What P2 does

P2 Corp. (doing business as P2 Launch) is a privately held sales and marketing consultancy founded in 2006 and headquartered in Marina del Rey, California, with a secondary office in Coral Gables, Florida. The company develops and operates distribution channels for innovative brands in the nutraceutical and cosmeceutical industries, serving clients across three primary markets: retail (specialty, drug, grocery, c-store, mass), e-commerce and direct-to-consumer, and the healthcare professional (HCP) market (physicians, IPAs, ACOs, hospitals, and pharmacies). P2 claims to have produced over $200 million in annual sales for its client brands, though this represents client revenue rather than P2's own top line, which is not disclosed.

The company's offering is a bundled services platform rather than a software product. Core service lines include distribution channel development, a national sales team, product and sales training, medical-focused brand development, alternative medical device distribution, private label supplements and skin care, custom cGMP manufacturing, and pharmaceutical grade products. Marketing capabilities span celebrity endorsements and sponsorships, social media and influencer campaigns, product placement in television, film, and digital media, and trade show participation. P2 also maintains clinical testing partnerships with Harvard Medical School, Brigham and Women's Hospital, and Cleveland Clinic, and operates a national database of healthcare practitioners to support HCP-channel activation.

P2's business model is professional services and channel partnership-based, monetizing through distribution development, sales representation, brand launch engagements, and private label/manufacturing relationships with health, wellness, and beauty brand clients. The company is founder-led, co-founded and operated by Tricia Weldon (CEO) and Leah Bleiweis (COO), with 11-50 employees, no institutional funding, and no disclosed revenue. International reach is enabled through broker and distributor networks.

Name

P2

Legal name

P2 Corp.

Website

https://p2launch.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

P2 Launch is a privately held sales and marketing consultancy that builds distribution channels and launches health, wellness, beauty, and medical brands across US retail, e-commerce, healthcare professional, and international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Supply Chain

Revenue model

1. Sales and Marketing Consultancy Services: P2 generates revenue as a sales and marketing consultancy serving the health and wellness industry. Services include developing distribution channels, brand development, product placement, and marketing strategy for nutraceutical and cosmeceutical companies.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

P2 is a sales and marketing consultancy that develops and builds distribution channels for innovative companies in the nutraceutical and cosmeceutical industries. The firm offers distribution channel development, a national sales team, product and sales training, medical-focused brand services, alternative medical device distribution, private label supplements and skin care, custom cGMP manufacturing, pharmaceutical grade products, celebrity endorsements, social media campaigns, and product placement in television, film and digital media. P2 also operates a healthcare professional market practice, providing brand placement to physicians, IPAs, ACOs, hospitals and pharmacies, supported by clinical testing partnerships with Harvard Medical School, Brigham and Women's Hospital, and Cleveland Clinic.

Product overview

P2 is a sales and marketing consultancy serving the health and wellness industry, operating as a platform that develops distribution channels for innovative companies in the nutraceutical and cosmeceutical industries. The company provides an integrated suite of services including Distribution Channels, National Sales Team, and Product & Sales Training, alongside Industry Services such as Medical Focused Brands, Alternative Medical Devices, Private Label Supplements, Private Label Skin Care, Custom cGMP Manufacturing, and Pharmaceutical Grade Products. The offering functions as a consultancy-plus-services model rather than a software platform, combining sales expertise, distribution network development, celebrity endorsements, social media campaigns, and product placement services (television, film, digital) to generate over $200 million in annual sales for clients across retail, e-commerce, and healthcare professional markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Distribution Channel Development

Quantifiable outcome

• Over $200 million in annual sales produced for clients

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Retail PartnerscoreChannel Partner/ Reseller/ DistributorP2 has extensive buyer relationships with retail partners across specialty, drug, grocery, c-store, and mass market channels. Multiple retail partner logos are displayed on the Partners page, though specific company names are not visible in the source content.
• Distribution PartnerscoreChannel Partner/ Reseller/ DistributorP2 maintains extensive distributor and broker networks for international distribution. Multiple distribution partner logos are displayed on the Partners page, though specific company names are not visible in the source content.
• Harvard Medical SchoolcoreStrategic or Co-development PartnerClinical testing partnership with Harvard Medical School for healthcare products developed by P2 clients.
• Brigham and Women's HospitalcoreStrategic or Co-development PartnerClinical testing partnership with Brigham and Women's Hospital for university hospital clinical trials.
• Cleveland CliniccoreStrategic or Co-development PartnerClinical testing partnership with Cleveland Clinic for healthcare products developed by P2 clients.
• Diagnostic Testing CompaniesminorStrategic or Co-development PartnerPartnerships with diagnostic testing companies to support healthcare professional market distribution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• HatchBeauty: HatchBeauty is a beauty brand accelerator that creates, manufactures, and launches mass-market beauty brands — a closely analogous model to P2's combination of brand development, custom manufacturing, and retail distribution for health/wellness and beauty clients.
• Maesa: Maesa is a beauty brand incubator and private-label manufacturer that develops, produces, and distributes hair, body, and skincare brands — directly comparable to P2's private label supplements, private label skin care, and custom cGMP manufacturing services for health and beauty clients.
• Acceleration Partners: Acceleration Partners is a global performance marketing consultancy that builds and manages partner programs and go-to-market strategies for consumer brands — directly comparable to P2's sales and marketing consultancy model for health and wellness clients.
• SEED Beauty: SEED Beauty is an incubator and manufacturer for celebrity-backed beauty brands (e.g., Rare Beauty, ITEM Beauty) — comparable to P2 in leveraging celebrity endorsements and product placement to launch health/beauty brands through retail and e-commerce channels.

Broad incumbents

• Octagon: Octagon is a global sports and entertainment marketing agency that negotiates endorsements, sponsorships, and product placements for brands — overlapping with P2's celebrity endorsement and product placement capabilities in television, film, and digital.
• Interbrand: Interbrand is a global brand consultancy that helps companies develop, position, and grow brands — comparable to the brand development and strategic marketing components of P2's health/wellness and beauty consultancy offering.
• Creative Artists Agency (CAA): CAA is a leading entertainment and sports agency with a brand consulting and endorsements practice — relevant to P2's celebrity endorsement, sponsorship, and product placement capabilities within TV, film, and digital media.
• Prophet: Prophet is a global consultancy specializing in brand, marketing, and customer experience strategy — adjacent to P2 in providing strategic sales and marketing consultancy services to consumer-facing brands across categories.
• United Talent Agency (UTA): UTA is a major talent agency with a dedicated brand partnerships and endorsements division — comparable to P2's celebrity endorsement and product placement services for health, wellness, and beauty clients.
• Endeavor: Endeavor is a global talent and entertainment company that represents artists, athletes, and brands and monetizes them through endorsements and partnerships — comparable in the brand representation and celebrity endorsement layer of P2's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p2launch
• LinkedInlinkedin.com/company/p2launch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P2