Fibaemeklilik

What Fibaemeklilik does

HDI Fibaemeklilik (legal entity: HDI Fiba Emeklilik ve Hayat A.Ş., dba: HDI Fibaemeklilik / Fibaemeklilik) is a Turkey-based private pension and insurance company headquartered in Istanbul, founded in 2012 as a joint venture between Fiba Group (a Turkish diversified conglomerate) and HDI Group (the international insurance group within Talanx AG). The company operates exclusively in the Turkish market under regulation by EGM (Sermaye Piyasaları Kurumu, the Capital Markets Board), with all pension fund assets held in Takasbank custody.

Its core product is the BES (Bireysel Emeklilik Sistemi) Individual Pension System, offered in multiple variants: the flagship Kesintisiz (fee-free) BES plan with deferred entry fees, the Gelecek NET children's BES plan from 500 TL/month, the 2040-3 adult plan, and partnership-branded variants (Pegasus Avantajım, Payfour Avantajım). Adjacent product lines include FX-indexed premium-refund life insurance (Hayatım Güvende), the sector-first 13-critical-illness premium-refund life insurance launched in 2025, individual and corporate health insurance, supplementary health insurance (Tamamlayıcı Sağlık Sigortası), travel health insurance starting at 3 EUR, personal accident insurance (FiBali Yaşam), education savings insurance, and pension investment funds including participation-based (Islamic finance compliant) options.

The business model is recurring-revenue: pension fund management fees (with progressive vesting of government contributions from 0% to 100% over 10+ years), insurance premiums across life, health, and travel lines, and administration of the 20% government contribution on BES contributions (maximum 79,272 TL for 2026 based on 396,360 TL gross minimum wage). Distribution is digital-first through the proprietary Fi'Portal e-commerce platform, iOS and Android applications, and the FiGuru AI-powered chatbot, supplemented by employer-based Otomatik Katılım (OKS) auto-enrollment and co-branded acquisition partnerships with Pegasus BolBol, Payfour/CarrefourSA, AÇEV, TEV, and Bekar Anneler Derneği. The company is privately held with no public ticker.

Name

Fibaemeklilik

Legal name

HDI Fiba Emeklilik ve Hayat A.Ş.

Website

https://fibaemeklilik.com.tr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

HDI Fibaemeklilik is a Turkey-based private pension and insurance company offering BES individual pensions, life, health, and travel insurance products to Turkish consumers, families, and corporate employers, distributed through a digital-first platform and loyalty brand partnerships.

Ownership category

akta.pro rank

Product category

Insurance and Pensions

NAICS

Pension Funds (525110), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311)

akta.pro primary industry

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Pensions, Benefits & Retirement Disbursements (FSAMAKAI)

Keywords

• Individual pension plans
• Life insurance products
• Health insurance coverage
• Private pension savings
• Corporate pension programs

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Pension Fund Management Fees: Collects management fees on pension fund assets under administration. Entry fees deferred to exit (çıkışa ertelenmiş giriş aidatı) up to 5 years, maximum 8.5% of 5-year minimum gross salary. No fees on continued participation after 5 years for 'Kesintisiz' (fee-free) plans.
2. Insurance Premium Revenue: Collects premiums from life insurance, health insurance, travel health insurance, and supplementary health insurance products. Premium-based revenue with risk coverage as primary benefit.
3. Government Contribution Administration: Facilitates government contribution (Devlet Katkısı) of up to 20% on pension contributions, with maximum government contribution of 79,272 TL for 2026 based on gross minimum wage total of 396,360 TL.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Fibaemeklilik provides individual pension (BES - Bireysel Emeklilik Sistemi) plans, life insurance, health insurance, supplementary health insurance, travel health insurance, and automatic enrollment (OKS) workplace pensions in Turkey. The company administers private pension funds (both conventional and participation-based/Islamic finance compliant) under EGM regulatory oversight with Takasbank custody, and distributes products through digital self-serve channels (Fi'Portal, mobile apps, FiGuru chatbot), employer-based auto-enrollment, and partnerships with consumer brands and charitable organizations.

Product overview

HDI Fibaemeklilik (HDI Fiba Emeklilik ve Hayat A.Ş.) operates as a comprehensive pension and insurance company offering a multi-product portfolio. The core offering is the BES (Bireysel Emeklilik Sistemi) Individual Pension System, which includes various plan types such as the flagship Kesintisiz BES Plan (no-deduction plan), the 2040-3 BES Plan for adults, and the Gelecek NET BES Plan for children. Specialized BES variants include partnership programs with Pegasus (Pegasus Avantajım BES Plan), Payfour (Payfour Avantajım BES Plan), and charitable options with AÇEV (BES'le Eşit Yarınlar) and TEV. Life insurance products feature the Hayatım Güvende Prim İadeli Hayat Sigortası (premium refund with FX indexing), the sector-first 13 Tehlikeli Hastalık Teminatlı Prim İadeli Hayat Sigortası (13 critical illness coverage), and FiBali Yaşam. Health insurance offerings include individual and corporate health insurance, supplementary health insurance (Tamamlayıcı Sağlık Sigortası), and travel health insurance starting from 3 Euro. The company also manages pension investment funds and participation-based (Islamic finance compliant) BES funds. FiGuru serves as the digital chatbot/virtual assistant for customer service and transactions. The ecosystem includes online sales portals (Fi'Portal), mobile applications, and planning tools, all integrated within the broader Fiba holding structure.

Differentiator

Problem solved

Functional benefit

Brands

• FiGuru: Virtual assistant for BES operations and customer inquiries, accessible via web chatbot for TCKN login and various pension transactions
• Fi'Portal
• Gelecek NET
• Kesintisiz BES
• Pegasus Avantajım BES Planı
• Payfour Avantajım BES Planı
• Hayatım Güvende Prim İadeli Hayat Sigortası
• Kritik Hastalıklar Teminatlı Prim İadeli Hayat Sigortası

Products and services

• BES (Bireysel Emeklilik Sistemi) Individual Pension Plans Individual pension system products (BES) allowing individuals to save for retirement with government contributions and investment fund options. Includes Kesintisiz BES (no-deduction plan) and 2040-3 BES Plan with 20% government matching and progressive vesting.
• Gelecek NET BES Plan Child-focused BES plan for children under 18. Features no deductions except exit-deferred entry fee, with monthly contributions starting from 500 TL. Children gain ownership of savings upon turning 18.
• Pegasus Avantajım BES Planı Exclusive BES plan for Pegasus BolBol members offering 15,000 BolPuan welcome gift and up to 500,000 BolPuan annual loyalty rewards.
• Payfour Avantajım BES Planı Exclusive BES plan for Payfour members offering 2,000 TL welcome gift voucher and up to 100,000 TL annual loyalty rewards.
• BES'le Eşit Yarınlar Bağış Planı Charitable BES plan in partnership with AÇEV (Anne Çocuk Eğitim Vakfı) allowing members to support science-based educational programs while saving for retirement. Children under 18 can also benefit.
• Hayatım Güvende Prim İadeli Hayat Sigortası Premium refund life insurance with foreign exchange indexing. Offers up to 40% tax advantage and returns paid premiums at policy maturity if no risk occurred, indexed to current exchange rates.
• 13 Tehlikeli Hastalık Teminatlı Prim İadeli Hayat Sigortası Premium refund life insurance covering 13 critical/dangerous illnesses with high premium refund advantages. A sector-first product combining critical illness coverage with premium refund.
• FiBali Yaşam Life insurance product with savings component, providing both protection and investment benefits to individual policyholders.
• Bireysel Sağlık Sigortası (Individual Health Insurance) Individual health insurance products including Tamamlayıcı Sağlık Sigortası (supplementary health insurance) for covering medical expenses not covered by universal health insurance, targeted at individual consumers.
• Kurumsal Sağlık Sigortası (Corporate Health Insurance) Corporate health insurance plans offered to businesses for employee benefit programs.
• Seyahat Sağlık Sigortası (Travel Health Insurance) Travel health insurance starting from 3 Euro with online purchase available in 1 minute. Comprehensive coverage including travel cancellation and lost baggage benefits starting from 7 Euro.
• Otomatik Katılım (OKS) Auto Enrollment Pension Auto-enrollment pension system where employers automatically enroll workers who can exercise their right to withdraw within the first 2 months. Includes corporate BES plans with employer contribution options.
• Kesintisiz Eğitim Sigortası (Education Savings Insurance) Education savings insurance designed for children's future educational expenses. Premiums can be paid in foreign exchange or Turkish Lira, invested in funds that grow over time.

Quantifiable outcome

• 17 million BES participants nationwide representing 20% of Turkey's population
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Pegasus (BolBol)flagshipGTM or Marketing PartnerPegasus Avantajım BES Plan exclusive partnership offering BolBol loyalty members 15,000 BolPuan welcome gift and up to 500,000 BolPuan annual loyalty reward. BolBol members can calculate points and apply through dedicated landing page.
• PayfourflagshipGTM or Marketing PartnerPayfour Avantajım BES Plan exclusive partnership offering Payfour members 2,000 TL welcome gift check and up to 100,000 TL annual loyalty reward. Special BES plan with loyalty benefits for Payfour members.
• CarrefourSAcoreGTM or Marketing PartnerCarrefourSA partnership offering members 2,000 TL welcome gift and up to 100,000 TL annual loyalty reward with special BES plan. Partnership targets retail customers with loyalty program integration.
• Bekar Anneler Derneği (Single Mothers Association)coreStrategic or Co-development PartnerTurkey's first special BES plan for single mothers with flexible contribution options. Bekar Anneler Derneği members can start BES for themselves and their children under 18 with the Kesintisiz (fee-free) BES plan.
• AÇEV (Anne Çocuk Eğitim Vakfı - Mother Child Education Foundation)coreGTM or Marketing Partner'BES'le Eşit Yarınlar' donation plan allowing BES savers to support AÇEV's science-based education programs. Children under 18 can also benefit from this special plan. Partnership combines financial planning with social impact.
• TEV (Türk Eğitim Vakfı - Turkish Education Foundation)coreGTM or Marketing PartnerSpecial TEV plan allowing BES savers to donate to 'HDI Fibaemeklilik Burs Fonu' scholarship fund, supporting youth education. Combines retirement savings with charitable giving.
• TakasbankcoreTechnology or IntegrationTakasbank provides custody and settlement services for pension fund assets, ensuring security of BES investments. All pension fund contributions are protected under Takasbank guarantee.
• EGM (Sermaye Piyasaları Kurumu - Capital Markets Board)coreTechnology or IntegrationRegulatory oversight for BES operations. EGM data cited for market statistics including 2.25 trillion TL total fund size and 17 million participant figures.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vakıf Emeklilik: Turkish BES and life insurer affiliated with VakıfBank. Direct peer as a bank-affiliated domestic pension and life insurance provider.
• Garanti BBVA Emeklilik: Bank-affiliated BES and life insurer owned by Garanti BBVA (BBVA Group). Strong direct competitor via Garanti's payroll-linked distribution and bank branch channel for BES acquisition.
• BNP Paribas Cardif Emeklilik: Bank-affiliated BES and life insurer in Turkey backed by BNP Paribas Cardif. Direct peer competing for bank-channel pension acquisition.
• Anadolu Hayat Emeklilik: One of Turkey's largest individual pension and life insurance companies, part of Anadolu Group. Directly comparable as a Turkish BES and life insurer serving both individuals and corporate channels.
• Allianz Hayat ve Emeklilik: International insurance major's Turkish life and pension subsidiary. Directly comparable as a JV-style foreign-affiliated BES/life insurer competing in the same retail and corporate pension segments.
• AvivaSA Emeklilik ve Hayat: Turkish BES and life insurer jointly backed by Sabancı Holding and Ageas (formerly Aviva). Direct peer as a foreign-affiliated Turkish pension and life insurer with similar product breadth.
• Yapı Kredi Emeklilik: Bank-affiliated BES and life insurer owned by Yapı Kredi (Koç Group/UniCredit). Competes via bank branch distribution and corporate payroll channels for BES acquisition.
• MetLife Emeklilik ve Hayat: International insurance major's Turkish life and pension subsidiary. Directly comparable as a foreign-affiliated Turkish BES and life insurer.
• AXA Hayat ve Emeklilik: International insurance major's Turkish life and pension subsidiary. Comparable as a foreign-affiliated Turkish BES and life insurer with similar product positioning.
• Ziraat Hayat ve Emeklilik: State-bank-affiliated life and pension insurer in Turkey. Direct peer with strong corporate and OKS auto-enrollment channels via Ziraat Bank branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hdifibaemeklilik
• Xx.com/Fibaemeklilik
• Facebookfacebook.com/FibaEmeklilik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibaemeklilik