Yeomans
Yeomans is a family-owned automotive retailer group operating 35+ dealerships across 7 counties in the South of England, selling new and used vehicles from 18 brands alongside servicing, parts, finance, and Motability Scheme services to individual consumers and commercial customers.
- Company typePrivate
- Founded1983
- HeadquartersFerring, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Yeomans does
Yeomans Limited is a family-owned and independently operated automotive retailer group headquartered in Ferring, West Sussex, founded circa 1983-1985 and operating across 7 counties in the South of England. The business runs a network of over 35 physical dealership showrooms and authorized service centres representing 18 automotive brands — including Audi, Citroën, CUPRA, DS, Honda, Hyundai, JAECOO, Mazda, Nissan, OMODA, Peugeot, SEAT, Škoda, Toyota, Vauxhall, Volkswagen, and Volkswagen Commercial — with Nissan as a particularly long-tenured franchise relationship.
The company's product and service surface spans the full vehicle ownership lifecycle: new and used car and van sales, manufacturer-approved servicing and MOTs delivered by qualified technicians using genuine parts, fixed-price service plans, parts and accessories, vehicle finance arrangement via third-party lenders (acting as a credit broker through ITC Compliance), and participation in the Motability Scheme for disabled customers. Underlying technology is conventional for the sector — dealership management systems, online vehicle browsing and reservation, online service booking, and a vehicle valuation tool — with no proprietary AI/ML or developer-facing platforms.
Yeomans serves individual consumers, business and commercial fleet customers, and Motability Scheme participants across its 7-county footprint. Revenue is generated through one-time vehicle sales (new and approved used), recurring service and parts revenue, finance and insurance commission, and subscription-style Motability lease arrangements. The company is privately held with no disclosed investors, no funding rounds, no M&A activity, and 251-500 employees, positioning it as a mid-sized regional dealer group competing on multi-brand breadth, regional density, and long-standing customer trust rather than on technology differentiation.
Yeomans firmographics
Firmographics- Name
- Yeomans
- Legal name
- Yeomans Limited
- Website
- https://yeomans.co.uk
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Yeomans is a family-owned automotive retailer group operating 35+ dealerships across 7 counties in the South of England, selling new and used vehicles from 18 brands alongside servicing, parts, finance, and Motability Scheme services to individual consumers and commercial customers.
- Ownership category
- akta.pro rank
Where Yeomans is headquartered
LocationHeadquarters
- HQ city
- Ferring
- HQ country
- United Kingdom
- HQ region
- Europe
Offices21 records
Markets served
Yeomans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new cars and vans from multiple manufacturers including Audi, Citroën, CUPRA, DS, Honda, Hyundai, JAECOO, Mazda, Nissan, OMODA, PEUGEOT, SEAT, Škoda, Toyota, Vauxhall, Volkswagen, and Volkswagen Commercial.
- Used Vehicle Sales: Sale of approved used vehicles with quality assurance. Stock includes over 1323 cars including hybrid and electric vehicles.
- Aftersales Service and Repairs: Manufacturer-approved servicing, MOTs, and repairs delivered by fully qualified technicians using genuine parts and accessories.
- Parts and Accessories: Sale of genuine manufacturer parts and accessories for vehicles serviced at their centres.
- Finance and Insurance Products: Arrangement of vehicle financing (PCP, HP) and insurance products through partnered finance providers. Yeomans acts as a credit broker, receiving commission from lenders.
- Motability Scheme: Partnership with the Motability Scheme enabling disabled customers to lease vehicles using their mobility allowance. Includes insurance, breakdown cover, and servicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New car pricing from various manufacturers |
| Subscription | Multi-year contract | Motability Scheme advance payments |
| Subscription | Monthly | Vehicle finance (PCP/Hire Purchase) |
| Unit Pricing | Pay-as-you-go | Service and repair pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Yeomans product offering
Product offeringCore offering
Yeomans operates a network of franchised car and van dealerships across the South of England, retailing new and approved used vehicles from approximately 17–18 manufacturers. The group also delivers manufacturer-approved servicing, MOT, repairs, and genuine parts, arranges vehicle finance and insurance products, sells new and used commercial vans to business customers, and participates in the Motability Scheme for disabled drivers.
Product overview
Yeomans is a family-owned automotive retailer group operating a network of dealerships across the South of England (Cornwall, Devon, East Sussex, Hampshire, Somerset, Surrey, and West Sussex). The core offering consists of new and approved used car and van sales representing 17 automotive brands (Audi, Citroën, CUPRA, DS, Honda, Hyundai, JAECOO, Mazda, Nissan, OMODA, Peugeot, SEAT, Škoda, Toyota, Vauxhall, Volkswagen, and Volkswagen Commercial). These are complemented by manufacturer-approved servicing and repairs, MOT testing, genuine parts and accessories, fixed-price service plans, vehicle valuation tools, finance arrangement services, and participation in the Motability Scheme for disabled customers. The group positions itself on trust, transparency, and customer care built over 40 years of trading.
Differentiator
Problem solved
Functional benefit
Products and services
- New vehicle sales Sale of new cars and vans from multiple manufacturer franchises through the group's franchised dealerships across the South of England, for individual consumers, commercial buyers, and Motability customers.
- Approved used vehicle sales Sale of approved used cars and vans from the group's used vehicle inventory, offered to individual retail buyers across the South of England.
- Commercial van sales Sale of new and used commercial vans to business, trade, and fleet customers through the group's commercial vehicle offering.
- Vehicle servicing, MOT, and repairs Manufacturer-approved vehicle servicing, MOT testing, and mechanical and body repairs carried out at the group's franchised aftersales centres, primarily for existing customers of the group's franchises.
- Genuine parts and accessories Supply of manufacturer genuine parts and accessories for the brands represented by the group, sold to retail and trade customers through the aftersales centres.
- Motability Scheme leasing Leasing of new cars under the Motability Scheme to eligible disabled drivers, administered by the group as a Motability-accredited dealer with handling of advance payments, allowances, and ongoing servicing.
- Vehicle finance and insurance arrangements Arrangement of finance and insurance products for vehicle buyers, provided through third-party lenders and product providers with commission-based remuneration to the dealer group.
Quantifiable outcome
- 4.5 star Google rating from 10,965 reviews
- +2 more outcomes
Companies that use Yeomans
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Yeomans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yeomans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Motability SchemecoreYeomans is an authorized partner of the Motability Scheme, a government-funded initiative that enables disabled people to exchange their qualifying mobility allowance for a lease on a brand-new vehicle. The scheme includes insurance, breakdown cover, and servicing. Yeomans offers Motability vehicles from Peugeot, OMODA, Nissan, and other brands.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Yeomans competitors and assessment
Company assessmentBroad incumbents
- Inchcape plc: FTSE-listed global automotive distributor with UK retail operations including Audi, BMW, Mercedes-Benz, Jaguar, Land Rover and Toyota dealerships. Much larger and more geographically diversified than Yeomans; provides benchmark for premium-brand UK retail operations and digital retail evolution.
- Lookers plc: One of the UK's largest dealer groups (now under Alpha Auto Group ownership following 2023 take-private) representing over 30 brands across 150+ dealerships. Operates in overlapping UK territories with Yeomans including manufacturer-approved servicing and parts distribution. Larger scale provides comparable operating benchmarks.
- Constellation Automotive Group: UK's largest vertically integrated automotive retailer (owner of Cinch, BCA, Webfleet) with significant franchised dealer operations. Represents competitive pressure in the used car market via Cinch online platform and dominance in vehicle remarketing that affects dealer inventory and pricing dynamics.
Direct peers
- Allen Motor Group: Family-owned UK dealer group operating across the Midlands and South West England representing Ford, Volvo, Kia, Mazda, Volkswagen and others. Comparable multi-brand franchise model with new and used vehicle sales, aftersales servicing and parts operations. Strong geographic overlap with Yeomans' Devon and Cornwall presence.
- Marshal Motor Group: One of the UK's largest privately-held dealer groups, representing multiple franchises including Audi, BMW, Mercedes-Benz, Land Rover, and Volkswagen. Directly comparable to Yeomans as a multi-brand franchised dealer group with new/used vehicle sales, aftersales, and parts operations across multiple UK regions.
- Caffyns: Family-owned South East England dealer group representing Audi, VW, Mercedes-Benz, Jaguar, Land Rover and others. Most geographically comparable to Yeomans with overlapping South East territory and similar family-owned independent structure. Strong direct peer given shared regional presence and brand portfolio overlap.
- Vertu Motors: AIM-listed UK dealer group operating ~150 dealerships across multiple brands (BMW, Audi, VW, Ford, Toyota, Honda, Mercedes). Comparable to Yeomans in multi-brand franchise model and aftersales services, though larger and publicly listed, providing benchmark for private dealer group valuations.
- Steven Eagell Group: Family-owned Toyota and Lexus dealer group operating across the South East of England with multiple showrooms. Directly comparable to Yeomans' Toyota operations and Motability Scheme participation in overlapping geographic territories.
- JCT600: Yorkshire-headquartered family-owned dealer group operating across northern England with similar multi-brand franchise model (Audi, BMW, Mercedes, VW, Toyota, etc.). Same privately-held independent structure with comparable mix of new car sales, used cars, aftersales and Motability Scheme participation.
- Motorline Group: Privately-held South East and South West England dealer group representing Toyota, Lexus, Hyundai, Nissan, and other brands. Highly comparable to Yeomans with overlapping geographic coverage across Devon, Somerset, Hampshire and West Sussex, similar family-owned independent structure, and multi-brand franchise model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Yeomans social profiles
Digital presenceYeomans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yeomans leadership team
Management profileNumber of profiles
Yeomans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yeomans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yeomans
What does Yeomans do?
Yeomans operates a network of franchised car and van dealerships across the South of England, retailing new and approved used vehicles from approximately 17–18 manufacturers. The group also delivers manufacturer-approved servicing, MOT, repairs, and genuine parts, arranges vehicle finance and insurance products, sells new and used commercial vans to business customers, and participates in the Motability Scheme for disabled drivers.
Is Yeomans a public or private company?
Yeomans is a private company. It is classified as family owned and is currently operating.
When was Yeomans founded?
Yeomans was founded in 1983. It employs 251 to 500 people.
Where is Yeomans based?
Yeomans is headquartered in Ferring, United Kingdom, in the Europe region.
How does Yeomans make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, aftersales Service and Repairs, parts and Accessories, finance and Insurance Products and motability Scheme.
Who are Yeomans's main competitors?
Broad incumbents on record are Inchcape plc, Lookers plc and Constellation Automotive Group. Direct peers are Allen Motor Group, Marshal Motor Group, Caffyns, Vertu Motors, Steven Eagell Group, JCT600 and Motorline Group.
Does Yeomans have an API?
No public API is recorded for Yeomans.