Yeomans

What Yeomans does

Yeomans Limited is a family-owned and independently operated automotive retailer group headquartered in Ferring, West Sussex, founded circa 1983-1985 and operating across 7 counties in the South of England. The business runs a network of over 35 physical dealership showrooms and authorized service centres representing 18 automotive brands — including Audi, Citroën, CUPRA, DS, Honda, Hyundai, JAECOO, Mazda, Nissan, OMODA, Peugeot, SEAT, Škoda, Toyota, Vauxhall, Volkswagen, and Volkswagen Commercial — with Nissan as a particularly long-tenured franchise relationship.

The company's product and service surface spans the full vehicle ownership lifecycle: new and used car and van sales, manufacturer-approved servicing and MOTs delivered by qualified technicians using genuine parts, fixed-price service plans, parts and accessories, vehicle finance arrangement via third-party lenders (acting as a credit broker through ITC Compliance), and participation in the Motability Scheme for disabled customers. Underlying technology is conventional for the sector — dealership management systems, online vehicle browsing and reservation, online service booking, and a vehicle valuation tool — with no proprietary AI/ML or developer-facing platforms.

Yeomans serves individual consumers, business and commercial fleet customers, and Motability Scheme participants across its 7-county footprint. Revenue is generated through one-time vehicle sales (new and approved used), recurring service and parts revenue, finance and insurance commission, and subscription-style Motability lease arrangements. The company is privately held with no disclosed investors, no funding rounds, no M&A activity, and 251-500 employees, positioning it as a mid-sized regional dealer group competing on multi-brand breadth, regional density, and long-standing customer trust rather than on technology differentiation.

Name

Yeomans

Legal name

Yeomans Limited

Website

https://yeomans.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Yeomans is a family-owned automotive retailer group operating 35+ dealerships across 7 counties in the South of England, selling new and used vehicles from 18 brands alongside servicing, parts, finance, and Motability Scheme services to individual consumers and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ferring

HQ country

United Kingdom

HQ region

Europe

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new cars and vans from multiple manufacturers including Audi, Citroën, CUPRA, DS, Honda, Hyundai, JAECOO, Mazda, Nissan, OMODA, PEUGEOT, SEAT, Škoda, Toyota, Vauxhall, Volkswagen, and Volkswagen Commercial.
2. Used Vehicle Sales: Sale of approved used vehicles with quality assurance. Stock includes over 1323 cars including hybrid and electric vehicles.
3. Aftersales Service and Repairs: Manufacturer-approved servicing, MOTs, and repairs delivered by fully qualified technicians using genuine parts and accessories.
4. Parts and Accessories: Sale of genuine manufacturer parts and accessories for vehicles serviced at their centres.
5. Finance and Insurance Products: Arrangement of vehicle financing (PCP, HP) and insurance products through partnered finance providers. Yeomans acts as a credit broker, receiving commission from lenders.
6. Motability Scheme: Partnership with the Motability Scheme enabling disabled customers to lease vehicles using their mobility allowance. Includes insurance, breakdown cover, and servicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Yeomans operates a network of franchised car and van dealerships across the South of England, retailing new and approved used vehicles from approximately 17–18 manufacturers. The group also delivers manufacturer-approved servicing, MOT, repairs, and genuine parts, arranges vehicle finance and insurance products, sells new and used commercial vans to business customers, and participates in the Motability Scheme for disabled drivers.

Product overview

Yeomans is a family-owned automotive retailer group operating a network of dealerships across the South of England (Cornwall, Devon, East Sussex, Hampshire, Somerset, Surrey, and West Sussex). The core offering consists of new and approved used car and van sales representing 17 automotive brands (Audi, Citroën, CUPRA, DS, Honda, Hyundai, JAECOO, Mazda, Nissan, OMODA, Peugeot, SEAT, Škoda, Toyota, Vauxhall, Volkswagen, and Volkswagen Commercial). These are complemented by manufacturer-approved servicing and repairs, MOT testing, genuine parts and accessories, fixed-price service plans, vehicle valuation tools, finance arrangement services, and participation in the Motability Scheme for disabled customers. The group positions itself on trust, transparency, and customer care built over 40 years of trading.

Differentiator

Problem solved

Functional benefit

Products and services

• New vehicle sales Sale of new cars and vans from multiple manufacturer franchises through the group's franchised dealerships across the South of England, for individual consumers, commercial buyers, and Motability customers.
• Approved used vehicle sales Sale of approved used cars and vans from the group's used vehicle inventory, offered to individual retail buyers across the South of England.
• Commercial van sales Sale of new and used commercial vans to business, trade, and fleet customers through the group's commercial vehicle offering.
• Vehicle servicing, MOT, and repairs Manufacturer-approved vehicle servicing, MOT testing, and mechanical and body repairs carried out at the group's franchised aftersales centres, primarily for existing customers of the group's franchises.
• Genuine parts and accessories Supply of manufacturer genuine parts and accessories for the brands represented by the group, sold to retail and trade customers through the aftersales centres.
• Motability Scheme leasing Leasing of new cars under the Motability Scheme to eligible disabled drivers, administered by the group as a Motability-accredited dealer with handling of advance payments, allowances, and ongoing servicing.
• Vehicle finance and insurance arrangements Arrangement of finance and insurance products for vehicle buyers, provided through third-party lenders and product providers with commission-based remuneration to the dealer group.

Quantifiable outcome

• 4.5 star Google rating from 10,965 reviews
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Motability SchemecoreChannel Partner/ Reseller/ DistributorYeomans is an authorized partner of the Motability Scheme, a government-funded initiative that enables disabled people to exchange their qualifying mobility allowance for a lease on a brand-new vehicle. The scheme includes insurance, breakdown cover, and servicing. Yeomans offers Motability vehicles from Peugeot, OMODA, Nissan, and other brands.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: FTSE-listed global automotive distributor with UK retail operations including Audi, BMW, Mercedes-Benz, Jaguar, Land Rover and Toyota dealerships. Much larger and more geographically diversified than Yeomans; provides benchmark for premium-brand UK retail operations and digital retail evolution.
• Lookers plc: One of the UK's largest dealer groups (now under Alpha Auto Group ownership following 2023 take-private) representing over 30 brands across 150+ dealerships. Operates in overlapping UK territories with Yeomans including manufacturer-approved servicing and parts distribution. Larger scale provides comparable operating benchmarks.
• Constellation Automotive Group: UK's largest vertically integrated automotive retailer (owner of Cinch, BCA, Webfleet) with significant franchised dealer operations. Represents competitive pressure in the used car market via Cinch online platform and dominance in vehicle remarketing that affects dealer inventory and pricing dynamics.

Direct peers

• Allen Motor Group: Family-owned UK dealer group operating across the Midlands and South West England representing Ford, Volvo, Kia, Mazda, Volkswagen and others. Comparable multi-brand franchise model with new and used vehicle sales, aftersales servicing and parts operations. Strong geographic overlap with Yeomans' Devon and Cornwall presence.
• Marshal Motor Group: One of the UK's largest privately-held dealer groups, representing multiple franchises including Audi, BMW, Mercedes-Benz, Land Rover, and Volkswagen. Directly comparable to Yeomans as a multi-brand franchised dealer group with new/used vehicle sales, aftersales, and parts operations across multiple UK regions.
• Caffyns: Family-owned South East England dealer group representing Audi, VW, Mercedes-Benz, Jaguar, Land Rover and others. Most geographically comparable to Yeomans with overlapping South East territory and similar family-owned independent structure. Strong direct peer given shared regional presence and brand portfolio overlap.
• Vertu Motors: AIM-listed UK dealer group operating ~150 dealerships across multiple brands (BMW, Audi, VW, Ford, Toyota, Honda, Mercedes). Comparable to Yeomans in multi-brand franchise model and aftersales services, though larger and publicly listed, providing benchmark for private dealer group valuations.
• Steven Eagell Group: Family-owned Toyota and Lexus dealer group operating across the South East of England with multiple showrooms. Directly comparable to Yeomans' Toyota operations and Motability Scheme participation in overlapping geographic territories.
• JCT600: Yorkshire-headquartered family-owned dealer group operating across northern England with similar multi-brand franchise model (Audi, BMW, Mercedes, VW, Toyota, etc.). Same privately-held independent structure with comparable mix of new car sales, used cars, aftersales and Motability Scheme participation.
• Motorline Group: Privately-held South East and South West England dealer group representing Toyota, Lexus, Hyundai, Nissan, and other brands. Highly comparable to Yeomans with overlapping geographic coverage across Devon, Somerset, Hampshire and West Sussex, similar family-owned independent structure, and multi-brand franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YeomansLtd
• LinkedInlinkedin.com/company/yeomans-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeomans