Amara Holdings

Name

Amara Holdings

Legal name

Amara Holdings Limited

Website

https://amaraholdings.com

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Hospitality and Real Estate

NAICS

Management of Companies and Enterprises (551), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Hospitality management
• Hotel investment
• Property development
• Retail mall operations
• Specialty restaurants

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hotel Investment and Management: Revenue from hotel operations including room bookings, dining, and meeting facilities across Amara Singapore (389 rooms), Amara Sanctuary Sentosa (140 rooms), Amara Bangkok (250 rooms), and Amara Shanghai (343 rooms).
2. Property Development Sales: Revenue from sale of residential developments including Sanctuary@Newton, Bedok Avenue, 10 Evelyn, M5, CityLife@Tampines, Killiney 118, The Abode@Devonshire, and The Linear.
3. Retail Mall Operations: Revenue from 100 AM retail mall in Singapore and 100 AM Shanghai mall, including tenant rentals and common area charges. Singapore mall soft opened November 2012; Shanghai mall opened April 2019.
4. Office Building Operations: Revenue from 12-storey 100 AM office building at 100 Tras Street, Singapore and 100 AM Office tower in Shanghai leased to anchor tenant JA SPACE.
5. Specialty Restaurants and Food Services: Revenue from Thanying Restaurant offering exquisite fine Thai cuisine since 1988, including restaurant dining and catering services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Amara Holdings operates hotels under the Amara Hotels & Resorts brand across Singapore, Bangkok, and Shanghai; develops and sells residential properties in Singapore; manages the 100 AM retail mall and office complex in Singapore and Shanghai; and runs specialty Thai fine-dining at Thanying Restaurant. The group's three core businesses are Hotel Investment & Management, Property Investment & Development, and Specialty Restaurants & Food Services, delivering an integrated Asian lifestyle offering.

Product overview

Amara Holdings is an integrated lifestyle group operating three core business areas: Hotel Investment and Management (Amara Hotels & Resorts across Singapore, Bangkok, and Shanghai with approximately 1,122 rooms total), Property Investment and Development (100 AM retail malls and office towers in Singapore and Shanghai, plus multiple residential developments including Sanctuary@Newton, Bedok Avenue, 10 Evelyn, M5, CityLife@Tampines, Killiney 118, The Abode@Devonshire, and The Linear), and Specialty Restaurants and Food Services (award-winning Thanying Restaurant serving fine Thai cuisine since 1988). The company positions itself as a leading Asian integrated lifestyle group with premium brands delivering value, quality, style and personalized Asian hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Amara Singapore: Flagship hotel in Singapore's Central Business District with 389 guest rooms and suites, located adjacent to 100 AM mall and office tower.
• Amara Hotels & Resorts
• Amara Sanctuary Sentosa
• Amara Bangkok
• Amara Shanghai
• 100 AM Singapore
• 100 AM Shanghai
• Thanying Restaurant

Products and services

• Amara Hotels & Resorts A regional hospitality group offering accommodation, dining, and wellness facilities at hotels in Singapore (Amara Singapore 389 rooms, Amara Sanctuary Sentosa 140 rooms), Bangkok (Amara Bangkok 250 rooms), and Shanghai (Amara Shanghai 343 rooms), targeting business and leisure travellers as well as MICE guests.
• Amara Sanctuary Sentosa 140-room boutique resort on Sentosa Island, Singapore, spanning 3.8 hectares of manicured gardens and rainforest with guest rooms, suites, villas and a mansion, serving leisure guests and event organisers.
• Amara Bangkok 250-room lifestyle hotel located along Surawong Road in Bangkok's city centre, with rooftop sky pool and bar, serving business and leisure travellers.
• Amara Shanghai 343-room hotel in Shanghai's Putuo District along Changshou Road, adjacent to the 100 AM retail mall and office tower, serving business and leisure travellers.
• 100 AM Singapore A retail mall and office complex in Tanjong Pagar, Singapore, featuring FairPrice Finest as anchor tenant, dining options, Daiso, Don Don Donki, and the 12-storey 100 AM office tower.
• 100 AM Shanghai A retail mall and office tower in Shanghai's Putuo District featuring cafes, restaurants, specialty stores, spa, and boutique cinema, with office space leased to anchor tenant JA SPACE.
• Thanying Restaurant Award-winning Thai fine-dining restaurant established in 1988, located within Amara Singapore hotel, featuring exquisite Thai cuisine, refreshed interior and two private dining rooms after a 2019 revamp.
• Sanctuary@Newton 38-unit freehold boutique residential development at 2 Surrey Road in the Newton neighbourhood, Singapore, offering modern luxury apartments for discerning residents.
• Bedok Avenue Freehold development comprising two pairs of semi-detached bungalows at 13 and 15 Bedok Avenue, each with 5 bedrooms, roof terrace garden, 2 carpark lots and a lift across 5,200+ sq ft built-up area.
• 10 Evelyn 56-unit freehold five-storey boutique residence just off Newton Road, Singapore, offering 1-bedroom, 2-bedroom and penthouse options, designed by award-winning architect Mok Wei Wei of W Architects.
• M5 12-storey freehold boutique development at 5 Jalan Mutiara with 33 units of 1 and 2-bedroom apartments and penthouses, featuring the iconic diamond tip design by award-winning architect Yip Yuen Hong of ip:li.
• CityLife@Tampines 514-unit luxury hotel-inspired Executive Condominium in Tampines, Singapore, with 2/3/4/5-bedroom, dual-key, Skysuite and Penthouse options, developed by consortium including Amara Holdings, Kay Lim Holdings and SingHaiyi Group, featuring hotel-inspired amenities including infinity pool and concierge service.
• Killiney 118 30-unit six-storey freehold boutique development of 1 and 2-bedroom apartments in District 9 Singapore, developed by Amara subsidiary Creslin Pte Ltd, within walking distance of Somerset MRT and minutes from the CBD.
• The Abode@Devonshire 26-unit single 15-storey tower of freehold 2-3 bedroom apartments and penthouses in District 9, Singapore, designed with contemporary architecture using glass, concrete and aluminium, near Somerset MRT.
• The Linear 221-unit six-storey residential development with attic and basement carpark in Upper Bukit Timah, Singapore, on 999-year leasehold tenure, concept designed by Kenzo Tange.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered major, minor and anchor tenant.

• Tampines EC Pte Ltd ConsortiummajorStrategic or Co-development Partner · 1 November 2012Joint development consortium comprising Amara Holdings Limited, Kay Lim Holdings Pte Ltd and SingXpress Land Ltd (now SingHaiyi Group Ltd) for CityLife@Tampines, Singapore's First Luxury Hotel-Inspired Executive Condominium - a 514-unit project launched in November 2012
• Creslin Pte LtdminorStrategic or Co-development PartnerSubsidiary of Amara Holdings Limited developing Killiney 118, a six-storey freehold boutique development with 30 units in District 9
• TTH Development Pte LtdminorStrategic or Co-development PartnerSubsidiary of Amara Holdings Limited developing M5, a 12-storey freehold boutique development at 5 Jalan Mutiara
• JA SPACEanchor tenantChannel Partner/ Reseller/ DistributorAnchor tenant for 100 AM Office tower in Shanghai, China. JA SPACE offers office and meeting spaces for businesses looking to expand in Shanghai
• Yip Yuen Hong (ip:li)minorStrategic or Co-development PartnerAward-winning architect who designed M5 residential development, characterised by iconic diamond tip design
• W Architects (Mok Wei Wei)minorStrategic or Co-development PartnerAward-winning architect who designed 10 Evelyn boutique residence

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• OUE Limited: SGX-listed owner of hospitality assets (OUE Downtown, Mandarin Orchard previously) and a Singapore commercial property portfolio, with exposure to Lippo Group regional assets. Comparable to Amara in hotel + commercial property ownership in Singapore CBD.
• Hotel Properties Limited (HPL): SGX-listed owner/operator of upscale hotels and luxury residences in Singapore, London, Maldives and other gateway cities. Closest direct peer to Amara by business mix (hotel ownership + residential development) and Singapore-listed profile.
• Far East Organization / Far East Hospitality: Privately held Singapore conglomerate that owns hotels (including Village Hotels and OUE hotels), commercial properties and residential developments. Closely mirrors Amara's integrated hotel + property + F&B model and Singapore concentration.
• City Developments Limited (CDL): Singapore-listed conglomerate with Millennium & Copthorne Hotels globally and substantial Singapore residential development through Hong Leong Group. Directly comparable as a Singapore-headquartered integrated hotel + property developer with multi-country hospitality assets.
• Wing Tai Asia: Singapore-listed property developer and lifestyle investor with interests in residential developments and select hospitality assets. Strong match for Amara's boutique residential development playbook in Districts 9/11.
• Farrer Park Hospitality Trust / Ascott Residence Trust: Hospitality trusts that own/lease hotels and serviced residences across Asia (Singapore, China, Japan, Vietnam). Comparable to Amara's hotel + extended-stay asset base, with overlap in Singapore and pan-Asian ownership models.

Broad incumbents

• Frasers Hospitality Trust / Frasers Property: Singapore-listed hospitality trust and parent group with serviced residences and hotels across Asia and Australia. Comparable to Amara 100 AM/Thanying mix and to Amara's Singapore residential launches.
• Shangri-La Asia Limited: Pan-Asian owner/operator of luxury hotels in gateway Asian cities including Shanghai and Bangkok where Amara operates. Higher-end competitor but very similar mix of owned properties, F&B and branded residences.
• Mandarin Oriental International: Owner/operator of luxury hotels in major Asian cities (Bangkok, Shanghai). Comparable at the asset-quality and brand-pricing end of the hotel spectrum, though with global rather than regional concentration.
• Genting Singapore: Integrated resort operator (Resorts World Sentosa) located on Sentosa, Singapore - same island as Amara's flagship Amara Sanctuary Sentosa resort. Comparable hospitality and F&B positioning in the Singapore leisure market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amara-holdings-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amara Holdings