Africrest Properties
Africrest Properties is a privately held South African real estate firm owning, developing, and managing 62+ commercial and residential properties across Gauteng, Pretoria, and the Western Cape, differentiated by office-to-residential conversions, an in-house Tenant Partnership Model offering equity co-ownership to commercial tenants, and solar-backed sustainability across the portfolio.
- Company typePrivate
- Founded-
- HeadquartersJohannesburg, South Africa
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Africrest Properties does
Africrest Properties is a privately held South African real estate firm headquartered in Sandton, Johannesburg, that owns, re-develops, and manages a portfolio of more than 62 commercial and residential properties across Gauteng, Pretoria, and the Western Cape (Fish Hoek). The company's portfolio spans four core asset classes — commercial offices (e.g., Design District, RiverPark, Morningside Corner, Allhart Office Park, Sandton and Rosebank nodes), commercial retail (Northview Shopping Centre, Rivonia Junction, Norwood and Rosebank retail), commercial industrial (Wynberg, Midrand, Wadeville, Ferndale warehouses), and multifamily residential under the Africrest Residential brand, which it describes as one of the largest middle-income residential portfolios in South Africa. Africrest differentiates on office-to-residential conversions, taking C-grade office stock and repositioning it to A-grade, alongside sustainability investments (2,724 solar panels, 2,787 tons of CO2 saved, 6.6 million litres of polystyrene recycled).
The company generates revenue primarily through recurring rental income — commercial space is priced at R3-R55 per square metre depending on asset class and node, and residential units are rented via dedicated estate offices — supplemented by an innovative Tenant Partnership Model that allows commercial tenants to acquire up to 30-50% equity in their premises with no cash investment, with a minimum deal size of R150,000 per month before VAT and utilities. Africrest runs an in-house property management operation in which each commercial manager oversees approximately 40 tenants (versus an industry average of about 200) and each residential estate has a dedicated on-site office resolving issues within 24 hours; these service-level metrics translate into reported commercial vacancy of 3-5% versus an industry norm of approximately 14%. The company sells through a direct, sales-led model — website enquiry forms, downloadable vacancy schedules, dedicated email channels ([email protected], [email protected]), and press coverage — and serves enterprise and mid-market tenants across financial services, media, technology, retail, education, F&B, and government.
Leadership is entrepreneurial and founder-led: Justin Blend, Greg Blend, Grant Friedman, and Nick Katsapas are identified as co-founders. The company has no disclosed institutional investors or parent company and previously merged with StandOut (per Business Day coverage) to form a top-tier property fund. Africrest serves a diverse logo set including WFP, Sorbet, Universal Music, Fox International Channels Africa, NBC Holdings, Damelin, SPARK Schools, Domino's Pizza, Nando's, Virgin Active, FNB, Standard Bank, and the British High Commission.
Africrest Properties firmographics
Firmographics- Name
- Africrest Properties
- Legal name
- Africrest Properties
- Website
- https://africrest.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Africrest Properties is a privately held South African real estate firm owning, developing, and managing 62+ commercial and residential properties across Gauteng, Pretoria, and the Western Cape, differentiated by office-to-residential conversions, an in-house Tenant Partnership Model offering equity co-ownership to commercial tenants, and solar-backed sustainability across the portfolio.
- Ownership category
- akta.pro rank
Africrest Properties industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Lessors of Real Estate (5311), Residential Property Managers (531311), Real Estate and Rental and Leasing (53)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
Keywords
Where Africrest Properties is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Africrest Properties business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Commercial Property Rental: Rental income from office, retail, and industrial properties across Gauteng and Western Cape. Properties are offered at various price points (R3-R55 per sqm) with different features and locations.
- Tenant Partnership Model: Partnership model where tenants sign long-term market-related leases (minimum R150,000/month) and receive equity stakes in buildings. Africrest handles acquisition, funding, and property management while sharing upside with tenants.
- Residential Rental: One of the largest middle-income residential portfolios in South Africa, renting apartments with world-class facilities including gyms, work-from-home areas, games rooms, swimming pools, and braai areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Office properties - R29 to R55 per sqm |
| Unit Pricing | Monthly | Retail properties - R8 to R27 per sqm |
| Unit Pricing | Monthly | Industrial properties - R18 to R22 per sqm |
| Subscription | Monthly | Tenant Partnership Model - minimum R150,000/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Africrest Properties product offering
Product offeringCore offering
Africrest Properties owns, re/develops and manages a diversified portfolio of office, retail, industrial, and residential properties across Gauteng and Western Cape in South Africa. The company offers commercial spaces for lease at per-square-meter pricing, operates one of the largest middle-income residential apartment portfolios in South Africa, and runs an innovative Tenant Partnership Model that allows commercial tenants to acquire equity stakes in their leased buildings without cash investment.
Product overview
Africrest Properties is a South African property company that owns, re-develops, and manages a diverse portfolio of commercial and residential properties. Their offerings span across four core sectors: commercial office properties (including Sandton, Rosebank, Sunninghill, Rivonia, Braamfontein office spaces), commercial retail properties (shopping centers and retail units), commercial industrial properties (warehouses and industrial facilities), and residential apartments under the Africrest Residential brand. The company specializes in converting C-Grade office buildings into A-Grade spaces and is an industry leader in office-to-residential conversions. Their portfolio includes over 60 properties across Gauteng and Pretoria, featuring amenities such as backup generators, solar panels, high-speed fiber infrastructure, and modern facilities. The company also offers an innovative Tenant Partnership Model that allows tenants to acquire equity in their buildings without cash investment, and provides comprehensive in-house property management services with dedicated estate offices and rapid maintenance response times.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Office Properties Office spaces across Gauteng including Sandton, Rosebank, Sunninghill, Rivonia, Braamfontein, and surrounding areas. Properties range from small standalone offices to large multi-building office parks with features such as backup generators, modern designs, and high parking ratios. Priced from R29 to R55 per square meter.
- Commercial Retail Properties Retail spaces and shopping centers including Northview Shopping Centre, Rivonia Junction Shopping Centre, and various retail units in Norwood, Rosebank, and other locations. Properties feature high visibility, strategic positioning, and ample parking. Priced from R8 to R27 per square meter.
- Commercial Industrial Properties Industrial and warehouse spaces including facilities in Ferndale, Midrand, Wadeville, and Wynberg. Properties feature heavy industrial space, high ceilings, loading areas, and in some cases fire suppression systems and racking facilities. Priced from R18 to R22 per square meter.
- Residential Apartments (Africrest Residential) Multifamily residential apartments offered through the Africcrest Residential brand. One of the largest middle-income residential portfolios in South Africa. Features include fully equipped gyms, A-grade work-from-home areas, games rooms, swimming pools, soccer courts, and braai areas.
- Tenant Partnership Model Innovative partnership model where Africrest partners with tenants to purchase buildings. Africrest finds, funds, and manages the property while tenants receive up to 30% free equity (up to 50% with their own capital) without cash investment. Minimum deal size is R150,000 per month rental.
- Property Management Services In-house property management with dedicated estate offices for each residential property. Commercial property managers oversee approximately 40 tenants each (vs industry average of 200). Maintenance teams resolve resident issues in under 24 hours with occupancy and renewal rates exceeding industry standards.
Quantifiable outcome
- 3%-5% commercial vacancy rate vs 14% industry average
- +3 more outcomes
Companies that use Africrest Properties
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Africrest Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Africrest Properties partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ShoutminorAfricrest partnered with Shout to launch an initiative providing masks to hospitals during the COVID-19 pandemic.
- SorbetcoreTenant partner in the Tenant Partnership Model where Sorbet operates beauty salons from Africrest properties with partial ownership stake.
- NBC HoldingscoreTenant Partnership Model partner with partial ownership in their premises.
- DamelincoreEducational institution partner with tenant ownership model in their building.
- Republic MediacoreMedia company tenant partner with partial ownership in premises.
- Segals MetalscoreIndustrial/business tenant partner with ownership stake.
- Lounge AroundcoreTenant partner with ownership arrangement in premises.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Africrest Properties competitors and assessment
Company assessmentDirect peers
- Octodec Investments: JSE-listed REIT specializing in commercial and residential properties in the inner cities of Johannesburg and Tshwane - a near-perfect geographic and asset-mix overlap with Africrest's Braamfontein-heavy commercial and middle-income residential portfolios.
- SA Corporate Real Estate Fund: JSE-listed REIT focused on industrial, retail and office properties in secondary SA cities and townships. Comparable property-management-led model targeting middle-income and emerging-market tenants, similar to Africrest's middle-income residential positioning.
Broad incumbents
- Hyprop Investments: SA REIT focused on dominant retail centers and increasingly mixed-use developments. Operates many of the same Gauteng retail nodes (e.g., Rosebank-area malls) where Africrest owns retail stock, with overlapping tenant profiles.
- Emira Property Fund: Diversified JSE-listed REIT with office, retail and industrial assets in SA. Competes with Africrest for office and industrial tenants in Gauteng and has comparable asset-management capabilities.
- Attacq Limited: JSE-listed property company built around Waterfall City/Mall of Africa and other Gauteng mixed-use assets. Overlaps with Africrest on Gauteng office/retail demand and tenant base.
- Vukile Property Fund: Specialized SA retail property REIT with high-quality shopping centers. Competes for retail tenants and with similar management philosophy, though focused purely on retail rather than mixed-use.
- Growthpoint Properties: Largest South African REIT with a diversified office, retail and industrial portfolio across SA and into Africa. Comparable business model to Africrest's commercial property ownership and management, but at much broader scale and with full JSE capital-markets access.
- Redefine Properties: Major JSE-listed REIT with diversified SA commercial, retail, industrial and residential exposure, including direct office assets in Johannesburg nodes that overlap with Africrest's portfolio. Comparable ownership-and-management model at national scale.
Regional players
- Tongaat Hulett Developments (TNH Developments): Large KwaZulu-Natal-focused property developer and manager with mixed-use developments in Durban. Same product lines (residential, commercial, industrial) and same asset-management orientation as Africrest but in a different SA region.
Others
- Home+Makers / Centurion Property Group: South African property-adjacent businesses offering services to residential and commercial owners (e.g., property management software, brokerage). Thematically adjacent to Africrest's in-house management arm but not directly competitive.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Africrest Properties social profiles
Digital presenceAfricrest Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Africrest Properties leadership team
Management profileNumber of profiles
Profiles4 records
Africrest Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Africrest Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Africrest Properties
What does Africrest Properties do?
Africrest Properties owns, re/develops and manages a diversified portfolio of office, retail, industrial, and residential properties across Gauteng and Western Cape in South Africa. The company offers commercial spaces for lease at per-square-meter pricing, operates one of the largest middle-income residential apartment portfolios in South Africa, and runs an innovative Tenant Partnership Model that allows commercial tenants to acquire equity stakes in their leased buildings without cash investment.
Is Africrest Properties a public or private company?
Africrest Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Africrest Properties founded?
Africrest Properties was founded in -1. It employs 101 to 250 people.
Where is Africrest Properties based?
Africrest Properties is headquartered in Johannesburg, South Africa, in the Africa region.
How does Africrest Properties make money?
Three revenue lines are on record. Commercial Property Rental is the primary driver. The others are tenant Partnership Model and residential Rental.
Who are Africrest Properties's main competitors?
Direct peers on record are Octodec Investments and SA Corporate Real Estate Fund. Broad incumbents are Hyprop Investments, Emira Property Fund, Attacq Limited, Vukile Property Fund, Growthpoint Properties and Redefine Properties. Tongaat Hulett Developments (TNH Developments) is listed as a regional player. Home+Makers / Centurion Property Group is listed as an others.
Does Africrest Properties have an API?
No public API is recorded for Africrest Properties.
What industry is Africrest Properties in?
Africrest Properties's product category is Commercial Real Estate Services. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management. Its NAICS code is 5311 and its SIC code is 6532.