ProtectAir
ProtectAir is an Israel-based, privately held company that sells a single sustained-release chlorine dioxide (ClO2) air disinfectant device direct-to-consumer via its own e-commerce sites, targeting healthcare facilities, individuals with respiratory conditions, households with infants, and general consumers seeking continuous low-concentration air disinfection.
- Company typePrivate
- Founded2020
- HeadquartersNizanim, Israel
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ProtectAir does
ProtectAir is an Israel-based, privately held single-product company that sells a sustained-release chlorine dioxide (ClO2) air disinfectant under its own brand. The product is a physical device that emits low concentrations (0.017PPM) of ClO2 gas into enclosed spaces over a period of several weeks, with the company claiming elimination of 99.98% of viruses, bacteria, and fungi through selective oxidation of microbial cell walls. The proprietary formula is positioned as FDA-compliant, and ClO2 is cited as a WHO Category A1 substance (classified alongside salt and sugar for safety).
The company targets a hybrid set of customer segments: as primary verticals, healthcare facilities (hospitals and medical laboratories needing 24/7 air purification) and individuals with respiratory conditions such as asthma, allergies, or weakened immune systems; as secondary personas, households with infants and general consumers seeking odor neutralization and mold reduction. The GTM motion is primarily direct-to-consumer through the company's own e-commerce storefronts at protectair.shop and protectair.co.il, with an additional direct sales channel into healthcare facilities.
The revenue model is one-time product sales via DTC channels. Pricing is not publicly disclosed. No funding rounds, headcount, partnerships, or enterprise contracts are evidenced in the input. The company is actively operating, with a website displaying buy-now CTAs, an email newsletter signup, blog content, and customer service contacts in Israel. The operating footprint is Middle East-focused with claimed reach into English-speaking international markets via the English-language storefront, though no formal distribution partnerships or scaling signals are documented.
ProtectAir firmographics
Firmographics- Name
- ProtectAir
- Legal name
- ProtectAir
- Website
- https://protectair.co.il/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- ProtectAir is an Israel-based, privately held company that sells a single sustained-release chlorine dioxide (ClO2) air disinfectant device direct-to-consumer via its own e-commerce sites, targeting healthcare facilities, individuals with respiratory conditions, households with infants, and general consumers seeking continuous low-concentration air disinfection.
- Ownership category
- akta.pro rank
ProtectAir industry classification
Industry- Product category
- Air Disinfection Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Eco-Friendly Air Care & Odor Control (CRAJAOAI)
- akta.pro secondary industry
- Aerosol Disinfectants & Foggers (CRAJANAD)
Keywords
Where ProtectAir is headquartered
LocationHeadquarters
- HQ city
- Nizanim
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
ProtectAir business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Direct sales of ProtectAir disinfectant products including sustained-release devices that emit chlorine dioxide for continuous air disinfection. Products are sold through the company's e-commerce platform for use in homes, medical facilities, and enclosed spaces.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
ProtectAir product offering
Product offeringCore offering
ProtectAir manufactures and sells a sustained-release disinfectant device that emits low concentrations of chlorine dioxide (ClO2) gas into enclosed spaces over several weeks, eliminating 99.98% of viruses, bacteria, fungi, allergens, mold, and odors. The product is sold directly to consumers and healthcare facilities for continuous 24/7 air purification in homes, infant rooms, hospitals, and medical laboratories.
Product overview
ProtectAir is a single-product company offering a revolutionary air disinfectant that uses chlorine dioxide (ClO2) technology. The product operates through sustained-release technology that emits ClO2 gas into enclosed spaces over several weeks, eliminating 99.98% of viruses, bacteria, fungi, and allergens while neutralizing odors and mold. The company sells its ProtectAir disinfectant product directly through its online shop, with no platform-plus-modules architecture—it's a focused, single-product offering designed for use in homes, hospitals, medical laboratories, and other enclosed spaces where air purification is needed.
Differentiator
Problem solved
Functional benefit
Products and services
- ProtectAir Sustained-Release ClO2 Disinfectant A sustained-release disinfectant device that emits chlorine dioxide (ClO2) gas at 0.017PPM into enclosed spaces over several weeks, eliminating 99.98% of viruses, bacteria, fungi, allergens, mold, and odors. Designed for homes, infant rooms, hospitals, and medical laboratories seeking continuous, non-toxic air purification.
Quantifiable outcome
- 99.98% elimination rate of viruses, bacteria, and fungi
- +2 more outcomes
Companies that use ProtectAir
Customer profileSegments4 records
Ideal customer profiles3 records
ProtectAir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ProtectAir partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
ProtectAir competitors and assessment
Company assessmentDirect peers
- ClorDiSys Solutions: US-based provider of chlorine dioxide-based decontamination systems for rooms, facilities, and equipment. Most directly comparable to ProtectAir in active chemistry (ClO2) and enclosed-space disinfection use case, though focused on industrial/healthcare-scale deployments.
- Bio-Safe Systems: Manufacturer of chlorine dioxide-based disinfection products for agriculture, healthcare, and sanitation. Shares ProtectAir's core ClO2 chemistry and eco-friendly positioning across surface and air disinfection.
- Selective Micro Technologies: Produces ClO2-generating products (tablets, kits) for sanitation and odor control in food, water, and surface applications. Closely comparable active chemistry and disinfectant positioning.
- AeroClean Technologies: US-listed company developing air purification devices targeting airborne pathogens in healthcare and commercial settings. Comparable air-disinfection category and healthcare customer overlap.
Emerging players
- R-Zero Systems: Sells UV-C based continuous air and surface disinfection devices for businesses and schools. Competes for the same healthcare/facility air-disinfection budgets but uses a different (UV-C) mechanism.
- UV Angel: Provides UV-C air treatment units for healthcare and commercial facilities. Adjacent technology and overlapping target customers in hospitals and high-risk environments.
- Molekule: Direct-to-consumer and prosumer air purifier brand using PECO (photoelectrochemical oxidation) technology. Competes for health-conscious consumer and small-business air-quality spend.
- SoClean: Sells ozone-based disinfection devices for CPAP equipment and adjacent respiratory-care accessories. Comparable D2C health-adjacent disinfectant product targeting respiratory-condition consumers.
Broad incumbents
- Dyson: Global consumer hardware brand with a significant line of HEPA-based air purifiers and purifiers with heating/cooling. Broad incumbent competing for the same household air-quality purchase occasions.
- Honeywell: Diversified industrial and consumer products company selling HEPA and activated-carbon air purifiers across consumer and commercial channels. Competes across the broader indoor air quality category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ProtectAir social profiles
Digital presenceProtectAir compliance and trust
Trust signalCompliance2 records
ProtectAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProtectAir leadership team
Management profileNumber of profiles
ProtectAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProtectAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProtectAir
What does ProtectAir do?
ProtectAir manufactures and sells a sustained-release disinfectant device that emits low concentrations of chlorine dioxide (ClO2) gas into enclosed spaces over several weeks, eliminating 99.98% of viruses, bacteria, fungi, allergens, mold, and odors. The product is sold directly to consumers and healthcare facilities for continuous 24/7 air purification in homes, infant rooms, hospitals, and medical laboratories.
Is ProtectAir a public or private company?
ProtectAir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProtectAir founded?
ProtectAir was founded in 2020.
Where is ProtectAir based?
ProtectAir is headquartered in Nizanim, Israel, in the Middle East region.
How does ProtectAir make money?
One revenue line is on record: product Sales.
Who are ProtectAir's main competitors?
Direct peers on record are ClorDiSys Solutions, Bio-Safe Systems, Selective Micro Technologies and AeroClean Technologies. Emerging players are R-Zero Systems, UV Angel, Molekule and SoClean. Broad incumbents are Dyson and Honeywell.
Does ProtectAir have an API?
No public API is recorded for ProtectAir.
What industry is ProtectAir in?
ProtectAir's product category is Air Disinfection Products. Its primary akta.pro industry code is CRAJAOAI, Eco-Friendly Air Care & Odor Control, with a secondary code of CRAJANAD, Aerosol Disinfectants & Foggers. Its NAICS code is 3256 and its SIC code is 2842.