Le Mirage Golf Club

What Le Mirage Golf Club does

Le Mirage Golf Club is a private, member-based golf and hospitality operation headquartered in Terrebonne, Quebec, Canada, operating under the legal entity Le Mirage Société en Commandite (a Quebec limited partnership). Founded in 1992, the club operates two distinct 18-hole championship courses — The Carolina (6,805 yards, par 72, traditional wooded parkland) and The Arizona (6,384 yards, par 71, desert-themed target golf) — both entirely planted in bent grass and designed by internationally renowned architect Graham Cooke. The property spans a 40-green maintenance footprint, a 300+ yard driving range, 15,000+ square feet of practice greens, event venues accommodating up to 550 guests, a full-service Pro Shop, the Callaway Performance Center (custom club fitting with TrackMan 4 radar/optical sensor technology), an on-site Golf Academy, and a satellite academy in Sainte-Rose (Laval).

The business operates a hybrid revenue model spanning recurring membership subscriptions, usage-based daily green fees, retail hardware sales through the multi-brand Pro Shop (TaylorMade, Titleist, Callaway, Puma, Nike, Adidas, FootJoy), and professional services including custom club fitting, private and group instruction, junior development (Operation 36 curriculum), tournament packages (from $300/person), and full-service event hosting for weddings, corporate tournaments, receptions, and Christmas parties. Customer segments are diversified across individual golf enthusiasts, junior golfers, corporate groups, and wedding/social event clients, with member and non-member pricing tiers across most services. Distribution is direct and on-site-led, supplemented by a GG Golf-powered online member portal and bilingual French/English website marketing.

Operations are managed by General Manager Éric Lafrenière with a credentialed professional team including Director of Golf Yvan Benoît, PGA of Canada Professional of the Year (2018) Debbie Savoy Morel, and André Désy (Golf Canada ENC/ECD certified, 21+ years in junior development). Go-to-market is sales-led and event-driven, reliant on member referrals, bilingual web presence, and earned media from high-profile celebrity and athlete visitors (Stallone, Crosby, Lemieux, Sorenstam). Strategic partnerships span Callaway (branded Performance Center), TrackMan (technology), GG Golf (member platform), and Golf Québec / PGA du Québec (sport-études and junior pipeline).

Name

Le Mirage Golf Club

Legal name

Le Mirage Société en Commandite

Website

https://golfmirage.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Le Mirage Golf Club is a private Quebec golf and hospitality operator running two Graham Cooke-designed 18-hole championship courses in Terrebonne, offering memberships, Pro Shop retail, custom club fitting (Callaway/TrackMan), instruction, and event hosting for weddings and corporate groups.

Ownership category

akta.pro rank

Product category

Golf Club & Resort Hospitality

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club operations
• Golf membership services
• Custom club fitting
• Golf instruction academy
• Event venue hosting

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Membership Fees: Annual and seasonal membership subscriptions providing unlimited or priority access to golf courses, member rates on services, and access to member-only facilities and events.
2. Daily Green Fees and Guest Rates: Per-round green fees charged to non-member golfers and guests, with pricing varying by season and time of day.
3. Pro Shop Sales: Retail sales of golf equipment, apparel, shoes, and accessories. The Pro Shop is open to the public by appointment and carries major brands including TaylorMade, Titleist, Callaway, Puma, Nike, Adidas, FootJoy, and others.
4. Wedding and Event Hosting: Revenue from hosting weddings, receptions, corporate events, Christmas parties, and meetings. Services include catering, venue rental, and event planning assistance, accommodating groups from 10 to 550 guests.
5. Club Fitting Services: Custom club fitting sessions using TrackMan technology, offered at the Callaway Performance Center year-round for both members and non-members, with various session tiers.
6. Golf Academy and Lessons: Revenue from private lessons, group clinics, playing lessons, corporate clinics, and supervised practice programs conducted by golf professionals.
7. Tournament and Corporate Packages: Turnkey tournament packages including reception, meals, golf, cart, and dinner starting from $300 per person, plus various add-on professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Le Mirage Golf Club operates two distinct 18-hole championship golf courses (The Carolina, a 6,805-yard par-72 wooded parkland course, and The Arizona, a 6,384-yard par-71 desert-style course), both entirely planted in Bent Grass and designed by architect Graham Cooke. Beyond golf, the club runs a Callaway Performance Center for custom club fitting using TrackMan technology, a Pro Shop, a Golf Academy with lessons and junior programs, and full-service event hosting for weddings, corporate tournaments, Christmas parties, and receptions for groups of 10 to 550 guests.

Product overview

Le Mirage Golf Club is a golf resort offering two distinct 18-hole championship courses (The Carolina and The Arizona) designed by Graham Cooke, both planted entirely in bent grass. The club provides a comprehensive golf experience through its core golfing products supplemented by the Proshop, Callaway Performance Center for club fitting, and the Le Mirage Golf Academy for instruction. Additional revenue streams include event hosting services for weddings, receptions, and corporate events, as well as tournament organization and junior development programs.

Differentiator

Problem solved

Functional benefit

Brands

• Callaway Performance Center: Custom golf club fitting center using TrackMan technology, open year-round

Products and services

• The Carolina (Golf Course) An 18-hole traditional-style wooded course spanning 6,805 yards with a par 72, featuring elevated greens, strategic bunkers, water hazards, and a signature par-3 island hole at the 17th; offered to individual members and guests as a daily green-fee or membership course.
• The Arizona (Golf Course) A 6,384-yard par 71 desert-themed course with water hazards, elevated greens, natural bunkers, and precision-focused target golf inspired by Arizona courses; offered to individual members and guests.
• Pro Shop A full-service golf retail shop offering equipment, apparel, and accessories from brands including TaylorMade, Titleist, Callaway, Puma, Nike, Adidas, and FootJoy; services available to the public by appointment.
• Callaway Performance Center A custom club fitting facility using TrackMan 4 radar technology to analyze swing mechanics and recommend optimized equipment specifications including shaft length, flex, lie angle, grip size, and equipment set composition; open year-round to members and non-members.
• Le Mirage Golf Academy A comprehensive golf instruction program offering private lessons, group clinics, playing lessons, corporate clinics, and a junior development program using the Operation 36 curriculum; delivered by certified Class A PGA professionals.
• Wedding & Event Services Full-service event hosting for weddings, receptions, corporate meetings, Christmas parties, and conferences with on-site catering, private lounges, and reception rooms accommodating up to 550 guests.
• Tournament & Corporate Golf Packages Turnkey tournament organization and group golf packages including reception, meals, electric carts, and professional services starting from $300 per person, with cycling and other activity add-ons available.
• Junior Development Program Youth golf development program featuring clinics, a junior members league, competitive teams coached by Debbie Savoy Morel and André Désy, supervised practice, and a dedicated junior room facility; aligned with Golf Canada and PGA du Québec coaching certifications.

Quantifiable outcome

• 40 greens maintained for optimal playing conditions
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Callaway GolfcoreTechnology or IntegrationThe Callaway Performance Center at Le Mirage operates as a branded facility specializing in custom club fitting. This partnership provides exclusive access to Callaway fitting methodologies, product knowledge, and brand association. The center is described as one of the most modern facilities of its kind in Eastern Canada.
• TrackMancoreTechnology or IntegrationTrackMan 4 technology is utilized at the Callaway Performance Center for radar and optical swing analysis, providing high-precision club and ball data for custom fitting sessions.
• GG Golf (Member Management Platform)coreTechnology or IntegrationGG Golf provides the member management and booking platform used by Le Mirage for online membership services, tee time reservations, and event management through secure.gggolf.ca.
• Golf Québec / PGA du QuébeccoreStrategic or Co-development PartnerLe Mirage professionals serve as coaches and supervisors for the sport-études golf program of the PGA du Québec, including the Lanaudière structure. The club participates in junior development programs affiliated with provincial golf associations.
• Golf CanadaminorStrategic or Co-development PartnerDebbie Savoy Morel is certified as an entry-level competitive coach (ENC) and developmental competitive coach (ECD) through Golf Canada.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glen Abbey Golf Club: Iconic Canadian golf club operated by ClubLink, hosting professional tournaments and member play. Comparable prestige Canadian club with tournament and event verticals.
• Kanawaki Golf Club: Private member golf club on the south shore of Montreal, hosting member tournaments and corporate events. Comparable Quebec-region private club with similar membership and event business model.
• Angus Glen Golf Club: 36-hole private/public golf club in Markham, Ontario, with banquet facilities, golf academy, and tournament hosting. Comparable two-course Canadian club with event and academy verticals.
• Club de Golf Royal Québec: Historic private golf club near Quebec City operating two 18-hole championship courses with active membership and tournament hosting. Directly comparable as a multi-course Quebec private member club with event and banquet operations.
• Beacon Hall Golf Club: Premier Canadian private golf club near Toronto with single championship course, academy, and event hosting. Comparable premium Canadian private club positioning in a major metro market.
• Summerlea Golf & Country Club: Montreal-area golf club with course, pro shop, banquet, and member services. Comparable Quebec private club with multi-revenue-stream recreational and event model.
• Club de Golf Le Fontainebleau: Quebec golf club offering 18-hole course, banquet facilities, and lessons. Closely comparable regional private/semi-private club with event hosting and academy services.

Broad incumbents

• Fairmont Le Manoir Richelieu Golf Club: Quebec golf course attached to a luxury Fairmont resort, offering stay-and-play packages, events, and lessons. Comparable Quebec golf operator with stronger lodging and hospitality bundle.

Others

• GG Golf: Canadian golf club management software provider used by Le Mirage for tee-time booking and member management. Ecosystem enabler serving the same Canadian private club market.

Regional players

• Club de Golf Château Bromont: Quebec golf club integrated with the Bromont resort area, offering course, lessons, and event hosting. Comparable eastern Quebec golf-and-event venue with destination positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/golfmirage
• Facebookfacebook.com/100048856735888
• LinkedInlinkedin.com/company/club-de-golf-le-mirage

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Mirage Golf Club