Birth Matters
Birth Matters is a Fort Wayne, Indiana childbirth education center founded in 2007 that delivers evidence-based prenatal and postnatal classes — including childbirth, breastfeeding, newborn care, and birth center preparation — to expectant and new families through a team of certified instructors.
- Company typePrivate
- Founded2007
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Birth Matters does
Birth Matters is a privately-held childbirth education business headquartered in Fort Wayne, Indiana, founded by Hallie Greider in 2007 after relocating from New York City. The company provides independent, evidence-based prenatal and postnatal classes to expectant and new families in the Fort Wayne area, including its signature Childbirth Education course (offered in Saturday intensive or weeknight formats), Breastfeeding, Newborn Care, Birth Center Preparation for Holy Family Birth Center families (available in-person or remote), a Refresher class for experienced parents, and a private Preparing for Pregnancy consultation. The curriculum emphasizes replacing cultural myths with realistic information about labor, birth, postpartum, and parenting, and explicitly addresses informed decision-making, partner support skills, and pain management options.
The business is delivered by a seven-person instructor team with credentials spanning certified childbirth education (CCE), registered nursing (BSN/RN), birth doula certification (DONA, Birth Arts International), board-certified lactation consulting (IBCLC), and midwifery training — supported operationally by co-founder and Executive Director Hallie Greider. There is no proprietary technology platform; the company runs on a Squarespace website with Eventbrite-based ticketing and accepts HSA/FSA payment for certain classes. Marketing is primarily organic, relying on the website, Facebook, Instagram, client testimonials, and referrals from healthcare providers and birth professionals.
Revenue is generated almost entirely through one-time class registration fees ($250 for Childbirth Education, $60 each for Breastfeeding and Newborn Care, $300 for the Comprehensive Package bundle, $50-$150 for specialty classes) plus gift certificates sold via Eventbrite. The customer base is exclusively individual consumers (expectant families), with no enterprise or institutional contracts identified, and the operating geography is effectively confined to the Fort Wayne region, making the business model a small-scale, founder-led local services operation rather than a scalable platform.
Birth Matters firmographics
Firmographics- Name
- Birth Matters
- Legal name
- Birth Matters
- Website
- https://birthmatters.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Birth Matters is a Fort Wayne, Indiana childbirth education center founded in 2007 that delivers evidence-based prenatal and postnatal classes — including childbirth, breastfeeding, newborn care, and birth center preparation — to expectant and new families through a team of certified instructors.
- Ownership category
- akta.pro rank
Birth Matters industry classification
Industry- Product category
- Childbirth Education Services
- NAICS
- Educational Services (61)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA)
- akta.pro secondary industries
- Feeding Support & Newborn Nutrition Care (NCS) (HSAAACAC), Newborn Developmental Support & Soothing Techniques (NCS) (HSAAACAJ)
Keywords
Where Birth Matters is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Birth Matters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Class Registration Fees: Primary revenue stream from selling tickets to childbirth education, breastfeeding, newborn care, birth center preparation, and refresher classes. Customers can register and pay online via Eventbrite or pay with cash/check. Gift certificates are also sold, allowing families to apply credit toward any class.
- Gift Certificates: Gift certificates sold through Eventbrite that families can apply toward the cost of any classes offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Comprehensive Package - Childbirth Education, Breastfeeding, and Newborn Care |
| One time/ perpetual license | Pay-as-you-go | Childbirth Education A La Carte |
| One time/ perpetual license | Pay-as-you-go | Breastfeeding A La Carte |
| One time/ perpetual license | Pay-as-you-go | Newborn Care A La Carte |
| One time/ perpetual license | Pay-as-you-go | Birth Center Preparation (Holy Family Birth Center) |
| One time/ perpetual license | Pay-as-you-go | Refresher Childbirth Education |
| One time/ perpetual license | Pay-as-you-go | Preparing for Pregnancy Private Consultation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Birth Matters product offering
Product offeringCore offering
Birth Matters is a childbirth education center offering in-person and remote classes for expectant and growing families in Fort Wayne, Indiana. Its core offerings include comprehensive Childbirth Education, Breastfeeding, and Newborn Care classes available individually or bundled as a Comprehensive Package, plus specialized Birth Center Preparation, Refresher, and Preparing for Pregnancy consultations.
Product overview
Birth Matters is a childbirth education service offering a portfolio of educational classes for expecting and new families. The core offering consists of Childbirth Education (the signature comprehensive class), Breastfeeding, and Newborn Care classes, which can be taken individually a la carte or bundled together in the Comprehensive Package at a discounted rate. Additional offerings include Birth Center Preparation for Holy Family Birth Center families, a Refresher class for families who have previously taken childbirth education, and a Preparing for Pregnancy private consultation. Gift certificates are also available for purchase. All classes are designed to equip families mentally and physically for labor, birth, postpartum, and parenting.
Differentiator
Problem solved
Functional benefit
Products and services
- Childbirth Education The signature comprehensive childbirth education class helping women and partners understand birth choices, clarify desires, and gain confidence to advocate during the birth process. Offered in two-session Saturday or three-session weeknight formats.
- Breastfeeding A 3-hour class providing information on breastfeeding anatomy, getting started, latch techniques, recognizing hunger cues, knowing if baby is getting enough milk, and when to seek help. Supports AAP recommendations for 6 months exclusive breastfeeding.
- Newborn Care A 3-hour class teaching essential newborn care skills including diapering, bathing, dressing, understanding crying and colic, infant sleep safety, SIDS reduction, and family adjustment.
- Birth Center Preparation A class designed for families planning births at Holy Family Birth Center. Can be taken remotely or in person, covering birth center-specific preparation.
- Refresher A workshop for families welcoming another baby, allowing them to refresh on physiological processes of labor, fine-tune birth vision, process previous birth experiences, and review active birth support roles.
- Preparing for Pregnancy A private 2-3 hour consultation for families preparing for pregnancy or in first/second trimester, covering doctor/midwife selection, birth location options, and recommended resources.
- Comprehensive Package A bundled package combining Childbirth Education, Breastfeeding, and Newborn Care classes at a discounted rate compared to a la carte pricing.
- Gift Certificate Gift certificates that can be applied to the cost of any Birth Matters classes, sold through Eventbrite.
Quantifiable outcome
- According to CDC Breastfeeding Report Card 2022 (using 2019 data), only 45% of U.S. infants were exclusively breastfeeding at 3 months and 25% at 6 months, falling far short of AAP recommendations. Birth Matters aims to improve these statistics through quality education and support.
Companies that use Birth Matters
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Birth Matters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Birth Matters partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Birth Matters competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Birth Matters social profiles
Digital presenceBirth Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birth Matters leadership team
Management profileNumber of profiles
Profiles7 records
Birth Matters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birth Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birth Matters
What does Birth Matters do?
Birth Matters is a childbirth education center offering in-person and remote classes for expectant and growing families in Fort Wayne, Indiana. Its core offerings include comprehensive Childbirth Education, Breastfeeding, and Newborn Care classes available individually or bundled as a Comprehensive Package, plus specialized Birth Center Preparation, Refresher, and Preparing for Pregnancy consultations.
Is Birth Matters a public or private company?
Birth Matters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birth Matters founded?
Birth Matters was founded in 2007. It employs 11 to 50 people.
Where is Birth Matters based?
Birth Matters is headquartered in Indianapolis, United States, in the North America region.
How does Birth Matters make money?
Two revenue lines are on record. Class Registration Fees are the primary driver. The others are gift Certificates.
Does Birth Matters have an API?
No public API is recorded for Birth Matters.
What industry is Birth Matters in?
Birth Matters's product category is Childbirth Education Services. Its primary akta.pro industry code is HSAAACAA, Postpartum Newborn Care & Parent Education (NCS), with a secondary code of HSAAACAC, Feeding Support & Newborn Nutrition Care (NCS). Its NAICS code is 61 and its SIC code is 8090.