Arthur Metz

What Arthur Metz does

Maison Arthur Metz is a privately held Alsatian wine house founded in 1904 in Marlenheim, France, at the entrance of the Alsace Wine Route. The company produces and sells a broad portfolio of Alsatian wines and Crémants, including Brut, Extra-Brut, Sec, Demi-Sec, and prestige cuvée sparkling wines (Réserve de l'Abbaye, Perle d'Alsace, Perle Noire, Black Edition, Cuvée Anniversaire 110 ans, and Grand Terroir Schiste Schieferberg). Still wines include Pinot Blanc, Muscat, Pinot Gris, Gewurztraminer, and Riesling — including Grand Cru Steinklotz — alongside Pinot Noir reds, rosés, the Michel Léon premium old-vines cuvée line, and newer non-alcoholic and ready-to-drink extensions such as Les Sans Alcool (Chardonnay and Pinot Noir Rosé désalcoolisé), L'Esprit Spritz, and ICE Fizzy canned effervescent wines. The house controls production from viticulture through bottling across 19 prestigious Grand Cru terroirs.

Operationally, Arthur Metz runs a direct-to-consumer model centered on its e-commerce site arthurmetz.com (selling in 75cl format at €5.17–€21.62 per bottle), supplemented by a physical Caveau showroom at the Marlenheim headquarters for tastings and direct sales, an in-house phone advisory line (03 69 32 30 23), and a separate B2B portal at viticulteurs.lgcf.fr for trade professionals. Distribution is currently limited to Metropolitan France, with free first-order delivery via the BIENVENUE code and free shipping above €300 or 36 bottles. Customer segments are primarily individual wine consumers (enthusiasts, gift purchasers, celebration planners) with a secondary trade/viticulturist B2B segment; revenue is generated solely through direct wine sales. Management is led by Director Serge Fleischer with Œnologue Nicolas Haeffelin overseeing production.

Name

Arthur Metz

Legal name

Maison Arthur Metz

Website

https://arthurmetz.fr

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Arthur Metz is a 1904-founded Alsatian wine house in Marlenheim, France, producing and selling Crémants, still wines, Grand Cru Riesling, and newer non-alcoholic and RTD lines. It serves individual wine consumers directly via its arthurmetz.com e-commerce site, Caveau showroom, and a B2B trade portal.

Ownership category

akta.pro rank

Product category

Sparkling and Still Wines

NAICS

Wineries (31213)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Alsace wines
• Crémant sparkling wines
• Grand Cru wines
• Alsace white wines
• Non-alcoholic wines

Headquarters

HQ city

Marlenheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Wine Sales: Consumer direct purchases through arthurmetz.com online store, with pricing ranging from €5.17 to €21.62 per bottle depending on product line and prestige level.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maison Arthur Metz produces and sells Alsace wines and Crémants d'Alsace sparkling wines through its own e-commerce platform arthurmetz.com and a Caveau showroom at Marlenheim. The portfolio spans Crémants (Brut, Extra-Brut, Sec, Demi-Sec, prestige cuvées), white wines (Pinot Blanc, Muscat, Pinot Gris, Gewurztraminer, Riesling including Grand Cru), red and rosé wines, the Michel Léon premium cuvée line, non-alcoholic effervescent wines, and specialty cuvées.

Product overview

Arthur Metz is an Alsace wine house founded in 1904, operating as an e-commerce platform for wines and sparkling wines (crémants). The product portfolio centers on Crémants d'Alsace (sparkling wines) including Brut, Extra-Brut, Sec, Demi-Sec, and prestige cuvées such as Réserve de l'Abbaye and Perle ranges. White wines include Pinot Blanc, Muscat, Pinot Gris, Gewurztraminer, and Riesling (including Grand Cru selections). The Michel Léon cuvée line represents premium offerings from old vines. The company also offers non-alcoholic alternatives under Les Cuvées Sans Alcool, ready-to-drink products like L'Esprit Spritz, and Curiosités specialty wines. Products are organized by category (sparkling, white, red, rosé), terroir classification (including 19 Grands Crus), and occasion (gifts, best sellers, gastronomic selections).

Differentiator

Problem solved

Functional benefit

Brands

• Michel Léon: A premium cuvée line featuring Pinot Blanc, Muscat, Pinot Gris, Pinot Noir, and Vieilles Vignes selections.

Products and services

• Crémants d'Alsace Sparkling wines produced in Alsace in multiple styles — Brut, Extra-Brut, Sec, Demi-Sec — including prestige collections (Prestige, Black Edition, Réserve de l'Abbaye, Perle d'Alsace, Perle Noire) and special cuvées such as the 110-year Anniversary Cuvée and Grand Terroir Schiste Schieferberg. Sold directly to consumers through arthurmetz.com and the Marlenheim Caveau.
• Alsace White Wines Still white wines from Alsace grape varieties including Pinot Blanc, Muscat, Pinot Gris, Gewurztraminer, and Riesling, including old-vine (Vieilles Vignes) selections. Sold direct-to-consumer via e-commerce and Caveau.
• Alsace Grands Crus Premium still wines sourced from 19 prestigious Grand Cru vineyards of Alsace, exemplified by Riesling Grand Cru Steinklotz 2021 (€12.92). Targeting wine enthusiasts seeking terroir-driven premium Alsace wines.
• Michel Léon Cuvée Line Premium cuvée line named after Michel Léon, featuring Pinot Blanc, Muscat, Pinot Gris, Pinot Noir Vieilles Vignes, and Rouge d'Ottrott selections from old vines and select Alsace vineyards.
• Alsace Red Wines Red wines made primarily from Pinot Noir, including the Rouge d'Ottrott Cuvée Michel Léon and Pinot Noir Vieilles Vignes Cuvée Michel Léon.
• Alsace Rosé Wines Rosé wines including Pinot Noir Rosé (2025 vintage) and Le Rosé, served chilled for casual occasions.
• Les Cuvées Sans Alcool (Non-Alcoholic Wines) Dealcoholized effervescent wines including Chardonnay Désalcoolisé Effervescent and Pinot Noir Rosé Désalcoolisé Effervescent, marketed as non-alcoholic alternatives under the 'Les Sans Alcool' line.
• Curiosités (Specialty Wines) Specialty wine offerings including the ready-to-drink L'Esprit Spritz (pre-mixed spritz-style wine beverage) and Cuvée Gold 24 Carats (premium specialty cuvée with gold presentation).
• Caveau Visits and Tastings In-person wine tasting experiences and guided tours at the Marlenheim Caveau on the Alsace Wine Route, with personalized advice for visitors and direct wine purchases on site.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pierre Sparr: Alsace wine producer with overlapping Crémant and still-wine portfolio operated under shared LGCF (Les Grands Chais de France) group platform — same viticulturist portal infrastructure. Comparable on product mix, Alsace sourcing, and trade-channel access via shared parent group.
• Hugel & Fils: Family-owned Alsace wine house founded 1639, producing premium Crémants and Grand Cru still wines including Riesling, Pinot Gris, and Gewurztraminer. Directly comparable as a heritage Alsace producer with overlapping Crémant and Grand Cru portfolio targeting the same premium French wine consumer.
• Josmeyer: Biodynamic Alsace producer with strong Grand Cru and Crémant portfolio across Pinot Blanc, Riesling, and Gewurztraminer. Comparable on premium Alsace positioning, Grand Cru range, and lifestyle/experiential positioning around terroir and craftsmanship.
• Wolfberger: Leading Alsace wine cooperative with significant Crémant production and broad portfolio of still wines. Closely comparable on Crémant-first product strategy and broad multi-tier (entry to premium) Alsace wine range targeting similar consumer segments.
• Dopff au Moulin: Historic Alsace producer since 1574 and pioneer of Crémant d'Alsace méthode traditionnelle. Directly comparable on Crémant heritage and Crémant-as-flagship-product positioning with overlapping distribution in French on-trade and specialty retail.
• Domaines Schlumberger: Alsace Grand Cru specialist producing terroir-driven wines from 140 hectares across four Grand Cru sites. Comparable on premium Alsace terroir focus and Grand Cru sourcing scale comparable to Arthur Metz's 19-Grand Cru portfolio.
• F.E. Trimbach: Family-run Alsace producer renowned for dry Riesling and Crémant, founded 1626. Closely comparable on Alsace heritage positioning, Grand Cru Riesling focus (Cuvée Frédéric Émile), and Crémant production targeting the same premium European and export markets.
• Zind-Humbrecht: Family-run Alsace biodynamic Grand Cru producer with deep terroir portfolio (Rangen, Brand, Hengst). Comparable on premium Alsace Grand Cru focus, family-driven winemaking identity, and emphasis on viticulture quality rather than volume.

Broad incumbents

• Veuve Clicquot: Iconic Champagne house under LVMH with global premium sparkling portfolio. Comparable as benchmark for French sparkling premiumization and heritage storytelling, illustrating the brand-equity trajectory that ambitious Alsace Crémant houses aim to emulate.
• Champagne Nicolas Feuillatte: France's largest Champagne producer (Centre Vinicole de la Champagne), offering broad sparkling wine portfolio across price tiers. Comparable on French sparkling category leadership, multi-tier product architecture, and trade-channel scale — represents the upper bound of competition for Crémant positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/arthurmetz1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arthur Metz