-year partnership agreements (4-5 years) with national fraternities and sororities involving annual assessments, training, and educational programming delivery.
5. Whitepapers and Resources: Published whitepapers on fraternity/sorority research topics including COVID-19 impact, recruitment timing effects, and regional university social culture. Available as downloadable PDFs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dyad Strategies is an applied research and consulting firm that helps college campuses and national fraternal organizations measure and improve fraternity/sorority chapter culture. The firm delivers validated cultural assessments, customized on-site educational programming, staff training (including hazing investigation certification), and multi-year research partnerships. Services are grounded in peer-reviewed scholarship and proprietary quantitative instruments such as the Hazing Motivation Scale and Fraternal Brotherhood/Sisterhood Questionnaire.

Product overview

Dyad Strategies offers a portfolio of consulting services, assessments, and educational programs focused on applied research for college campuses and fraternal organizations. The core offerings include Campus Assessments (online cultural assessments with on-site facilitation), Organizational Assessments (customized membership assessments for fraternities/sororities), and Educational Programs (including Redefining Brotherhood, Redefining Sisterhood, Five Great Hazing Myths, Power of Belonging Workshop, The Drunk Sex Problem, Advancing Social Culture, and Building Authentic Sisterhood Through Recruitment). Additional services include Staff Training & Consulting (hazing investigation training and external reviews), the Dyad PNM Assessment (Potential New Member Survey), and free resources including the Model Code of Student Organization Conduct and Model Hazing Policy. The company also publishes annual Whitepapers, produces the Dyad Podcast, hosts Webinar Series, and provides User Guides. The company is based in Pensacola, FL and was founded in 2014.

Differentiator

Problem solved

Functional benefit

Brands

• Redefining Brotherhood: An educational program exploring brotherhood concepts and helping fraternity men strengthen their chapter's brotherhood.
• Redefining Sisterhood
• Advancing Social Culture
• Five Great Hazing Myths
• The Drunk Sex Problem
• Brotherhood, Sisterhood & The Power of Belonging Workshop
• Dyad PNM Assessment

Products and services

• Campus Assessments Online campus cultural assessments followed by on-site visits by Dyad's facilitation team to deliver customized chapter programming for individual campuses and their fraternity/sorority communities.
• Organizational Assessments Customized membership assessments designed for inter/national fraternities and sororities to understand chapter culture and measure the impact of membership on students. Includes Cultural Assessment and Membership Impact Assessment components.
• Educational Programs Specialized on-site workshops and keynotes for fraternity/sorority chapters covering brotherhood, sisterhood, hazing, belonging, recruitment, and sexual assault prevention. Includes Redefining Brotherhood, Redefining Sisterhood, Five Great Hazing Myths, Power of Belonging Workshop, The Drunk Sex Problem, Advancing Social Culture, and Building Authentic Sisterhood Through Recruitment.
• Staff Training and Consulting Research-driven services including in-depth hazing investigation training, adjudication and sanctioning training, and data-driven external reviews for campus clients in fraternity/sorority life and risk management.
• Dyad PNM Assessment Potential New Member Survey providing campuses with data on why students join fraternities/sororities and what they hope to gain from membership. Anchored by the Motivation to Join scale.
• Regional Hazing Investigator Certifications Full-day in-person hazing investigation certification training for student conduct staff, FSL staff, campus police, and compliance personnel, delivered regionally at college campuses.
• Multi-Year Organizational Assessment Partnerships Multi-year (4–5 year) partnerships with national fraternities and sororities involving annual assessment of entire membership, qualitative research, and ongoing training and programming delivery.
• Spring Webinar Series on Stop Campus Hazing Act Educational webinar series addressing campus response to the Stop Campus Hazing Act, covering hazing policy development, assessment of prevention efforts, and research-based prevention initiatives.

Quantifiable outcome

• Surveys over 150,000 sorority members on 300+ campuses
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Limberlost ConsultingcoreImplementation/ SI/ Consulting Partner · 27 May 2025Partnership with Limberlost Consulting led by Dave Westol to deliver regional hazing investigator certification trainings. Three trainings scheduled at Gettysburg College PA, Chapman University CA, and Wake Forest University NC. Dave Westol brings experience leading external hazing investigations for dozens of campuses and organizations.
• Lambda Chi Alpha FraternitycoreStrategic or Co-development Partner · 2 October 2019Five-year partnership to conduct annual assessment of entire Lambda Chi Alpha membership. Partnership includes qualitative research, personalized member assessment tool development, and delivery of training and educational programs to staff, students, and volunteers.
• FarmHouse FraternitycoreStrategic or Co-development Partner · 10 September 2019Five-year partnership to conduct annual assessment of entire FarmHouse membership. Year one involves qualitative research to understand how members conceptualize fraternity values, followed by building a personalized member assessment tool mapping measures to developmental constructs.
• Phi Sigma Kappa FraternitycoreStrategic or Co-development Partner · 19 June 2019Four-year partnership to conduct annual assessment of entire Phi Sigma Kappa membership. Assessment measures grit, openness to diversity, and self-esteem to understand how membership impacts beliefs, values, and behaviors over time, and to measure impact of brotherhood development program launched at their 67th General Convention.
• Phi Gamma Delta FraternitycoreStrategic or Co-development Partner · 16 April 2019Four-year partnership involving annual assessment of entire Phi Gamma Delta membership. Dyad built a personalized member assessment tool mapping measures to developmental constructs including personal responsibility, responsible citizenship, and common loyalty. Dyad also delivers training and educational programs to staff, students, and volunteers.
• Kappa Alpha Theta FraternitycoreStrategic or Co-development Partner · 19 December 2018Four-year longitudinal assessment partnership to study the impact of membership in Kappa Alpha Theta over time and the culture of Theta's nearly 150 undergraduate chapters.
• Prevention CulturecoreStrategic or Co-development Partner · 9 January 2018Formal partnership with Prevention Culture led by Aaron Boe to provide assessment-driven culture change to campus clients. Combines Dyad's assessment tools with Prevention Culture's expert curriculum and customized consulting on sexual misconduct, intimate partner violence, and social culture. Joint program called 'Advancing Social Culture' provides customized workshops tailored to individual chapter needs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Josephson Institute / CharacterCounts: Ethics and character-education organization with longstanding programming in secondary and higher education; overlaps with Dyad's culture, belonging, and moral-development research offerings.
• Praesidium: Larger abuse-prevention and risk-management consultancy serving youth-serving organizations, campuses, and behavioral health providers; overlaps with Dyad in campus and fraternal prevention work but operates across a much broader portfolio.
• Clery Center: Nonprofit focused on campus safety, Clery Act compliance, and prevention training; competes for the same campus compliance and training budget that funds Dyad's hazing-investigator training and policy work.
• EverFi: Large-scale SaaS vendor delivering online prevention and compliance training (alcohol, sexual assault, hazing) to colleges and universities; competes for the same campus training budgets Dyad addresses with in-person programming.
• NASPA (Student Affairs Administrators in Higher Education): Primary higher-education student affairs association providing FSL resources, policy guidance, and training; competes with Dyad for campus training and thought-leadership attention in fraternity/sorority life.

Direct peers

• Limberlost Consulting: Hazing-investigation and external-review consultancy led by Dave Westol; co-delivers Dyad's Regional Hazing Investigator Certification trainings and competes for the same campus risk-management engagements.
• Prevention Culture: Sexual misconduct and social-culture prevention consultancy serving fraternities, sororities, and campuses; explicitly co-delivers Dyad's 'Advancing Social Culture' program, making it both a partner and the closest functional peer in FSL prevention.

Regional players

• StriveTogether: Cradle-to-career education network focused on outcome-driven community partnerships; adjacent rather than directly competitive, but addresses overlapping applied-research and consulting needs in the US education sector.

Emerging players

• The Gordie Center for Substance Use Prevention: University-based center producing research-based prevention resources on substance use and hazing in college student populations; competes in adjacent prevention research, whitepapers, and campus training.
• Hazing Prevention Network: Niche coalition that organizes National Hazing Prevention Week and convenes campuses around hazing-prevention policy; competes for visibility in the same policy and prevention conversations as Dyad.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dyadstrategies
• Facebookfacebook.com/dyadstrategies
• LinkedInlinkedin.com/company/dyad-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyad Strategies