Lancier
- Company typePrivate
- Founded1905
- HeadquartersMolsheim, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Lancier firmographics
Firmographics- Name
- Lancier
- Legal name
- LANCIER S.A
- Website
- https://lancier.fr
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lancier industry classification
Industry- Product category
- Cable Installation Equipment
- NAICS
- Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Hardware Merchant Wholesalers (42371)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Lancier is headquartered
LocationHeadquarters
- HQ city
- Molsheim
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lancier business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of cable pulling, laying, and transport equipment including winches, trailers, blowing systems, and accessories for telecom, energy, and tertiary industry construction
- Rental Services: Equipment rental for winches, cable drum trailers, and jacks for short-term or long-term needs across France
- L'TF Mechanical Subcontracting: Metal fabrication subcontracting including laser cutting, punching, bending, manual and robotic welding, assembly, powder and liquid painting through Lancier Tôlerie Fine (LTF) entity
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B direct pricing through account registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Lancier product offering
Product offeringCore offering
Lancier S.A manufactures transport and installation equipment for cable networks, including cable drum trailers, hydraulic winches, blowing/carrying systems for optical fiber, vibration cable ploughs, and cable pushers. The company sells to telecom installers, energy sector contractors, and tertiary/industrial facility professionals through regional direct sales teams, an account-based e-commerce shop, and a Grand Accounts & Distributors channel across France and parts of Europe. Complementary revenue comes from equipment rental and metal-fabrication subcontracting through its LTF subsidiary.
Product overview
Lancier is a manufacturer of cable laying and pulling equipment for telecom, energy, and tertiary industry sectors. The product portfolio includes core equipment such as Cable Drum Trailers (500kg to 50T), Winches (hydraulic capstan and drum types since 1934), Blowing Systems for optical fiber (including FIBERCAT, MICROCAT, MINICAT, SUPERCAT, MAXICAT, HYDROCAT product lines), Vibration Cable Ploughs, and POUSSEURS (cable pushers). These are complemented by a comprehensive range of accessories including Continuous Duct Rods, Cable Grips, Shackles/Swivels, Pulling Heads, Pulling Wires, Cable Lubricants, and hand tools (Cable Cutters, HDPE Duct Cutters, Length Measuring Wheels). Site protection products include Safety Barriers, Work Tents, and Umbrellas. The company also offers equipment rental services, and operates specialized divisions for forest fire equipment, supervision equipment (in partnership with Lancier Monitoring), and LTF mechanical subcontracting services. Since 2015, Lancier has been ISO 9001 certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Cable Drum Trailers Transport trailers and trucks for moving and handling cable drums, ranging from 500kg to 50T capacity, used by telecom installers, energy contractors, and tertiary industry professionals worldwide.
- Winches (Cable Pulling Winches) Cable pulling winches including hydraulic capstan and hydraulic drum types, with capacities from 0.5T to 15T, used to pull cables into ducts and trenches.
- Blowing Systems (MICROCAT, MINICAT, FIBERCAT, SUPERCAT, HYDROCAT, MAXICAT) Cable blowing and carrying machines for installing optical fiber cables into ducts, available in multiple sizes (MICROCAT, MINICAT, FIBERCAT, SUPERCAT, MAXICAT) and a hydro-powered version (HYDROCAT) for larger cables.
- Vibration Cable Ploughs Equipment that uses vibration ploughing to lay cables directly into the ground, used in telecom and energy network construction.
- POUSSEURS (Cable Pushers) Motorized cable pushers and pullers, including electric, thermal, and hydraulic variants, plus motorized needle sets used to feed cables through ducts.
- Cable Lubricants (GEL, GLISS FO, WMM) Lubricants for cable installation including GEL, GLISS FO, and WMM variants, formulated to reduce friction during cable pulling while remaining safe for workers and cables.
- Equipment Rental Service Rental service for winches, cable drum trailers, and jacks across France, available for short-term or long-term needs, targeting telecom and energy installation contractors.
- LTF (Lancier Tôlerie Fine) Mechanical Subcontracting Metal fabrication subcontracting services through the LTF subsidiary, covering laser cutting, punching, bending, manual and robotic welding, assembly, and powder and liquid painting, serving machine TP, lighting, electrical cabinet sheet metal, handling, and stage/spectacle industries.
- Continuous Duct Rods and Cable Installation Accessories Comprehensive range of cable installation accessories including continuous duct rods (over 1,500 manufactured), galvanized steel cable pulling grips, shackles, swivels, pulling heads for HDPE ducts, rope protecting rollers, bend protectors, duct bore sockets, and sealing plugs/sleeves.
- L'ACCESS by Lancier Online Shop Line Sub-brand e-commerce line offering hand tools, threaded needle kits, unwinders, length measuring wheels, cable and HDPE duct cutters, stainless steel band tools, safety barriers, work tents, and umbrellas aimed at electricians and tertiary contractors.
Quantifiable outcome
- Cable lubricant GEL reduces friction up to 80%
- +2 more outcomes
Companies that use Lancier
Customer profileSegments3 records
Ideal customer profiles4 records
Lancier technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lancier partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- LTF (Lancier Tôlerie Fine)coreSubsidiary entity specializing in metal fabrication subcontracting including laser cutting, punching, bending, welding (manual and robotic), assembly, powder and liquid painting. Serves machine TP, lighting, electrical cabinet sheet metal, handling, and stage/spectacle industries.
- Strasbourg Eaux Vives (Canoe-Kayak)minorOfficial sponsor of canoe-kayak sports association. Supporting Guillaume Burger, member of the French national team, as part of LANCIER team spirit initiative.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Lancier competitors and assessment
Company assessmentDirect peers
- Arnco Corporation: Manufacturer of cable pulling lubricants, duct sealants and cable installation accessories used by telecom and power utility contractors. Comparable as a specialist supplier of consumables that complement Lancier's lubricant and duct-sealing offerings.
- Katimex: German manufacturer of cable pulling equipment, duct rodders and accessories for cable installation in telecom and power networks. Direct European competitor in winches, rodders and pulling accessories.
- General Machine Products (GMP): Manufacturer of specialty tools and equipment for the telecom outside-plant industry, including cable lashers, pullers, manhole equipment and duct rodders. Comparable as a long-established specialist supplier to telecom network builders.
- Condux International: U.S.-based manufacturer of cable installation equipment including cable pullers, blowing machines, duct rodders and trailers for telecom and electrical contractors. Overlaps directly with Lancier's product categories and end customers (telecom/utility installers).
- Plumettaz: Swiss manufacturer of cable blowing machines (Jetting technology) for fiber optic installation, with a globally distributed product range nearly identical in function to Lancier's MICROCAT/FIBERCAT/MAXICAT line. The two are the most cited European specialists in optical fiber blowing equipment.
Broad incumbents
- Jameson (Textron): A Textron Systems brand producing aerial and underground tools, lighting and cable installation equipment for utilities and telecom. Broader incumbent offering overlapping cable pulling and duct rod products within a wider portfolio.
- Klein Tools: Long-established U.S. manufacturer of hand tools and specialized equipment for electricians, telecom and utility professionals, including cable cutters, pulling grips and fish tapes. Comparable as a broad incumbent in installer tools with overlap on accessories.
Others
- Draka Prysmian / Prysmian Group: Global manufacturer of fiber optic and energy cables themselves rather than the installation equipment. Included because as the supplier of the cables that Lancier's equipment installs, they represent an upstream/downstream relationship and a useful benchmark for fiber-market tailwinds.
Emerging players
- Hauff-Technik: German specialist in cable entry systems, sealing solutions and accessories for buildings, utility networks and telecom infrastructure. Adjacent in the cable/duct installation value chain but focused on building entry rather than pulling equipment.
Regional players
- Peter Lancier GmbH: The original German parent company of Lancier S.A., also manufacturing cable installation equipment. Historical entity in the same product space serving the German-speaking market; comparable on heritage, product overlap and category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Lancier social profiles
Digital presenceLancier compliance and trust
Trust signalCompliance1 record
Lancier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lancier leadership team
Management profileNumber of profiles
Profiles4 records
Lancier subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lancier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lancier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lancier
What does Lancier do?
Lancier S.A manufactures transport and installation equipment for cable networks, including cable drum trailers, hydraulic winches, blowing/carrying systems for optical fiber, vibration cable ploughs, and cable pushers. The company sells to telecom installers, energy sector contractors, and tertiary/industrial facility professionals through regional direct sales teams, an account-based e-commerce shop, and a Grand Accounts & Distributors channel across France and parts of Europe. Complementary revenue comes from equipment rental and metal-fabrication subcontracting through its LTF subsidiary.
Is Lancier a public or private company?
Lancier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lancier founded?
Lancier was founded in 1905. It employs 11 to 50 people.
Where is Lancier based?
Lancier is headquartered in Molsheim, France, in the Europe region.
How does Lancier make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are rental Services and L'TF Mechanical Subcontracting.
Who are Lancier's main competitors?
Direct peers on record are Arnco Corporation, Katimex, General Machine Products (GMP), Condux International and Plumettaz. Broad incumbents are Jameson (Textron) and Klein Tools. Draka Prysmian / Prysmian Group is listed as an others. Hauff-Technik is listed as an emerging player. Peter Lancier GmbH is listed as a regional player.
Does Lancier have an API?
No public API is recorded for Lancier.
What industry is Lancier in?
Lancier's product category is Cable Installation Equipment. Its primary akta.pro industry code is IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 4234 and its SIC code is 5084.