Autosound
Autosound is a privately held automotive aftermarket electronics retailer and installer in Lexington, KY, founded in 1984, selling and professionally installing car audio, security, safety, marine, and powersports electronics from 20+ authorized brands for individual vehicle owners.
- Company typePrivate
- Founded1984
- HeadquartersLexington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Autosound does
Autosound (legal entity Autosound Inc., DBA Autosound of Lexington) is a privately held, locally owned automotive aftermarket electronics retailer and installer established in 1984 in Lexington, Kentucky. The company operates from a single storefront at 2439 Nicholasville Road, employing approximately 8 people, and has completed more than 100,000 installations since founding. Its core offering combines retail sales of third-party automotive electronics with professional installation services, functioning as a multi-brand authorized dealer for over 20 brands across car audio, security, safety, marine, powersports, and motorcycle categories.
The product portfolio spans aftermarket car stereos, speakers, subwoofers, amplifiers, digital signal processors, sound damping materials, window tint and paint protection film, LED lighting, radar detectors, remote start and security systems, dash cams, ADAS products, and rear-seat entertainment systems. Authorized partnerships include core relationships with Pioneer, Kenwood, JL Audio, Rockford Fosgate, Hertz, Directed (Viper/Avital), and Scosche, supplemented by minor relationships with Audio Control, AAMP, Escort, Firstech, Metra, SiriusXM, Solar Gard, VOXX, ZZ2, Race Sport Lighting, Heise, ibeam, and Atrend. Technical differentiators center on custom audio builds, integrated radar systems, and three World Championships in sound quality and installation.
The business model is direct-to-consumer retail with quote-based pricing requiring in-person consultation. Revenue is generated through two streams: one-time product sales of authorized-brand electronics and professional installation services. The customer base consists entirely of individual vehicle owners in the Lexington, KY trade area, with no enterprise, fleet, or commercial accounts disclosed. Marketing is conducted through the company website, Facebook, and Instagram, emphasizing brand heritage, competition credentials, and authorized-brand partnerships. There is no evidence of external investment, parent company ownership, or expansion beyond the single Lexington location.
Autosound firmographics
Firmographics- Name
- Autosound
- Legal name
- Autosound Inc.
- Website
- https://www.autosoundlex.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Autosound is a privately held automotive aftermarket electronics retailer and installer in Lexington, KY, founded in 1984, selling and professionally installing car audio, security, safety, marine, and powersports electronics from 20+ authorized brands for individual vehicle owners.
- Ownership category
- akta.pro rank
Where Autosound is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Autosound business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Retail sales of automotive electronics including car stereos, speakers, subwoofers, amplifiers, dash cams, radar detectors, window tint film, and accessories from authorized brands.
- Installation Services: Professional installation services for all products including custom audio builds, security systems, remote start, and window tint application. 100,000+ installations completed since 1984.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Autosound product offering
Product offeringCore offering
Autosound is a locally-owned automotive electronics retailer and professional installation service based in Lexington, Kentucky, established in 1984. The company sells aftermarket car audio, speakers, subwoofers, amplifiers, window tint, lighting, remote start, security systems, dash cams, radar detectors, and safety products from authorized brands, paired with professional installation services including custom audio builds.
Product overview
Autosound is a car audio and electronics retailer and installation business established in 1984, offering a comprehensive range of automotive aftermarket products and services. The company operates as a multi-brand retailer offering car stereo/radio replacement, speakers, subwoofers, amplifiers, window tint, lighting, digital processors, sound damping, and rear-seat entertainment systems. Their portfolio includes sub-brands and partner products such as ZZ2 (CarPlay/Android Auto interfaces and dash cams), Solar Gard (window tint and paint protection), AAMP (batteries and sound damping), VOXX Electronics (rear-seat entertainment and ADAS), and SiriusXM satellite radio. The company serves automotive, marine, powersports, and motorcycle segments with products from major brands including Pioneer, Kenwood, JL Audio, Hertz, Rockford Fosgate, Scosche, and Directed (Viper). They also provide custom installation services and have completed over 100,000 installations since their founding. No public API is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Audio Builds Custom car audio installation and build services by a 3-time world champion in sound quality and installation, established since 1984, providing bespoke audio system design and integration for individual vehicle owners.
- Car Stereo / Radio Replacement Aftermarket car stereos and radio replacement units from brands including Pioneer, Kenwood, and others with features such as Apple CarPlay, Android Auto, Bluetooth, navigation, and multimedia capabilities, sold and installed for individual vehicle owners.
- Speakers Car speakers including component speakers, coaxial speakers, and marine speakers from brands such as JL Audio, Hertz, Rockford Fosgate, and Pioneer, sold and professionally installed for consumers.
- Subwoofers Car audio subwoofers including shallow mount, enclosed, and component options from Rockford Fosgate, Pioneer, and JL Audio, sold and installed for individual vehicle owners.
- Amplifiers Car audio amplifiers including class D, multi-channel, and marine-grade options from Rockford Fosgate, Pioneer, Hertz, and AAMP, sold and professionally installed.
- Window Tint / Film Window tinting and film products from Solar Gard including ceramic, non-reflective, and high-performance metallized options with limited lifetime warranties, sold and installed for vehicles.
- Lighting Automotive lighting products including LED light bars, headlights, rock lights, and wheel lights from Race Sport Lighting, sold and installed.
- Digital Processors Audio digital signal processors and sound processors from Rockford Fosgate and Audio Control for optimizing factory and aftermarket audio systems, sold and installed.
- Sound Damping MESA MAT high-performance damping products using pure butyl and AA grade aluminum for vibration and road noise control, sold and installed.
- Rear-Seat Entertainment Rear-seat entertainment systems including overhead monitors, seatback systems, and DVD players from VOXX Electronics, sold and installed in vehicles.
- Remote Start / Security Vehicle remote start and security systems from Directed (Viper and Avital brands) featuring 1-way and 2-way remotes, smartphone control, and SmartStart compatibility, sold and installed.
- Dash Cams Dashboard cameras and dash cams from ZZ2 including BlackVue and Road Angel models with 4K UHD recording, cloud connectivity, and parking mode, sold and installed.
- Safety & Collision Safety and collision avoidance products including backup cameras, blind spot detection, parking sensors, and ADAS systems from VOXX, ZZ2, and AAMP EchoMaster, sold and installed.
- Marine Audio Marine audio systems including speakers, amplifiers, subwoofers, and receivers designed for boats with weather-resistant and corrosion-proof components from Rockford Fosgate, Pioneer, Hertz, and Kenwood, sold and installed.
- Powersports Audio Audio systems for UTV, ATV, and off-road vehicles including speakers, amplifiers, and source units with weather-resistant designs from Rockford Fosgate and Kenwood, sold and installed.
- Motorcycle Audio Motorcycle audio systems designed for Harley-Davidson and other motorcycles including speakers, amplifiers, and plug-and-play solutions from Kenwood eXcelon Motorsports and Rockford Fosgate, sold and installed.
- OEM / AMP Integration Integration products including dash kits, steering wheel control interfaces, line output converters, and T-harnesses from AAMP PAC and Scosche for seamless aftermarket installation.
- Radar Detectors Radar detectors for detecting speed monitoring devices, including Escort brand products, sold and installed in vehicles.
Quantifiable outcome
- 100,000+ successful installations completed
Companies that use Autosound
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Autosound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Autosound partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- AtrendminorAuthorized retailer of Atrend car audio products including enclosures and speaker solutions
- Audio ControlminorAuthorized dealer of Audio Control digital signal processors for car audio systems
- Directed (Viper, Avital)coreAuthorized retailer of Directed vehicle security and remote start brands including Viper and Avital product lines
- Escort RadarminorAuthorized dealer of Escort radar detectors and laser shifters
- FirstechminorAuthorized retailer of Firstech remote start and security products
- Heise LightingminorAuthorized dealer of Heise automotive LED lighting products
- HertzcoreAuthorized retailer of Hertz speakers, amplifiers, and marine audio products
- JL AudiocoreAuthorized dealer of JL Audio speakers, subwoofers, amplifiers, and marine audio systems
- KenwoodcoreAuthorized retailer of Kenwood car stereos, speakers, subwoofers, marine, powersports, and motorcycle audio products
- MetraminorAuthorized dealer of Metra car audio installation products including dash kits and wiring harnesses
- PioneercoreAuthorized retailer of Pioneer car stereos, speakers, subwoofers, amplifiers, marine, and powersports audio products
- Race Sport LightingminorAuthorized dealer of Race Sport LED lighting, HID headlights, and marine lighting products
- Rockford FosgatecoreAuthorized retailer of Rockford Fosgate speakers, subwoofers, amplifiers, marine, powersports, and motorcycle audio products
- ScoschecoreAuthorized dealer of Scosche car stereo integration products, OEM/amp integration, powersports, motorcycle, and marine audio accessories
- Sirius XMminorAuthorized Sirius XM satellite radio retailer offering tuners, receivers, and subscriptions
- Solar GardminorAuthorized dealer of Solar Gard window tint film and paint protection products
- AAMPminorAuthorized retailer of AAMP car audio integration products, batteries, sound damping, and EchoMaster safety products
- VOXXminorAuthorized dealer of VOXX rear-seat entertainment, safety and collision products including Homelink and Gentex
- ZZ2minorAuthorized retailer of ZZ2 dash cams, CarPlay/Android Auto interfaces, safety products, and wireless connectivity solutions
- ibeamminorAuthorized retailer of ibeam car audio and safety products
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Autosound competitors and assessment
Company assessmentDirect peers
- Crutchfield: Largest US direct-to-consumer retailer specializing in car audio, home audio, and video, with strong installation content and product expertise. Directly comparable to Autosound as a multi-brand authorized dealer selling aftermarket car audio, security, and safety electronics, though operating primarily online rather than via a single retail storefront.
- Car Toys: Multi-store US specialty retailer focused on car audio, security, remote start, and installation. Directly comparable to Autosound as a specialist multi-brand authorized dealer with both product sales and professional installation.
- Audio Express: Regional specialty chain operating car audio, security, and accessory stores across the western US. Directly comparable to Autosound in store-based multi-brand retailing of aftermarket audio, security, and installation services.
- Al & Ed's Autosound: Multi-store Southern California car audio and security retailer founded in 1983 with a similar heritage profile. Closely comparable to Autosound as a long-running, multi-brand specialty retailer with both retail and installation.
- Sonic Electronix: Online specialty retailer of car audio, security, and related 12V electronics, with shipping and customer support. Directly comparable on product portfolio and authorized-dealer positioning, but competes through e-commerce rather than a physical install bay.
Broad incumbents
- Best Buy: National big-box consumer electronics retailer with car audio installation services through Geek Squad and a broad product mix including car stereos, speakers, dash cams, and remote start. Overlaps with Autosound on the retail-plus-installation motion for automotive electronics but as a much larger, non-specialized operator.
- Amazon: Largest general online marketplace selling car audio, dash cams, remote start, radar detectors, and window tint from multiple sellers. Indirect competitor — does not offer professional installation but competes on price, selection, and convenience that Autosound's in-person-only model cannot match.
Regional players
- Abt Electronics: Family-owned regional consumer electronics retailer based in Glenview, Illinois, with installation services. Adjacent peer — same specialty-retail-plus-installation model but broader product focus (appliances, home AV) and Midwest geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Autosound social profiles
Digital presenceAutosound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autosound leadership team
Management profileNumber of profiles
Profiles1 record
Autosound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autosound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autosound
What does Autosound do?
Autosound is a locally-owned automotive electronics retailer and professional installation service based in Lexington, Kentucky, established in 1984. The company sells aftermarket car audio, speakers, subwoofers, amplifiers, window tint, lighting, remote start, security systems, dash cams, radar detectors, and safety products from authorized brands, paired with professional installation services including custom audio builds.
Is Autosound a public or private company?
Autosound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Autosound founded?
Autosound was founded in 1984. It employs 1 to 10 people.
Where is Autosound based?
Autosound is headquartered in Lexington, United States, in the North America region.
How does Autosound make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are installation Services.
Who are Autosound's main competitors?
Direct peers on record are Crutchfield, Car Toys, Audio Express, Al & Ed's Autosound and Sonic Electronix. Broad incumbents are Best Buy and Amazon. Abt Electronics is listed as a regional player.
Does Autosound have an API?
No public API is recorded for Autosound.