ERAssure

What ERAssure does

ERAssure is a privately held Canadian company headquartered in Kitchener, Ontario, founded in 2010. The firm operates in the niche intersection of estate services and specialty insurance/surety, providing a spectrum of estate services plans, executor liability insurance, and court administration bonds. Its target customers are executors, estate administrators, attorneys, and legal professionals who require fiduciary protection and court-mandated bonding products in connection with probate and estate administration matters.

The company's product set is centered on traditional financial/insurance instruments rather than technology platforms: executor liability insurance protects fiduciaries from claims arising during estate administration, while court administration bonds are surety instruments frequently required by probate courts. ERAssure structures and distributes these products, operating at the intersection of legal services and specialty insurance brokerage. The firm runs lean, with an employee base of 11–50, consistent with a specialist brokerage or boutique provider in a low-volume, expertise-driven niche.

Limited operational data is publicly available. The company's primary web source returned only a loading/verification page with no substantive content, and no revenue, funding, customer, or pricing disclosures were provided. The business model appears to be fee- or commission-driven brokerage income from insurance/surety placements, supplemented by estate services plan fees, though this is inferred from industry norms rather than confirmed by the input material.

Name

ERAssure

Website

https://erassure.com

Company type

Private

Founded year

2010

Headcount range

11–50 employees

Short description

ERAssure is a Canadian specialty insurance and estate services firm providing executor liability insurance, court administration bonds, and estate services plans to executors, estate administrators, and legal professionals across Canada.

Ownership category

akta.pro rank

Product category

Specialty Insurance / Surety Bonds

NAICS

Trust, Fiduciary, and Custody Activities (523991)

SIC

Surety Insurance (6351), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Estate & Probate Administration Services (FSAEAKAD)

Keywords

• Executor liability insurance
• Estate services plans
• Court administration bonds
• Probate surety bonds
• Fiduciary insurance

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

ERAssure provides a spectrum of estate services plans, executor liability insurance, and court administration bonds solutions. The company focuses on serving the fiduciary, probate, and estate-administration market with specialized insurance and surety bond products.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Services Plans A suite of estate planning and administration service plans supporting executors, administrators, and estates through the probate process. Designed for estate-planning professionals and fiduciaries managing estate administration.
• Executor Liability Insurance Insurance coverage that protects estate executors and administrators from personal liability arising from errors, omissions, or breaches of fiduciary duty during estate administration. Targeted at executors, administrators, and the legal professionals who advise them.
• Court Administration Bonds Surety bonds required by courts to guarantee the faithful performance of duties by executors, administrators, guardians, and other court-appointed fiduciaries. Issued for use in probate and estate-administration proceedings.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Liberty Mutual Surety (Liberty Surety): Liberty Mutual's surety division writes court, probate, and fiduciary bonds on an admitted and non-admitted basis, putting it in direct competition with ERAssure's court administration bond product.
• RLI Corp: RLI is a specialty insurer with a surety segment underwriting court and probate bonds, comparable to ERAssure on the bond side though operating as a carrier rather than a distributor.
• Rocket Lawyer: Rocket Lawyer offers online legal documents and services including estate planning and executor resources, competing in the estate services plans category with a broader product portfolio.
• LegalZoom: LegalZoom is a large consumer legal-services platform whose estate planning arm offers wills, estate plans, and related services, intersecting ERAssure's estate services plans category at the retail end.

Direct peers

• EstateExec: EstateExec is a direct peer offering executor insurance and related estate risk products to executors and administrators, overlapping head-on with ERAssure's executor liability and estate services plans.
• Colonial Surety Company: Colonial Surety underwrites and distributes court bonds, fiduciary bonds, and probate surety bonds — directly comparable to ERAssure's court administration bonds line.

Emerging players

• Trust & Will: Trust & Will is a digital estate planning platform offering wills, trusts, and estate services plans — a partial-overlap competitor in the same executor/beneficiary workflow ERAssure serves.
• Everplans: Everplans is an end-of-life planning platform offering digital estate organization tools — an adjacent competitor targeting some of the same executors and families as ERAssure's estate services plans.
• Cake: Cake is a consumer end-of-life and estate planning platform with wills, funeral, and executor tools — partial overlap with ERAssure's estate services plans category from a digital-first angle.

Others

• Hudson Structured Asset Management (Surety/Court Bond Programs): HSAM has participated in court bond and probate-related structured insurance capacity; while not a direct product peer, it is an enabling capital provider in the surety ecosystem ERAssure operates in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/erassure-executor-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERAssure