Söderberg & Haak
Söderberg & Haak is a Swedish distributor of agricultural and construction machinery, exclusively representing Amazone, BOMAG, and Komatsu in Sweden. The company serves farmers, agricultural businesses, and construction contractors through two divisions (Lantbruk and Entreprenad) backed by dealer extranet systems and a proprietary spreader calibration database.
- Company typePrivate
- Founded1898
- HeadquartersStaffanstorp, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Söderberg & Haak does
Söderberg & Haak Maskin AB is a privately-held Swedish distributor of agricultural and construction machinery, headquartered in Staffanstorp and operating since 1898. The company operates through two horizontal business units: a Lantbruk (agricultural) division representing the Amazone brand, focused on fertilizer spreaders, crop protection sprayers, and precision farming equipment; and an Entreprenad (construction) division representing BOMAG (compaction and road building) and Komatsu (heavy construction and material handling) for building, infrastructure, asphalt, crushing, and recycling operations.
The company's underlying technology stack consists of a B2B e-commerce platform at shop.sodhaak.se for parts and accessories, an authenticated dealer extranet (extranet.sodhaak.se) providing technical documentation, and a proprietary Spreader Settings database (Spridarinställningar) containing Amazone fertilizer spreader calibration parameters updated annually since 2014 based on submitted Swedish fertilizer samples. The agricultural offering is augmented by integrations with Amazone's precision farming suite, including GPS-Switch automatic section control, the EasyCheck mobile application (Android and iOS), and the Amatron3 ISOBUS-compatible terminal with N-sensor variable-rate support.
The business model is sales-led distribution of capital equipment, with revenue derived from new equipment sales across both divisions, after-market parts and consumables through the online shop, and pre-owned equipment resold via Blocket marketplace storefronts. The company maintains a single-country Swedish geographic footprint, structured horizontally across agricultural and construction customer segments, and supports dealers and end-customers through authenticated portal systems alongside a multi-channel digital presence spanning Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Söderberg & Haak firmographics
Firmographics- Name
- Söderberg & Haak
- Legal name
- Söderberg & Haak Maskin AB
- Website
- https://sodhaak.se
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Söderberg & Haak is a Swedish distributor of agricultural and construction machinery, exclusively representing Amazone, BOMAG, and Komatsu in Sweden. The company serves farmers, agricultural businesses, and construction contractors through two divisions (Lantbruk and Entreprenad) backed by dealer extranet systems and a proprietary spreader calibration database.
- Ownership category
- akta.pro rank
Söderberg & Haak industry classification
Industry- Product category
- Agricultural and Construction Machinery Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
Keywords
Where Söderberg & Haak is headquartered
LocationHeadquarters
- HQ city
- Staffanstorp
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Söderberg & Haak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agricultural Equipment Sales: Sales of new agricultural machinery and equipment representing Amazone brand, including fertilizer spreaders, sprayers, and related farm equipment
- Construction Equipment Sales: Sales of construction and contracting machinery representing BOMAG and Komatsu brands, covering equipment for building, road construction, asphalt, crushing and recycling operations
- Parts and Accessories: Online shop for spare parts, lubricants, batteries, paint, extinguishers, and other equipment accessories
- Used Equipment Sales: Resale of pre-owned agricultural and construction equipment through Blocket marketplace listings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment and parts sold at quoted prices |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Söderberg & Haak product offering
Product offeringCore offering
Söderberg & Haak is a Sweden-based exclusive distributor of agricultural and construction machinery, representing world-leading brands Amazone (fertilizer spreaders, sprayers, precision farming), BOMAG (compaction and road building), and Komatsu (heavy construction equipment). The company operates two divisions — Lantbruk for sustainable agriculture and Entreprenad for building, road, asphalt, crushing, and recycling — and sells new machinery, aftermarket parts via an online shop, and used equipment through Blocket. It supports dealers and customers with a proprietary spreader calibration database and authenticated extranet portal.
Product overview
Söderberg & Haak is an established supplier of agricultural and construction machinery in Sweden, representing world-leading brands including Amazone (agricultural equipment), BOMAG (construction equipment), and Komatsu (construction equipment). The company operates two main divisions: Lantbruk (agricultural machinery) focused on fertilizer spreaders, sprayers, and precision farming solutions for sustainable agriculture; and Entreprenad (construction equipment) serving building, road, asphalt, crushing, and recycling operations. Supporting the agricultural division is the Amazone product portfolio including the ZA-series fertilizer spreaders (ZA-F, ZA-U, ZA-M, ZA-M maxiS, ZA-M Hydro, ZA-M Ultra, ZG-B), supported by precision farming tools like GPS-Switch automatic section control, EasyCheck mobile app, and Amatron3 monitoring systems. The company provides a dealer-facing extranet platform for technical documentation and spreader calibration settings, alongside a consumer-facing online shop for spare parts and consumables.
Differentiator
Problem solved
Functional benefit
Brands
- Söderberg & Haak Lantbruk: Agricultural machinery division offering efficient solutions for sustainable farming
- Söderberg & Haak Entreprenad
Products and services
- Agricultural Machinery Division (Lantbruk) Complete offering of Amazone agricultural machinery for Swedish farmers and agricultural businesses, focused on fertilizer spreading, crop protection spraying, and precision farming solutions for sustainable agriculture.
- Construction Equipment Division (Entreprenad) Complete offering of BOMAG compaction and road-building machinery and Komatsu heavy construction equipment for Swedish contractors across building, infrastructure, asphalt, crushing, and recycling applications.
- Amazone Fertilizer Spreaders (ZA Series) Full range of Amazone fertilizer spreaders including ZA-F, ZA-U, ZA-X Perfect, ZA-M, ZA-M maxiS, ZA-M Hydro, ZA-M Ultra Profis, ZA-M Ultra Hydro, and ZG-B PreciS models covering various agricultural spreading applications for Swedish farmers.
- Spridarinställningar — Spreader Calibration Settings Service Proprietary technical support service providing spreader calibration settings based on submitted fertilizer samples for Amazone spreader models (ZA-F, ZA-U, ZA-X, ZA-M, ZG-B), with online database access and downloadable PDF spreader tables.
- Söderberg & Haak Online Shop (Aftermarket Parts and Consumables) E-commerce platform for purchasing spare parts, lubricants, batteries, paint, extinguishers, and other aftermarket consumables for supported agricultural and construction equipment brands.
- Used Equipment Resale (Agricultural and Construction) Resale of pre-owned agricultural and construction equipment sold through dedicated Blocket marketplace storefronts for the Lantbruk and Entreprenad divisions.
Companies that use Söderberg & Haak
Customer profileSegments2 records
Ideal customer profiles3 records
Söderberg & Haak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Söderberg & Haak partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AmazonecoreExclusive Swedish representation of Amazone agricultural equipment brand including fertilizer spreaders, sprayers, and related farm machinery. The partnership includes access to Amazone's online fertilizer service database and technical support systems.
- BOMAGcoreExclusive Swedish representation of BOMAG construction equipment brand specializing in compaction and road building machinery. Part of the construction division operations.
- KomatsucoreExclusive Swedish representation of Komatsu construction equipment brand covering heavy machinery for construction, infrastructure and material handling applications.
- LantmännenminorPartnership for fertilizer product range data - Lantmännen fertilizer assortment information is included in the spreader settings database for agricultural customers.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Söderberg & Haak competitors and assessment
Company assessmentDirect peers
- Lantmännen Maskin: Swedish agricultural machinery distributor owned by the Lantmännen agricultural cooperative. Directly competes with Söderberg & Haak's Lantbruk division in the Swedish farm equipment market, representing complementary brand portfolios (Valtra, Fendt, Massey Ferguson) and similar dealer-led distribution.
- Traktorcentralen: Swedish dealer group representing John Deere and complementary agricultural equipment brands. A direct competitor in Swedish farm machinery retail with multi-location dealer network and similar B2B distribution model.
- Swedish Agro Machinery: Danish-owned agricultural machinery distributor with a major Swedish presence, distributing CLAAS, HORSCH, and other premium ag brands. Competes head-to-head with Söderberg & Haak for Swedish farmer share-of-wallet in tillage, seeding, and harvesting equipment.
- Axima (Komatsu dealer Nordics): Authorized Komatsu construction equipment dealer operating in the Nordics, sharing brand representation overlap with Söderberg & Haak's construction division. Comparable in business model (exclusive OEM distribution, dealer-supported service) though broader geographic footprint.
- Naboen (Cat dealer): Swedish Caterpillar heavy equipment dealer covering construction, road-building, and material handling. Directly comparable to Söderberg & Haak's Entreprenad division in serving Swedish contractors with premium heavy machinery and aftermarket support.
Others
- AMAZONEN-WERKE (Amazone): German manufacturer of agricultural machinery (spreaders, sprayers, seeders, tillage) for whom Söderberg & Haak is the exclusive Swedish distributor. Comparable as the principal supplier partner and a useful benchmark for technology and product roadmap relevant to Söderberg & Haak's precision agriculture offering.
- BOMAG (sub-brand of Fayat Group): German manufacturer of compaction, asphalt, and road-building equipment. Söderberg & Haak holds exclusive Swedish distribution; comparable as a core OEM partner whose product roadmap and Swedish market performance directly drive the Entreprenad division.
Regional players
- Engcon Group: Swedish-headquartered manufacturer and supplier of tiltrotators and attachments for excavators. Comparable as a Swedish machinery business serving Nordic construction contractors, though Engcon is a manufacturer while Söderberg & Haak is a distributor — overlapping customer base makes it a useful adjacent comparable for valuation.
Emerging players
- Cramo / Boels (rental peers): European construction equipment rental companies with significant Swedish operations. Comparable as adjacent players in the Swedish construction equipment value chain — they serve overlapping end customers (contractors) with a fleet model, providing a useful read on construction-equipment demand trends relevant to Söderberg & Haak's construction division.
Broad incumbents
- Volvo CE (used equipment channel): Major global construction equipment OEM with significant Swedish presence through dealer networks and used-equipment channels. Comparable as a competing construction machinery brand/source for Swedish contractors, though Volvo CE operates through multiple dealer arrangements rather than a single exclusive distributor model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Söderberg & Haak social profiles
Digital presenceSöderberg & Haak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Söderberg & Haak leadership team
Management profileNumber of profiles
Söderberg & Haak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Söderberg & Haak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Söderberg & Haak
What does Söderberg & Haak do?
Söderberg & Haak is a Sweden-based exclusive distributor of agricultural and construction machinery, representing world-leading brands Amazone (fertilizer spreaders, sprayers, precision farming), BOMAG (compaction and road building), and Komatsu (heavy construction equipment). The company operates two divisions — Lantbruk for sustainable agriculture and Entreprenad for building, road, asphalt, crushing, and recycling — and sells new machinery, aftermarket parts via an online shop, and used equipment through Blocket. It supports dealers and customers with a proprietary spreader calibration database and authenticated extranet portal.
Is Söderberg & Haak a public or private company?
Söderberg & Haak is a private company. It is classified as unknown and is currently operating.
When was Söderberg & Haak founded?
Söderberg & Haak was founded in 1898. It employs 101 to 250 people.
Where is Söderberg & Haak based?
Söderberg & Haak is headquartered in Staffanstorp, Sweden, in the Europe region.
How does Söderberg & Haak make money?
Four revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are construction Equipment Sales, parts and Accessories and used Equipment Sales.
Who are Söderberg & Haak's main competitors?
Direct peers on record are Lantmännen Maskin, Traktorcentralen, Swedish Agro Machinery, Axima (Komatsu dealer Nordics) and Naboen (Cat dealer). Others are AMAZONEN-WERKE (Amazone) and BOMAG (sub-brand of Fayat Group). Engcon Group is listed as a regional player. Cramo / Boels (rental peers) is listed as an emerging player. Volvo CE (used equipment channel) is listed as a broad incumbent.
Does Söderberg & Haak have an API?
No public API is recorded for Söderberg & Haak.
What industry is Söderberg & Haak in?
Söderberg & Haak's product category is Agricultural and Construction Machinery Distribution. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers). Its NAICS code is 42382 and its SIC code is 3523.