Michigan Merchant Services

Name

Michigan Merchant Services

Legal name

Michigan Merchant Services

Website

https://mmscocard.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB)

akta.pro secondary industry

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)

Keywords

• Payment processing services
• Merchant services
• Point of sale systems
• Dual pricing program
• Credit card processing

Headquarters

HQ city

Belding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Payment Processing Fees: Transaction-based fees charged to merchants for processing credit card, debit, EBT, and contactless payments. Includes traditional processing and Customer Choice dual pricing models.
2. POS Hardware and Software: Sale and ongoing service of POS systems including PAX and Dejavoo terminals, with integration capabilities for various business types.
3. Merchant Rewards Program: Rewards program where merchants earn points for processing volume, redeemable for gift cards, travel gift cards, and merchandise.
4. Gift and Loyalty Programs: Gift card and loyalty program services for merchants to offer their customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Michigan Merchant Services provides payment processing and merchant solutions to small and medium businesses in West Michigan, including Customer Choice dual pricing and traditional credit/debit/EBT/contactless/ACH processing, POS hardware and software from PAX and Dejavoo, an invoicing platform with QuickBooks Online integration, and Merchant Rewards plus gift and loyalty programs. All offerings are delivered without long-term contracts or early termination fees and supported by direct, local partner-led service.

Product overview

Michigan Merchant Services offers a suite of payment processing and merchant solutions centered around two core processing models: Customer Choice/Dual Pricing (which eliminates merchant processing costs) and Traditional Processing. The portfolio includes POS systems with multiple hardware options (PAX A80, Dejavoo QD4, Dejavoo P1/P3), an integrated invoicing platform with QuickBooks Online connectivity, and reward/loyalty programs. All services are delivered with no long-term contracts and local, personalized customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Choice / Dual Pricing A dual pricing processing program that allows qualified merchants to potentially eliminate card processing expenses by charging different prices for cash/debit versus credit transactions. Marketed at $0/month for unlimited processing volume, paired with Merchant Rewards points.
• Traditional Processing Standard credit/debit card processing accepting Credit, Debit, EBT, contactless, and ACH transactions with competitive rates, no long-term contracts, and no early termination fees.
• Point-of-Sale (POS) Systems POS solutions sourced from multiple partners (PAX and Dejavoo), integrated with payment processing, inventory management, dual pricing, and reporting tools, ranging from entry-level to advanced franchise systems for SMB merchants.
• Invoicing Platform Email and text-based invoicing with embedded payment links to accelerate payment collection, usable as a standalone invoicing solution or integrated with QuickBooks Online for accounting reconciliation.
• Merchant Rewards Program A monthly rewards program for Customer Choice merchants in which points are earned based on processing volume and are redeemable for gift cards, travel gift cards, and merchandise.
• Gift and Loyalty Programs Gift card and loyalty program services that merchants can offer their customers to support retention and repeat business.
• PAX A80 Payment Terminal PAX A80 payment terminal resold and serviced by MMS as part of its POS hardware portfolio, with operational support resources including FAQ videos, duplicate batch instructions, and hotspot connection guides.
• Dejavoo QD4 Payment Terminal Dejavoo QD4 payment terminal resold by MMS for merchant payment processing requirements.
• Dejavoo P1/P3 Payment Terminal Dejavoo P1 and P3 payment terminals resold by MMS for various merchant use cases.

Quantifiable outcome

• Processing costs can be significantly reduced or eliminated with Customer Choice program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• PAX TechnologycoreTechnology or IntegrationPOS hardware partner providing PAX A80 terminals. MMS offers operational videos, duplicate batch instructions, and hotspot connection guides for these terminals.
• DejavoocoreTechnology or IntegrationPOS hardware partner providing Dejavoo QD4 and P1/P3 terminals. MMS integrates these devices for various business types.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Toast: Restaurant-vertical POS + integrated payments platform. Comparable to MMS's POS-plus-processing bundling but specialized in a single vertical, representing both a competitor and a benchmark for vertical depth.

Broad incumbents

• Block (Square): Dominant SMB payment processor and POS provider with bundled hardware, software, and processing. Competes with MMS across both payment processing and POS, but at vastly greater scale and via digital self-serve onboarding.
• PayPal: Diversified digital payments incumbent offering SMB processing, POS (Zettle), and online checkout. Competes with MMS at both the storefront and omnichannel SMB level.
• Heartland Payment Systems (Global Payments): Large ISV/ISO-style SMB payment processor owned by Global Payments. Sells bundled POS, processing, and merchant services through a sales-led model directly comparable to MMS's GTM, though at national scale.
• Clover (Fiserv): POS hardware and integrated payments platform distributed through ISOs and bank partners. Competes in the same SMB POS + processing category as MMS, also operating through an ISO/sponsor-bank model.

Direct peers

• Helcim: Direct SMB payment processor that markets transparent pricing and dual-pricing/surcharging programs similar to Michigan Merchant Services' Customer Choice. Targets small and mid-sized merchants with interchange-plus and flat-rate options.
• Stax Payments: Subscription-based payment processing platform aimed at SMBs, competing on predictable pricing versus traditional interchange models. Operates as an ISO/reseller with technology layer, similar in go-to-market to a regional ISO like MMS.
• National Processing: SMB-focused ISO and payment processor offering credit card processing, POS, and merchant cash advance. Closely mirrors MMS's mix of traditional processing plus value-added services to small merchants.
• PaymentCloud: High-risk and SMB merchant acquirer/ISO with a sales-led model. Comparable to MMS's high-risk processing relationship and SMB processing-plus-value-add positioning.
• Dharma Merchant Services: Independent SMB payment processor with integrity-based, transparent pricing positioning similar to MMS's 'old-fashioned values' branding. Serves small and mid-sized merchants with interchange-plus pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MMSCoCard
• Facebookfacebook.com/MMSCoCard
• LinkedInlinkedin.com/company/michigan-merchant-services-cocard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Merchant Services